Samsung Newsroom

View the full blog at its source

View the full blog at its source

Samsung Electronics today announced new Odyssey OLED gaming monitors debuting at CES® 2024, the world’s biggest tech event owned and produced by the Consumer Technology Association® (CTA), in Las Vegas next week. The new OLED models deliver on the performance and visual clarity gamers look for in their monitors and include the Odyssey OLED G9 (G95SD model), Odyssey OLED G8 (G80SD model) and the Odyssey OLED G6 (G60SD model). The Odyssey OLED G9 is a 49” curved ultra-wide gaming monitor with DQHD (5,120 x 1,440) resolution, a 32:9 aspect ratio and other upgraded features. The Odyssey OLED G8 is the first flat 32” Samsung OLED gaming monitor with 4K UHD (3,840 x 2,160) resolution and a 16:9 aspect ratio. Both monitors have a 240Hz refresh rate and 0.03ms GTG response time.1 The Odyssey OLED G6 is a 27” QHD (2,560 x 1,440) monitor which supports a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms GTG response time. “Along with game genres, gaming platforms are getting more diverse,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung’s new OLED Odyssey gaming monitors will empower gamers with more immersive game environments and innovative technology that personalize their gaming experiences — meeting and exceeding their evolving needs.” Technologies Enabling Delicate Nuance All three new models feature OLED Glare-Free technology that minimizes light reflections, enabling an enhanced viewing experience without extra equipment, so users can play games with consistent brightness and color in nearly any lighting environment. With VESA DisplayHDR True Black 400, the monitors deliver incredible details and vivid colors independent of the game or content being displayed. What’s more, they support AMD FreeSync Premium Pro for ultra-smooth, low-latency HDR gaming. The three new monitors bring comprehensive physical connectivity, with two HDMI 2.1 ports, a USB hub and a DisplayPort 1.4 input. Users will also enjoy better comfort and convenience with VESA mount2 compatibility and a height adjustable stand (HAS) that features tilt, swivel and pivot3 control points. Connected Experiences in a Complete Ecosystem The Odyssey OLED G9 and Odyssey OLED G8 now offer Multi Control, a new feature that provides seamless device connectivity for an easier, improved multi-device experience. Multi Control allows users to seamlessly transfer images and/or text between their Samsung monitor and other Samsung devices — including their Galaxy Book, tablet or phone — for a smoother, more efficient work process using their mouse and keyboard.4 Additionally, the Odyssey OLED G9 and Odyssey OLED G8 include the Samsung SmartThings Hub. With the built-in hub, users can connect to various IoT devices that are compatible with Matter and the Home Connectivity Alliance (HCA), for device control.5 When switching from work to play, the Odyssey OLED G9 and Odyssey OLED G8 monitors are all-in-one entertainment hubs. Equipped with the Samsung Smart TV platform and Samsung Gaming Hub, they provide access to streaming and cloud gaming services without downloads, storage constraints or the need for a PC/console.6 A Sleek Design To Light Up Any Space For the first time, Samsung has brought flat OLED options to the Odyssey lineup and a 16:9 aspect ratio to the Odyssey OLED G8 and Odyssey OLED G6. The new models leverage the Odyssey OLED lineup’s unique, slim metal design and include new Core Lighting+ to fit in their slim bezels. Core Lighting+ immerses users in the environments of their games and entertainment by emitting ambient light from the back of the monitor. And with a lighting circle four times slimmer than the previous model (G95SC model), it fits in seamlessly with the slim 3.9mm metal bezel. There’s also a new slim metal stand that adopts a tool-free assembly structure, using a 3mm metal plate that provides harmony with the display design and opens up space for other devices. With the unveiling of these new models, Samsung has further strengthened its OLED lineup and bolstered its leadership position in the gaming monitor market. Together, the Odyssey OLED innovations and the continued advancements of the Odyssey Neo series — which saw the release of the world’s first Dual UHD gaming monitor last year with the 57” Odyssey Neo G9 (G95NC model) — are delivering features and performance that will help define the future of gaming. 1 Gray-to-gray (GTG) response time is how long it takes for a pixel to change from one shade of gray to another. 2 VESA mount refers to the industry’s most common family of standards for mounting displays, as defined by the Video Electronics Standards Association (VESA). 3 Swivel and pivot supported in the G80SD and G60SD models. 4 Multi Control is compatible with Samsung monitors operated by Tizen OS released in 2024 or later, Galaxy Books released in 2021 or later and Galaxy tablets and phones running One UI 5.1.1 or higher. 5 A separate SmartThings dongle is required to connect and control Zigbee and Thread devices. Connection to Z-Wave device is not supported. 6 Available partners’ services may vary by region. Available features and games may vary by model and country. View the full article

