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Samsung Electronics, a global leader in the gaming monitor market, has unveiled its new lineup of Odyssey gaming monitors for 2026, elevating the gaming experience to impressive new heights. This exciting lineup features four models: the groundbreaking G80HS with an industry-first 6K ultra-high resolution, along with the G80HF, G80SH and G73SH. Each model is designed to bring unparalleled picture quality and performance, immersing gamers like never before.
The 2026 Odyssey lineup is packed with cutting-edge technologies that enhance the overall gameplay experience. All models are NVIDIA G-SYNC Compatible and feature AMD FreeSync Premium, ensuring smooth gameplay free from stuttering or distortion. Additionally, equipped with advanced HDR10+ GAMING support, these monitors provide enhanced depth and vivid, scene-by-scene colors, making every detail stand out. They also come with an ergonomic stand, featuring tilt, swivel and pivot capabilities, ensuring maximum comfort during extended gaming sessions.
Beyond these shared features, each model offers distinct specs and performance, allowing gamers to select the ideal monitor to match their individual preferences and gaming environments. With this remarkable lineup, Samsung is setting a new benchmark in the gaming monitor industry. Check out the infographic for a closer look at the key features of these cutting-edge models.
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Samsung Electronics today announced the global availability of its latest Odyssey gaming monitors and ViewFinity S8 lineup, setting new benchmarks in resolution and performance across gaming and professional displays.
Led by three Odyssey G8 models — including the industry’s first 6K gaming monitor — and complemented by the Odyssey G7 — which brings Samsung’s OLED technology to a broader range of users — the 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations.
This launch comes amid Samsung’s continued leadership in the global gaming monitor market, where it holds an 18.9 percent revenue share. The company has also earned the No. 1 position in the OLED gaming monitor market for the third consecutive year with a 26 percent share, according to International Data Corporation (IDC).
“With the launch of the latest Odyssey and ViewFinity lineups, we continue to push the boundaries of performance and visual quality,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With our 2026 lineup, we are delivering our most advanced display technologies yet while expanding access, enabling more users to experience Samsung’s innovations across gaming and professional environments.”

Odyssey G8: Setting a New Standard for High-Performance Gaming
The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios.
The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the industry’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. It delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution, allowing users to seamlessly balance immersive visual details with ultra-fast responsiveness.
Meanwhile, the 27-inch Odyssey G8 (G80HF model) offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode, making it suitable for both immersive and competitive gaming.
The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate. Glare Free technology significantly reduces glare without compromising OLED picture quality. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem technology, which significantly enhances efficiency, durability and brightness. The 32-inch Odyssey OLED G8 also received VESA DisplayHDR True Black 500 certification, delivering OLED’s deep blacks and vivid colors.
Across the lineup, DisplayPort 2.11 ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver smooth, tear-free gameplay. Additionally, the Odyssey G8 lineup features HDR10+ GAMING,2 which dynamically optimizes brightness and contrast in real time.

Odyssey G7: Expanding Access to OLED Gaming
The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of users.
It features 4K resolution and a 165Hz refresh rate, delivering detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD, while a 0.03ms response time supports fast, responsive performance in competitive gaming environments.
With the addition of the G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible.

ViewFinity S8: High-Resolution Displays for Professional Workflows
The ViewFinity S8 lineup is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, these monitors are engineered to deliver a refined, high-performance experience that maximizes productivity.
The 40-inch ViewFinity S8 (S85TH model) features a curved WUHD display with a 144Hz refresh rate, enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W. In addition, Easy Connection provides streamlined connectivity across devices.
The 27-inch ViewFinity S8 (S80HF model) offers 5K resolution with USB-C connectivity for streamlined data transfer and device charging. Its ergonomic design supports comfortable long-term use and, since it is made to deliver 5K resolution in a more accessible package, it brings high-resolution performance to a broader range of professional users.
The new Odyssey G8 lineup, Odyssey G7 and ViewFinity S8 are available for order starting today. For more information, please visit www.samsung.com.
G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals. ︎ Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles. ︎ View the full article

Samsung Electronics today announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.
CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.
“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”
Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.
The CC certification emphasizes three key security features of Samsung Knox:
System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity. Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet. Unauthorized Execution Prevention (UEP): Validates digital signatures to prevent unauthorized actions. Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices.1
Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward. ︎ View the full article

Across the globe, Samsung’s professional display showrooms serve as launchpads for business innovation. Each space is designed to meet local market needs, fostering collaboration between clients and Samsung experts. Building on the story of Samsung’s Connected Experience Center in Irvine, California, the Frankfurt showroom provides a distinctly pan-European platform where ideas are tested, and Samsung’s vision of innovating displays beyond boundaries becomes reality.
 
