Samsung Newsroom

Start Date Nov 14, 2023 - Nov 15, 2023 Location 온라인/ 삼성전자 서초사옥 다목적홀 View the full blog at its source

The Freestyle 2nd Gen is the latest release in Samsung’s lifestyle screen lineup, merging groundbreaking innovation with user-centric design. Following its launch in early September, it’s clear that this projector is a standout in its class, not just for its ultra-portable form factor but also for the immersive, next-level entertainment experience it delivers. ▲ The Freestyle 2nd Gen, launched in September, offers a next-level entertainment experience Positioned as the next big thing in portable projectors, Samsung’s Freestyle 2nd Gen promises unparalleled innovation in a compact design. Let’s see what the experts are saying about The Freestyle 2nd Gen. ▼ List of Featured Articles (In alphabetical order) HomeTheaterReview Newsweek Techaeris Techlicious The Ultimate Portable Entertainment Experience ▲ The Freestyle 2nd Gen enables users to have flexible viewing experiences The Freestyle 2nd Gen embodies Samsung’s commitment to innovative design and technology. Its unique ability to stream cloud games without a console, along with an option to pair two projectors for a widescreen view, places it leagues ahead of its competitors. Upon seeing the device, the first thing that catches the eye is its compact size. Despite its compact form factor, The Freestyle 2nd Gen can project a screen size of up to 100 inches, impressing many reviewers who have seen the product in action. Techlicious awarded the product an “Editor’s Choice” distinction for its big-screen picture quality, saying, “The Samsung Freestyle 2’s 100-inch picture was a pleasure to watch.” No matter the size users choose to project their image, The Freestyle 2nd Gen maintains great picture as well as sound quality, with accurate colors and 360 sounds. Its 1080 x 1920 resolution enables larger, crisper and clearer images so that users can enjoy a big screen experience anytime, anywhere. Techlicious praised the device for being “a better option for movies or games where a big, bright picture with sound to match is paramount,” in addition to awarding it with four out of five stars. Another innovative feature that will up-level the cinematic viewing experience is Samsung’s Smart Edge Blending, which allows two devices to merge and project a wide, cinematic screen, setting itself apart from the competition. Smart Edge Blending provides an expansive 160-inch panoramic and 120-inch vertical viewing experience that ensures no matter where you are, be it a backyard movie night or a gaming marathon in the living room, the visual experience is always top-notch. Outlets such as Techaeris awarded The Freestyle 2nd Gen with a “Top Pick 2023” distinction and commended its ability to have a bigger display by connecting two devices. Enhanced Performance With Game Changing Features The new Freestyle 2nd Gen truly shines in its gaming features and performance. The built-in Samsung Gaming Hub has been recognized as a unique feature for gamers who want a portable projector that caters to their lifestyle. Now players can connect their favorite game controller to the Gaming Hub on The Freestyle 2nd Gen and access more than 3,000 games via cloud-based gaming streaming partners like Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, Antstream Arcade and Blacknut Cloud Gaming without the need for a separate gaming console. It is a literal game-changer, serving as a one-stop hub for players’ gaming needs. HomeTheaterReview awarded the device with a “2023 Editor’s Choice” distinction and praised the new addition of the Gaming Hub, stating: “The Samsung Freestyle 2nd Gen with Gaming Hub is a unique portable projector that aims to take your entertainment experience to the next level by doing it all.” To ensure smooth gaming experiences, The Freestyle 2nd Gen is equipped with an expanded DDR memory of 2.0GB and optimized software, which provides a snappier performance. Newsweek elaborated on the device’s performance, highlighting the significant leap from its predecessor: “The Freestyle Gen 2 is an overall better value thanks to the speedier interface and the ability to stream games. Beyond Gaming: A Multimedia Powerhouse It doesn’t stop at gaming. The Freestyle 2nd Gen allows users to access all their favorite television and movie content with ease, making binge-watching sessions an effortless affair. In fact, the Freestyle 2nd Gen is ready to go straight out of the box. Without the need for endless wires and additional devices, users can easily stream and enjoy content with just a Wi-Fi connection. Through Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service (AVOD), Samsung TV Plus, users can access over 300 live TV channels, thousands of on-demand shows and movies in the U.S. and over 2,200 channels globally across 24 countries. Users also have access to all the same major OTT services they would on any Samsung smart TV, so all their favorite content is available on the go. Outlets like Newsweek recognized the device as an “Editor’s Choice” and stressed that it appeals to those who prioritize a hassle-free entertainment experience: “Shoppers looking for a feature-packed, simple-to-set-up projector that allows you to stream and game without connecting anything other than power and WiFi will enjoy The Freestyle 2nd Gen with Gaming Hub.” ▲ The Freestyle 2nd Gen offers premium viewing experiences at any angle The Perfect Choice for Everyone The latest innovations found on The Freestyle 2nd Gen makes it the perfect choice for users seeking seamless and enjoyable experience. HomeTheaterReview noted: “Given how the many features have been successfully implemented and the smooth automated setup, this device easily earns an Editors’ Choice as a portable projector.” Samsung’s relentless pursuit of innovation and excellence in design is evident in the Freestyle 2nd Gen, as Techaeris noted, “Overall, the performance of The Freestyle Gen 2 is fantastic for its size and price.” Samsung is committed to enhancing conventional viewing experiences by leveraging advanced screen technologies to offer larger, immersive displays without sacrificing convenience, as can be seen in The Freestyle 2nd Gen. The immersive nature of this device and the innovative features packed into the compact form make it the future of portable entertainment. To learn more about The Freestyle 2nd Gen, visit https://www.samsung.com. View the full article