Steve McCurry from the international photography collective Magnum Photos, the photographer behind the iconic “Afghan Girl” portrait, has played a significant role in contemporary photography for more than four decades. Through his lens, McCurry has documented world conflicts, vanishing cultures, ancient traditions and modern society in an expressive, personal way. From the bustling streets of India to active warzones in Afghanistan, McCurry’s photographs have always been more than mere images — they are windows into the human experience. Magnum Photos Magnum Photos is a cooperative of world-famous press photographers. Located in New York, London, Paris and Tokyo, the collective provides photographs to media, publishers, advertisers, television, galleries and museums worldwide. Magnum’s photography library is a living archive of new works, updated daily from all over the world. His photography, which has traversed continents and cultures, is now available for The Frame, Samsung’s lifestyle TV. Through Samsung Art Store, his visual narratives find a place in homes around the world. Samsung Newsroom sat down with McCurry to talk about his inspiration and how technology can immortalize the stories told through his photography. ▲ Steve McCurry Finding Universality Through a Camera Lens Q: Do you have any significant moments or experiences that have influenced how you approach your work as a photographer? I have always had a desire to travel and push boundaries. After graduating from Pennsylvania State University and working at a newspaper for two years, I bought a one-way ticket to India with the money I had saved. I spent two years traveling throughout India and Nepal, photographing for a variety of magazines. In the spring of 1979, I stayed at a small hotel in Chitral, Pakistan — where I met some Afghan refugees from Nuristan who explained that many of the villages in their area had been destroyed. I told them I was a photographer, and they insisted that I come and capture the civil war. I had never photographed an area of conflict before and wasn’t sure how to react. After a few days, I walked with them over the mountains into Afghanistan and spent nearly three weeks photographing life there. I was astonished to see so many villages that had been virtually destroyed and abandoned. The roads were all blocked or under government control, so we had to walk everywhere. During this time, I met some people who I became close to. I was touched by the culture and beauty of the country. It was a different way of life with no modern conveniences, and I was drawn to the simplicity of that lifestyle. Everything was reduced to the basics — and that has made me return to Afghanistan time and time again. Q: You are well known for capturing raw emotions and intimate moments. How do you establish trust with your subjects, especially in culturally diverse settings? In my experience, most people are approachable. I find that once you explain what you are doing and how you can bring them into your process, people will open up and let you take their pictures. My photographs are how I observe the world and my surroundings. For me, the goal is to find some sort of universality among people across a huge variety of conditions. If I am successful, my artwork should be universally understood by anyone who has experienced the human condition, regardless of their circumstances. Q: Among your photographs, do you have a favorite? I took one of my favorite pictures when I was in an old part of Rajasthan, India. The whole city is painted in a wonderful blue color. I came across a corner and discovered children had left handprints on the wall during a festival. I thought, “What a great picture it would be if I could get people walking in or out of the frame.” After standing for about two hours, one little boy dashed through, and I caught him mid-stride. I was — and still am — happy with the picture. ▲ “Boy Playing,” Jodhpur, India (2007) From Lens to Living Room Q: How have users reacted to your work on The Frame this year? The response has been excellent. Users are excited to have such a wide range of artwork available on The Frame to keep their home interiors fresh. The Frame allows users to discover and appreciate new artists and artwork. It is amusing to see my work alongside classic masterpieces by Van Gogh and da Vinci, as well as many other up-and-coming artists. Q: Does displaying your art on The Frame differ from displaying your art in museums and galleries? The Frame allows users to transform their television into a dynamic art display. They can exhibit images in their home that they may not be able to see in person at museums. Although nothing beats seeing artwork in person, The Frame is a great way to experience art from the comfort of your own home. Q: What pieces would you recommend users display on The Frame? Please give us a brief explanation of each. For centuries in Tibet, prayer flags embellished with sacred writings have been hung with the belief that goodwill and compassion will be spread to all living beings as the wind passes over them. ▲ “Prayer Flags,” Tibet (2005) I spent two weeks with flower vendors as they plied their wares along the shores of Dal Lake in Kashmir, India. The act of buying and gifting flowers is deeply embedded in the region’s traditions and integral to the aesthetic and economy. Their shikaris,1 filled with blooms, offered a deep sense of tranquility and provided a welcome contrast to the hustle and bustle of the surrounding town. ▲ “Dal Lake,” Srinagar, Kashmir (1999) ▲ “Boat in India,” Srinagar, Kashmir (1999) Photography in the Digital Age Q: Could you describe if and how technology has changed how you work over the years? I worked exclusively with film for most of my career, but I have fully embraced digital technology these days. While it hasn’t changed the way I see my work or the way I photograph, technology has undoubtedly altered the process — allowing me to work in much lower light and more complex situations than I could in the past. Nonetheless, the same truths apply to any image regardless of the technique that went into crafting it. There’s impermanence about all things and nostalgia about things in the past — but I prefer to look to the future. Q: How does the digital format of The Frame compare to other platforms where you have shared your work, such as galleries, museums or even magazine covers? Each medium has its advantages. Digital art is virtually permanent, and exposure to heat and light doesn’t affect color — but the medium can be a matter of personal preference. Many museums are supplementing their exhibitions with multi-media presentations, merging different formats. It will be interesting to see what the future holds since technology is evolving every day. The Frame is a wonderful way to see pictures in a more intimate home setting. I remember getting off a plane and seeing one of my pictures on a huge screen at JFK Airport in New York. It was surreal to see my work enjoyed by thousands of people passing through the terminal. Similarly, The Frame allows people to view art more comfortably — adding a new dimension to the experience. Q: In this digital age where most people use their phones as cameras, how do you see the role of professional photographers evolving? The medium, platform or technology — whether it’s Instagram, digital or film — is not important. Successful photography has to be about telling stories and being creative, having your own interpretation and voice to say what is important to you and conveying those emotions through your photographs. Q: What is next for you in the coming year? I will soon be traveling to Antarctica and working on a new book of short stories. Visit the Samsung Art Store in The Frame to see more of Steve McCurry’s work. 1 (In Kashmir) A light, flat-bottomed houseboat. View the full article

