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By Samsung Newsroom
Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.
Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.
Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:
2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays. 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing. 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home. 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas. 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology. 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K. 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens. Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.
Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.
With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.
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By Samsung Newsroom
From June 19 to 22, 2025, Samsung Electronics will collaborate with globally renowned artists to celebrate global diversity, artistic innovation and the power of display technology at Art Basel in Basel 2025, the world’s largest art fair held in Basel, Switzerland.
▲ As Art Basel’s official display partner, Samsung Electronics offers exclusive access to curated exhibition artworks via the Samsung Art Store, also on display onsite at Art Basel in Basel 2025.
With participation from approximately 280 galleries across 42 countries, Art Basel in Basel 2025 offers a comprehensive view of the latest ideas shaping contemporary art today. As the official display partner, Samsung Electronics presents a new digital art experience that brings together art and technology through its premium screens including The Frame, Micro LED and Neo QLED 8K.
Immersive Digital Art Experience: ‘ArtCube’ Draws Visitors Into the World of Art
At Art Basel in Basel 2025, Samsung Electronics unveiled ‘ArtCube,’ a lounge dedicated to digital art experiences on Samsung devices. Created under the theme “Borderless, Dive Into the Art,” ArtCube offers a progressively immersive journey as visitors navigate the space.
▲ Located in Hall 1.0 of Messe Basel, ArtCube immersed visitors in digital artworks by artists featured in the Samsung Art Store collection. Digital works created by Saya Woolf shown on the LED façade at Samsung ArtCube.
Passing through a large LED entrance where the Art Basel in Basel Collection from Samsung Art Store is reinterpreted as digital artworks, visitors discover a space showcasing the full lineup of Samsung Art TVs in the ArtCube. Artworks from the Samsung Art Store, displayed across ‘The Frame,’ ‘Micro LED’ and ‘Neo QLED 8K’ screens, envelope the front and side walls to create a deeply immersive experience — one that makes visitors feel as though they have stepped directly into the art itself.
▲ Samsung Art TVs — including The Frame Pro, MICRO LED and Neo QLED 8K — line the interior walls of ArtCube.
▲ A visitor views Basim Magdy’s artwork on display at ArtCube, part of the Samsung Art Store collection at Art Basel in Basel 2025.
An interactive experience zone, powered by Samsung Art Store, is also featured. Visitors can select an artist showcased in the exhibition, take a photo and generate a personalized selfie in the chosen artist’s style, using generative AI — offering a distinctive and engaging experience.
▲ A visitor captures a selfie to generate a dynamic artwork styled after their favorite artist at Samsung ArtCube.
▲Visitors enjoy their selfies reimagined in their favorite artist’s style as dynamic artwork at Samsung ArtCube.
Bringing Art Into Everyday Life Through the Samsung Art Store
Earlier this week, Samsung Electronics has unveiled a new collection featuring 38 highlighted pieces from Art Basel in Basel 2025, now available on the Samsung Art Store. With this launch, Samsung Art Store subscribers around the world can enjoy a diverse selection of Art Basel artworks from the comfort of their homes — without needing to travel to Basel, Switzerland.
As the official display partner of Art Basel for 2025, Samsung Electronics will continue its participation in the annual exhibitions held in Basel, Hong Kong, Paris and Miami. Through Samsung Art Store, the company aims to make art more accessible and seamlessly integrated into everyday life.
The Samsung Art Store* is a subscription-based art service available on Samsung’s The Frame and QLED TVs. Now accessible in 117 countries, the Samsung Art Store offers more than 3,500 artworks in stunning 4K resolution through collaboration with over 70 leading partners.
▲ Basim Magdy, featured in the Samsung Art Store collection at Art Basel in Basel 2025, views his own work on display at ArtCube.
▲ Visitors take in the vibrant, dreamlike works of Basim Magdy on display at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025.
▲ A visitor captures Lee Kun-yong’s artwork on display at Samsung ArtCube.
▲ A visitor views Marc Dennis’ artwork on display at Samsung ArtCube.
▲ A vivid portrait in the style of Marc Dennis captures visitors’ attention at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025.