“Color” is more than just a design element. It is a profound language that bridges emotions and experiences, allowing artists to create evocative messages that resonate on a deeper level. It is a vital component in the toolkit of any creative professional. Accurate monitors like the ViewFinity S9 provide artists with the ability to see and express color accurately across various mediums, granting them total control over their artwork. This ensures that the final products are aligned with the artist’s original intent. OIMU Studio, a design powerhouse in Korea, believes that design should act as a “connector.” Their work forges links between the values of the past and present, and between Eastern and Western traditions. Through various projects, including the renowned “Color,” “Nobang” and “Match” projects, OIMU provides these connections to their audience, blending cultural traditions and offering a fresh and modern perspective to elements of the past. In this second installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with Sohyun Shin of OIMU Studio to explore her inspirations and find out how ViewFinity S9 has become a vital tool in her artistic pursuit. ▲ Sohyun Shin, Founder and Chief Designer of OIMU Established in 2015, OIMU is a lifestyle brand and design studio known for bridging cultural differences and reinterpreting nostalgic objects with a modern flair. Led by Sohyun Shin, the studio boasts with portfolio of projects that connect various traditional Korean elements with contemporary aesthetics. Q. Could you briefly introduce OIMU to our readers? OIMU is a lifestyle brand and design studio, dedicated to celebrating and promoting the cultural values and traditions of Korea through design and content. We are involved in publishing, exhibitions and products as well. One of our most well-known work is the “Color” project, which created over 350 unique color names in Korean. We aim to reinterpret Korea’s rich cultural heritage through design. Q. Can you tell us about your recent project using the ViewFinity S9? The “Color” project began with a goal to develop unique color names, typically in foreign languages, in Korean. Recently, we made 100 color name cards for a brand exhibition. As these unique set of colors had precise CMYK values, it was important to express the colors as accurately as possible, to highlight those subtle and nuanced differences. The ViewFinity S9 monitor helped us match our print values to our digital designs, and we were able to prepare the final print as intended. ※ CMYK: A color model used in color printing with four ink plates: cyan, magenta, yellow and key (in many cases, black). Outside of the “Color” project, we also work with many delicate illustrations, which can appear blurry and unclear at places like print shops with ordinary monitors. ViewFinity S9, in contrast, presented images with outstanding clarity, allowing us to confidently move on with the card designs. I recently underwent LASIK surgery to improve my eyesight. If prior monitors reminded me of my sight before LASIK, the ViewFinity S9 felt like seeing with improved vision after! It has undoubtedly been a transformative tool. Q. What is the most important factor when selecting a monitor? Much of OIMU’s work, like any design studio, require attention to details. So, high resolution is essential. High resolution monitors allow us to be more intuitive and help us work on intricate designs by showing the subtle differences in colors and details. Data processing is key in ensuring that physical prints turn out high-quality. ViewFinity S9 significantly reduces the margin of error during this process. When comparing digital and physical prints, you’ll find them nearly identical. In essence, ViewFinity S9 helps us create higher quality designs. Q. What are your favorite features of ViewFinity S9? There were reflections when we were using ordinary monitors, forcing us to use blinds. With ViewFinity’s Matte Display, reflections are minimized and colors are accurate even in sunlight. Now, I can work while enjoying the view and natural light. Our studio has many windows, so, monitor glare is unavoidable. I like to work with the view of nature. ViewFinity S9 minimizes glares and reflections, so I can accurately check the colors even when it is bright outside. Q. How else did ViewFinity S9 change your work environment? Color temperature is another important aspect in our line of work. With ViewFinity’s Smart Calibration feature,1 we can calibrate precise onscreen colors without additional and often expensive equipment. Also, ViewFinity S9 is great when I want to take a break from work, since I can watch my favorite shows on OTT streaming apps.2 I also just love this cute remote control. Q. Would you recommend ViewFinity S9 to other designers? Designers spend countless hours in front of monitors. To me, ViewFinity S9 stands as an optimal choice for both eye comfort and faithful expression of images and color. If you are a creative professional seeking a premium display, you won’t be disappointed with ViewFinity S9.  1 Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings — including color temperature, luminance, color space and gamma settings — using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later and the second generation iPhone SE 2 or later. Latest version of the SmartThings app required. 2 App availability may vary by country and separate subscriptions may be required. Requires internet connection. View the full article

In a world where the boundaries between art and technology are increasingly blurred, artists must showcase their pieces across new mediums. To demonstrate how innovative technologies can transform the artistic experience, Samsung Electronics has unveiled a teaser for its collaboration with 0010×0010 — a renowned Dutch-American audiovisual artist. ▲ Samsung Electronics and audiovisual artist 0010×0010 collaborated for the “Algorithmic Organisms” exhibit at the Museum of Contemporary Arts (MOCA) in Bangkok Visitors to the Museum of Contemporary Arts (MOCA) in Bangkok, Thailand, will have the opportunity to embark on a breathtaking, one-of-a-kind visual journey and experience the evolution of art beginning October 17, 2023. Curated under the theme of “Algorithmic Organisms,” the exhibit seeks to redefine the boundaries of modern art and meticulously explores the convergence of the digital and physical worlds.  ▲ Teaser for “Algorithmic Organisms,” to be exhibited at the Museum of Contemporary Arts (MOCA) in Bangkok The artistic brilliance of 0010×0010 displayed on Samsung’s The Wall elevates the exhibition space into a realm of innovation and creativity. By seamlessly transforming three-dimensional exhibits into millions of pixels on a high-definition display, Samsung’s The Wall captures the essence of artistic masterpieces and stunningly presents them for viewers to enjoy. The Wall has already been commissioned to display pieces by Korean contemporary artist Park Seo-Bo at the Rockefeller Center in New York City, and bring a legendary car back to life at the Porsche Center Santa Fe in Mexico City. Leveraging the remarkable precision and vibrancy its display products offer, Samsung seeks to continue to expand its role in fine commercial display. View the full article

Gaming monitors are one of the most powerful tools for esports players, especially when it comes to notching up the gaming experience through wider viewing angles and faster refresh rates. This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike. ▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’) To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang — most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience. ▲ ‘Faker’ experiences the Odyssey Neo G9 57”. Q. What are your thoughts on the new Odyssey models? ‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor. ‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos. ‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience. ▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9. ▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark. Q. As a gamer, what is your top priority when choosing a monitor? ‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting. ‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate. ‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users. ‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself. ‘Zeus’: I agree with ‘Oner’ — refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now. Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films. ▲ Yoonsung Kang has directed many Odyssey brand films. Q. What was your main objective when planning this Odyssey brand film? Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages. Q. Can you share some of the highlights from this brand film? Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle — then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers. ▲ Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right ▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film. ▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film. ▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming. ▲ The T1 members learn choreography during filming. Q. What was it like to step away from your usual game matches and daily training to participate in this brand film? ‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first — we’re not dancers — the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos. ‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time. ▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’) Q. Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite? ‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back. ‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe. ‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing — the white and glossy back cover feels luxurious. ‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9. ‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all. Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.  ▲ Odyssey x T1: Bring all you’ve got with Odyssey Ark  ▲ Odyssey x T1: Be unstoppable with the Odyssey Neo G9 | Samsung  ▲ Odyssey x T1: Fear nothing with the Odyssey OLED G9 | Samsung View the full article

Samsung Electronics unveiled a brand film starring BTS “SUGA” on its social media channels. As Samsung’s ambassador, SUGA shows how he uses The Freestyle 2nd Gen, Samsung’s latest portable projector, in his own unique way. The Freestyle. Watch the full video below and find out why SUGA defines freedom as “living the life you want.”  ▲ The Freestyle x SUGA: Freedom to be you View the full article