View the full blog at its source

View the full blog at its source

View the full blog at its source

Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones. Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world. “We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.” “Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games. At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe. Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.” “Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.” While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures. With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion. Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed. Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series. Availability Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year. 1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share. View the full article

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

Samsung Electronics, a global leader in the display industry, today announced the launch of a new collection of Keith Haring’s renowned work to Samsung Art Store,1 starting on December 1. The collection features 122 of the legendary artist’s most notable pieces from the 20th century, introducing his indelible legacy to homes across the globe. “We’re thrilled to bring the power and vitality of this contemporary master to the Samsung Art Store,” said Seline Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Keith Haring created a visual language that is recognizable around the world and we’re delighted to provide these artworks on a digital platform for our global audience to enjoy at home.” Keith Haring, one of the most renowned young artists of his time, was a quintessential representation of New York urban street culture in the 1980s. Inspired by the street art that characterized the city, Haring began exhibiting his work in galleries and museums around the world. He also participated in social awareness projects, including literacy campaigns and anti-AIDS initiatives. Samsung Art Store users can now display works such as “Radiant Baby,” “Retrospect” and “Untitled (Dancing Dogs)” making these iconic Haring artworks more widely available to consumers worldwide. The selection is also specially curated and optimized for The Frame’s 16:9 screen ratio. “Working with Samsung Art Store felt like a great opportunity to share Keith Haring’s iconic artwork with a global audience,” said David Stark, the Founder and President of Artestar, an international brand licensing and consulting agency representing the Keith Haring Studio. “Keith lived by the ethos of ‘art is for everybody,’ and The Frame allows his work to enter the homes of fans and newcomers alike. We hope this collection will spark interest in Haring and his legacy.” Throughout his career, Haring produced art not just as a creative outlet, but also for the betterment of his community. He created numerous murals, sculptures and paintings to benefit hospitals, underprivileged children’s groups and various community health organizations. His foundation is committed to working with museums, galleries, publishers and art education program curators to commemorate his work. Haring has been the subject of several international retrospectives and his work is featured in major private and public collections, including the Museum of Modern Art, the Whitney Museum of American Art and much more. Since the inception of Samsung Art Store in 2017, Samsung has partnered with notable artists, museums and art galleries to make it possible for users to view masterpieces and invaluable collections from the comfort of their own homes. Alongside this collection, Samsung Art Store houses thousands of additional digital artworks from masters — such as Gustav Klimt, Kandinsky and Van Gogh — and digital art collections from major global institutions — including Tate in London, the Prado Museum in Madrid and the Belvedere Museum in Vienna. For more information on The Frame and Samsung Art Store, please visit samsung.com. 1 Samsung Art Store subscription is required. 2 The number of works available may vary depending on region. View the full article

