Samsung Newsroom

Newly introduced education solutions personalize shared Interactive Displays and streamline teaching workflows. A joint session with Logitech explored how connected classroom technology supports student engagement and active learning. Interactive Display innovations highlighted expanded AI capabilities designed to support instruction, accessibility and real-time classroom interaction. At ISTELive 2026 in Orlando, Florida, Samsung Electronics showcased how connected classroom technology and artificial intelligence (AI) are helping educators create more engaging and personalized learning experiences. By demonstrating new software innovations for its Android-based Interactive Display portfolio, Samsung highlighted how integrated classroom technologies can help schools improve collaboration, simplify device management and better support diverse learning needs. Samsung introduced AMS (Account Management Solution) and expanded Samsung AI Assistant capabilities, alongside updates to Samsung Education Portal, to create a more personalized and efficiently managed shared classroom display experience. AMS enables educators to securely sign in to compatible Interactive Displays using a QR code or NFC-enabled ID card, instantly accessing their apps, files and personalized settings on any compatible display across campus, while Samsung Education Portal supports centralized user, device and emergency alert management for IT teams.1 Samsung AI Assistant complements this experience with practical AI tools, including Circle to Search, Live Transcript, AI Summary and AI Quiz, that help teachers quickly find instructional content, generate lesson recaps, create formative assessments and support multilingual learners.2 Together, these solutions empower educators to spend less time managing technology and more time focused on teaching. Supporting Educators Through Practical AI Unsurprisingly, artificial intelligence was one of the most talked-about topics throughout ISTE, with educators expressing strong interest in tools that enhance, not replace, teaching. During a joint session, Jonathan del Rosario, Head of Product, Display Solutions Division, Samsung Electronics America, and Madeleine Mortimore, Global Education Innovation & Research Lead, Logitech, explored how thoughtfully designed technology can increase classroom engagement while reducing friction for educators. “The educator remains driving force in the classroom,” said del Rosario. “We design our Interactive Displays to make lesson planning and classroom engagement easier, using AI to help teachers focus more on students while creating richer, more immersive learning experiences.” The Samsung-Logitech conversation underscored a broader shift toward integrated classroom ecosystems, where hardware, software and pedagogy work together to enable differentiated instruction and sustained student engagement. The discussion also highlighted growing momentum around connected, scalable learning environments, as schools increasingly prioritize unified platforms that extend beyond individual classrooms to support campus-wide collaboration and consistency. “It’s no longer enough to have a device with an app and call it a day,” said Mortimore. “The right combination of hardware and software enables students to hear and be heard, see and be seen, and interact effectively with both the technology and their peers.” Educators Demo Classroom-Ready Innovation Throughout the conference, educators experienced Samsung’s newest AI-powered capabilities firsthand, with many emphasizing their immediate classroom applications. Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted Samsung AI Assistant’s Circle to Search feature as a significant time saver, allowing teachers to instantly surface credible instructional resources without disrupting the flow of a lesson. Clark also described the Live Transcript, AI Summary and AI Quiz capabilities as transformative classroom tools that simplify lesson reflection and formative assessment. “The transcription component is the secret sauce,” said Clark. “It listens to your lesson, creates a summary and even generates a quiz from what you taught. It becomes an incredible reflective tool for teachers while helping identify where students may need additional support.” Jelena Zivko, Senior Instructional Technology Specialist with Volusia County School District, emphasized how Samsung AMS addresses one of today’s biggest classroom challenges: supporting teachers who regularly move between learning spaces. “The seamless login experience means teachers can walk into any classroom and immediately have access to their lessons, files and personalized teaching environment,” said Zivko. “It also opens opportunities for substitute teachers, multilingual instruction and extending learning beyond the classroom through summaries and transcripts.” Building Connected Classrooms for the Future Beyond new software capabilities, Samsung showcased its expanding Android-based Interactive Display portfolio, including the upcoming WAF-S, WAFX-PS and WAHX-M models. The new lineup introduces Android 16, expanded AI capabilities and, for the first time, a 98-inch Interactive Display designed for larger instructional spaces such as lecture halls and collaborative learning environments. Samsung’s commitment to advancing classroom technology was also recognized at ISTELive 26, where the WAFX-P Interactive Display received three Tech & Learning Best of Show Awards. The display was honored in the Primary, Secondary and Higher Education categories for its ability to support more engaging, collaborative and accessible learning experiences through AI-powered tools, seamless connectivity and intuitive classroom functionality. NFC-enabled sign-in availability may vary by model. ︎Feature available only in selected regions, models and certain markets. Feature may be suspended or ceased without notice. ︎View the full article

“Space and art, as well as artworks and their built surroundings, are inexorably related to each other.” – Karim Noureldin, contemporary artist Can a work of visual art be experienced as sound? For Karim Noureldin, it can. The Swiss artist creates abstract works that guide the eye across the composition like rhythm in music, revealing new details the longer they are viewed. Noureldin describes this as “a visual sound,” an idea rooted in drawing and reflected across works shaped by line, color, surface and space. Noureldin’s “Brea” (2025) will be presented to view digitally as part of the new Art Basel in Basel 2026 Collection. Available exclusively on Samsung Art Store, the collection presents 24 works by Swiss and Switzerland-based artists represented by eight galleries participating in the fair. “Brea” was chosen for its distinct color palette and use of bold pattern, both central to Noureldin’s broader practice. Samsung Newsroom spoke with Noureldin about drawing, abstraction and what changes when art is experienced at home. The Sensory Language of “Brea” ▲ “Brea” (2025) reflects Noureldin’s interest in line, color and rhythm, creating what he describes as “a visual sound.” Photo by Finn Curry, courtesy of the artist and von Bartha. Q. “Brea” (2025) is part of the Art Basel in Basel 2026 Collection on Samsung Art Store. What can you share about the process behind this work? “Brea” began with the process of drawing as a way to build an imagined space. I created it with pencil because drawing allows me to think, plan, imagine and picture at the same time. I have worked with pencil for a long time and I still see it as one of the most direct ways to begin an idea. The movement of drawing also feels close to writing words by hand. Working on paper allows me to see a space that is not fully physical yet. I find it easier to create a three-dimensional world in this format than by painting on canvas. This is why drawing has remained so important to me. Its energy has been with me since early in my work as an artist and it is present in “Brea.” ▲ Noureldin works with colored pencil to build spatial density with repeated lines and shifts in color. Photo by Ariel Huber, courtesy of the artist and von Bartha. Q. How do line, surface and structure work together in “Brea”? In “Brea,” line, structure and surface are not separate elements. They build on each other. The lines create movement, the surfaces create depth and the structure holds these parts together. Through this relationship, the work can begin to feel like a space the viewer enters through their own perception. The author George Stolz has described “Brea” as creating a kind of spatiality through the way its surfaces come together. I think that is close to how I see the work. ▲ Karim Noureldin’s practice begins with drawing, a medium he describes as a way to think, plan, imagine and picture at the same time. Photo by Ariel Huber, courtesy of the artist and von Bartha. Defining a Spatial Language Q. How has your approach to making art stayed the same over time? My approach has stayed the same through a steady commitment to the work. I studied fine arts, later served as an associate professor at ECAL/University of Arts and Design Lausanne and have tutored younger Swiss artists. Those experiences shaped how I think about art, but they did not change the reason I make it. I still approach each work with the same motivation and focus I had early on. Being able to make art is something I always dreamed of doing and I continue to do it with dedication and gratitude. ▲ Noureldin’s works speak to each other through line, surface and scale. Photo by Finn Curry, courtesy of the artist and von Bartha. Q. What connects the different forms you work in? No matter the form, my work applies the same abstract language and creative process to different media. I often think of each medium as a different instrument. The sound changes, but the composition comes from the same place. The works can appear at a small or large scale, within a specific site or as independent pieces. What connects them is the same attention to line, color, rhythm and space. Q. What does abstraction allow you to do? Abstraction allows for timelessness and universality. It’s not fixed to one subject or moment. It can remain open, so each viewer can meet the work through their own perception. “Being able to make art is something I always dreamed of doing and I continue to do it with dedication and gratitude.” Q. How do you think about the relationship between an artwork and the place where it is seen? Space and art, as well as artworks and their built surroundings, are inexorably related to each other. Whether a work was created for a specific site, placed within one or simply viewed there, each condition shapes what the work can express and do. ▲ Presented on The Frame at Samsung Art Store’s Art Basel in Basel 2026 exhibition, “Brea” brings Noureldin’s visual language into a digital viewing experience. Courtesy of Samsung Electronics. How Art Forms Unity Within a Home “When we have art in our homes, it becomes part of one’s daily life.” Q. What feels meaningful to you about viewers encountering your work at home through Samsung Art TV? Living with art brings art back to a private and personal space. With Samsung Art TVs, the work moves from the artist’s studio into a home, where it can be experienced daily rather than only during a visit to an institution. It helps keep visual creativity top of mind for everyone, even if they aren’t an artist. Q. When an artwork becomes part of the home, what can repeated viewing reveal that might not be noticed at first? When we have art in our homes, it becomes part of one’s daily life and changes with the conditions around it. Different times of day, different lighting shifts or even moods changing each time a piece is viewed. These small details can change the appearance of a work over time, making it a unified element of the home. Q. Samsung Art Store will introduce your work to some viewers who may not know your practice yet. What would you hope they notice first in “Brea”? I would hope they first notice “Brea” as a visual sound. By that, I mean a composition that can be felt through rhythm and movement much like music can be felt without words. Before trying to define it, I hope they spend time with every element of its structure to understand how it can speak to more than one sense. Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame, Micro RGB and Neo QLED, offering more than 5,000 works in 4K resolution from more than 800 partners across 117 countries. As Art Basel’s official display partner, Samsung Electronics offers another way to experience contemporary art beyond the fair through exclusive Samsung Art Store digital collections featuring artists from Art Basel’s Hong Kong, Basel, Paris and Miami Beach editions. To experience “Brea” and the rest of the Art Basel in Basel 2026 Collection, visit a Samsung Art Store on your compatible Samsung TV today. View the full article