Samsung Electronics, with its wide range of products and services, remains committed to delivering industry-leading innovations that enhance and redefine the lives of its users around the world. At this year’s Samsung Developer Conference 2023 (SDC23) — held on October 5 in San Francisco, CA — the company unveiled the latest advancements to its software and device services. Samsung executives and employees discussed the next-generation technologies equipped within Samsung products, enhancing the way users interact with the platforms and innovative products from both Samsung and its partners. Samsung Newsroom sat down with five prominent SDC23 speakers to delve deep into some of the company’s updates and how they add convenience to and revamp the user experience. SmartThings and Matter: Offering an Even Better Connected Experience Charles Kim of the SmartThings Team highlighted the updates to Samsung’s SmartThings home ecosystem, including expanded support for Matter devices, and discussed how SmartThings is leading the new era of smart homes through its advanced multi-device network. Q. SmartThings has been working hard to create a hyper-connected experience for customers based on seamless interoperability with third-party devices. Could you discuss a few of the most notable announcements unveiled during this year’s SDC? Matter stands as the universal IP-based communications protocol for smart home IoT devices, and is supported by major corporations all over the world. When it comes to expansive smart home experiences, Samsung has been at the forefront of widening its device network, which was furthered by its added support for Matter devices beginning last year. To expand on this, we are now offering an enhanced Matter-compatible ecosystem that will allow developers to create new apps, hubs and clouds. One of our first steps is to expand the application of Matter to a broader range of devices and introduce new features to these devices to enhance its capabilities. These features include adding control functionalities for Matter-compatible devices, which support Matter Bridge1 devices as well as over-the-air (OTA)2 and Multi-Hub Network.3 One of Matter’s key advantages is its compatibility with various platforms from different companies. As such, it facilitates easier usage of the Multi-Admin4 feature, allowing administrators to efficiently control multiple devices simultaneously from a single platform. To take innovation further, we plan to introduce an Application Programming Interface (API) for controlling Matter devices via the SmartThings Hub — making it easier for developers to utilize Samsung’s platform. In addition, the Software Development Kit (SDK) will allow the seamless integration of Matter devices within the SmartThings platform. We hope that this will empower more developers to deliver new, advanced services to users that utilize Matter devices within the SmartThings platform. Q. How will SmartThings contribute to the evolution of smart homes in the future? Our vision for SmartThings encompasses various dimensions of home automation. Currently, users can control Samsung and third-party IoT devices in their homes through SmartThings, which gives them the ability to optimize and automate certain functions among connected devices. Looking forward to the future, smart homes are poised to elevate personalized home experiences by harnessing the power of device-connected AI and machine learning, which will deliver users ultra-personalized home services that meet their unique needs and preferences. One of these future-forward settings is Ambient Sensing, which recognizes the space the user is in and automatically adjusts to the user’s preferred settings. Additionally, we intend to advance Edge Computing technology to ensure a stable and secure connection experience for users, enabling SmartThings to serve as a main hub for such services. Our aim is to help users enjoy a higher quality of life, and we will continue enhancing SmartThings in order to achieve this goal. HDR10+ GAMING: Delivering a Perfectly Immersive Gaming Experience Alongside the rapid expansion of the gaming market came an increased demand for an enhanced gaming environment. In line with these trends, Samsung has been working with leading game content companies to develop advanced visual technologies, setting a standard for the industry. Suzie Hyun of Samsung Research America spoke about HDR10+ GAMING. Q. As game image quality technology continues to advance, what are the advantages of using HDR10+ GAMING while playing games? In comparison to the conventional Standard Dynamic Range (SDR) format, High Dynamic Range (HDR) displays images at a higher brightness, greater contrast and with a wider color range — accentuating all on-screen details and making gameplay even more immersive. From the standpoint of a developer, an ideal HDR gaming experience provides jaw-dropping realism, fully immersing users in the heart of the action. Equipped with HDR10+ GAMING technology, game creators are able to provide next-level immersion, drawing users deeper into the game world. On the user side, HDR10+ GAMING technology automatically sets the game and display to optimal HDR settings, ensuring a consistent, stunning and engaging gaming session from start to end. Q. How is HDR10+ different when watching videos and gaming? HDR10+ GAMING technology delivers cutting-edge gaming experiences by combining ultra-responsiveness, an important factor for ideal gameplay, with leading image quality optimization technology. Equipped with these advanced technologies, HDR10+ GAMING provides immersive gaming experiences and allows users to experience the content as the game creator intended. The Software Platform Innovation for Home Appliances: Tizen The Tizen operating system will be extended and is set to be integrated into a broader range of home appliances. SeongIl Hahm of the S/W Development Team explained Tizen and its distinguished services that upgrade user experiences. Q. What role does Tizen play in home appliances? The landscape of home appliances has undergone a remarkable transformation, expanding beyond customers’ imagination. With the integration of the latest AI technologies, these appliances can perform a variety of unique functions. For example, appliances can detect food, the user’s voice and presence using high-tech cameras, microphones and Neural Processing Units (NPUs). In driving these innovations forward, Tizen — Samsung’s open and flexible operating system (OS) ­— will help evolve home appliances and expand their capabilities. Samsung plans to expand Tizen to home appliances equipped with even larger screens than before, which will allow users to intuitively check the status of their devices and control them, as well as monitor other devices connected to SmartThings. Tizen not only supports network, multimedia, web and security capabilities, but it also offers flexible software performance based on different hardware modules across product lines. It provides a web and development environment that is most commonly used by developers so helps them to adopt services easier. Q. During SDC23, new technologies such as on-device AI and AI Home Edge Hub were introduced. How will these advancements elevate the capabilities of home appliances? On-device AI-support signifies the integrated AI engine within home appliances, supporting round-the-clock deep learning inference. Home appliances generate a wealth of information, far beyond what users may realize. Learning from this information can significantly improve the user experience. Examples of AI functionalities include how refrigerators and air conditioners can save energy by predicting the temperature, how vacuum cleaners adjust the cleaning mode according to the floor type, and how washers and dryers can optimize laundering according to the clothing material. Another important consideration that AI performance levels vary among different home appliances led us to work on developing AI Home Edge Hub. By device-to-device sharing of AI capabilities, it significantly enhance the performance of each device. To illustrate this, let’s imagine that an AI inference task was delivered to the Family Hub, which is the most smart appliance nearby. Upon receiving this information, the Family Hub transmits it to the robot vacuum cleaner, which then notifies the user when the cleaning process is complete. Many of these futuristic scenarios will become realizable through cutting-edge software innovation. Samsung Privileged Health SDK: Helping the Development of Advanced Digital Health Services and Solutions Incorporating essential features such as sleep, fitness, mental health services and health indicator monitoring, Samsung Health has firmly established itself as a comprehensive health solution. Sungchull Lee of the Health S/W R&D Group presented Samsung Privileged Health SDK, which offers users an unparalleled digital health experience. Q. Could you introduce some of the main developers and partners that are using Samsung Privileged Health SDK? With the Samsung Privileged Health SDK, Samsung aims to support developers and service providers in developing more sophisticated and advanced digital health services and solutions. Developers and service partners around the world have expressed their interest in utilizing Samsung Privileged Health SDK and many are using it to develop apps. Interested parties can apply to the Partner Program via the official Samsung Developer website and can begin developing and utilizing the platform’s suite of tools once approved. According to data measured on the Galaxy Watch’s BioActive sensor, our SDK partners span across a variety of digital healthcare fields — including heart health monitoring, remote patient monitoring, mental health services, worker healthcare and digital therapeutics. Moving forward, our primary goal is to strengthen Samsung Privileged Health SDK’s role as a health platform and expand its ecosystem to support the sustained growth of our partners. Q. What are the strengths of the Samsung Privileged Health SDK, and how can digital health services harness its capabilities? Samsung Privileged Health SDK offers a convenient and consistent development environment, as developers can measure biometric information through the Galaxy Watch’s BioActive sensor. Within the Samsung Privileged Health SDK, there is a range of data types available for service research and development, including the Galaxy Watch’s specialized functions — body composition and skin temperature measurement. Additionally, the platform incorporates an advanced batching method, which aggregates data for a certain period of time to ensure both efficient data measurement and minimal battery consumption. The skin temperature measurement function, for example, can be used to improve sleep habits, predict the menstrual cycle, estimate exercise intensity and so on, whereas the inter-beat interval can calculate stress index, detect sleep stages and monitor irregular heart rate. Samsung’s commitment to enhancing SDK’s capabilities persists, and it will continue to provide a consistent and simple API with samples to make it easier for developers to utilize. Samsung Health Stack: Contributing to Broadening the Digital Health Ecosystem Amidst increasing adoption of digital tools and software for medical research within the healthcare industry, Eric Song of Samsung Research’s Data Services Lab introduced Samsung Health Stack — a groundbreaking open-source tool designed to simplify the management and analysis of health research. Q. Samsung Health Stack was first unveiled at SDC last year, and subsequently released version 1.0 this year. What objectives does Samsung aim to accomplish with Samsung Health Stack? Looking at recent trends in the IT industry, a variety of wearable devices are rapidly evolving. In the same regard, sensor technology that can be deployed is advancing at a swift pace. Alongside these technological advancements, the concept of “digital therapeutics” has gained traction within the healthcare industry. Many organizations are actively seeking to treat diseases in novel ways, including the use of software to further these aims. The goal of Samsung Health Stack is to make it easier for medical researchers, who may be unfamiliar with IT systems, to safely access and utilize digital health information. Additionally, as an open-source project, Samsung Health Stack seeks to dismantle the barrier between medical researchers and the field of digital technology field, laying the groundwork for the development of the digital health industry. As it supports developers and researchers in the field, Samsung Health Stack will contribute to the establishment of a digital health ecosystem for both Samsung and the broader healthcare industry. 1 Technology that enables devices with multiple connection protocols, such as Zigbee and Z-Wave, to connect to Matter and allows Matter and non-Matter devices to communicate. 2 A function that supports firmware updates of Matter devices. 3 A function that connects Samsung’s various hubs on a single platform. 4 A function that controls Matter devices and multiple connected platforms simultaneously and shares the device’s status with users. View the full article