Since opening in 2018, Samsung’s Showcase & Training Centre in Frankfurt (the Frankfurt showroom) has played a central role in the region’s B2B strategy. What began as a space focused on LED technology has evolved into a full-scale engagement hub that highlights Samsung’s latest innovations — from The Wall and Cinema LED Onyx to Color E-Paper, Spatial Signage, various AI solutions, and VXT — the company’s cloud-native CMS for digital signage.
 
▲ The Frankfurt showroom offers an engaging environment where clients can explore Samsung’s latest display innovations and collaborative solutions.
 
At the showroom, clients are guided through immersive demonstrations that go beyond product features. The space allows decision-makers to see real-world solutions in action, align stakeholders, and move quickly from idea to execution. Samsung Newsroom spoke with four members of the European business to learn more about the company’s professional display business.
 
▲ (From left) Erica Cassells, Event Manager (Europe); Joachim Wieczorek, Head of Sales LED Signage (Germany); Anna Mindnich, Head of B2B Marketing CE (Germany); and Steven Pollok, Director of Display Division (Germany).
 
 
From Showcase to Ecosystem: A Strategic Hub for European Display
The showroom has transformed into a working strategy lab where Samsung presents not just products, but integrated ecosystems. The evolution happened as clients are increasingly interested in platform compatibility, wireless sharing, and end-to-end security. Now with Samsung’s VXT solution, for example, visitors can see firsthand how digital signage content is scheduled, distributed, and monitored seamlessly.
 
“Clients rarely come in looking for a single screen,” said Joachim Wieczorek, Head of LED Sales. “They want confidence in a solution — and that means seeing how the technology works, how it fits into their environment, and how it’s supported long-term.”
 
Another trend is that clients increasingly want to understand Samsung’s broader ecosystem and its security model — especially in corporate and public sector environments. “When it comes to sensitive data or high-security environments, that control matters,” Wieczorek said. “We often hear from clients that they want fewer third parties involved — and the showroom gives them a chance to see how our full stack works together.”
 
▲ Joachim Wieczorek, Head of LED Sales in Germany, guides clients through Samsung’s flagship LED solutions.
 
This approach has reshaped client engagements. Materna, a German IT and service management firm, initially came to view a single LED wall. After experiencing the full ecosystem, the team found opportunities to leverage a solution, rather than a single product, to increase business operation value. Materna left with a comprehensive vision that included LED, LCD, and Samsung VXT — an integrated solution that demonstrated the value of end-to-end collaboration with Samsung.
 
“The focus is no longer on resolution or price — it becomes about performance, scalability, and the confidence that Samsung can deliver,” Wieczorek added.
 
▲ Materna uses Samsung displays to create welcoming reception areas (left) and dynamic presentation spaces (right) that support collaboration and client engagement.
 
Toyota Motor also turned to the Frankfurt showroom to explore a unified digital transformation across its dealership network. The visit repositioned Samsung from vendor to strategic partner, demonstrating capabilities in standardization, streamlined procurement, and scalability across regions.
 
▲ Toyota delivers a consistent brand experience with 23,000 Samsung Smart Signage displays installed across 1,250 dealerships in 40 countries.
 
For AEG, one of Germany’s largest live entertainment groups, an initial meeting about Berlin’s Uber Arena expanded into a larger partnership, eventually leading to installations at Hamburg’s Barclays Arena and a broader marketing collaboration. “That visit was a turning point,” said Anna Mindnich, Head of B2B Marketing CE. “It helped us build trust and ultimately grow the relationship into something much bigger.”
 
 ▲ Berlin’s Uber Arena, operated by AEG, features Samsung’s curved LED signage — a partnership that later expanded to additional venues including Hamburg’s Barclays Arena.
 
 
Introducing Innovation: Helping the Industry Move Forward
From dedicated planner days for educators to retail walkthroughs and corporate demos, the Frankfurt showroom delivers experiences that make Samsung’s technology feel both tangible and tailored to each client’s unique needs.
 
▲ Samsung’s 4K Smart Signage lineup, ranging from 32” to 98”, is displayed side by side at the Frankfurt showroom.
 
Retail and corporate clients are especially drawn to Samsung’s Color E-Paper, which combines dynamic signage capabilities with ultra-low power consumption. From wayfinding to room signage and environmental design, Mindnich noted that many clients discover new applications during their visit.
 
▲ Samsung Color E-Paper offers a next-gen signage solution with ultra-low power consumption. Featuring a sleek and lightweight design, it is a more sustainable and flexible display alternative for businesses.
 
