Report

Hotel guests have higher expectations for their in-room TV than just a list of channels. They want an easy way to discover what the hotel offers, order what they need and enjoy their favorite content during their stay. For hotel teams, meeting those expectations can be challenging when guest-facing content, service touchpoints and TV management are handled across separate systems.
▲ Samsung Hotel TV and LYNK Cloud Samsung Hotel TV and LYNK Cloud,1 Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay,2 allowing guests to stream content securely and seamlessly from their personal devices.
▲ With Samsung’s latest hospitality display, guests can instantly stream content from their devices with Google Cast and Airplay. LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.
With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.
▲ LYNK Cloud supports hotel operators and hotel service managers by helping them gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities. Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.
LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher. ︎ Availability of Google Cast and Apple AirPlay varies by model. ︎ View the full article

Samsung Electronics today unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy, a foundation that connects the company’s R&D product development, operations and user experience.
TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership and how, due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

Entertainment Companion: Extending the Experience Beyond Simple Viewing
SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America, took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.
The center of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of color, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimizes distractions and allows the picture to take center stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce color in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colors and creates overwhelmingly vivid picture quality in every scene.
Elevating this next-level viewing experience, Vision AI Companion (VAC)1 uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing.
Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC — which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV — contextually carries out those requests.
Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.
Samsung has led the global soundbar market for 11 consecutive years. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.
Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics.  The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.
The 2026 TV lineup2 supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping and improved gaming experience.
As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.
Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.
At the center of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home.

Home Companion: Connected Smart Appliances That Guide You Through Your Day
Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands.
This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini,3 it redefines living for an AI future. With this update, AI Vision unlocks existing limitations in recognizing food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever.4 The Family Hub has won 10 CES Innovation Awards so far, and Samsung’s AI-enabled fridges have received the award for the past three years.
Through a gamified feature called “What’s for Today?”,5 select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe6 adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps, allowing users to follow along while they cook without pausing the video or backtracking.
Samsung also unveiled FoodNote,7 a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations, and which items it’s time to restock. Additionally, Now Brief8 includes more widgets on the Family Hub screen and with Voice ID,9 can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.
In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.
Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognize liquids10 like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home, notifying them about their pets and whether there is any suspicious activity.11 Plus, with a smarter Bixby,12 users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.
Additional benefits include a first-of-its-kind partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era — increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to leading home insurance carriers in other global regions.

Care Companion: Shifting From Reactive to Proactive Care
Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care from a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur.
For example, Samsung aims to provide personalized health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and facilitating virtual professional consultations.
Recognizing the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.
Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalized ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.
The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom.
Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎ HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H and QN80H. ︎ Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings, and features or results may vary by subscription. ︎ AI Vision refers to the refrigerator’s internal camera and AI-based processing that helps recognize food items. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. The user may need to manually check and adjust the list to ensure its accuracy. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. ︎ A Wi-Fi connection and a Samsung account are required. ︎ A Wi-Fi connection and a Samsung account are required. ︎ A Wi-Fi connection and a Samsung account are required. ︎ A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. ︎ Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account. ︎ A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination. ︎ Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only cats and dogs can be recognized. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Each appliance needs to be set to be optimized for pets by the SmartThings App. ︎ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. ︎ View the full article

Samsung Electronics today announced the release of a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs through Samsung Art Store, turning everyday interiors into living galleries.
 
The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe and Latin America, offering a snapshot of the conversations shaping art in 2025.
 
Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.
 
▲ Dreams In Giza, 2022, Pascale Marthine Tayou
 
Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and others. Artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.
 
▲ The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth
 
“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”
 
Unveiled during Art Basel Paris, the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. At the Samsung’s booth, visitors can experience the works displayed on Samsung Art TVs, seeing how technology transforms a television into a space for cultural connection.
 
Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.
 
“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”
 
▲ The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen
 
The collection will be available for users to experience live at the Art Basel Paris fair, taking place from October 24 to 26, 2025, with a bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks. Along with the ABP collection, Samsung exclusively highlights Seundja Rhee at the exhibition as a featured artist, a Korean artist who established her career in Pairs, and renowned for her lyrical abstraction and her deep exploration of color and form.
 