▲ A vivid portrait in the style of Saya Woolfalk captures visitors’ attention at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025.
▲ The experience zone highlights the Samsung Art Store and lets visitors create immersive, AI-powered photos with animated elements from featured artworks.
▲ ArtCube features a curated selection of Art Basel in Basel 2025 artworks from the Samsung Art Store. Visitors watch the briefing video introducing the collection.
▲ Visitors take in the vibrant, dreamlike works of Basim Magdy on display at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025.
▲ One of the most striking pieces at ArtCube, Basim Magdy’s “The Dictator and His Cockroach Count Their Blessings” merges satire and dreamlike visuals in Samsung’s digital art showcase.
▲ Visitors explore the immersive artworks by Marc Dennis at ArtCube, where his vivid, hyperreal art pieces are brought to life with digital projections.
* All artworks in Samsung Art Store are available with a membership subscription. Artwork availability is subject to change without prior notice and may vary by region.
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Connected by Gaming: Samsung Unites Global Fans To Celebrate New Era in Gaming Monitors With OdysseyBy Samsung Newsroom
Odyssey Unveiled 2025 made history for both the gaming community and Samsung, as fans, creators and tech enthusiasts gathered in-person and online for the first-ever global hybrid gathering dedicated to the Odyssey monitor lineup.
Held at Samsung KX in London on June 13 and streamed to audiences worldwide on the Odyssey Twitch channel, the event combined hands-on experiences with interactive digital content. Offering participants everywhere an exclusive look at the latest Odyssey innovations and a chance to connect with gaming’s most passionate voices, the stream peaked at over 40 thousand viewers — ranking top 10 worldwide in views on Twitch during its time slot, with the highest viewership in the history of the Odyssey channel.
▲ Odyssey fans, gamers and streamers gathered for the Odyssey’s first global hybrid event at Samsung KX, London. U.K.
As the doors opened, onsite attendees were greeted by a vibrant showcase featuring hands-on experiences with the latest gaming monitors — including the recently launched 27-inch Odyssey 3D (G90XF) and the 4K 240Hz Odyssey OLED G8 (G81SF).
▲ Odyssey Unveiled 2025 brought the latest in gaming to viewers around the world
High-profile figures such as Caedrel — one of the most recognized personalities in the League of Legends scene — and popular content creator George Clarkey joined the event to compete and be connected with fans on site and via the Odyssey Twitch stream.
▲ (From left) George Clarkey and Caedrel faced off at the Odyssey Unveiled 2025 event, which showcased the latest in the Samsung Odyssey range.
The highlight of the event was the 1:1 game showdowns with the celebrated streamers. Tension mounted as they first squared off in The First Berserker: Khazan on the Odyssey 3D (G90XF).
“Something about the Khazan game, when I was fighting the monsters — the immersion level was different to normal, it was levelled up,” said Caedrel about the showdown. “Especially as a creator, when you’re deep in a game for hours on end, you become so focused on your character and what’s happening around it, so you really appreciate the quality upgrades.”
▲ Caedrel and George Clarkey experienced the Odyssey 3D (G90XF), which breaks down barriers between imagination and reality with innovative technologies.
Excitement continued to build with a tightly fought Rocket League face-off on the new Odyssey OLED G8 (G81SF), in which the both the live and online audience were on their toes as the competition peaked.
▲ Attendees participated in Rocket League matches with the streamers, Caedrel and George Clarkey, on Odyssey OLED G8 (G81SF).
George Clarkey said: “Streaming Rocket League was definitely a highlight — I don’t think I’ve been that animated and happy playing a game in a long time. When it got to the winner takes all stage during the final match, it was competitive, silly and really good fun.”
▲ Broadcast to a global audience via the Odyssey Twitch channel, the event blended immersive, hands-on experiences with engaging interactive digital content.
The energy was palpable throughout the event as the professional gamers demonstrated the power of Odyssey monitors in the series of competitive matches and creator challenges. Fans, whether on-site or remote, engaged in gaming competitions, social media activities, and giveaways, ensuring that enthusiasm remained high throughout the day.