At the heart of the showroom is The Wall, Samsung’s modular MICRO LED display. Its fine pitch and flexibility allow for unique applications, from corporate lobbies to automotive design studios. Samsung’s Cinema LED Onyx was recently introduced in response to demand for immersive large-format displays in the entertainment industry.
 
Steven Pollok, Director of Display Division, notes that the corporate sector remains one of the largest verticals for LED business in Europe, especially when it comes to all-in-one screens for lobby displays and luxury lifestyle brands’ boardrooms.
 
“In several cases, seeing is believing. After visiting the showroom and experiencing the entire lineup of Samsung’s signage and solutions, clients can get internal buy-in more quickly to turn a visit into a full-scale project with our integrated offerings,” Pollok said.
 
▲ Pollok explains Samsung’s MicroLED technology (left), with The Wall showcased in multiple configurations from 0.84mm to 1.64mm at the Frankfurt showroom (right).
 
Pollok also notes that visits to the Frankfurt showroom are deeply integrated into Samsung’s regional sales strategy. Many installations across Europe begin with a hands-on visit, often hosted in collaboration with a channel partner. “It helps customers understand what’s possible — and helps our partners communicate that in their own markets,” Pollok explains.
 

 
▲ Samsung Onyx, the world’s first DCI-certified cinema LED, delivers true black levels, infinite contrast, and exceptional color accuracy. The latest Onyx (ICD model) launched at CineEurope 2025.
 
Clients can also experience Samsung’s Spatial Signage, another recent innovation, in Frankfurt. This slim and lightweight display creates realistic 3D depth without the need for 3D glasses. This innovation was recognized as IFA 2025 Innovation Award Honoree.
 
▲ Erica Cassells highlights Spatial Signage, a sleek solution for creating engaging, glasses-free 3D experiences.
 
 
For All Europe: Where Ideas Become Action
As the only pan-European display space of its kind, the European Display Showcase & Training Centre hosts clients and teams from across the continent for immersive workshops, events, and consultations. “We built this as a European showcase for a reason,” adds Erica Cassells, Event Manager. “Subsidiaries and customers come here for internal reviews, launch briefings, or just to see what’s possible. It gives us a first look at how new products are landing with real customers.”
 
▲ Samsung reps pose in front of the European Display Showcase & Training Centre in Frankfurt, Germany.
 
The Frankfurt showroom embodies Samsung’s mission to provide immersive, consultative environments that reflect local market needs. More than a static demo space, the showroom operates as a collaborative hub where clients test content, compare technologies, and design rollouts alongside Samsung experts.
 
“Our customers know this isn’t just a showroom,” Cassells said. “It’s a signal that we’re committed to their future — and ready to grow with them.”
 
With innovations like MICRO LED, Spatial Signage, Color E-Paper, and the Cinema LED Onyx, the Frankfurt showroom continues to drive the next wave of digital transformation across Europe. By the time clients leave, they don’t just see new technology — they see what’s possible for their business.
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Orchestrating displays for a business is no small feat. Displays are important as they play a key role in setting the tone and coordinating interaction in a physical space. However, each business has unique needs and it can get mind-boggling to find optimal solutions from the vast array of options available. Samsung’s professional display showrooms across the globe help business owners and managers tackle this task by providing access to its broad portfolio of cutting-edge display solutions as well as expertise in designing experiences around them.
 
▲ The Samsung Connected Experience Center in Irvine, California
 
The Samsung Connected Experience Center (CEC) in Irvine, California is a 7,500-square-foot platform for discovery and business transformation. Here, clients and Samsung experts work side by side to turn vision into strategy and strategy into deployment. At the heart of the CEC’s mission is a focus on understanding each client’s needs and delivering solutions that maximize business impact. Organizations from hospitality, entertainment, retail, education, government, and other sectors partner with Samsung to develop future-ready strategies and unlock new opportunities.
 
▲ The LED demo zone at CEC Irvine
 
 
Discovering Display: Where Technology Becomes Tangible
For Lupe Verdin, B2B Visual Display CAD (Consultant, Architect, Designer) Liaison, the CEC is a place where technology finally becomes tangible. “You can’t always explain with words what must be experienced with eyes,” she notes. “From the moment clients arrive, they’re welcomed and guided through a full, hands-on journey of what our technology can offer. At this point, the unmatchable picture quality and service becomes clear — it’s something that’s hard to match elsewhere.”
 
▲ Lupe Verdin in a CEC Irvine showroom
 
A recent example shows how powerful this experience can be. What began as a visit to compare a 98-inch display quickly evolved into a broader vision: “The client ended up expanding their project to seven LED walls for conference rooms, a showroom, and a security operations center. Seeing their own images and videos on our displays — especially the 0.9mm COB (Chip On Board) LED — the clients identified new opportunities. Seeing the technology in person helps realize how advanced displays can transform spaces and user experiences.”
 