For the ninth year, Samsung Electronics is highlighting some of its industry-leading technical capabilities that are redefining the meaning of “user convenience” at the Samsung Developer Conference 2023 (SDC23) in San Francisco, CA. On October 5 at the Moscone Center, SDC23 brought together some of Samsung’s top executives and developers to highlight the innovative platforms and services offering safer, healthier, more sustainable and fun experiences. Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives. Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company. “Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.” Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life. “The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said. Building Meaningful Home Experiences Through Enhanced Partnerships Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance. “We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said. Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes. Bixby: Setting a New Standard for the Samsung Ecosystem Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research1 America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future. Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem. “This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said. Providing a Safe, Secure and Convenient Cross-Device Environment Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats. Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network. “It’s time to look beyond today’s solutions and start building a better-protected future,” he said. Baik spotlighted the company’s proprietary security innovations containing the latest features. These include: Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device. Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future. Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later2 in 2024 — protecting more customers and their devices. Tizen Reboot: Paving the Path for the Decade Ahead Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices. “We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said. Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature. Tizen Screen: Your Window to a World of Possibilities Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives. “Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.” Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision. Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens. Expanding the Galaxy Experience With One UI 6 One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans. Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline. Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind. Building a Digital Health Ecosystem Through Connected Care at Home Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences. “Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.” Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way. Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users. Savoring the Future of Cooking With Food AI Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.” Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings. “Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!” Smarter Living, Every Day To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere. “Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.” Watch the video below to see the complete recording of the SDC23 keynote.  1 Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division. 2 Samsung Knox Vault availability may vary by model. View the full article

Samsung Electronics today announced that Lucid Group, Inc., has installed The Wall at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge MicroLED technology, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric vehicles, while elevating the luxury experience for drivers. “At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights,” said Jenny Ha, Exterior Design Manager at Lucid Motors. “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.” “The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways,” said James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America. “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display — has been both inspiring and rewarding.” ▲ Simon Tovey, Exterior Design Director at Lucid Motors, and Jiyeon Jenny Ha, Exterior Design Manager, discuss the exterior design for the Lucid Air Sapphire using The Wall with MicroLED technology High-Definition Image Quality Delivered at Full-Sized Scale for Seamless Collaboration Powered by superior MicroLED technology, the 255-inch display empowers Lucid’s designers to view and review their designs in true-to-life color at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display accurately reproduces the reflection of light off complex 3D surfaces. The authentic image rendition allows for increased collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money. ▲ Simon Tovey, Exterior Design Director at Lucid Motors, reviews details of the Lucid Air Sapphire in front of The Wall with MicroLED technology “The Wall has revolutionized the way our design and engineering teams work together,” added Ha. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.” ▲ Jiyeon Jenny Ha, Exterior Design Manager at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED technology The Wall’s flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve. To learn more about how The Wall is revolutionizing automotive design, please visit: https://www.samsung.com/us/business/displays/direct-view-led/the-wall/. View the full article

Throughout their years of collaboration, Samsung Art Store and Tate have worked together to make art more accessible to consumers worldwide. As a result, users of The Frame can put works from Tate’s extensive collection on display within their own homes. The two have worked together since 2018 to leverage the Art Store platform to bring culture into the homes of users around the world, and to enrich users’ lives. ▲ Tate Britain Samsung Newsroom sat down with Rosey Blackmore, Licensing and Merchandise Director at Tate, to discuss technology’s impact on our art experiences and on art accessibility, among other topics. Read on to find out more. Years of Collaboration Bringing Art Into the Home Q: Tell us a bit about your role at Tate and your experience working with Samsung Art Store. I’m responsible for our licensing and merchandise at Tate, where our team creates and licenses products featuring art from Tate’s collection. Our gallery spaces are free to visit, and all income that we generate helps make that possible, so it’s a very satisfying role. We’ve been really delighted to work with Samsung on their Art Store. Our mission at Tate is to enable the public to enjoy art, so this project contributes to that. As the Art Store has grown in popularity, we have been really interested to see which images are the most viewed, and to refresh and add new art to the selection available in light of those trends we see. Q: How are pieces from the Tate’s expansive collection chosen for The Frame? It’s difficult, as we have so many to choose from! There are more than 80,000 works in Tate’s collection, but we try and select those that we feel people will enjoy living with, as well as some that are very familiar. Q: Have you noticed any interesting trends over the years in what pieces users are most attracted to in Samsung’s Art Store? Yes, we really have. For example, one of the most popular works is Arenig, North Wales by James Dickson Innes, who isn’t a very well- known artist, but this is a particularly gorgeous work of a mountain viewed from across a lake and has beautiful violet hues. So, I imagine it brings a sense of calm to those who choose to display it on The Frame. ▲ Arenig, North Wales by James Dickson Innes Engaging a Diverse Audience Through Art Q: What work has Tate done recently to build upon its vision to engage diverse audiences and help develop individual creative potential? Why is this part of Tate’s mission? Engaging a more diverse audience is absolutely at the heart of the work that we are doing at Tate. It’s something that we are passionate about because it reflects our belief that art enriches lives, and that everyone has the right to that experience. For many years now, we have been ensuring that the art we collect and exhibit represents as diverse a range of backgrounds and experiences as possible. At Tate Modern, 50% of our program features art created by women, and at Tate Britain the same is true of our contemporary displays and exhibitions. Because of our fundamental belief that art enriches lives, Tate also offers an extensive range of free family programs throughout the year, aimed at encouraging children to be creative Q: In your opinion, how has Tate leveraged The Frame and Art Store to further support its mission for engaging an inclusive and diverse audience? We love that Samsung’s Art Store enables more people to access our collection and broadens the number of people enjoying art. And, perhaps some will become curious about the artworks they are seeing and choose to find out more about them too. That directly supports our mission to encourage both the enjoyment and understanding of art across diverse audiences. Q: Out of the works of art selected for the Art Store, which three would you recommend users display on The Frame? My first suggestion of the three artworks from the Art Store would be the very beautiful Abstract Composition by Jessica Dismorr, for its subtle and calm color palette. ▲ Abstract Composition by Jessica Dismorr The second would be Blue House on the Shore by Paul Nash, as it’s a wonderfully enigmatic and romantic image. ▲ Blue House on the Shore by Paul Nash And finally, a very personal choice which is Carnation, Lily, Lily, Rose by John Singer Sargent, as this is a painting that I’ve loved since I first visited Tate as a teenager, and I still find it as extraordinary now as I did then. When you walk into the gallery where the picture hangs, the painted lanterns somehow seem to light the room, and The Frame would recreate that magical experience. ▲ Carnation, Lily, Lily, Rose by John Singer Sargent Leveraging Technology To Enhance Human Experiences Q: In what ways has Tate leveraged technology to provide an enhanced visitor experience at the museum? A good example is ‘Tate Draw’ where children can use special software and screens in the galleries to create their own artworks inspired by Tate’s collection, with their finished designs projected on the walls. Technology is expanding the ways in which we can all be creative. Q: Do you anticipate any implications that technology will have on the art world? Technology is undoubtedly affecting all aspects of our lives, and we need to embrace it. There’s no doubt that technological advancements will have profound effects on the way that we access and experience art. Tate is always considering how we can reduce the carbon footprint of our activities— technology may offer interesting opportunities for this in the future, such as digital experiences of art rather than shipping the original artworks. Q: Are there any upcoming events or special activities Tate has planned that you can tell us about? Tate’s exhibition programme always strives to offer a diverse range of content and this autumn is no exception! At Tate Britain, women are taking centre-stage with a major survey exhibition of the humorous and irreverent work of Sarah Lucas as well as a group show exploring the radical work of feminist artists working in Britain during the 1970s and 80s. ▲ Tate Modern At Tate Modern, artists from across the African continent are a key focus, with this year’s annual new commission for the gallery’s iconic Turbine Hall being created by Ghanian artist El Anatsui. A major survey of contemporary photography by artists working across Africa and its diaspora remains on show until the new year, joined by a retrospective of Philip Guston, one of the most influential and important American painters of the 20th century. ▲ Tate Liverpool Down at Tate St Ives, visitors can continue to enjoy a revelatory group exhibition exploring the experimental paintings made by artists working in Casablanca during the 1960s and 70s, while Tate Liverpool will embark on an exciting new program in collaboration with the Royal Institute of British Architects (RIBA). The partnership will see a range of new exhibitions and events staged at RIBA’s building at Mann Island in Liverpool during the gallery’s temporary closure period for redevelopment, due to be completed in autumn 2025. ▲ Tate St. Ives Visit Samsung Art Store in The Frame to see more of Tate’s collection. View the full article