Few artists are as well known and beloved as Vincent van Gogh. From “Almond Blossom” and “Sunflowers” to his iconic self-portraits and striking impressionist works, Van Gogh is recognized worldwide for his use of bold colors and dramatic brush strokes. Housing the largest collection of Van Gogh’s art in the world, the Van Gogh Museum in Amsterdam, Netherlands, is dedicated to the work of both the artist and his contemporaries. ▲ The Van Gogh Museum, Amsterdam Samsung Newsroom sat down with Jordy Howldar, Head of Business Development Asia at the Van Gogh Museum, to discuss how technology is preserving Van Gogh’s legacy for future generations and how the partnership with Samsung Art Store has enhanced art accessibility. Democratizing Access to Art With Samsung Art Store Q: Could you give us an overview of your role at the Van Gogh Museum? As Head of Business Development Asia at the Van Gogh Museum, I am responsible for partnerships and licensing in Asia. My work primarily involves building the museum’s presence within the Asian market, collaborating with notable brands to expand reach and managing these partnerships to ensure they align with the values and goals of the Van Gogh Museum. Q: The relationship between Samsung Art Store and the Van Gogh Museum dates back to 2018. Since then, has the museum changed how it selects art pieces to feature in Samsung Art Store? Our approach when selecting art pieces for Samsung Art Store has evolved since 2018. Now, we carefully consider the preferences and trends among global audiences and aim to showcase a diverse collection of Van Gogh’s work that resonates with different cultures and tastes. Over the years, Van Gogh’s art has become immensely popular with The Frame users — as both his famous pieces and lesser-known works have attracted massive viewership. ▲ “Self-Portrait with Grey Felt Hat” (1887) Q: What is the significance of making Van Gogh’s work available to large audiences through a platform like Samsung Art Store? Platforms such as Samsung Art Store democratize access to art, allowing people to experience Van Gogh’s creativity without needing to travel. In addition, his pieces are exposed to new audiences who might not otherwise have the opportunity to engage with them. Half a Century of Immortalizing Artistic Excellence Q: How is the Van Gogh Museum celebrating its 50th anniversary? To celebrate its 50th anniversary, the museum is organizing special exhibitions, events and educational programs to reflect on past achievements and anticipate future contributions to the art world. We encourage everyone to join the celebrations by attending our collaborations and exhibitions — such as the one with Pokémon which runs until January 2024. Earlier this year, we held the Sunflower Art Festival to celebrate the anniversary. ▲ “Sunflowers” (1889) Q: What are some of the most memorable or significant moments in the Van Gogh Museum’s 50-year history? For our first anniversary, the museum held an exhibition for visitors to explore the history of the institute. Without the unconditional support from the Van Gogh family, the museum simply would not exist. Q: Of the pieces selected for Samsung Art Store, which ones would you recommend users display on The Frame? The first would be “Wheatfield Under Thunderclouds,” a striking painting illustrating a dark, brooding sky and a golden wheatfield. When displayed on The Frame, the dramatic contrast captures the emotional intensity and turbulence that Van Gogh originally felt. ▲ “Wheatfield Under Thunderclouds” (1890) Next, I’d recommend “Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer.” The vibrant blue shades of the sea and sky juxtaposed against the colorful boats makes this painting ideal for The Frame. The screen’s ability to render vibrant colors brings the scene to life, enhancing the painting’s lively and dynamic nature. ▲ “Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer” (1888) My third pick would be “Landscape at Twilight,” a painting depicting a twilight sky and rural landscape. The Frame’s display accurately captures these subtle nuances in colors — making the idyllic piece a calming addition to any room. ▲ “Landscape at Twilight” (1890) Preserving Legacy With Technology Q: How has technology impacted the Van Gogh Museum since its opening in 1973? Our mission is to inspire diverse audiences with the art and life of Vincent van Gogh, and we are always searching for new ways to do so. As such, we’ve incorporated new technologies both inside the museum and online to further preserve Van Gogh’s legacy for future generations. Q: How does The Frame elevate the viewing experience of art? The focus of the museum has always been to showcase our expansive Van Gogh collection. Offering this collection of masterpieces on The Frame gives users an opportunity to enjoy Vincent van Gogh’s world-famous paintings from home. Of course, we hope people will also be inspired to come and enjoy the art in person at the Van Gogh Museum in Amsterdam as well. Q: In December, Samsung Art Store will feature a curated Van Gogh collection called “Van Gogh in Winter.” What can viewers expect to see in this collection? We are thrilled to bring a carefully crafted selection of artwork to Samsung Art Store. Each masterpiece — from the vivid “The Bedroom” to the serene “Snow-Covered Field with a Harrow (after Millet)” — encapsulates Van Gogh’s revolutionary use of color and emotive landscapes. The “Van Gogh in Winter” collection offers a unique window into Van Gogh’s world, showcasing his evolution as an artist and his enduring impact on art history. We invite viewers to immerse themselves in these classic works and experience Van Gogh’s art in a new vibrant, digital format. ▲ “The Bedroom” (1888) ▲ “Snow-Covered Field with a Harrow (after Millet)” (1890) Q: Are there any upcoming events at the museum? Visitors can enjoy the special “Pokémon x Van Gogh Museum” activities in the museum until January 7, 2024. “Matthew Wong l Vincent van Gogh: Painting as a Last Resort” will then open in early March — a temporary exhibition inviting attendees to discover the colorful and expressive art of Matthew Wong and his artistic connection with Vincent van Gogh. Visit Samsung Art Store in The Frame to see more of the Van Gogh collection. View the full article