▲ Multiple LED Formats with Varying Pixel Pitches on Display at CEC Irvine
 
A key differentiator for the CEC is the ability to showcase the full breadth of Samsung’s portfolio in one place. Clients can compare indoor, outdoor, and specialty LED solutions side by side — offering a realistic preview of how their own content comes to life on Samsung’s displays. “Other showrooms don’t offer the same breadth of technology.”
 
 
Optimizing Business Value: Where Challenges Meet Solutions
▲ Noor Armar in hospitality demo zone at CEC Irvine
 
Noor Armar, Solution Enablement Manager at Samsung’s North America Display Office (NADO), describes the CEC as a place where business challenges are addressed in real time. The CEC provides a low-risk, immersive environment to test ideas, explore trends, and co-design solutions aligned with strategic goals.
 
“Irvine CEC is a great place to provide live demonstrations on how our display solutions can be tailored to a client’s needs and add real value to their business,” Armar says. “Seeing the belief in our customers’ eyes after they experience our products hands-on is probably my favorite part.”
 
▲ Hospitality zone at CEC Irvine features a SmartThings Pro demo
 
For example, the SmartThings Pro showcase helps clients in hospitality, retail, and cruise lines explore new guest journeys and operational models. Based on data aggregation and AI-driven automation, SmartThings Pro enables seamless, personalized guest experiences such as automatic check-in, adaptive lighting, climate control, and personalized streaming — all managed through a single, integrated platform.
 
“Efficiency and guest satisfaction don’t have to be trade-offs. Our role is to help clients understand the value of integrated platforms, even when the underlying technology is invisible to guests,” said Armar.
 
▲ The CEC in Irvine features a new 5-meter Onyx Cinema LED screen, unveiled July 2025(left) as well as an The Wall for Virtual Production.
 
The CEC also serves as a resource for creative, marketing, and technical teams. At the CEC, clients can experience first-hand the power of the latest Onyx Cinema LED or test virtual production workflows with the Vu One Mini to explore new storytelling possibilities – all with their own content. These hands-on experiences allow creative and technical buyers to evaluate technology before making final decisions.
 
For instance, the Vu One Mini, developed in collaboration with Vu Technologies, combines Samsung’s premium LED displays with Vu’s real-time content platform. This plug-and-play system is designed for ease of use and mobility — making professional-grade virtual production scalable and practical.
 
▲ Chris Simpson at CEC Irvine
 
“Most organizations don’t have access to Hollywood sound stages,” explains Chris Simpson, Senior Business Development Manager for Virtual Production & Cinema at Samsung Electronics America. “But with the right software and a portable LED solution, we can bring that same creative power into various settings — corporate, academic, government, sports, to name a few.”
 
 
More Than a Showcase: Where Meetings Become Milestones
These collaborative, hands-on experiences aren’t just theoretical — they translate into real-world impact for clients of all sizes.
 
▲ The Wall at Hyundai America Technical Center in Michigan
 
At Hyundai America Technical Center in Michigan, Hyundai partnered with Samsung to transform their lobby and workspace. The result: a stunning installation of The Wall, Samsung’s modular MicroLED display, as the visual centerpiece of their North American headquarters. Seeing and configuring The Wall in person at the CEC helped Hyundai align design vision with technical requirements, streamlining decision-making and reducing execution risk.
 
▲ ‘The Wall for Luxury Living’ installed at a Trubey’s Regency Theatre, the private home cinema of Phil Trubey
 
The CEC also supports individual clients. Phil Trubey, an entrepreneur and a homeowner looking to build a luxury private cinema, began his journey with a visit to the Irvine CEC. Experiencing The Wall firsthand gave him the confidence to invest in a premium solution tailored to his space and lifestyle. “The Wall is so bright we usually don’t even use the full intensity of the screen,” said Trubey.
 
▲ CEC Irvine staff focus on understanding each client’s needs and delivering solutions that maximize business impact.
 
These examples show how the CEC empowers both enterprises and individuals to experience, evaluate, and realize the full potential of Samsung’s display innovations. The value of the CEC lies in its people and its process. By fostering a culture of partnership and innovation, Samsung helps clients envision what’s possible, test what’s next, and deploy solutions that drive real-world results.
 
Samsung’s professional display showrooms are more than demonstration spaces — they are strategic platforms for turning business ambition into impact. Through collaboration, customization, and strategic consultation, the CEC has become a launchpad for new ideas and lasting partnerships. As Samsung expands its global network of display showrooms, each location adapts to regional needs — ensuring every client, in every market, can unlock new value from their technology investments.
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