Samsung Electronics today announced new education solutions for its Android-based Samsung Interactive Display lineup, making shared classroom displays easier to personalize and manage. Announced and exhibited at ISTELive 26, a leading education technology conference that is being hosted by the International Society for Technology in Education (ISTE) from June 28-July 1 in Orlando, Florida, the new solutions reflect Samsung’s focus on practical classroom tools for teachers and school IT teams. “Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung’s interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.” Samsung AMS: Personalizing the Shared Display Experience In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Android-based Samsung Interactive Display lineup models, allowseach teacher to access their own account using a QR code or an NFC-enabled ID card.1 This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display. With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room. For added security, teachers can instantly activate a screen lock when they need to leave the classroom for brief amounts of time. As schools add more connected displays, IT teams need a simpler way to manage users, devices and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts so staff can sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access when needed, allowing classrooms to stay ready for the next teacher. Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays through major notification platforms like InformaCast and Raptor.2 Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons. With Circle to Search,3 teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments, as well as multilingual learners.4 Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson, while giving teachers immediate visibility into class performance, such as the overall correct answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again. Samsung Brings More Choice to Classroom Display Technology Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.5 Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.6 These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS. The lineup is also EDLA-certified,7 providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. WAF-S and WAFX-PS build on previous models (WAF, WAFX-P) with an Android OS upgrade to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product. WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features8 such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app. For more information, visit www.samsung.com. NFC-enabled sign-in availability may vary by model. ︎This feature requires integration with a compatible notification platform. ︎This solution is based on Google’s Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from the Circle to Search used on mobile devices. ︎Supported languages for Live Transcript may vary by model and region. ︎Feature available in selected regions and models only, available in certain markets. Feature may be suspended or ceased without notice. ︎Model availability and launch timing may vary by regions. ︎Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services. ︎Supported languages for on-device AI features may vary by region. ︎View the full article

“Instead of formulating thoughts through words, I compose with layered colors.” – Athene Galiciadis, contemporary artist Athene Galiciadis’ work draws its force from the movement of repeated forms. Across paintings, sculptures and installations, the Zurich-based artist uses grids, curves and blocks of color to build a formal language shaped by pattern, material experimentation and references spanning concrete art, design, craft, science and literature. ▲ Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist. Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and “Stillleben (Window)” have been selected for the Art Basel in Basel (ABB) 2026 Collection on Samsung Art Store. The works were chosen for their strong use of color and pattern, qualities that translate naturally to the digital viewing experience on Samsung Art Store. Created in partnership with Art Basel, the digital collection features works by Switzerland-based artists from participating galleries and brings contemporary art from the fair to Samsung Art Store subscribers worldwide. Samsung Newsroom spoke with Galiciadis about form, color, the ideas behind the selected works and how digital presentation can bring art into the home. A Personal Language Through Patterns Q. Your work has a distinct language of shapes, colors and materials. How did this visual system develop? I began developing this visual language while studying Fine Arts at ECAL(École cantonale d’art de Lausanne) in Lausanne. At the time, many artists in the Lausanne art scene were working with Neo-Geo aesthetics. I admired the rigor of that language, but I never fully connected with its precision. Rather than adopting it directly, I tried to translate it into something that felt closer to me. ▲ No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen. I started working with geometric forms, patterns, repetition and symmetry, but I deliberately embraced the handmade. Every shape was drawn or painted by hand, making it unique and slightly different from the one beside it. The patterns shifted subtly across the surface, not through a predetermined system, but through the small variations that naturally arise from manual repetition. Q. How do you think about rhythm, variation and change within a composition? Repetition has always been central to my practice, but I have never been interested in repetition as exact duplication. Because my forms are drawn and painted by hand, no element is ever completely identical to another. A line becomes slightly thicker, a shape shifts, a color changes in intensity. These differences accumulate and create a sense of movement across the surface. I often think of repetition in terms of rhythm rather than pattern. A pattern suggests a fixed system, whereas rhythm allows for fluctuation, pauses, accelerations and unexpected turns. In that sense, my compositions are perhaps closer to biology than to geometry. They are structured, but never entirely predictable. They repeat, but never in exactly the same way. Over time, this visual language has become more than a tool. I see it as a placeholder for “in-betweenness,” a way to hold ambiguity, transition and multiple meanings at once. ▲ (From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen. Q. How much of a work is planned before you begin and how much is decided through the act of making it? I usually begin with a very clear image in my mind. I think visually, so many works start as an almost complete mental picture rather than a concept expressed in words. What fascinates me is that the finished work never looks exactly like that initial image. The image has to pass through materials, gestures, scale, time and the realities of the studio. In that translation, things inevitably shift. I do not see these deviations as mistakes or compromises. On the contrary, they are often where the work becomes most interesting. While the starting point is often highly defined, the final work is always shaped through the act of making. It is a conversation between intention and discovery, between what I envisioned and what the work itself asks for along the way. ▲ Galiciadis often lets her works shift through material, scale and space during the creative process. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv. Q. Are there certain materials, colors or forms you find yourself returning to over time? If so, what keeps drawing you back to them? Yes, there are certain forms, colors and motifs that keep returning: snakes, spirals, pinks, triangles, zigzags and many others. I do not consciously decide to revisit them; rather, they seem to reappear on their own, as if they still have something to teach me. I often think of artistic research as a spiral rather than a linear progression. You engage with something, move away from it, explore other directions and then return to it later. But when you come back, neither you nor the motif is quite the same. Perhaps this is why I am drawn to recurring forms. They become companions in a long-term conversation. Each time they reappear, they carry traces of previous works while opening up new questions and possibilities. ▲ Galiciadis returns to recurring forms and motifs as a way to revisit ideas over time. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv. The Meaning of “Stillleben” “The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion.” Q. Your palette often moves between soft pinks, greens and yellows, with darker blues and blacks adding contrast. How do you think about color as a way to shape tension, depth or atmosphere? For me, color is something deeply personal. I do not approach it primarily as a decorative element or as a way of illustrating an idea. Rather, color is a way of thinking and a form of artistic research. In many ways, this process replaces language. Instead of formulating thoughts through words, I compose with layered colors. Through this slow accumulation, I search for nuances, tensions and relationships that are difficult for me to articulate verbally. The depth that emerges is not only visual but also emotional and conceptual. Q. What can you share about the works selected for the Art Basel in Basel 2026 Collection on Samsung Art Store and the moment in which they were made? This work emerged within a larger constellation of paintings that I was developing simultaneously in the studio. I rarely work on a single canvas at a time. Instead, several works evolve alongside one another, creating a kind of conversation. What appears on one canvas often migrates to another; a color, form, rhythm or idea that begins in one painting may find a different articulation in the next. ▲ From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen. “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann. Both works were created within such a process. They carry traces of multiple explorations and conversations taking place across different canvases at the same time. Looking back, I see each work as part of an ongoing reflection on questions that continue to occupy me: belonging, displacement, memory, inheritance and transformation. Rather than offering answers, the painting became a space where these themes could coexist and interact. Q. How did the title “Stillleben (Reflection on Longings and Belongings)” come to the work and what does it add to the viewer’s understanding of the piece? The title emerged from two conditions that often feel inseparable. Questions of migration, displacement, in-betweenness, transformation, inheritance and identity run throughout my practice and shape how I understand the world. What does it mean to belong? Who is included and who remains outside? Belonging can offer shelter, care and nourishment, but it can also produce boundaries and exclusions. Longing is particularly difficult to describe. For me, it is often connected to a desire to bridge a gap that is always present but was never entirely my own. It can be inherited across generations, carried through stories, silences, memories and cultural interruptions. It is a longing for connection, continuity and understanding, while knowing that some distances can never be fully overcome. The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion. For me, “Stillleben (Reflection on Longings and Belongings)”inhabits this space of contradiction. It reflects on the simultaneous desire to belong and the awareness that belonging is never simple, fixed or innocent. Where Art Finds New Meaning at Home Q. Samsung Art Store gives people a way to encounter world-class art in the spaces where they live. What interests you about that everyday relationship with artwork? What interests me most is the possibility of creating an everyday relationship with art. Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time. When you encounter an artwork repeatedly, it becomes part of your daily life and the relationship deepens over time to become a piece of your memories and personal history. This resonates with my interest in collaboration, participation and community building. I enjoy forms of access that allow art to enter everyday environments. Through projects such as Actioning, I have explored how meaning emerges through shared experiences and sustained engagement. I see art as something that can create connections and become part of a shared cultural life. Q. How do you think the experience of viewing art changes when a work becomes part of a home environment? I think the experience becomes slower and more intimate. In a museum, we often encounter artworks briefly and alongside many others. At home, the relationship unfolds over time and the artwork becomes part of everyday life. You might notice it while drinking your morning coffee, passing through a room or returning home after a difficult day. Sometimes you look closely; other times it simply exists in the background. Yet it continues to shape the atmosphere of a space. ▲ “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H. The work becomes an ongoing relationship. Meanings can shift over time and details that initially went unnoticed may suddenly become important. As the viewer changes, the work changes too. This reflects how I understand art: not as a fixed message, but as something open that continues to generate new associations. “Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time.” Q. For viewers who may discover your work for the first time through Samsung Art Store, what would you hope they take time to notice? I would invite them to spend a little time with the work and allow their eyes to wander. At first glance, my paintings may appear structured, repetitive or geometric. But if you stay with them for a while, small shifts, irregularities and transformations begin to emerge. I hope viewers notice that nothing is ever entirely fixed. Forms repeat, but they also change. Colors overlap, reveal and conceal one another. What may initially seem stable gradually becomes more fluid and complex. Perhaps most of all, I hope people allow themselves to experience the work without feeling the need to immediately understand or interpret it. Much of my practice is concerned with things that exist between categories: between belonging and displacement, order and unpredictability, memory and imagination. These are experiences that cannot always be translated into words. If viewers take the time to notice the rhythms, layers and subtle variations within the work, they may discover that the painting is less about providing answers than about creating space for reflection, curiosity and personal associations. I hope everyone can find their own point of entry and build their own relationship with the work over time. ▲ Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB. Samsung Art Store is an art subscription service available on Samsung Art TVs. The service offers more than 5,000 artworks in 4K quality from over 800 artists through more than 80 partners. Available across Samsung’s expanded 2026 Art TV lineup, Samsung Art Store brings curated artwork into everyday spaces through Samsung’s display technology and design. View the full article