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Samsung Electronics aims to enhance users’ smart home experience by creating an ecosystem of connected devices ranging from TVs to smartphones to home appliances. However, as more and more devices are connected, smart home security becomes increasingly important. The priority is to protect the smart home ecosystem by safeguarding connected devices from digital threats. With the TV potentially being one of the center pieces of that ecosystem, its security is especially vital. Samsung’s innovative security program Knox secures smart TVs from various threats, ultimately offering consumers a safe and convenient smart home experience. GNUSMAS, the cute blue alien, introduces Samsung Knox as the final piece to complete your ecosystem of connected devices below. View the full article

Samsung Electronics today announced that it will unveil a brand film starring BTS “SUGA” on October 5. As Samsung’s ambassador, SUGA will show how he uses The Freestyle 2nd Gen, Samsung’s latest versatile portable projector, in his own unique way. The film is to be unveiled on Samsung’s social media accounts including its Youtube channel. ▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector. ▲ A scene from the brand film starring SUGA Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2nd Gen. ▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023 The Freestyle is Samsung’s light, portable projector which recently debuted its 2nd generation model. The Freestyle 2nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility. View the full article

Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store1 — which enables users of The Frame to transform any space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums and industry tastemakers. Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met. Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet2 (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851). “Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.” The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming. “The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.” Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount3 to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended. 1 A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year. 2 A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye. 3 The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes. View the full article

Samsung Electronics today announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023. “The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.” Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image. To display colors as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues. In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible. “We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.” The Wall for Virtual Production features top-of-the-line capabilities, including: An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments. A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming. Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments. 20-bit processing to present exact color mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details. The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe. View the full article

Samsung Electronics renews its technological contribution for the Vatican with four outdoor LED signages (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) and Harman Kardon embedded audio for St. Peter’s Square. This installation follows the previous collaboration in 2020, where two indoor displays were installed in the Nervi Auditorium to help more visitors take part in the ceremonies. ▲ Four Samsung outdoor LED signage (XHB series) have been installed in the St. Peter’s Square at the Vatican City St. Peter’s Square, founded on an architectural layout boasting illustrious signatures and timeless pieces of art, hosts various ceremonies where the Pope meets the public. Acknowledging the requirements for the best acoustic and visual rendering in an outdoor space, Samsung took to its outdoors audio-and-video expertise. The four outdoor LED signages have been installed in strategic points of the square to convey a clear picture of commencing events as well as audio solutions to broadcast the message. ▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series) at St. Peter’s Square, Vatican City Thanks to Samsung’s LED Signage technology, spectators will be able to take part in the ceremonies at St. Peter’s Square and admire all the details. Being IP66-certified, the XHB series reproduce high-impact content even in harsh weather conditions. In addition, the extremely compact 99.4 mm-thin housing makes them perfectly integrable in an iconic space such as St. Peter’s Square. Harman Kardon’s signature audio provides balanced panoramic sound that is distributed throughout the space, conveying crisp dialogues for an immersive and engaging experience for worshippers and visitors alike. Adaptive Sound technology clearly diffuses sound even when the volume of voices is low to divulge every element of speech, even during the most whispered dialogues. “We at Samsung Electronics are excited to make our technological contribution and renew our engagement with Vatican City,” said Davide Corte, Head of IT Division, Samsung Electronics Italy. “The outdoor LED signages and audio solutions create an immersive audio and video experience to serve visitors as well as the communities of the Faithful. It is an honor for us to be present with the best of our technologies in such a unique and prestigious setting such as St. Peter’s Square.” View the full article

Samsung Electronics is helping consumers fully rest and recharge by pairing its advanced display technology with Samsung SmartThings, the company’s integrated and expansive multi-device ecosystem. From streaming content with new levels of immersion to creating the perfect ambiance at home, the platform offers a wide range of innovative capabilities within its ultra-connected device network. Football star Son Heung-min shares some of the ways users can amplify at-home entertainment through SmartThings. Immersive Entertainment With Phillips Hue Sync Adjusting the lighting of a room can deliver more immersive experiences — especially when playing games or watching TV shows and movies. With the Phillips Hue Sync TV app, users can seamlessly pair their Phillips Hue lighting to their Samsung Smart TVs and sync lighting to the colors of the content on screen. Son demonstrates how Phillips Hue Sync changes the color, brightness and intensity of the lighting as he plays a video game on his Samsung Smart TV, putting him right in the center of the action. ※ Compatible lighting must be purchased separately; paid subscription of the Hue Sync app is required through Samsung TV app. Smarter Workouts With SmartThings For fitness enthusiasts who want to take their workouts to the next level, SmartThings is helping users exercise more effectively from home. By connecting Galaxy wearables to compatible Samsung Smart TVs, users can view their workout progress and health status in real time or participate in guided fitness or mindfulness programs. Son watches a football match on his Samsung Smart TV while exercising as he views his progress on screen — recorded with his Galaxy wearable. ※ Available from 2024; availability and the timing of support may vary by country and region. ConnecTime & Chat Together: TV alone can make interaction more convenient and efficient Abruptly asked to join a meeting with coaches, Son Heung-min turned on TV. ConnecTime, no matter where you are, enables users to take video calls from the Galaxy to a large TV screen. Chat Together allows Son to enjoy a soccer match together with their friends without meeting in person. 3D Map View: Smarter management for all connected devices Samsung SmartThings helps Son maintain his lifestyle as a homebody. Based on home structure, 3D Map View lets him conveniently see the status and location of the devices registered in SmartThings as well as check and monitor temperature, air quality, and energy usage. This is the perfect feature for people like Son who are busy even at home during holidays. Check out the video below to view how Samsung’s Smart TVs and SmartThings help Son enhance entertainment at home.  View the full article

