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By Samsung Newsroom
Luxury hotels and resorts around the world are looking for ways to differentiate the guest experience. Hotel signage and displays play an important role in premium travel as they provide unique aesthetics throughout the premises and intensify the dimensionality of the space while communicating key information to guests.
Atlantis The Royal, the new ultra-luxury experiential resort in Dubai, just announced its grand opening in 2023. Atlantis The Royal raises the bar for resorts everywhere, providing unrivaled experiences for guests amplified by Samsung Electronics’ cutting-edge display technology. From the lobby to the most luxurious suite, Atlantis The Royal and Samsung have collaborated to provide a fresh perspective on premium travel with an unparalleled guest experience.
“Atlantis The Royal has set new boundaries in terms of architecture, and Samsung has played a key role in that feat,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis The Royal. “We’ve leveraged Samsung’s LED solutions and curated specific content, from the fish tanks in the lobby to the journey into the spa, which has really elevated the guest experience.”
Take a look below for an exclusive tour of Atlantis The Royal with Samsung.
Creating a Lasting First Impression With Scenes of the Ocean
Upon entering the lobby, guests are greeted by three towering fish tanks. Fish swim in front of crystal-clear visuals, made possible by Samsung Smart LED signage (6m x 8.5m, 7.5m x 6m, 6m x 6.5m) hanging behind the tanks. This innovative display with unique and stunning visuals sets the tone for staying at the Atlantis The Royal, providing an experience unlike any other.
Because the content of the aquarium displays can be changed, Atlantis The Royal is able to create different moods for guests. This flexibility helps the resort produce the right atmosphere for any occasion, from the middle of the day to VIP events at night.
▲ An awe-inspiring sight greets resort guests, made possible by Samsung LED signage behind the lobby fish tanks.
▲ An underwater vista on Samsung LED signage makes the resort lobby a unique, unforgettable space for guests.
Elevating Every Space With Versatile Signage and Displays
When visiting the rooftop infinity pool, called Cloud 22, guests are met with unbeatable views of Dubai and the Arabian Sea. Thanks to its high visibility, Samsung Outdoor LED Signage shines brightly even under the strong Dubai sunlight, and is used to light up the nighttime party beside the DJ booth, providing a one-of-a-kind ambiance.
▲ Samsung Outdoor LED signage sets the mood on the rooftop infinity pool, no matter how bright the Dubai sun shines.
▲ For parties, sunbathing or splashing in the pool, outdoor LED signage displays vivid images in any lighting.
When visiting the spa to relax and unwind, guests are welcomed into the space by an enormous, curved LED screen from Samsung. The display illuminates the walk-in with LED HDR technology, showing crystal-clear scenes with brilliant colors and adding dimensions to the space.
▲ The curved LED screen guides guests into serenity with vivid colors and visuals that feel real.
The Most Immersive Display Meets the Most Luxurious Room
▲ Take a sneak peek at The Royal Mansion at Atlantis The Royal in Dubai (and The Wall in it)
For the utmost experience at Atlantis The Royal, guests can retire to The Royal Mansion, the most luxurious suite in the resort. Measuring 146 inches with 4K (3,840 x 2,160) resolution, Samsung’s “The Wall” is installed in the mansion’s cinema room, delivering a fully immersive cinematic experience that makes your stay unforgettable. The sleek, modern design of “The Wall” blends seamlessly into the room’s chic and sophisticated interior, combining the highest quality technology and the most luxurious hospitality into one breathtaking experience.
▲ The Wall makes movies more impactful in The Royal Mansion’s cinema room with its 146-inch screen.
Optimizing Every Occasion With High-Quality Signage
▲ Samsung displays provide upgraded visual experiences throughout the entire resort, including collaboration tools in the business meeting rooms, inspiring images in the yoga studio and in-room Samsung hospitality displays.
Atlantis The Royal makes every guest feel like royalty. For business travelers, the executive meeting rooms feature Samsung interactive displays to maximize productivity and collaboration for visiting professionals. For those who aim to travel with their wellness intact, the resort’s gym has sky-high ceilings for an elevated workout experience, featuring an impressive display from Samsung in the yoga studio. The display’s content motivates guests with crisp clarity and true-to-life color representation.
After exploring the property, guests can return to their rooms to unwind. All 795 rooms in the resort are equipped with Samsung’s hospitality displays to ensure every guest can be comfortable and immersed in their favorite content.
Samsung and Atlantis The Royal have brought new creative concepts to life through this collaboration, delivering an unmatched luxury experience for guests while redefining the future of hospitality.
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By Samsung Newsroom
Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices.
Opening Up a New Era of Streaming
Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more.
Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus1 in the U.S. and Korea.
According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,2 by highly engaged users worldwide.
Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups.
Enhancing Visibility for Viewing Versatility
Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform.
Samsung TV Plus’ redesigned logo.
In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists.
The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI.
Bringing Users More of the Content They Love
Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. Samsung brings viewers FAST-first content premieres, including an exclusive 2-minute sneak peek release of Prime Video’s highly anticipated The Lord of the Rings: The Rings of Power series, an exclusive, uncut version of Demi Lovato’s Vevo Official Live Performance. In the U.S., Top Gear, Law & Order: Special Victims Unit, NCIS and other popular content will be made available.
Samsung Plus TV will offer Top Gear in the U.S.
In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. While some shows are filmed in 4K and can be upscaled to 8K later, Das Boot is the first show to be filmed entirely in 8K from the start of production. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards.
The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show.
For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle.
Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current.
As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge.
1 Samsung TV Plus compatible devices as of August 2022 include:
– TV: Smart TVs released after 2016 (availability may vary by country)
– Mobile: Devices supporting Android 8.0 OS and above
– Smart Monitor: M8, M7 and M5 Smart Monitors
– Family Hub: Products of Model 2.0 or above released after 2017
2 From July 1, 2021 to June 30, 2022
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By Samsung Newsroom
Samsung Electronics announced today that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs.
“We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.”
Advanced HDR Technology Maintains the Artistic Intent of Game Developers
This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more.
Samsung’s 2022 TV and gaming monitor lineup will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date.
By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimizes video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better color, also without the need for gamers to spend additional time with game settings.
Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022.
“We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.”
Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess”, which will be available in 2022.
HDR10+ Continues To Expand With Industry Support and Adoption for Premium HDR Experiences
HDR10+ brings superior picture quality by optimizing brightness and contrast scene-by-scene or frame-by-frame, with more accurate color expression.
Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen.
In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022.
“NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA.
For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com.
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By Samsung Newsroom
Now more than ever, streaming has developed to be at the core of home entertainment. New streaming platforms are continuously being released and the industry’s growth is accelerating faster than ever before as more and more people are enjoying their favorite TV shows, movies and more from the comfort of their own homes.
Powered by the Tizen OS, Samsung Electronics’ TV lineup provides users with a central hub for seamless streaming experiences. Along with Samsung’s cutting-edge picture quality, state-of-the-art sound and user-friendly OS, the company’s partnerships with leading content providers such as HBO are bringing users’ at-home streaming experiences to the next level.
In order to learn more, Samsung Newsroom sat down with Jennifer Mirgorod, Head of Partner Management and Marketing for WarnerMedia, to hear about the state of streaming, the future of the industry and how HBO’s partnership with Samsung is bringing users a truly premium experience.
Q: Please introduce yourself and your role at WarnerMedia.
A: As head of partnership management and partner marketing, I’m responsible for the distribution and marketing of WarnerMedia’s streaming services including HBO Max, its transactional video business and the linear television networks. I lead the team managing our multichannel video programming distributor partners in North America as well as our global platform partnerships, including with Samsung.
Q: Streaming services have seen massive growth over the last year. What are some notable trends the industry has seen over the past year?
A: Since my career in media began more than 25 years ago, I’ve witnessed the entirety of the streaming industry’s lifespan. We’ve seen massive increase in its popularity over the years and the global over-the-top services market size is projected to reach $86.8 billion by 2026.1
As more streaming platforms emerge, content is so critically important to any platform. This trend, then, has been of rising importance for ensuring that the most iconic titles – from Warner Bros. and across our entire portfolio – live on HBO Max. The relative scarcity of premium content in our industry has made owning franchises like Harry Potter, Game of Thrones, and the DC Universe, among others, has been an incredibly powerful differentiator for WarnerMedia.
Q: With more consumers “cord cutting” and moving to OTT services, how do you see the market for premium content playing out over the next decade?
A: The past few years have been described as the era of “peak TV”, with hundreds of new television series being released each year, and one thing has remained clear: consumers crave premium content. It’s premium stories that make their way into the zeitgeist and resonate with large audiences, regardless of the platform on which they premiere. HBO has long been the home for exactly that type of content and, with HBO Max, we fully expect to build on that.
Q: What changes has HBO made to its platform to promote growth and provide subscribers new experiences?
A: There are quite a few things we’ve done both to the product itself as well as our approach to provide the best possible experience to our customers.
Throughout HBO Max’s first year, our product team has focused on evolving the app by adding new features to ensure that the platform provides a premium experience that is fitting for the premium content it houses. That means adding new personalization features including “For You” trays, age-targeted kid profiles, improved design, improved content details pages, accessibility features and others. We also took a bold step late last year and decided to release our 2021 Warner Bros. theatrical slate in theaters and on HBO Max on the same day, giving customers the ultimate choice on how they wanted to consume content, which proved to be a solid strategy.