June 2026 Managing Staged Rollouts Using Content Publish API in Galaxy Store Seller Portal Galaxy Store’s Staged Rollout feature allows application updates to be released to a limited percentage of users rather than to all users at once. By rolling out an update gradually (for example, to 5% of users at first) developers can monitor the application's real-world stability, and if issues are detected, the rollout can be paused to help protect the remaining user base. As confidence in application stability grows, the rollout percentage can be programmatically increased up to 100%, ensuring safe and speedy global deployment. This tutorial shows how to automate your rollout workflows using the Content Publish API and how to implement smooth, controlled releases. Learn more on our blog to discover how to deliver a better user experience with staged rollouts by improving application stability upon release and reducing manual effort. Learn more Samsung IAP SDK Updated to Version 6.5.2Samsung In-App Purchase SDK version 6.5.2 is released, deploying the SDK to the Maven Central Repository and enhancing developer convenience significantly. Starting from with this version, developers can simply declare a dependency in their build.gradle file to automatically download and integrate the library, streamlining the development process. This update also includes improvements such as IAP inquiry API call optimization during payment transactions, enhanced logging, and listener fixes for exception handling. See our release notes for details on integrating the latest SDK version. Samsung Wallet Adds Weather Forecasts to Event Tickets and Boarding Passes Samsung Wallet now brings weather forecasts to your event tickets and boarding passes. Now you can check the weather for your event's location and time right on the ticket, alongside the details you're already viewing. Developed in collaboration with The Weather Channel, the feature shows temperature, current conditions, and severe weather alerts, surfacing the relevant forecast as your event time approaches. The weather forecast feature is rolling out to major markets worldwide, with severe weather alerts available in the United States, Canada, Japan, Europe, Australia, and South Korea. Looking ahead, Samsung Wallet plans to expand with features such as hotel and restaurant reservations—bringing your plans together so you can manage them all in one place. Learn more * Weather information is based on the location details listed on your ticket. Forecasts are provided for reference and may differ from actual weather conditions. Samsung Supports the Next Wave of Healthcare Innovation at 2026 Out of Pocket Hardware Hackathon Samsung is proud to have sponsored the 2026 Out of Pocket Hardware Hackathon, uniting healthcare service developers, engineers, and innovators to shape the future of digital health. Over the intense Hackathon weekend, the participating teams explored cutting-edge use cases of wearable devices including AI-powered health coaching, remote patient monitoring, and intelligent health assistants, all powered by wearable technology and real-world health data. Find out more about the event and Samsung's role in the developer ecosystem on the blog. Learn more Create Push Notification Templates Using the Samsung Wallet Server API Samsung Wallet has a feature that enables partners to send personalized push notifications to their users. To do so, J7first have to create a notification template, which then needs to be approved by Samsung. Individual notification templates can be created in the Wallet Partners Portal, but creating multiple card notifications templates at once can be accomplished more conveniently by using the Adding Notification Template API. This tutorial provides a step-by-step guide on how to create notification templates from a partner server using the Adding Notification Template API. From loading certificates and generating authentication tokens to encrypting payloads with Samsung’s public key (JWE), signing with a partner’s private key (JWS), and executing POST requests, all the implementation details and code samples can be found on our blog. Learn more Samsung Introduces Next-Gen Health Features for Galaxy Watch Samsung strengthens its digital health market strategy with a major update to the Samsung Health application, centered around five key wellness areas: Sleep, Activity, Nutrition, Mindfulness and Vitals, alongside the introduction of new Galaxy Watch health features. The new Vitals, Heart Health Score, Daily Cardio Load, Fitness Index, and Hearing Health features analyze health data measured by Galaxy Watch using AI-powered insights to help users better recognize subtle changes in their health that are easy to miss, and nurture healthier daily habits. The new features will be available on the new Galaxy Watch model planned to be released later this year and will also be gradually updated to prior models, including Galaxy Watch 8. Find out more about Samsung Health's personalized healthcare. Learn more Samsung and Google Unveiled the First Eyewear Powered by AI at Google I/O 2026 Samsung Electronics and Google unveiled two Android XR-based AI-powered eyewear styles at Google I/O 2026 on May 19. This is the first result of the partnership announced last December between Samsung and two global eyewear brands, Gentle Monster and Warby Parker. The two new premium styles are a disruptive and creative style from Gentle Monster and a classic, timeless style from Warby Parker. They are designed to work as a companion device to assist Galaxy AI's key features, allowing users to experience the power of advanced AI without ever having to pull out their smartphones. The eyewear has a built-in speaker, camera, and microphone to understand user context in real time and is capable of offering a wide range of features including Gemini navigation assistance, real-time voice/text translation, message summarization, scheduling with voice, even taking photos. Combining the best of Samsung's precision hardware technology, Google’s personalized AI services, and the premium eyewear partners' design, the first collections of intelligent eyewear are scheduled to launch later this year. Learn more 6G ISAC: Expanding the Value of Mobile Networks Beyond Connectivity Mobile networks have traditionally been designed to connect people, devices, and services. Each network generation has seen improved data rates, latency, reliability, coverage, and capacity. In the upcoming 6G era, networks are expected to go beyond delivering information, and to understand the physical environment in which communication takes place. Integrated Sensing and Communication (ISAC) is a key technology of the 6G shift. ISAC means that radio signals used for communication can also carry information about the surrounding environment, and it can create a distributed sensing layer without requiring a separate nationwide sensing infrastructure, by reusing the existing communication infrastructure, radio resources, and signal processing capabilities. While research in the 5G era largely focused on UAV detection, ISAC in 6G expands the scope beyond simple object detection to a broader framework for environmental awareness, including environment/background sensing, vehicle/fixed-UE sensing, and indoor CPE-based sensing. Take a deep dive into ISAC, the core 6G technology that extends network beyond simple connection by sensing its environment, on the Samsung Research blog. Learn more When One Sensor Learns Another: Cross-Modal AI for Wearables Wearable devices are expected to deliver increasingly accurate health monitoring while remaining compact, lightweight, and power efficient. However, combining multiple sensing modalities often introduces challenges involving hardware complexity, battery consumption, and robustness. For example, photoplethysmography (PPG), a key technology for heart rate monitoring, is highly sensitive to motion artifacts, signal degradation, and increased power usage during continuous tracking. accelerometer (ACC) sensors, in contrast, are more robust and energy efficient, but do not directly measure cardiovascular activity. Existing multimodal approaches rely on explicit sensor fusion by combining both sensors simultaneously, and assuming that all sensors remain available and reliable during inference. Based on Samsung Research’s recent work presented at ICASSP 2026, we would like to introduce a lightweight, cross-modal virtual sensing framework for wearable devices. The framework learns latent relationships between synchronized sensor streams during training and operates using only a single sensor during inference, enabling virtual PPG representations to be reconstructed from accelerometer signals. Evaluated on data collected during high-intensity interval training (HIIT) sessions, the new approach significantly improves ACC-only heart rate estimation and achieves performance close to full multimodal fusion systems, even under severe motion conditions. Learn more about this cross-modal virtual sensing technology, which demonstrates the potential of hardware-efficient wearable AI without relying on explicit sensor fusion, on the Samsung Research blog. Learn more View the full blog at its source