Released on August 28, Samsung Electronics’ “Everyday SmartThings with Son” campaign video has garnered attention from Galaxy and football fans alike for showcasing the innovative SmartThings home system. To hear more about his filming experience, Samsung Newsroom sat down with world-renowned football star Son Heung-min and learned more about his favorite SmartThings features. Q. What motivated you to participate in the Samsung SmartThings campaign? When the Galaxy Z Flip was first released, I remember being impressed by its design — which led me to buy a Galaxy smartphone right away and switch both my tablet and watch to Galaxy devices. As a Galaxy fan, I love how my Galaxy products are all connected, allowing me to do things like check workout progress or calories burned on my phone or tablet while I’m exercising. Naturally, I was excited when Samsung approached me to participate in this campaign. Q. What is the best thing about using SmartThings? SmartThings has become a feature I really need. Once set up, the platform manages everything and gives me time and energy to focus on other stuff. The ability to find compatible products nearby and automatically pair them is so easy to do. It allows me to be much more efficient and productive. Q. Have you been using SmartThings since the shoot? Absolutely! I actually recently switched my TV and vacuum cleaner to Samsung’s latest appliances. Since my family is quite serious when it comes to cleaning, I can easily keep track of the areas I last cleaned with SmartThings — helping me keep my place tidy on my days off. Q. What was your favorite scene in this shoot? If I had to choose just one feature, my favorite would be the gaming scene since I love playing video games. In the video, once I place my phone on the wireless charger and SmartThings automatically creates the perfect gaming environment. And there’s even lighting synced to the gaming screen via Hue Sync, so I really like to play games. That’s when you will discover SmartThings takes gaming to another level. If you like playing video games, I strongly recommend using Gaming Mode on SmartThings for an all-new gaming experience. Q. What are some specific SmartThings features you would like to highlight? SmartThings helps me reduce energy consumption and control energy usage across all my products in real time. I’m able to view energy usage and maximize energy efficiency with AI Energy Mode to be more conscious about energy saving. In addition, I like how SmartThings allows me to expand the ways I use my TV. Before the shoot, I only played video games and watched football on my TV. Now, after learning about SmartThings and its functions, I use my TV to control home appliances, chat with friends while watching football and keep track of my workout progress while exercising. I hope more people are able to make use of these innovative features. Q. Is there anything you want to share about your experience on this campaign? Through this campaign, I was able to experience how SmartThings can program my home appliances based on my daily routine. SmartThings goes beyond convenience — it delivers a whole new experience. For those who haven’t experienced SmartThings yet, I encourage you to try it out! I look forward to getting involved with other Samsung campaigns and seeing the future of SmartThings! Find out more about Son’s smart life by watching the full video below. View the full article

Small enough to be held in one hand while boasting a sensational design, The Freestyle has gained attention in the portable projector market since its launch in 2022. Samsung recently released The Freestyle 2nd Gen, an upgraded portable projector that is making imagination a reality. Samsung Newsroom sat down with Wonki Kim from Lifestyle Team, Seongwon Seo from Picture Quality Solution Lab and TJ Kim from Future Planning Group of Visual Display Business at Samsung Electronics to hear about the characteristics and development of The Freestyle 2nd Gen.  ▲ Smart Edge Blending demonstration video No Compromise for ‘Smart Edge Blending’ Smart Edge Blending is one of the biggest upgrades in The Freestyle 2nd Gen. The feature seamlessly merges projections from two The Freestyle devices to create a large screen for pictures and videos. By connecting the two devices to the SmartThings app and synchronizing the video output with a photo of the projected screens, users can enjoy a full-screen experience from anywhere. “Edge-blending is a sophisticated technology that usually requires dedicated hardware and software to manually control each pixel,” said Seongwon Seo. “In line with the easy-to-use concept of The Freestyle, we engineered Smart Edge Blending to help first-time users easily blend screens wirelessly, without a dedicated device or help from an expert.” ▲ Smart Edge Blending can be used through the SmartThings app. When Smart Edge Blending is activated, the connected smartphone will engage with The Freestyle portable projectors in real time. Content sync and adjustment processes take place automatically via communication between the devices. “Screen alignment can easily be done using the SmartThings guide when a user captures a picture of the projected screen. The analytic algorithm will analyze the span and overlap of the patterns at eight main points on the setup screen and then adjust the projection on each device,” he explained. ▲ The Freestyle 2nd Gen with Smart Edge Blending on display at IFA 2023 Smart Edge Blending was born out of user pattern analysis. “We found that consumers tend to use The Freestyle as a highly portable personal screen in whatever space they are in — whereas the living room TV would be for fixed, communal use. In fact, there were many cases where single households would purchase several projectors,” said TJ Kim. “When you have more than one device, why not combine them?” By connecting The Freestyle devices, users can enlarge their screen by up to 160 inches and enjoy a 21:9 screen ratio with no further manual adjusting. Speaker capacity is doubled and intensified with the choice of dedicating the left and right stereo sound output to each device to create a more immersive audio experience. ▲ (From left) TJ Kim from Future Planning Group and Seongwon Seo from Picture Quality Solution Lab “What’s charming about Smart Edge Blending is that it can be expanded not just horizontally but vertically as well,” said Seo. “This feature is even more useful with the rise of vertical content such as Instagram Reels and YouTube Shorts. Most consumers are used to viewing ultra-large horizontal content at movie theaters but are not quite familiar with ultra-large vertical content. But it’s actually quite nice once you try it.” Nonetheless, there were challenges during development. The original plan was to only support still images, since video requires extensive computing power and real-time alignment. In early stages, the setup also required a high-resolution picture of the projection as well. ▲ Seongwon Seo from Picture Quality Solution Lab explains how the complex Smart Edge Blending technology was built for anyone. “It is an extremely difficult task to get two wireless devices to continuously be in sync. While The Freestyle development first started with still images, we couldn’t give up on videos because that’s what more consumers prefer watching with our device. Using a wire to hook up the devices was unthinkable given the highly mobile concept of The Freestyle. We supported the engineers until, one day, they managed to achieve the unthinkable,” said TJ Kim. “Writing an algorithm that can analyze low-resolution images is a very demanding task — but we felt a sense of relief when we finally succeeded,” he added. “At first, it seemed impossible to minimize the margin of error between the two projections. The strict internal standard doesn’t even allow a single-pixel margin of error. Our breakthrough ultimately resulted from an assumption model that could accurately determine the state of projected setup patterns from low-resolution pictures.” Staying True to Concept While Adding Fun Through Samsung Gaming Hub, The Freestyle 2nd Gen supports gaming — a content form that was once unimaginable to enjoy on a portable projector. The addition of Samsung’s cloud gaming platform frees users from the limitations of consoles, wires and fixed screens such as smart TVs and monitors. “Gaming is one of the entertainment types that really highlights the portability of The Freestyle,” shared TJ Kim. “Users can now enjoy games through Samsung Gaming Hub anytime and anywhere, without a console.” ▲ Visitors at Samsung’s IFA 2023 booth test cloud games available on Samsung Gaming Hub with The Freestyle 2nd Gen. Updates were made for added sustainability. “The light source life has been extended from 20,000 to 30,000 hours,” said Wonki Kim. “With 30,000 hours, The Freestyle can support a demanding eight hours of use per day for 10 years.” The Freestyle’s remote control was also upgraded to a SolarCell Remote that can be charged with sunlight or indoor lighting, eliminating the need for disposable batteries. Processing speed was revamped too. Compared to the first model, The Freestyle 2nd Gen’s memory has been expanded to speed up signal processing and remote control response. By testing usage scenarios during development, the device’s UI and UX were improved immensely to make the projector accessible to anyone. ▲ Wonki Kim from Lifestyle Team underscores compactness, portability and usability as the reasons behind the popularity of The Freestyle among young people. Screens Everywhere as a Strategy With the vision of “Screens Everywhere, Screens for All,” The Freestyle 2nd Gen prioritizes portability and mobility to enable users to experience the benefits of a movable screen. “Although it’s clearly a hassle to set up, the tripod has become such a natural part projectors — so much that no one thought twice about it,” said TJ Kim. “We envision a projector without a tripod or other accessories. That’s how The Freestyle 2nd Gen came to life.” ▲ The Freestyle 2nd Gen on display in a caravan at IFA 2023 The creators behind The Freestyle continue to dream. “As we work to achieve ‘Screens Everywhere, Screens for All,’ we’re constantly planning innovations around Samsung’s projector lineup — The Freestyle and The Premiere. Our goal is to move beyond simply targeting the existing market and present a new screen experience for everyone,” shared Wonki Kim. “We plan to continue addressing the limitations of space and strengthen connections among various Samsung devices to generate meaningful synergy,” added TJ Kim. View the full article