Samsung Electronics is spearheading the era of “Bringing Calm to Our Connected World,” where customized experiences aim to enhance users’ lifestyles in ways never before seen. An effective smart home ecosystem gives consumers limitless opportunities for personalized experiences. There are now countless devices that are seamlessly synchronized and easily controlled by the TV. In line with this goal of seamless connections, Samsung has expanded the hyperconnected experience by partnering with Signify, formerly known as Philips Lighting, to incorporate the Philips Hue Sync TV app into Samsung TVs. These technologies work in perfect harmony to make content more immersive and add a cinematic quality to any home theater set up. To dive deeper into the collaboration, Samsung Newsroom sat down with AJ Cho from the CX team at the Visual Display Business, Samsung Electronics and Yoojin Hong, Product Marketer of Hue at Signify Korea, to share insights into the partnership’s origin and setup tips to optimize your home entertainment experience. ▲ Philips Hue, synced with Samsung QLED TV, offers an immersive viewing experience that transcends the screen Industry Leaders Create the Ultimate Entertainment Experience The partnership between Samsung and Signify goes back to 2020. Philips Hue, known for its smart lighting system that allows users to adjust brightness and color, had just launched the Play HDMI Sync Box in 2019. “We noticed how the Philips Hue Play HDMI Sync Box could sync lighting with the brightness and color according to the content being played on the screen. This significantly enhanced the viewing experience in a way we had never seen before,” said Cho. “At that moment, we knew we wanted to partner with Signify for a collaboration that would make our two products as cohesive as possible.” “With years of research into lighting’s impact on human perception and psychology, Philips developed Hue, a sophisticated and intelligent lighting system offering not just adjustable brightness and color temperature, but also a spectrum of 16 million colors,” said Hong. “Teaming up with Samsung, a market leader in TV manufacturing, allowed us to take full advantage of our advanced lighting system. It was clear to me that this collaboration would lead to innovative solutions in home entertainment.” ▲ AJ Cho from the CX team at the Visual Display Business, Samsung Electronics (left) and Yoojin Hong, Product Marketer of Hue at Signify Korea As a result of this partnership, Samsung TVs were the first in the world to support the Philips Hue Sync TV application. Now, when Philips Hue is paired with a Samsung TV,1 the content is not just on the screen. It envelopes the entire room with lighting that harmonizes with each scene in real-time. It’s also never been easier to set up. Simply install the app from the app store, attach the light to the back of your TV and pair the light to the TV. The light can be paired with the TV without a separate sync box, instead leveraging the Samsung Smart TV platform. ▲ Philps Hue Play Gradient Lightstrip attached to the back of a TV. The Philips Hue Sync TV app eliminates the need for a separate Sync Box, allowing for a cleaner and easier setup “Previously, the Sync Box synchronized the lights only via the HDMI cable. In contrast, the Philips Hue Sync TV app allows content and the lights to sync. This means our consumers can enjoy this feature with everything from streaming services to video games,” said Cho. “It’s not only easy to install but also keeps the TV setup clean, with no need for additional cables.” Smart Lighting Enhances Gaming, Movies, Live Sports and Much More The Philips Hue Sync TV app supports a wide variety of content, including both game and video mode. The app will automatically use lighting optimized for the game you’re playing or the video you’re watching, synchronized in real-time to the content.  ▲ An on/off comparison of Philips Hue Sync (Game Mode) on a Samsung QLED TV “I strongly recommend using the lights on game mode, which provides immersive lighting based on the genre of the game you’re playing,” said Cho. “Whether it’s a simulation, FPS(First-Person Shooting), or racing game, the extra lighting pulls you in. Players can adjust the intensity of the light based on their preference as well for a highly customized experience.”  ▲ An on/off comparison of Philips Hue Sync (Video Mode) on a Samsung QLED TV Philips Hue also works well with movies or television shows. Cho’s personal favorite is pairing it with a horror movie. “Switching to Video mode with a horror movie transforms the room, immersing the viewer in a chilling, ominous atmosphere that truly elevates the viewing experience.”  ▲ An on/off comparison of Philips Hue Sync on a Samsung Smart Monitor Avid sports fans will also appreciate the synergy between Samsung TV Plus2 and Philips Hue. This combination became especially exciting with the recent launch of the FIFA+ channel3 on Samsung TV Plus. Samsung TV Plus is Samsung’s free, ad-supported streaming TV service. The FIFA+ channel features an extensive collection of FIFA Originals, archives, and highlights from both men’s and women’s soccer. Cho noted, “Using Philips Hue truly enhances the thrill of watching a game at home. Paired with superior sound and picture quality, the TV and the lighting combination creates a stadium-like atmosphere right in your living room.” Maximizing Realism in Home Entertainment With Philips Hue There are a number of key factors which influence how immersive content on screen can be. While the significance of picture and sound quality cannot be overstated, Hong believes that lighting might be the final piece needed to elevate the overall experience. ▲ Philips Hue Sync TV app, available on compatible Samsung Smart TVs, helps automatically sync the smart lighting according to various types of content displayed on the screen including videos and games “Philips Hue harmonizes with Samsung Smart TV, adjusting its colors in real-time to reflect on-screen content and maximizing a sense of realism on screen,” said Hong. “Whether it’s a movie, TV show, or gaming, Philips Hue is able to precisely catch the changes on screen, intensifying the immersion of the content.” Find the Perfect Philips Hue Setup for Your Samsung TV Philips Hue offers a wide lineup of options to suit any home theater set up. Based on their experience, Cho and Hong have handpicked specific Philips Hue products designed to optimize the viewing experience. ▲ Philips Hue Play Gradient Lightstrip (left) and Philips Hue Play Gradient Light Tube (right) Cho selected the Philips Hue Play Gradient Lightstrip, which can be attached to the back of a TV. “Similar to the way different colors are mixed to make the perfect shade of paint, this light strip uses different shades of light to create the desired ambience,” said Cho. “With its 45-degree beam angle and seamless connectivity, the Play Gradient Lightstrip allows your content and lights to be perfectly in sync.” Hong prefers the Philips Hue Play Gradient Light Tube. “It’s versatile, easy to install anywhere around the TV, and its greatest strength lies in its customization,” said Hong. “The light tube can be rotated up to 340 degrees, allowing you to direct the lights precisely where you need it in any setup.” 1 The Philips Hue Sync app is available on Samsung Neo QLED and QLED TV models Q60 and above released after 2022. A software update is planned for Q70B and Q700B 2022 models to support the app by the end of 2023. 2 Samsung TV Plus is a free, go-to source for entertainment and sport, available to Samsung Smart TV, Mobile and Tablet customers. Samsung TV models manufactured after 2016 and mobile devices with access to Android 8.0 or higher will have Samsung TV Plus already built in. If your device is compatible, you will be able to download it directly from the Galaxy and Google Play store. Samsung TV Plus is available on Samsung Family Hub refrigerators and the web on select regions. 3 Samsung TV Plus is only available in South Korea, UK, Germany, Switzerland, Austria, France, Italy, Spain, The Netherlands, Sweden, Denmark, Norway, Finland, United States, Canada, Australia, New Zealand, India, Brazil and Mexico. The mobile app is only available in South Korea, United States, Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria and India. View the full article