Samsung Electronics today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release. “Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.” Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.1 In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes. As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar. “The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.” As the global TV market leader for 20 consecutive years,2 Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen. For more information, visit www.samsung.com. About DC Studios DC Studios, a newly formed division of Warner Bros. Discovery, is committed to building a long-term creative architecture to realize the power and wonder of the DC Universe across film, TV, animation and gaming under a single banner. Fueled by eight trailblazing decades of DC Comics, the Company is collaborating with key divisions throughout the WBD family — and innovative artists and storytellers from around the world — to bring DC’s rich trove of powerful stories and globally beloved characters to life within a single unified DCU that spans every platform and medium worldwide. Kicked off last summer with James Gunn’s acclaimed blockbuster Superman, the next chapter of this dynamic, all-new DCU will bring a range of stunning new characters and worlds to screens across the globe — from the intergalactic cops of Lanterns, to the chilling Gotham anti-hero of Clayface, to the compelling young hero at the heart of this summer’s hugely anticipated big-screen epic Supergirl — inviting fans and newcomers alike to experience a bold new vision of one of the biggest, most enduring and grandest stories ever told. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung. ︎View the full article

For a game developer working on live service games, managing subscriptions effectively can make or break your monetization strategy. In a previous blog article, you have learned how to integrate the Samsung IAP plugin into a basic Unreal Engine game. This time, you learn how to implement a complete subscription workflow using the updated Samsung IAP Unreal Engine Plugin. The Samsung IAP plugin for Unreal Engine has been updated to reach feature parity with the Samsung IAP SDK. The plugin introduces multiple new APIs allowing you to easily integrate a complete subscription management workflow in your games. Using these APIs, you can check promotional offer eligibility, purchase and change subscription plans, acknowledge purchases, and so on. This update also introduces Boolean return types similar to the base Samsung IAP SDK to check if an API call was executed successfully. This article demonstrates how you can integrate the Samsung IAP plugin into Unreal Engine games to enable users to check subscription promotional pricing eligibility, purchase in-app products, acknowledge purchases, and change subscription plans. Prerequisites The demonstration in this article uses the following recommended development environment: Unreal Engine 5.7 Visual Studio 2022 Professional Android SDK: Android SDK API Level 35 Android NDK r27c CMake 3.10.2 Build tools 36 Setting Up the Development Environment To set up your Unreal Engine game project to implement the Samsung IAP plugin: Open an existing Unreal Engine project or create a new project. If the project is not already configured for Android, go to Edit > Project Settings > Platforms > Android , and click Configure Now. Set the Android Package Name from the Platforms > Android tab. Download the Samsung IAP Unreal Engine Plugin from the Samsung Developer website. Extract the content of the downloaded file inside the Plugins folder of your project directory. If the /Plugins/ folder does not exist, you must create it. In the /Source/ folder, open the <project_name>.build.cs file. In the PublicDependencyModuleNames.AddRange() section, add SamsungIAP to the list. PublicDependencyModuleNames.AddRange(new string[] { "Core", "CoreUObject", "Engine", "InputCore", "EnhancedInput", "SamsungIAP" }); Relaunch Unreal Engine. Go to Edit > Plugins > Installed > Service and tick the checkbox next to Samsung IAP Plugin to enable the plugin. Registering In-App Products in Galaxy Store Seller Portal In live service game monetization, two types of in-app products are most common. These are one-time purchasable cosmetic items and monthly recurring subscriptions. To allow the implementation of both types of in-app products, Samsung Galaxy Store Seller Portal also allows you to register two types of products: item and subscription. The next step of the demonstration is to register two types of subscriptions called basic and premium, and one item called weapon_skin. Package the binary for testing. In the Unreal Engine toolbar, select Platforms > Package Project > Android. Register your game application in Seller Portal, filling in the required information. In the Binary tab of Seller Portal, upload your game's packaged binary file. In the In-App Purchase tab, create your in-app products and activate them. For this demonstration, create the following products: basic - A lower priced subscription. premium – A higher priced subscription. weapon_skin – An item for demonstration of one-time purchases. For subscriptions, you can also add free-trial or introductory promotional pricing options if you wish. Check Subscription Pricing Options. To save the game information and IAP item details, select Save. Finally, register tester accounts from Galaxy Store Seller Portal > Profile to enable testing IAP functionality. Integrating In-App Purchases in Your Game Now that the game application and its IAP items are registered, you can begin implementing the Samsung IAP features in your game. Step 1: Include the IAP header file To access the Samsung IAP functions in your project, you must add the header file to the Unreal Engine project source code: In Unreal Engine, select Tools > Refresh Visual Studio project. To open and edit the project code in Visual Studio, select Tools > Open Visual Studio. Navigate to the C++ code file and open it in the editor. Include the Samsung IAP Unreal Engine Plugin header file in your code: #include "IAP.h" Now you can access the APIs provided by Samsung IAP from your code. Step 2: Set the IAP operation mode The Samsung IAP Unreal Engine Plugin has three operation modes: IAP_MODE_TEST: For development and testing. IAP_MODE_PRODUCTION: For public beta and production releases. IAP_MODE_TEST_FAILURE: For testing failure cases. In this mode, all requests return failure responses. The operation mode can be set using the setOperationMode(<IAP MODE>) function. Since the game is in development, use IAP_MODE_TEST. #if PLATFORM_ANDROID samsung::IAP::setOperationMode(IAP_MODE_TEST); #endif Step 3: Create and set a listener class for callback functions The updated Samsung IAP Unreal Engine Plugin has 7 main API functions. Each of these functions requires a listener or callback function that handles the data returned from the IAP library function. Create a listener class with the callback functions for all the APIs. The callback functions are: onGetProducts() is the listener for getProductDetails(). onGetOwnedProducts() is the listener for getOwnedList(). onPayment() is the listener for startPayment(). onConsumePurchasedItems() is the listener for consumePurchasedItems(). onAcknowledgePurchases() is the listener for acknowledgePurchases(). onGetPromotionEligibility() is the listener for getPromotionEligibility(). onChangeSubscriptionPlan() is the listener for changeSubscriptionPlan(). In this example, a C++ class named SamsungIAPListener is created in Unreal Engine, generating the SamsungIAPListener.cpp and SamsungIAPListener.h files in the project source directory. In the SamsungIAPListener.h file, define the class with function declarations: #pragma once #include "CoreMinimal.h" #include "IAP.h" class SamsungIAPListener : public samsung::IAPListener { public: void onGetProducts(int result, const FString& msg, const std::vector<samsung::ProductVo>& data); void onGetOwnedProducts(int result, const FString& msg, const std::vector<samsung::OwnedProductVo>& data); void onPayment(int result, const FString& msg, const samsung::PurchaseVo& data); void onConsumePurchasedItems(int result, const FString& msg, const std::vector<samsung::ConsumeVo>& data); void onAcknowledgePurchases(int result, const FString& msg, const std::vector<samsung::AcknowledgeVo>& data); void onGetPromotionEligibility(int result, const FString& msg, const std::vector<samsung::PromotionEligibilityVo>& data); void onChangeSubscriptionPlan(int result, const FString& msg, const samsung::PurchaseVo& data); }; In the SamsungIAPListener.cpp file, create minimal skeleton code for the callback functions as well so that the project compiles without any issues. Next, in the main code file, to set the SamsungIAPListener listener class that was just created as the IAP listener class for the project, use the setListener() function. #if PLATFORM_ANDROID samsung::IAP::setListener(new SamsungIAPListener); #endif } Step 4: Check if promotional pricing is available for subscriptions Seller Portal allows setting promotional prices, such as free trials and introductory prices for the first time purchase of a subscription. To complement this, Samsung IAP also provides an API for checking if any such promotional offers are currently available for the user. This is the getPromotionEligibility() function. You can use it to check which pricing is available for the user and then display the best available pricing options to encourage subscription purchases. Call the method and specify one or more comma-delimited subscription item IDs. result = samsung::IAP::getPromotionEligibility("basic,premium"); Once the request is processed, the result is provided in the onGetPromotionEligibility() callback function, which contains information about the promotional pricing for each mentioned subscription. void