The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of color, texture and detail, giving the impression of a gallery-quality piece at home.
 
 
Exclusive Artwork Available Across Samsung TVs
Samsung Art Store is available across the 2025 Samsung TV lineup, making art from the world’s leading artists, museums and galleries more accessible than ever. This includes The Frame and The Frame Pro, Samsung’s award-winning Art TVs.
 
Featuring an upgraded Neo QLED screen for brighter colors, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box1 makes installation seamless by enabling users to keep cables out of sight up to 30 feet away, so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life, and is fully customizable — from its bezels2 to its size — offering the perfect complement to any décor.
 
This year, Samsung also expanded Art Store to the AI-powered Neo QLED and QLED series, unlocking even more ways for users to enjoy art in their homes.
 
To learn more, visit: https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/.
 
 
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com.
 
 
1 Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
2 Bezels sold separately.
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At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.
 
“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era — where technology supports your life in the background so that you can live it more fully.”
 
Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy and safe.
 
Samsung research1 reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision — automating lighting, temperature and even syncing blinds with the weather for effortless living.2
 
The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings and nutrition planning.
 
Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.3,4
 
Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security.5
 
 
Bespoke AI Enhances AI Capabilities
Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:
 
Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition,6 it can now detect liquids,7 even transparent ones. Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Grade A in energy efficiency testing by 65%.8 Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are,9 and Auto Open Door allows steam to escape, accelerating the drying process. Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.
 
 
Vision AI Expands to Larger Displays
Samsung’s Vision AI Companion is designed to feel more like a trusted companion — someone you can engage with naturally, and that responds in a human-like way — redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity.
 
Other highlights included:
 
Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect colour, bringing every scene to life with stunning depth and vibrancy. The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI — perfect for any room or on the go. Samsung Sound Tower: Powerful, portable sound with an 18-hour battery.10 You can strengthen the party mood with customisable lighting and sound effects via the dedicated app.  
 
Galaxy AI Expands With New Devices
Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.
 
Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.
 
By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.
 
 
Experience Future Living, Now at IFA 2025
The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.
 
Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.
 
The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers.
 
For more information on the products mentioned within this release, please visit the Samsung Newsroom here.
 
 
1 All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.
2 Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation.
3 Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy
4 Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
5 For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation
6 Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
7 A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.
8 Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
9 Based on an AI-created algorithm. Actual results may vary depending on individual use.
10 18 hours of battery tested with lighting off and at volume level of 12~13.
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▲ RM reflects on how art is transforming his life at “Talk With RM” during Art Basel in Basel 2025.
 
As the art world converges at Art Basel in Basel 2025, Samsung Electronics hosted a special two-part media session spotlighting the evolving role of art in daily life. Titled “Living With Art,” the event brought together Samsung Art TV global ambassador RM of 21st century pop icons BTS, Clément Delépine, Director of Art Basel Paris and featured artist Basim Magdy to explore how technology is transforming how people experience, collect and live with art.
 
Together with Sofia Monteiro, Curator at Samsung Art Store Europe, the speakers shared how digital platforms like Samsung Art TV are helping to make art more accessible, more personal and more emotionally resonant in people’s everyday lives.
 
 
Part 1: RM on Finding Peace, Presence and Personal Taste Through Art
RM spoke candidly about how art has become a profound source of comfort, curiosity and connection in his life. Seated with Monteiro in a relaxed lounge space, he reflected on his early love of literature, his discovery of visual art and how innovative digital platforms like Samsung Art Store are modernizing access to art, particularly for those unsure where to begin.
 
“Art is already deeply embedded in our lives — in literature, architecture, film and, of course, music,” he shared. “But a lot of people still find art hard to understand. I think it’s already inside of us.”
 
That sense of instinctual connection came into focus during a tour stop in Chicago. With time to spare, RM visited the Art Institute of Chicago, and something shifted. “I wanted to see Monet and other artists I had only read about,” RM recalled. “When I saw those works up close, the details, the textures — I was really impressed.”
 
RM noted that the idea of art grounding people in beauty, even in quiet or overlooked moments, is what makes living with art so meaningful. It’s also what drew him to The Frame. “Friends come over and think it’s a new media art, not a TV.”
 