Samsung Electronics announced a new update for Samsung TV Plus,1 its widely-used free ad-supported streaming TV (FAST) service. The latest version of Samsung TV Plus introduces user interface (UI) enhancements and new features, aimed at streamlining content discovery and elevating the user experience (UX). This update has been applied to cover 2,500 channels+ across all 24 countries where Samsung TV Plus is available. ▲ The latest Samsung TV Plus update features new features and a user interface (UI) overhaul to allow for better content discovery New UI Dedicated to Expanding Content Discovery The new Samsung TV Plus update includes a redesigned home screen to provide an overview of content available for viewing, in addition to popular titles and recently watched content. The updated UI also features newly added categories on the left side of the home screen to include sections such as Live TV, Movies/TV Shows, Music, Kids and Settings, and more. Each category offers a broad range of content that can be easily accessed at any time. Additionally, region-specific tabs have been added based on each region’s content catalogue and user preference to meet the needs of different markets: Music tab for the U.S., Australia, New Zealand Kids tab for the U.S., Europe, Brazil, Mexico, India News tab for India with multilingual support ▲ A Kids tab has been added to the U.S., Europe, Brazil, Mexico and India markets Streamlined Channel Navigation The updated interface features larger UI elements to improve the browsing experience, allowing users to easily navigate through an ever-expanding library of TV channels. Moreover, users can log into their Samsung accounts to easily access their favorite channels in one place at the top of the channel guide. ▲ Channel navigation becomes more intuitive with the new Samsung TV Plus update Enhanced VOD Experience The latest update also expands the Video on Demand (VOD) offerings and features of Samsung TV Plus. Now, users can access VOD from the channel guide, enabling instant playback of select programs without having to wait for a specific episode to come on the channel.2 The new “More Like This” feature offers content suggestion based on users’ viewing history, providing tailored content discovery that aligns with their preferences. ▲ The latest Samsung TV Plus update includes a variety of VOD content “Over the past year, we have witnessed a 60% increase in global viewing time on Samsung TV Plus — a testament to the platform’s expansive content library and user-friendly design,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to evolve and enhance our services to provide a more intuitive and enjoyable viewing experience for our users.” For more information on Samsung TV Plus, please visit www.samsung.com. About Samsung TV Plus Samsung TV Plus is Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service which offers over 2,500 channels globally as well as thousands of shows and movies on-demand spanning news, sports, entertainment, auto, design and more. One of the first FAST platforms from a device manufacturer, Samsung TV Plus is directly integrated into all 2016-2023 Samsung TVs, available on Samsung Galaxy mobile devices and Samsung Family Hub refrigerators on selected regions. ​ 1 The latest update, Samsung TV Plus version 5.2, will be available on all Samsung Smart TVs released in 2019 or later. 2 If content is available for both linear channel programs and VOD. View the full article