SamsungIAPListener::onGetPromotionEligibility(int result, const FString& msg, const std::vector<PromotionEligibilityVo>& data) { for (auto& i : data) { UE_LOG(LogTemp, Display, TEXT("Pricing type for %s: - %s"), *i.itemID, *i.pricing); } } The pricing field indicates the type of promotional pricing available. Depending on how you registered the subscriptions in Seller Portal, the subscriptions should display one of the following 3 types of pricing: FreeTrial: The user is eligible for a free trial period. TieredPrice: The user is eligible for an introductory price. RegularPrice: The user is not eligible for any promotions. Step 5: Purchase in-app items and subscriptions In Samsung IAP, the process of purchasing both items and subscriptions are similar. The startPayment() function is used for purchasing both types of products. In this next step, you will learn how to purchase one-time purchasable items (also known as non-consumable items) and subscriptions using the startPayment() function. The startPayment() function now accepts obfuscated account ID and obfuscated profile ID parameters. These obfuscated identifiers are returned in the purchase response for verification. Purchase the weapon_skin item using the following code: samsung::IAP::startPayment("weapon_skin", "obfuscatedAccountId", "obfuscatedProfileId"); If the startPayment() API call is successful, the result of the purchase is returned to the onPayment() callback function. Save the purchase ID for acknowledging the purchase later. void SamsungIAPListener::onPayment(int result, const FString& msg, const PurchaseVo& data) { PurchaseIDHelper::setSavedPurchaseID(*data.mPurchaseId); } Purchasing a subscription is similar to purchasing items since the startPayment() function is also used for purchasing subscriptions. Purchase the basic subscription by using the startPayment() method. The result of this purchase is also returned to the onPayment() callback function. Purchase the basic subscription: samsung::IAP::startPayment("basic", "obfuscatedAccountId", "obfuscatedProfileId"); To check if the items and subscriptions have been added to the user's owned product list, you can use the getOwnedList("all") function. At this stage, the purchased products exist in a non-acknowledged state. Next, you need to either consume or acknowledge the purchase depending on the intended product type and use case. Step 6: Verify the purchases using the Samsung IAP Server APIs Samsung IAP also allows you to query and verify purchases from the server side using the Samsung IAP Server APIs. While this step is completely optional, it is highly recommended if you wish to double-check and ensure the authenticity of the purchase before granting users access to the purchased products. To verify purchases, store the purchase ID and send a GET request to the Samsung IAP server using the following endpoint: https://iap.samsungapps.com/iap/v6/receipt?purchaseID={purchaseID value} Replace {purchaseID value} with the actual purchase ID to retrieve the purchase receipt and validate the transaction. If the purchase ID is valid, you receive the complete purchase information from the Samsung IAP server: { "itemId": "Basic", "paymentId": "TPMTID20260606US18339044", "orderId": "P20260606US18339044", "packageName": "com.example.game", "itemName": "Basic Subscription", "itemDesc": "Basic Subscription Detail", "purchaseDate": "2026-06-06 09:13:16", "paymentAmount": "1.0", "status": "success", "paymentMethod": "Credit Card", "mode": "TEST", "consumeYN": "N", "consumeDate": "", "consumeDeviceModel": "", "acknowledgeYN": "N", "acknowledgeDate": "", "acknowledgeDeviceModel": "", "currencyCode": "USD", "currencyUnit": "$", "minorStatus": "NOT_MINOR" } NoteFor real purchases in a production environment, the mode field value is PRODUCTION instead of TEST. And if the purchase is invalid and the purchase ID does not exist, the request simply returns a "not exist order" error. { "status": "fail", "errorCode": 9135, "errorMessage": "not exist order" } Once you verify the purchase from your server, you can now consume or acknowledge the purchases and provide the user with the purchased products. Step 7: Acknowledge purchased non-consumable items and subscriptions In order to make these purchases permanent, you must acknowledge non-consumable / one-time purchasable items and subscriptions using the acknowledgePurchases() function. Use the acknowledgePurchases() function with the purchase IDs of the non-consumable items or subscriptions in order to acknowledge the purchases. To learn more about acknowledging non-consumable items and subscriptions, check the Samsung IAP documentation. FString savedPId = PurchaseIDHelper::getSavedPurchaseID(); samsung::IAP::acknowledgePurchases(savedPId); This operation informs Samsung IAP that the user has been granted entitlement for the purchased product. Once a product purchase has been acknowledged, the product cannot be consumed or purchased again. When the acknowledgment is processed, the onAcknowledgePurchases() callback function is called. In this callback function, you can verify the acknowledgment status and store the purchase details locally. void SamsungIAPListener::onAcknowledgePurchases(int result, const FString& msg, const std::vector<AcknowledgeVo>& data) { for (auto& i : data) { UE_LOG(LogTemp, Display, TEXT("Product Acknowledge Status: %s"), *i.mStatusString); } } You can also check the acknowledgment status of an owned item through the acknowledgedStatus field in the OwnedProductVo data returned by getOwnedList(). The possible values are: ACKNOWLEDGED: The purchase has been acknowledged. NOT_ACKNOWLEDGED: The purchase has not been acknowledged. UNSUPPORTED: Acknowledgment is not supported for this product. Step 8: Change subscription plan Finally, you can allow users to upgrade or downgrade their existing subscriptions using the changeSubscriptionPlan() function. For example, a user subscribed to the basic plan can upgrade to the premium plan using this function. samsung::IAP::changeSubscriptionPlan("basic", "premium", PRORATION_MODE_INSTANT_PRORATED_DATE, "obfuscatedAccountId", "obfuscatedProfileId"); Here the first parameter is the existing subscription ID, the second parameter is the new subscription ID, the third value is the proration mode, and the fourth and fifth parameters are the obfuscated account and profile ID. Samsung IAP supports four proration modes that determine how the billing transition is handled: PRORATION_MODE_INSTANT_PRORATED_DATE: The subscription is upgraded or downgraded immediately. Remaining time is adjusted by crediting the price difference, and the next billing date is pushed forward. There is no additional payment. PRORATION_MODE_INSTANT_PRORATED_CHARGE: For upgraded subscriptions only. The subscription is upgraded immediately but the billing cycle remains the same. The price difference for the remaining period is then charged to the user. PRORATION_MODE_INSTANT_NO_PRORATION: For upgraded subscriptions only. The subscription is upgraded immediately and the new price is charged when the subscription renews. The billing cycle remains the same. PRORATION_MODE_DEFERRED: The subscription is upgraded or downgraded when the subscription renews. When the subscription renews, the new price is charged. A downgrade is always executed with this mode. You can find more information about proration modes in the Samsung IAP documentation. Once the subscription plan change is processed, the result is returned to the onChangeSubscriptionPlan() callback function, which contains information about the purchased product and the transaction. void SamsungIAPListener::onChangeSubscriptionPlan(int result, const FString& msg, const samsung::PurchaseVo& data) { FString newId = TEXT("premium"); if (newId.Equals(*data.mItemId)) { UE_LOG(LogTemp, Display, TEXT("Subscription plan changed to premium")); } } Summary With the Samsung IAP feature fully integrated into your live service Unreal Engine game, you can now test the IAP functionality within the game and confirm that the monetization of your game progresses without any hitches. For subscription items, the updated Samsung IAP Unreal Engine Plugin enables a complete subscription management workflow: getPromotionEligibility() checks if the user qualifies for free trials or introductory pricing on subscriptions. startPayment() initiates the subscription purchase with obfuscated identifiers for enhanced security. acknowledgePurchases() confirms that the user has been granted entitlement for the subscription. changeSubscriptionPlan() allows the user to upgrade or downgrade their subscription with flexible proration modes. The Samsung IAP Unreal Engine Plugin brings significant improvements over the previous versions, giving you the tools to build a complete and secure in-app purchase experience. The new acknowledgePurchases() function ensures proper purchase confirmation for non-consumable items and subscriptions, getPromotionEligibility() enables targeted promotional offers, and changeSubscriptionPlan() provides flexible subscription management. Combined with the updated startPayment() function that uses obfuscated account IDs for security, these enhancements make the Samsung IAP Unreal Engine Plugin a comprehensive solution for monetizing Unreal Engine games. To learn more about how Samsung IAP works, see our previous article Integration of Samsung IAP Services in Android Applications. To learn how the other APIs of the Unreal Engine plugin works, you can check the previous article on Integrate Samsung IAP in Your Unreal Engine 5 Game. If you have questions about or need help with the information in this article, you can share your queries on the Samsung Developer Forum. Additional Resources Samsung IAP Unreal Engine Plugin Documentation Samsung IAP Documentation Integrate Samsung IAP in Your Unreal Engine 5 Game Galaxy Store Seller Portal View the full blog at its source

▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition. Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city. From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the Official Art TV provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home. A Living Gallery of Personal Aesthetic Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal. ▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences. The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly. ▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience. At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED,1 The Frame Pro and The Frame displays from Samsung’s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant’s results. “The Frame is so stylish and I loved how clearly you could see the artwork from every angle,” said an attendee. The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home. ▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge. One attendee said, “I was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.” Between visitor sessions, the Art Wall shifted to highlight the city’s artistic identity, previewing Samsung’s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year’s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing. An Artifact of Time, Framed by Daniel Arsham As Samsung’s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art’s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of “fictional archaeology,” creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future. ▲ Artist Daniel Arsham, Samsung’s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel. In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham’s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen. ▲ Arsham’s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns. Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time. To mark his role as Samsung’s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV. ▲ Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17. “An artist’s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,” said Arsham. A Conversation on Discovering Your Artistic Sensibility Samsung’s Basel story continued, moving from the fair floor to Gare du Nord for a special event, “Art Night with Samsung Art TV.” During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home. ▲ Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV. The evening’s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris and Daria Greene, Head of Content and Curation for Samsung Art Store how artistic sensibility is shaped by everyday experiences and how art can be curated, discovered and lived with. ▲ Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces. The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day. ▲ A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026 Where Art Becomes Part of Home Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store. ▲ A visitor takes in the vibrant work of Raphael Hefti on display. ▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home. In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎View the full article

Introducing a smarter way to prepare for your next event—weather insights, right where your ticket lives. The Problem Every Event-Goer Knows We've all been there. You're heading to an outdoor concert, a weekend football match, or a long-awaited festival. You have your ticket ready in Samsung Wallet. You arrive at the venue—and then it hits you, literally. Rain you didn't plan for. Wind that turns your umbrella inside out. Heat you didn't dress for. The forecast was out there, sure—buried in a separate weather application you forgot to check. Or maybe you glanced at it last night, but things changed by morning. The truth is, weather information and event details have always lived in two different worlds. Until now. Meet Weather Forecast in Samsung Wallet Samsung Wallet is closing the gap between knowing your plans and being prepared for them. With our newest feature—Weather Forecast—real-time weather information is now embedded directly into your ticket details page. No application switching. No guesswork. Just the forecast you need, precisely when and where it matters most. Powered by The Weather Channel (TWC), one of the world's most trusted weather data providers, this feature automatically pulls the forecast for your event's exact location and time—so you always know what to expect before you step out the door. How It Works The Weather Forecast integration is seamless by design. Here's what you'll see when you open a ticket in Samsung Wallet: • Weather at a Glance. A clean, lightweight widget appears right beneath your event's location details, showing the expected conditions at event start time: temperature, weather icon (sun, rain, snow, storm, and more), and the event location name. • Forecast for Your Event Time. Not the current weather. The weather when your event starts. Whether it's a 7 PM concert tonight or a Saturday afternoon game three days from now, you'll see the forecast tailored to the moment that matters. • Severe Weather Alerts. In supported regions (including the US, Canada, Japan, Europe, Australia, and South Korea), government-issued severe weather warnings appear directly on the widget. If there's a storm advisory or heat warning, you'll know before you go. • Full Forecast, One Tap Away. Want the hour-by-hour breakdown? A single tap on the widget opens The Weather Channel's detailed forecast page—giving you the complete picture for the entire day of your event. Why It Matters This isn't just a nice-to-have. Weather Forecast on your tickets is a meaningful upgrade to how you experience events: • Be Prepared, Not Surprised. Know whether to pack an umbrella, grab a jacket, or slather on sunscreen—before you leave the house, not after you arrive. • Everything in One Place. Your ticket, your venue details, and now your weather forecast—all on one screen. No more bouncing between applications and trying to remember if you checked the right city. • Timely, Not Intrusive. The weather widget appears automatically one week before your event and stays current with every refresh. It's there when you need it and gone once the event is over. No clutter, no noise. • Smart Precipitation Tracking. The feature specifically checks for rain and precipitation in the critical window around your event—from 4 hours before through 1 hour after—so you're alerted to the conditions that matter most for getting there and getting home. Built for the Real World Life doesn't always go perfectly, and neither do data connections. That's why Weather Forecast is designed with graceful fallbacks at every step: • No Internet connection? You'll see a clear message that weather data is unavailable—not a blank space or a loading spinner. • Missing venue location? A simple "Check the weather" link still lets you manually look up conditions. • API hiccup? A friendly prompt guides you to check the forecast directly on The Weather Channel's site. • Multi-day event? You'll see the forecast for the start time before the event begins, then current conditions during the event days. • Event over? The widget disappears automatically. Clean and simple. Privacy by Design Here's something you'll appreciate: Samsung Wallet does not use your device's GPS or collect any personal location data for this feature. The forecast is based solely on the event's venue information—the city and location already associated with your ticket. No tracking, no data sharing with third parties. The partner website opens only when you choose to tap. Your privacy stays intact. Global Reach, Local Precision Weather Forecast in Samsung Wallet is rolling out across Samsung Wallet markets globally, excluding China. Whether you're attending a K-pop concert in Seoul, a Premier League match in London, or a Broadway show in New York, your ticket now comes with a built-in weather briefing. More Than Just Tickets: A Vision While the first release focuses on event tickets and boarding passes, the architecture is built for expansion. Imagine checking the weather for your hotel reservation, your restaurant booking, or your hiking trip—all from within Samsung Wallet. This is the first step toward making Samsung Wallet not just the place where you store your plans, but the place where you prepare for them. The Bottom Line Samsung Wallet has always been about convenience—keeping your cards, tickets, and passes in one secure place. With Weather Forecast, it becomes something more: your personal event companion, helping you arrive ready for whatever the sky has in store. No more arriving drenched. No more shivering in the stands. No more scrambling for weather information across multiple applications. Just open your ticket, check the forecast, and go—confident and prepared. Weather Forecast in Samsung Wallet—because the best events are the ones you're ready for. Availability: Rolling out globally starting in late July 2026 with the Samsung Wallet update, excluding China. Powered by: The Weather Channel Supported ticket types: Event tickets and boarding passes, with more coming soon. Severe weather alerts: Available in the United States, Canada, Japan, Europe, Australia, and South Korea. View the full blog at its source