Under the theme “Connection That Matters,” Samsung Electronics highlighted its latest devices, innovations, platforms and sustainability efforts at this year’s IFA — Europe’s largest consumer trade show held in Berlin, Germany. From September 1 to 5, visitors to Samsung’s booth can discover brand-new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a brighter future for all. Samsung Newsroom invites those who can’t attend in person to take a virtual tour of the company’s booth through the photos below. ▲ Using the 787-inch The Wall as a media facade, Samsung unveiled innovative products and sustainable smart home solutions. 1. Sustainability Today for a Brighter Tomorrow At the Sustainability Zone, visitors can discover Net Zero Home, an eco-conscious future residence, and learn about Samsung’s environmental efforts and technologies for future generations — including company-developed recyclable materials such as “r-ABS” and the environmental impact of energy usage at home through Carbon Intensity Insight. In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining efforts to tackle climate change. To that end, the company has reduced carbon emissions by more than 900,000 tons and increased the use of renewable plastics by threefold compared to 2021. ▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was established to foster a resource circulation ecosystem and develop recyclable materials, such as “r-ABS.” Samsung introduces a roadmap for its plans to use recycled materials in its products. ▲ Visitors immerse themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-conscious packaging. 2. Streamline Your Daily Routine With SmartThings Samsung showcases SmartThings, the company’s expansive and fully integrated home ecosystem. In particular, this section of the booth highlights how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform. ▲ SmartThings continues to expand service and usability for third-party devices that support the Matter protocol and HCA standards. Samsung has recently collaborated with 26 European companies to deliver better connected experiences to users. 3. Enriching Your Daily Life With Bespoke Home At the Bespoke Life booth, Samsung showcases sustainable and intelligent home appliances with unique personalization options. What’s more, visitors can get hands-on experience with Samsung’s latest home appliances such as the BESPOKE AI Washer & Dryer, Bespoke Jet AI and Bespoke Oven. ▲ Visitors learn about Samsung Food at Samsung’s booth. ▲ Booth visitors experience Samsung’s latest All-in-One Washer & Dryer. ▲ Visitors test Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner. 4. Vivid and Bright Experiences on Display Samsung’s booth features the Odyssey Neo G9 gaming monitor and 98-inch ultra-large TV lineup — highlighting cutting-edge MICRO LED technology that offers lifelike picture quality. In addition, Samsung Gaming Hub opens the door to cloud gaming while the Freestyle 2nd Gen portable projector demonstrates new ways to entertain with a 21:9 screen ratio for a full cinematic experience. ▲ (From left) The 98″ Big Screen Zone showcases three 98-inch TV models that deliver high-quality resolution through ultra-large screens. Visitors try out Samsung’s latest gaming monitor, the Odyssey Neo G9. ▲ Visitors explore The Frame-Disney100 Edition which includes 100 pieces of Disney artwork. ▲ (From left) The Freestyle 2nd Gen portable projector supports Smart Edge Blending where two devices can be paired to offer users a 160” panoramic viewing experience and now also enables access to Samsung Gaming Hub. 5. Unfold the Latest Mobile Innovations With the Galaxy Z Series Visitors at Samsung’s booth can experience the flip side with the latest mobile device lineup unveiled at Galaxy Unpacked this past July — the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series. ▲ The recently released Galaxy Z Flip5 and Z Fold5 on display Beyond leading technological innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks forward to the future — eager to reduce its environmental impact, enhance the lives of consumers and discover new possibilities for a better world. View the full article

At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products. Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them. Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry. “We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated. ▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe. Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future. Enhancing Lives and Bettering the Planet With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances. ▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K. To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions. Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles. “In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox. ▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry. The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper. As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe. Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously. Transforming Homes Through Powerful Solutions Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals. ▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K. Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers. In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience. “Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer. ▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments. Future Possibilities Enabled by Technology Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed. “By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB. ▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs. ▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance “With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated. For more information, please visit Samsung.com. More pictures from the Samsung Electronics Press Conference at IFA 2023: ▲ SmartThings Energy puts users in control of how much power they use and when. ▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe. ▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry. ▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes. ▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey. ▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming. ▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik. ▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row. ▲ The Frame-Disney100 Edition is “magical!” View the full article