View the full blog at its source

View the full blog at its source

The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom and projectors in meeting rooms are being swapped out for digital signage that’s driving immersive experiences and creating opportunity for users and consumers everywhere. As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting. Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers. As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1 Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2 and continues to expand the boundaries of digital signage with its unrivalled technology. Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage. ▲ Samsung Smart Signages have advanced immersion across various fields in 2023 More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3 Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful. In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope. ▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event. In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property. ▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution. Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea. These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung. ▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience. ▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display. More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements. Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage. The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education. ▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls. Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours. ▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University. Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year. When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas. With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards. ▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options More Than a Vision: Bringing Ideas to Life as a Digital Art Platform Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life. The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023. ▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One. ▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years. 1 Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026) 2 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded. 3 Gartner; The Total Experience Strategy for Better Retail Digital Interactions View the full article

View the full blog at its source

View the full blog at its source

Samsung Electronics America announced it has brought Samsung display technologies to the highly anticipated FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 through its partnership with Liberty Media and Las Vegas Grand Prix, Inc. With lights out on November 18, spectators attending the race in Las Vegas or watching from around the world will see Samsung display technologies shine bright throughout the Las Vegas Grand Prix pit building, including 3 extra-large grandstand screens with a total of 3.8 million pixels, a dynamic tight-pitch display that serves as a backdrop for the entry escalator as well as a new “star” in the sky an LED display in the form of the F1 logo — the dazzling LED display that sits atop the 1,000-foot-long pit building rooftop that’s so bright, it may even be visible from outer space. “As F1’s viewership skyrockets in the U.S., Liberty Media and the Las Vegas Grand Prix are focused on delivering the most memorable experiences for fans in attendance as well as viewing the broadcast around the world,” said James Fishler, Senior Vice President of the Display and Home Entertainment Divisions, Samsung Electronics America. “The 2023 Las Vegas Grand Prix is a turning point for the sport of racing, as the installation of these best-in-class Samsung displays dramatically adorns the Las Vegas Grand Prix pit building and revolutionizes how fans in the grandstands watch this race.” F1 Rooftop Logo The 28,166-square-foot 10mm LED display with over 22 million pixels spans 481 feet — longer than a football field — and mirrors the shape of the F1 logo, exciting viewers watching from home as broadcasters use the sign to provide more immersive and close-up views of the race. Escalator Trapezoid The 1,480-square-foot 3.9mm LED escalator display is designed to create a “wow” moment as it presents stunning content using over 9 million pixels. Grandstand The grandstands are outfitted with three 941-square-foot Samsung 8mm LED displays with over 1.2 million pixels to enhance the viewing experience for all in-person attendees, ensuring that a moment of the action is not missed. The new displays feature Samsung’s latest and most advanced HDR10+ technology, with over 8,000-nit brightness, to provide the most dynamic image quality even on the sunniest of days. The F1 Rooftop Logo, Escalator Trapezoid and three Grandstand displays feature over 33 million Samsung LED pixels and over 32,000 square feet and together, are long enough to lap the Las Vegas Strip Circuit two and a half times. “Las Vegas is primed to host an F1 Grand Prix event of the most impressive magnitude, and we are excited to deliver heightened experiences for our fans,” said Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, Inc. “Through our partnership, we are achieving this goal with the innovative technology that Samsung has brought to the Las Vegas Strip Circuit.” Samsung’s partnership with Liberty Media and Las Vegas Grand Prix, Inc. is just one of the many ways the company is revolutionizing the fan experience across professional sports leagues. In addition to the displays featured onsite at the Formula 1 Las Vegas Grand Prix, Samsung powers state-of-the-art LED technology at notable venues from across the nation, including Hollywood Park, Citi Field and Minute Maid Park. Samsung also brings the excitement of the stadium and racetrack into the living room with its line-up of Samsung Neo QLED 8K and 4K class TVs featuring lifelike picture and sound. For Formula 1 fans looking to get behind the wheel, the Samsung Odyssey Neo G9 curved monitor delivers an immersive racing game experience with seamless, hyper-fast action and unrivaled UHD color and depth. To learn more about Samsung’s Live Events and Sports Signage solutions, please visit: https://www.samsung.com/us/business/solutions/industries/live-events-sports/displays/. View the full article