He emphasized that digital tools can make discovery more intuitive, even playful. “Art Store Streams on Samsung Art Store break down barriers and introduce me to artists I might never encounter otherwise.”
 
▲ (From left) Daniel Fanslau, RM and Sofia Monteiro
 
RM’s participation at Art Basel in Basel 2025 also marked the launch of his curated collection on Samsung Art Store, offering users a glimpse into his artistic sensibilities with selected works that span emerging global voices to timeless modernists.
 
He said that he asks simple questions — such as “Who made this? And why did they make it?” — that allow him to dive deeper into the artwork.
 
 
Part 2: Reimagining the Art Experience With Technology
▲ (From left) Clément Delépine, Basim Magdy and Sofia Monteiro
 
The second session shifted from personal reflection to industry insight, featuring a panel moderated by Sofia Monteiro with Basim Magdy, a multi-disciplinary artist, and Clément Delépine, Director of Art Basel Paris. Together, they unpacked how digital tools are reshaping the way in which people discover, engage with and collect art.
 
Delépine reflected on a cultural shift — noting that while physical artwork still holds tremendous value, there has been a transformational shift in how people experience them. “People may still aspire to see or own a piece of art, but their discovery now incorporates new avenues — digital galleries, curated feeds and even algorithmic discovery,” he said. “It’s no longer just about owning an object — it’s about the experience that leads you there.”
 
This shift from ownership to experience is especially meaningful during a time when access to physical galleries remains limited for many. Magdy emphasized the power of being able to share art with audiences around the world. “You’re connecting with people you may never meet, and that’s both beautiful and a little surreal,” he said. “It’s not a replacement for seeing art in person, but it invites emotional connection in a new way.”
 
The panelists also agreed that platforms like Samsung Art Store can help people discover their artistic preferences through visual immersion. “The Frame reminds me of how we used to collect and curate images online,” Delépine shared. “You’d collect images, and over time, patterns would emerge. That process helped shape your taste, and The Frame enables something similar but in your own space.”
 
The conversation also acknowledged the importance of preserving the emotional depth of art, even as it becomes more digitized. “It’s like listening to your favorite band at home versus being at the concert,” said Magdy. “Digital can’t replicate everything, but it can open the door. And that matters.”
 
Looking ahead, Delépine pointed to AI as a tool that will likely shape the future of art, but one that shouldn’t overshadow human touch. “Using AI won’t make you an artist, just how editing tools don’t make you a director,” he said. “Vision still matters more than the tools.”
 
The panelists reinforced a shared vision — that technology expands, rather than diminishes, the power of art. By making it easier to access, explore and connect with, platforms like Samsung Art Store are helping to democratize creativity for a new generation of collectors and viewers alike.
 
 
A Seamless Union: Art, Technology and Accessibility
The event coincided with the launch of the Art Basel in Basel (ABB) Collection, the largest Art Basel curation yet on Samsung Art Store — featuring 38 curated works that span continents, mediums and generations. For the first time, the collection includes contributions from an Africa-based gallery and a broader variety of emerging voices.
 
At Samsung ArtCube, visitors were invited to explore these works up close through Samsung Art TVs including The Frame, The Frame Pro, Neo QLED 8K and MICRO LED — demonstrating how display innovation can enhance the emotional impact of fine art in the home.
 
“At Samsung, we see technology as a bridge, not a barrier, to emotional and cultural connection,” said Amelia-Eve Warden, Senior Communications Manager at Samsung Europe. “Whether it’s discovering a new artist or reinterpreting a classic, we’re proud to help more people make art part of their everyday rhythm.”
 
 
Living With Art On Your Terms
▲ RM poses for a photo at the “Talk With RM” session.
 
From RM’s candid reflections to the expert insights of art world leaders, the “Living With Art” sessions reinforced a shared belief — that art is no longer something to visit, but something to live with. Whether through a museum visit, a personal collection or a digital frame in the living room, art today is closer, more personal and more resonant than ever before.
 
As Samsung continues its partnership with Art Basel across all four global editions, the message is clear. Art doesn’t need to live on a pedestal. It can live with the viewer.
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