Samsung Electronics today showcased its latest innovations for the connected home. During its IFA 2023 press conference, the company highlighted its vision for SmartThings is to enable consumers across Europe to prioritise the topics they care about — from saving energy, increasing security and access to great entertainment to making their everyday lives more efficient. The ever-growing SmartThings ecosystem allows its 285 million users to adapt and personalise their homes to suit their needs, seamlessly connecting and controlling multiple appliances and devices via one app. Samsung’s presence at IFA 2023 comes as the company shares new consumer research, conducted across Europe to understand evolving needs for technology in the home.1 “Samsung is passionate about connecting our users to the people, places and pastimes that matter most to them,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We will continue to take advantage of the possibilities offered by the latest innovations in technology to make sure the SmartThings ecosystem grows and develops in a way that allows people to make even more of the connections that matter.” Enhancing the At-Home Experience The SmartThings app allows users to control their homes from anywhere, helping them to enjoy seamless entertainment as well as keeping them safe. Across Europe, our homes continue to be more important than ever as they play multiple roles each day — from offices to places for relaxation and entertainment. Seven in ten consumers (71%) agree that technology has a positive impact on their everyday living, including how they interact with their friends and family, how they conduct their chores and how they enjoy their hobbies.¹ Now, those with a passion for food can fully connect themselves to the joy of cooking and eating with Samsung Food, the new all-in-one app for recipe searching, saving and sharing, meal planning, cooking and grocery shopping. Announced at the press conference, Samsung Food is available in 104 countries and eight languages and puts the world’s food knowledge at users’ fingertips, empowering them to make the food, health and cooking decisions that are right for them. It also connects to users’ kitchens, instantly sending the right time and temperature to their compatible Samsung oven. With more than 160,000 recipes, there will always be something new to cook. By the end of the year, using Food AI, Samsung Food will provide personalised recipes reflecting users’ dietary requirements, such as converting recipes into a vegan version in just a few taps. In a further enhancement due later this year, it will link with Samsung Health so tailored meal plans can be adapted to suit preferences and dietary requirements, as well as support users in reaching their health goals. In 2024, using Vision AI technology, Samsung Food will use photos taken of meals to check nutritional information, recognise ingredients and recommend the best recipes to use them in. As the number one TV brand for 17 years in a row,2 Samsung has an unrivalled commitment to entertainment. It has completed its super screen line up with the launch of the 98” Neo QLED 8K and 4K Q80C and plans to bring its full range of Micro LED screens to Europe by the end of the year, offering incredible contrast and jaw-dropping detail that places viewers in the middle of the action whether gaming or watching films. To celebrate Disney’s 100th anniversary, Samsung has announced the launch of The Frame — Disney100 Edition. Featuring an exclusive bezel in the Disney 100 signature platinum silver metal and a unique Mickey Mouse inspired Disney remote. It also comes with 100 pieces of iconic art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, as well as classic images of Mickey, Minnie, Woody, Cinderella and many others. Users can also display their family photos for a magical home environment. Also announced at the press conference was the global launch of The Freestyle 2nd Gen. This versatile, portable projector delivers a big screen experience wherever the user chooses — even on the ceiling. The Smart Edge Blending feature offers landscape and portrait screen experiences, meaning two Freestyle 2nd Gen projectors can be paired to give a 160” panoramic and 120” vertical viewing experience. What is more, with complete access to the Samsung Gaming Hub, users of the Freestyle 2nd Gen can enjoy the biggest games from Samsung’s streaming partners. In partnership with Xbox and Bethesda Softworks, this now includes Starfield, the stunning, next-generation role-playing game set amongst the stars. Playable through the Samsung Gaming Hub with an Xbox Game Pass Ultimate membership, without the need for a console. Taking Small Steps for Our Planet Samsung is committed to developing products and services that help people save money and take steps towards a better planet. These topics are high on the agenda for consumers too, over three quarters (77%) say they seek out tech products that save energy — not only to save money, but for the benefit of the environment too.4 Two-thirds (67%) also consider it important that their next appliance can connect to an app that allows them to monitor and reduce their energy consumption.4 With energy prices increasing across Europe,3 72% of those asked are concerned about the cost of running appliances in their home.4 To help combat this, SmartThings Energy can help users optimise the energy used across their appliances to suit their needs and lower usage. For example, AI Energy Mode in SmartThings Energy allows you to monitor and reduce your washing machine’s energy use by up to 70%5 by using Ecobubble to wash with cool water instead of warm. Samsung has also partnered with global ocean conservation organisation Ocean Wise and apparel maker Patagonia to find solutions to the issue of microfiber shedding. The Less Microfiber Filter is an external washing machine filter that cuts up to 98% of microplastic emissions from laundry cycles.6 Speaking at IFA, Charlie Cox, Manager of Microplastic Solutions at Ocean Wise said, “Through our collaboration with Samsung and Patagonia, Ocean Wise is proud to have shown a way for industry to play its part in stemming the flow of microfibers into the ocean. Through innovations like the Less Microfiber Filter, we can empower individuals to reduce their microfiber footprint at home. It is a simple, everyday solution that our oceans will thank us for.” Heating technologies like heat pumps represent a rapidly growing market, and Samsung is at the forefront of this growth. Its innovative smart air source heat pumps have seen an unprecedented 97% growth in sales since 2022.7 These work with domestic hot water tanks or with Samsung’s ClimateHub, to make your home comfortable all year round, whatever the weather. They can also connect to the SmartThings ecosystem, so their energy use can be monitored and tailored to the user’s preferred environment.8 The latest addition to its range of high temperature monobloc heat pump solutions, the EHS Mono R290, launches in September. Samsung’s journey is constantly evolving as it aims to design technology that helps people make the most of their day while taking small steps to reduce our environmental impact. The Galaxy Z Flip59 and Z Fold510 and the Galaxy Tab S9 series11 feature a variety of recycled materials, including recycled aluminium, glass and plastics sourced from ocean-bound discarded fishing nets, water barrels and PET bottles. Even the Galaxy Watch6 series incorporate post-consumer recycled plastics. All of these Galaxy innovations come in packaging boxes made using recycled paper material.12 Keeping Your Home Secure Samsung understands the reassurance that smart technology can provide across the generations. Security was an emerging theme from the research conducted. Watching their home while they aren’t there (54%), feeling safer when home alone (39%) and keeping their family safe when they are out of the house (39%) are seen as the key safety benefits of smart technology.13 The SmartThings ecosystem includes a range of partners who are committed to helping people keep their homes and loved ones safe. This now includes Yale, a leading brand in home security. The Yale Linus® Smart Lock and the new Smart Opener for Gate & Garage enable doors and gates to be locked remotely via the app to ensure peace of mind for all family members. Unlocking the Future Through Smart Technology Samsung is invested in a future built around the possibilities that technology can unlock. One area it aims to make a difference is in making the technology for smart homes more easily available. The research shows a quarter of Europeans consider the inclusion of smart technology to be a key factor in the desirability of their next home and over three quarters of respondents said fully functional smart homes are appealing (77%).12 Understanding this, Samsung is working to make these possibilities a reality and it believes in the power of collaboration when it comes to driving this vision forward. By partnering with ABB Smart Buildings and SMA, one of the world’s leading providers of photovoltaic and storage system technology, it hopes to connect people more closely to their homes by embedding the possibilities of smart technology into houses before they are bought. By integrating ABB and SMA products into SmartThings Energy, homes can become even safer, smarter and more sustainable. For example, the ability to run appliances at the optimum time, tracking energy use to adjust consumption based on energy prices and usage patterns and optimising energy use based on solar production. 1 Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023. 2 Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. 3 GreenMatch. https://www.greenmatch.co.uk/blog/energy-prices-europe. 4 Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023. 5 Based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on (reducing the temperature) compared to not using AI Energy Mode. AI Energy Mode can only be operated at 40 degrees or lower. 6 Captures approximately 89-98%; laboratory tested using 2kg synthetic fabric load in the WW90T734DWH, WF24A9500KW, washing machine. 7 Compared to 2022 Jan – Aug sales. 8 SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Some models require a separate Wi-Fi kit to connect SmartThings. 9 Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled content. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window, Back Glass. 10 Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass. 11 Galaxy Tab S9 Ultra: 17 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 30% pre-consumer recycled aluminium, or pre-consumer recycled aluminium and Corning® Gorilla® Glass 5 with a minimum of 10% pre-consumer recycled content. These components include Cable Holder Mid, Deco Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket, PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key, Side Key, Camera Deco, Main Window. 12 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band. 13 Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023. View the full article

Gamescom 2023 celebrated its 15th anniversary this year, from August 23 to 27 in Cologne, Germany. The world’s largest gaming event brought together more than 1,320 game, hardware, and software companies from 63 countries, filling an exhibition space of 230,000㎡ and uniting gaming fans from all over the world. Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters. ▲ The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.  Unveiling the World’s First Dual UHD monitor, the Odyssey Neo G9 On the first day of Gamescom 2023, Samsung hosted a keynote presentation, with key partners including AMD and Pearl Abyss, to introduce the remarkable capabilities of the new 57-inch Odyssey Neo G9 (G95NC), which was fully unveiled at Gamescom. ▲ Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said. ▲ (From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.” Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.” The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.1 Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place. ▲ Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9. The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom. “The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.” ▲ (Left) The screen Odyssey Ark allows for 4 inputs on screen at once with the new Multi View. (Right) A group of visitors test out the Odyssey OLED G9. The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once,2 and make the most out of the Odyssey Ark’s large screen. A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colors were amazing and vibrant,” commented one gamer. “It looked really good!” Seamless Gaming Across Multiple Amazing Displays ▲ (Left) A group enjoys playing Xbox games on the Samsung Neo QLED 4K. (Right) A visitor in the Mobile Gaming Zone plays “Warcraft Rumble” on the Galaxy S23 Ultra. Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen. As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September. ▲ (Left) A family enjoys playing Xbox games on the Neo QLED 8K. (Right) Samsung Gaming Hub zone offered an arcade-like concept where you could play games Samsung Gaming Hub3 is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade. A gamer who visited with his children said that the Samsung Gaming Hub “looks just as good as if I was playing directly on [a gaming console].” On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The world’s first 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colorful graphics and fast pace of games like Overwatch 2. ▲ A thrilling racing challenge unfolded from the racing zone. A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches. Bringing the Hottest Games to Life With New Technology ▲ Gamers in costume take photos at the Samsung Electronics booth. At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The world’s first HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper color, contrast and brightness. And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio. ▲ Visitors filled the Samsung Electronics booth. There has been a lot of interest every day to experience various gaming monitors in Samsung’s largest Gamescom booth ever. At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom. 1 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card. 2 Up to 3 inputs and 3 screens in vertical Cockpit Mode. 3 Samsung Gaming Hub availability and support vary by region and monitor and TV lineup. Service and content availability may vary by region and partners. View the full article