As the centerpiece of the living room, the TV is evolving into a smart platform that understands user intent and expands the viewing experience. Beyond simply playing content, TVs now enable natural conversations, provide real-time information about what’s on screen and offer personalized recommendations. To meet these changing expectations, Samsung Electronics introduced Vision AI Companion (VAC), an integrated AI platform designed for TVs. Exclusive to Samsung TVs, VAC delivers AI-powered services that present relevant information without disrupting viewing and seamlessly connect users to related content. In May, Samsung updated the VAC user interface and accelerated the service’s global rollout. Previously available in 38 countries including Korea, VAC has since expanded worldwide,1 with support extended to more TV models. The company plans to bring the service to additional products and markets, giving more users access to AI-enhanced screen experiences. Samsung Newsroom spoke with Donghee Han of the Experience Planning Group, Visual Display (VD) Business to learn more about how VAC is shaping the future of TV viewing. ▲ Powered by Samsung’s advanced AI technology, VAC optimizes content experiences for TV viewing. AI Designed for the TV Screen As AI becomes increasingly integrated into everyday life, consumers have naturally come to expect new AI-powered capabilities from their TVs. Yet questions remain about what role AI should play on TVs and which functions provide meaningful value. “Building on Samsung TV’s longstanding technology leadership, we focused on making a wide range of AI features, content and apps easy to access, so users can enjoy them without navigating complex menus,” said Han. “Rather than simply showcasing technology, the goal was to bring together genuinely useful features that offer practical support while watching TV and make them available in one place.” The starting point for VAC was the unique nature of TV as a device — one that differs from smartphones or PCs. “Because TV is designed primarily for viewing content on a large screen, AI interactions must be seamlessly connected to what is on screen without disrupting that experience,” he added. ▲ VAC helps users find answers in real time without leaving the content they are watching or turning to another device. When watching a movie, viewers may wonder, “Where was this film shot?” or “Who directed this?” Instead of reaching for a smartphone, they can simply ask questions about what they are watching and get answers instantly. “Conversational search allows users to resolve questions in the moment and continue exploring related content,” said Han. “It’s a fast, intuitive capability that only Samsung TVs can offer and a key differentiator.” Natural Conversations, Smarter Discovery VAC’s greatest strength is its natural language capabilities, allowing users to find content through conversations that feel as intuitive as speaking with another person. While traditional TV voice search typically requires an exact title or predefined genre, VAC interprets both the context and intent behind a viewer’s request. “Even without knowing the exact title, users can describe a mood, actor or plot point that comes to mind — such as ‘Find me a movie where justice is served in a satisfying way’ or ‘Find me an animated movie about K-pop stars’ — and the AI understands the context to surface the most relevant results,” Han explained. “Because entering search terms with a TV remote can be cumbersome, the ability to find something by saying what comes to mind is an innovative leap in the viewing experience.” ▲ VAC recognizes user intent through natural-language conversations and helps users discover relevant content without manually searching with a TV remote. VAC goes beyond providing information. “Since video is at the heart of the TV experience, we designed the service so conversations don’t end with a single answer,” he said. “By presenting related videos that users can watch immediately, VAC creates a direct connection between discovery and viewing.” Han also explained the rationale behind developing an integrated platform tailored for TV. “We believed that simply bringing existing global AI services to TV would not be enough to create a truly optimized viewing experience,” he said. “Drawing on Samsung’s extensive expertise in smart TV platforms, we built a dedicated environment where viewing, conversation, information discovery and AI-generated content come together.” AI-Curated Updates and Content With the latest update, VAC introduces enhanced lifestyle features. Today’s Topic, for example, uses AI to summarize top news, lifestyle updates and sports highlights — eliminating the need to search for them manually. “Today’s Topic was inspired by a simple question — what if AI could proactively find and summarize information users might be interested in?” Han said. “Beyond providing text-based information, the feature also recommends related videos worth watching.” As a result, viewers can quickly catch up on key developments and dive deeper into subjects of interest through related content. ▲ The updated Today’s Topic feature uses AI to summarize key news, lifestyle and sports updates on screen while recommending related videos. Samsung also introduced the zero-depth user interface, designed to minimize unnecessary navigation. By displaying topic-based conversations directly on the home screen, users can explore AI features without moving between multiple screens. “We focused on making AI features easier to access while preserving the natural flow of TV viewing,” he added. Responsible AI for the TV Screen Bringing AI services to a screen as familiar and ubiquitous as the TV presented challenges beyond the technology itself. Establishing strong policies and safeguards — particularly around copyright, privacy and data use — was a top priority. “There was no clear roadmap for applying rapidly evolving AI technologies to the TV screen,” Han recalled. “Throughout the planning and development process, we had to make decisions and define principles ourselves.” ▲ Prioritizing safety, privacy and responsible AI use was essential to ensuring that Samsung TVs could be used with confidence by millions of people worldwide. “There was certainly pressure to introduce new features quickly in a global AI landscape where new services emerge almost daily,” he continued. “But as a platform offered to households around the world under the Samsung name, building user trust mattered more than the speed of implementation.” To support that goal, the team worked closely with Samsung’s legal department from the earliest stages of development, conducting a thorough review to ensure that every feature met company standards and was introduced responsibly. The result reflects not only technical innovation but also a commitment to earning user trust through robust policies and protections. The Future of TV, Powered by AI VAC focuses not only on implementing AI technology but also on integrating it naturally into the TV experience. This philosophy underpins Samsung’s vision for the future of screens. Unlike traditional smart TV services limited to predefined features and fixed interfaces, VAC is designed to adapt alongside changing user needs and market trends. “Samsung TVs will move beyond menu-based navigation to become platforms that understand user intent and proactively connect users to relevant content,” Han explained. “By combining AI-powered conversations with the immersive experience of a large screen, everything from information discovery to content viewing can become part of a single journey.” ▲ VAC is expanding the possibilities of TV viewing by enabling screens to converse, understand and connect users with content. “TVs will continue to evolve toward a future where they better understand user intent and significantly broaden the viewing experience,” he continued. “Through VAC, we will keep enhancing both features and usability so more users can enjoy intuitive AI experiences on TV.” Moving beyond screens that simply display content, Samsung TVs are becoming more intuitive companions. With VAC, Samsung is expanding the possibilities of smarter screen experiences by helping users discover information and content more naturally. Excluding Belarus, China, Cuba, Iran, Russia and Syria ︎View the full article

Samsung Electronics today announced the global launch of The Frame (HL03H model) at HITEC 2026, the largest and longest-running international hospitality technology event, held from June 15-18 at the Henry B. González Convention Center in San Antonio, Texas. Designed for hotels and premium commercial spaces, the new model brings the world’s first Art TV to Samsung’s hospitality TV lineup. It serves as both a premium display and a design feature, adding artwork, entertainment and connected hotel services to guest rooms and shared spaces. “With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.” A Hospitality Display Designed for Premium Spaces With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customize the frame to match the mood and design of each space, as well.1 Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests. As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus with subtitles in their preferred language. The result is more accessible local content for users traveling overseas.2 Beginning with Samsung’s 2025 hotel TV lineup and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required and device connection information is automatically deleted upon checkout to help protect guest privacy.3 Managing Hospitality Features From One Platform LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform.4 With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display. LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities. Furthermore, LYNK Cloud supports Collection Hub management on hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and color tone based on indoor lighting conditions, as well, helping each display fit the hotel’s brand concept and room environment. Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 43-, 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026.5 For more information, visit www.samsung.com. Bezels are sold separately. Supported bezel types may vary by country and model. ︎Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus. ︎Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region. ︎LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher. ︎Availability and model size may vary by region. ︎View the full article

Since its launch in 2017, Samsung The Frame has redefined the screen experience by seamlessly blending technology with interior design. As the pioneer of the Art TV, The Frame delivers select artworks when powered off, turning an everyday living space into a personal gallery. In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels,1 the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look. Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces. Last year, Samsung introduced The Frame Pro, featuring Wireless One Connect and a Neo QLED 4K display. This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life. Customizable bezels sold separately and options may vary by market. ︎View the full article

Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland. “Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.” Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today. The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world. A Closer Look at the ABB 2026 Collection The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz. At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice: Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction. Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion. Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality. “Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel. “Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.” Bringing Samsung Art Store to Life at Art Basel At this year’s Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that shows how art can move beyond the gallery and into everyday spaces. The experience will feature a gallery-style Art Wall composed of displays from Samsung’s 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro and The Frame. The Art Wall will showcase selected works based on attendees’ visual preferences and offer a preview of the ABB 2026 Collection, highlighting how Samsung display technology can make art feel more personal in the home. Samsung’s Art Basel exhibit will also feature a collaboration with visual artist Daniel Arsham, Samsung’s new Art TV ambassador. Designed for The Frame Pro, Arsham’s custom bezel turns the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data. It is paired with on-screen artwork inspired by erosion patterns and crystalline forms, extending the work into the surrounding space and reflecting Arsham’s exploration of time, material and everyday objects. Samsung Art Store: Curated Art for Everyday Spaces Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, including The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED,1 the platform gives users access to museum and gallery pieces through screens designed to fit naturally into any interior. As the global TV market leader for 20 consecutive years,2 Samsung continues to advance display technology that presents art with clarity, color accuracy and detail. Through Samsung Art Store, users can explore a wide range of artworks, including the ABB 2026 Collection, and bring curated pieces into everyday spaces. For more information, visit www.samsung.com. About Art Basel Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded through new digital platforms including Zero 10 and the Art Basel App, and initiatives such as the Art Basel and UBS Global Art Market Report and Survey of Global Collecting, Art Basel Awards and Art Basel Shop. For further information, please visit artbasel.com. S95H and S99H only. ︎Omdia, Feb. 2025. ︎View the full article