Our tech team is also working hard to deliver the best viewing experiences which includes support for HDR10 and 4K streaming. As we regularly update and release new content via HBO Max, you’ll see more and more content available in these formats.
Q: What have been some of the biggest benefits of HBO Max being available on Samsung Smart TVs?
A: There have been plenty of benefits we’ve found in partnering with Samsung and leaning into Tizen’s distinct operating system. Thanks to Tizen OS, Samsung’s TV and projectors allow us to take HBO Max into many different large-format surfaces and enable high-quality as well as varied interactions with users.
It also offers an integrated, streamlined experience for users for more enjoyable viewing. The HBO Max app will be featured on the launch bar for 2021 and 2022 televisions for convenient access, and we’re leveraging the strength of Tizen’s Universal Guide feature in those regions where it’s available. We have also deepened our integration of HBO Max content into Tizen’s search functionality to provide a more seamless experience for customers from start to finish.
Q: Is there anything you can share on the HBO Max roadmap that, along with Samsung’s Smart TVs, will help provide consumers with more valuable experiences?
A: Samsung is a valued partner of ours and we’re looking forward to building on a solid foundation we’ve built together since the launch of HBO Max. Samsung customers can expect key updates to the app experience in the coming weeks including the addition of 4K, Dolby Atmos and 5.1 audio. Also on the roadmap are enhanced functionality with Bixby, as well as the addition of ‘Continue Watching’ and ‘Personalized Preview’ features that will help to create an even more seamless and customized viewing experience.
Q: Lastly, are there any exciting movies and shows that HBO Max subscribers can look forward to later this year?
A: Absolutely. We are excited about a number of new series and movies set for release throughout the second half of this year and plans for expansion into new markets.
Our team is excited about the recently launched Gossip Girl series reboot, as well as the original film No Sudden Move, plus new Max originals The Sex Lives of College Girls from Mindy Kaling and the next chapter of Sex and the City called And Just Like That. There’s also the return of HBO-favorites including Succession, Insecure and Curb Your Enthusiasm. On the movie front, new Warner Bros. theatrical releases have been and will be released on the platform on the same days as theaters with titles including Space Jam: A New Legacy, The Suicide Squad, The Many Saints of Newark and Dune, among others.
1 Over the Top (OTT) Services Market Latest Industry Trends, Size, Share, Statistics, Applications and Competition Strategies by 2028, Fortune Business Insights
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By Samsung Newsroom
▲ (From left) Mingyo Oh, Haekwang Park and Shinhye Choi, at Samsung Electronics’ Visual Display Business behind Premium Soundbar, the HW-Q950A
With the increasing popularity of large screen televisions and the continued addition of further OTT (over-the-top) services, more users are looking to establish a theater-like experience in their homes. On top of that, social distancing measures have required people to go out less, stoking their desire to enjoy premium visual and audio experiences from home.
Full, clear and deep sound plays a crucial role in ensuring that content is delivered as it was originally intended. Paving the way for new audio experiences, Samsung Electronics introduced its high-end soundbar models, the HW-Q950A and HW-Q900A, in May of this year. The new premium models take sound quality to the next level with up to 16 channels and a host of enhanced functions that bring even greater satisfaction to users. Samsung Newsroom met with the product experts of the 2021 soundbar models to find out the secret behind their powerful and precise sound.
11.1.4-Channel Surround Sound That Fills the Entire Room
▲ Haekwang Park, Principal Engineer at the Sound Device Lab, Samsung’s Visual Display Business
Thanks to our ever-evolving content culture, sound is getting richer, fuller and more expressive. The days of one-directional (mono) sound are long gone as we have ushered in the era of multi-directional channels that allow sound to fill up the surrounding space. “Sound is becoming increasingly important as people nowadays watch a wide variety of programs that place more emphasis on audio quality, such as music shows and films,” says Haekwang Park, Principal Engineer from the Sound lab at Samsung’s Visual Display Business.
To live up to consumers’ heightened expectations, Samsung has spared no effort in developing high-quality soundbar products that deliver very realistic sound. In 2016, Samsung brought its first 5.1.4-channel soundbar model to market. This soundbar was equipped with left, right and middle channels, two rear channels, a subwoofer and four upward-firing speakers, and delivered immersive, three-dimensional surround sound. More channels were added to later models, including a surround channel on the side of the soundbar and a wide surround channel to deliver sound from the front and sides. In 2020, Samsung introduced a 9.1.4-channel model.
In 2021, Samsung went a step further with its latest 11.1.4-channel model, the HW-Q950A, which features two rear surround channels. Product planner Mingyo Oh explained that, “The newly added channels are located on the sides of the rear surround speakers. They add liveliness to dynamic scenes involving things like airplanes in flight and car chases by allowing the sound to hit the side walls before it bounces back to where the audience is positioned.” The premium soundbar delivers an outstanding audio experience by filling previously quiet moments with powerful, immersive sound.
▲ Mingyo Oh from the Product Planning Group at Samsung’s Visual Display Business
Delivering Sound Exactly as Intended With Advanced Rendering and Waveguide Techniques
A channel is a passage for sound that dictates which direction it travels. This is why having a higher number of channels provides better, smoother sound. It usually requires costly equipments to offer 11.1.4-channel sound, but Samsung’s HW-Q950A is able to provide a breathtaking 3D surround sound experience with only four speakers thanks to its unparalleled rendering and waveguide techniques.
Rendering is the process of creating a way for the audio output to deliver sound exactly as the artist intended. The Samsung developers made it possible to deliver an optimal acoustic experience with the soundbar system by tapping into its cutting-edge rendering technology. “To provide the most natural audio experience to users, we have carefully designed our products to deliver sound seamlessly. The HW-Q950A soundbar delivers sound that is reflected in various directions and arrives at users’ ears at the optimal angle,” related Shinhye Choi.
▲ Shinhye Choi from the Global Product Marketing Group at Samsung’s Visual Display Business
An advanced waveguide technique is also indispensable when it comes to delivering next-level sound. A multi-channel speaker emits sound in multiple directions, and the waveguide technique allows components in the speaker to deliver sound in the direction intended by the developer. Haekwang Park reported that, “Top-tier experts at the Visual Display Business’s Sound Lab and Samsung Audio Lab in California came together to design the parts that went into the speakers. Our soundbar models are meticulously constructed to deliver world-class sound performance.”
How SpaceFit Sound+ and Q-Symphony Further Elevate the Viewing Experience
Usually, most of the sound emitted by speakers hits walls or curtains before reaching the audience’s ears. This explains why the same sound is heard differently depending on the dimensions and layout of the viewing environment. Samsung’s HW-Q950A soundbar and 2021 TV models deliver stunning sound that tunes into users’ viewing environments by analyzing the dimensions of the space they’re in using SpaceFit Sound+.
SpaceFit Sound+ combines SpaceFit Sound technology, which delivers optimized audio, and Auto EQ (auto equalizer) technology. Together, the SpaceFit Sound and Auto EQ solutions use embedded microphones to thoroughly survey the viewing space, and then feed that data to the soundbar to enable it to deliver a tailored sound experience.
But the collaboration between the Samsung TV and the soundbar does not stop there. Samsung’s innovative, proprietary Q-Symphony technology additionally combines and enhances the sound generated by the TV and soundbar to guarantee optimal sound quality. Normally, when you connect a soundbar to your TV, the sound is emitted only from the soundbar. What’s more, some technical issues involving out-of-sync sound and tone disparities between the two devices had been observed. Q-Symphony overcomes these issues by incorporating a stereoscopic sound effect that allows sound to play through the speakers that wrap around the TV in addition to through the soundbar, providing richer and more realistic sound compared to when sound is produced through the soundbar alone.
Combining Truly Rich Sound With Highly Convenient Functionality
As with other models, Samsung has placed great emphasis on creating a new level of acoustic immersion with the HW-Q950A. But that doesn’t mean it can’t also include a host of convenient features. To begin with, the Active Voice Amplifier (AVA) feature clarifies dialogue in the viewer’s favorite shows to help them hear on-screen conversations clearly amid a variety of background noises. With an embedded microphone, the soundbar automatically measures noise levels and enhances voices if the noise continues for more than three seconds or surpasses a certain threshold.
And the HW-Q950A optimizes sound for different types of scenes, such as those with loud sound effects and dialogue-heavy scenes. For instance, the Adaptive Sound feature analyzes sound signals to deliver an optimal sound experience for each scene. Moreover, Game Mode Pro delivers a powerful, immersive gaming experience with subwoofers and upward-firing speakers. The Tap Sound feature also enables users to simply tap their smartphones on the soundbar when listening to a song to take their listening experience to the next level.
The motto of Samsung’s soundbar developers is to get the basics right when it comes to sound. “We are working our hardest to deliver sound of the highest quality,” the developers related. “We do this by collaborating closely with groups of experts and employing Samsung’s advanced measuring and simulation techniques to set clear standards for what we define as ‘optimal’ sound.”
The developers’ ultimate goal is to deliver a best-in-class acoustic experience to users regardless of the type of content they’re consuming, or the specific features of their viewing environment. Let’s keep our fingers crossed that they make this dream a reality.
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