Samsung Electronics today announced the launch of outdoor billboard campaigns for Micro RGB at major global landmarks, expanding its reach to customers in key markets. The new billboard campaigns will be showcased at locations in Korea, as well as iconic locations such as Times Square in New York, Piccadilly Circus in London, the Entertainment Building in Hong Kong and will run through the end of the year. The advertising video featured in the campaign emphasizes the core features of the Micro RGB AI Engine Pro, highlighting how its precise color control produces deeper, more vibrant visuals. Centering on a large-scale hip-hop dance performance created in collaboration with renowned choreographer Sergio Reis, the advertisement visually brings Micro RGB’s extensive array of red, green and blue backlights to life, along with the precision AI engine that controls them. The campaign also highlights a range of viewing experiences, including AI Soccer Mode, which allows users to mute commentators to fully immerse themselves in the game and Vision AI Companion, which delivers real-time player and team statistics. View the full article

Great art invites a closer look, where texture, tone and color all contribute to its depth and character. Preserving those qualities on a TV screen takes balance, subtlety and precision. S95H, the latest flagship OLED TV, recently earned Pantone Validated ArtfulColor certification, a designation awarded to TVs, displays, cameras and printers that reproduce color with a high degree of fidelity under controlled lighting conditions. That means stunningly precise colors when watching content and a realistic, museum-like experience when displaying art. ▲ 2026 OLED TV S95H has earned Pantone Validated ArtfulColor certification for faithful color reproduction. S95H displays The Pink Cloud by Henri Edmond Cross. The certification is a particularly significant milestone for Samsung OLED, as S95H is engineered to deliver deep contrast, precise color expression and an unparalleled, distraction-free viewing experience. The TV’s deeper blacks and Glare Free technology help preserve textures and tonal variation, making art feel more immersive on screen. To learn more about what this means for the art-viewing experience, Samsung Newsroom spoke with Ed Hattenberger, OEM Senior Color Scientist and Matt Knoll, OEM Technical Director, at X-Rite Pantone. They share how Pantone Validated ArtfulColor is evaluated, why color fidelity matters for viewing art and how display performance can shape the way artwork is experienced at home. Q. Could you tell us a bit about your role at Pantone and the work you do? Hattenberger: As an OEM Senior Color Scientist at X-Rite Pantone, I’ve spent more than 15 years specializing in Pantone color development standards and in bringing real-world colors into the digital realm. I also led the innovation of various digital color products at Pantone, including the Pantone Validated program. Knoll: I’m an OEM Technical Director for X-Rite Pantone. I have more than 20 years of experience in hardware and firmware development at X-Rite, with much of my work focused on reflective color measurement and display calibration products. ▲ Pantone evaluates display performance under controlled lighting conditions as part of the Pantone Validated ArtfulColor process. What Art Can Reveal About a Display Q. What does Pantone Validated ArtfulColor evaluate and what does the validation mean for a display? Hattenberger: Pantone Validated ArtfulColor evaluates the ability of displays to faithfully render on-screen colors to match an extensive range of physical Pantone Colors and Skin Tones under controlled lighting conditions. For displays, Pantone Validation means that a product’s color reproduction has been measured against Pantone’s reference color data and meets defined performance thresholds for color fidelity and consistency. Knoll: Displays that earn ArtfulColor status reproduce the test colors with a high degree of visual accuracy, resulting in a close perceptual match between the on‑screen image and the physical color sample. ▲ Pantone ArtfulColor certification tests and confirms that the display can reliably reproduce real-world Pantone colors under controlled lighting conditions, similar to actual exhibition environments. Q. What differences can viewers actually see when viewing a Pantone Validated ArtfulColor TV versus one that is not? Hattenberger: A Pantone Validated ArtfulColor TV delivers more precise, trustworthy visuals, especially for artwork and photography. Viewers can expect cleaner neutrals, more lifelike skin tones and color saturation that better reflect the artist’s intent. These displays also preserve shadow detail, so every brushstroke and color appear more natural and consistent. Q. Why does color fidelity matter more when a TV is used to display art and photography? Knoll: In creative work, color is never incidental. Color, balance and slight variation all shape how a piece is experienced. That is why color fidelity matters so much. Even slight shifts can alter the mood, depth and overall intent of the original work. ▲ Pantone’s validation process measures how faithfully a display reproduces color under standardized viewing conditions. The Science Behind Color Fidelity Q. How does the ArtfulColor validation process work from start to finish? Hattenberger: The process evaluates a display’s ability to match Pantone Colors under controlled lighting conditions. This involves measuring a set of Pantone colors and skin tones in a light booth, then assessing how faithfully the display reproduces them on screen under those same conditions. Q. Why does controlled lighting matter when evaluating a display for art? Knoll: Reproducing true real-world colors on screen depends on matching the light source, color sample and rendered content for the intended observer. Displays are typically measured against D65, an industry-standard white point that approximates neutral daylight, so it gives Pantone a consistent point of reference. It also helps reduce the influence of warmer or cooler room lighting, which can change how white, contrast and color are perceived. Using controlled lighting helps ensure the display is evaluated as accurately and consistently as possible. ▲ By comparing digital images with physical color references, Pantone helps verify faithful color reproduction across a range of hues. Q. How does Pantone make sure the results apply to real artwork and photography, not just lab test patterns? Hattenberger: Pantone goes beyond digital test patterns by using physical color samples that behave more like real artistic media. That helps verify whether a display can accurately reproduce gradients, subtle tonal transitions, textures and near-neutral tones across artwork and other visually complex content. At the same time, the home viewing environment can influence how color is perceived compared with a controlled test setting. Ambient light, reflections, viewing angle and even wall colors can all affect perception, so while validation confirms the display’s underlying performance, the room still plays an important role in what people see. How Samsung OLED S95H Helps Art Look Its Best at Home Q. From Pantone’s perspective, what makes Samsung OLED S95H well-suited to display art with high color fidelity? Knoll: OLED is particularly well-suited to high-fidelity art reproduction because its pixel-level luminance control delivers true blacks and very high contrast, preserving fine detail critical to art. S95H’s wide color gamut supports accurate reproduction of saturated pigments, paints and digital art colors, while stable viewing angles help color and luminance remain consistent across the screen. ▲ S95H displays Apples and Cloth by Paul Cézanne. Q. Samsung OLED S95H features award-winning Glare Free technology that eliminates distracting reflections. How do glare and reflections affect the way art is seen on screen? Hattenberger: Glare and reflections can interfere with the way art is seen on screen. They lift black levels and soften contrast, which can reduce depth and color fidelity, especially in darker parts of an image. They can also introduce color casts from the surrounding environment, affecting neutrals and shifting hues. When people view art, they expect a clear, unobstructed image. Reducing reflections helps preserve tonal accuracy and the integrity of the work. Q. How has Pantone’s validation approach evolved alongside newer display technologies like OLED, HDR and wide color gamut? Knoll: Pantone’s evaluation approach has evolved with display technology itself. With OLED, that includes evaluating pixel-level luminance control, deeper contrast, wider color reproduction and consistency from bright highlights to near-black areas. Q. When viewers see the Pantone Validated ArtfulColor mark on a Samsung TV, what does it say about the viewing experience? Hattenberger: The ArtfulColor mark signifies that S95H has been carefully evaluated to confirm a high level of color fidelity, including consistent hue rendering, stable grayscale performance and repeatable color behavior under controlled lighting conditions. Ultimately, it gives viewers greater confidence that the art they see on screen is being presented faithfully to the original work. S95H newly joins The Frame Pro and The Frame in receiving the certification, as Samsung remains the only TV brand to offer Pantone Validation ArtfulColor and continues to expand Samsung Art Store1 across more screens. S95H features the new FloatLayer Design, with a slim metal bezel that mounts flush to the wall for a floating effect. This gallery-inspired look makes the display a striking centerpiece, particularly when displaying art. For the first time on a Samsung OLED TV,2 Samsung Art Store subscribers can access over 5,000 works by more than 800 artists, including exclusive collections from MoMA, Musée d’Orsay, Art Basel and others. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎S95H and S99H only. ︎View the full article