Community panels offered insights into trends shaping the future of gaming, with creators sharing firsthand how Odyssey monitors elevate their content and gameplay. At the same time, online participants joined real-time Q&As, polls and virtual tours, experiencing the event from every angle.
▲ Odyssey Unveiled 2025 saw creators engage with audiences throughout the day.
Attendees, including Odyssey fans and gaming influencers, also enjoyed the immersive 3D gaming experience. Quadrant streamer Ria Bish (@riabish) commented on the Odyssey 3D gameplay in The First Berserker: Khazan, saying: “It feels as though I’m literally part of the game! Particularly the way everything comes to life around me — the trees and their branches passing by. It’s the best 3D experience I’ve had.”
▲ Ria Bish played The First Berserker: Khazan on Odyssey 3D (G90XF), a monitor with the industry’s leading 3D picture quality.
Gamer Victoria Clay (@victoria_clay) was another of the gaming personalities who experienced the new monitors. “I feel much more immersed in the gameplay. It feels like the depth of perception you would have in the real world! Even simple things like the physics of when I’m walking — the character definitely feels more alive. And finer details like the footprints in the snow, it’s amazing.”
▲ Victoria Clay playing on Odyssey 3D (G90XF) with eye-tracking technology and view mapping algorithms.
Visitors could also play the Rocket League on the 27-inch Odyssey OLED G8 (G81SF), which has 166 pixels-per-inch — the industry’s highest pixel density for a screen of that size — and is the industry’s first 27-inch 4K monitor with a 240Hz refresh rate.
“Everything feels so smooth and dynamic,” said Mohammed Ataya, an Odyssey fan. “The graphics are so crisp. All the details, the signs, and the lighting! It seems sharper and more real than anything I’ve experienced.”
▲ Gaming fans playing Rocket League on Odyssey OLED G8 (G81SF), testing its 240Hz refresh rate & 0.03ms response time.
The presence of streamers went beyond just competition; it became an opportunity to engage with the gaming community. After the event, Caedrel and George Clarkey discussed their impressions of the new Odyssey monitors, the importance of in-person gaming events, and what excites them most about the future of immersive gameplay. Their insights gave fans a closer look at how Samsung’s latest technology is redefining the gaming experience for both players and creators.
Commenting on the Odyssey monitors, George Clarkey remarked: “With Odyssey 3D, it doesn’t feel like you’re just looking at a monitor, it feels as though you’re looking into one. A lot of gaming developments recently seem to focus on how to make gaming more efficient, so this is a nice alternative branch which is more about having fun and being immersed. It allows me to feel inside of the game, and I think that shows.”
Caedrel said: “The best way to describe this is taking the next tech leap in gaming. Everything felt very seamless and natural — it makes me excited for where immersive gaming could go in the future.”
▲ The Odyssey Unveiled 2025 event offered viewers the opportunity to engage with some of gaming’s biggest personalities.
Gaming continues to evolve in exciting and innovative ways. Samsung’s Odyssey event brought fans together to celebrate the future of gaming through its immersive monitors and groundbreaking features, showcasing Samsung’s commitment to reshaping how games are experienced by fans globally.
Odyssey Unveiled 2025 created memorable experiences for participants both onsite and for those watching on the Odyssey Twitch channel. Fans will have a chance to relive the event with highlight reels and behind-the-scenes footage available on Samsung’s social media accounts, bringing the global community closer to Odyssey than ever before.
To catch up on the action or see the best moments, visit the official Samsung Odyssey Twitch channel at https://www.twitch.tv/samsungodyssey.
▲ Held at Samsung KX in London, the Odyssey Unveiled 2025 event was streamed to viewers worldwide.
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By Samsung Newsroom
Samsung Electronics today announced that it has retained its position as the world’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC).
Based on total revenue, Samsung captured a leading 21.0% share of the global gaming monitor market in 2024,1 reaffirming its dominance in a fast-evolving, performance-driven industry. Samsung also ranked first in the global OLED monitor segment for the second year in a row, reaching a 34.6% market share just two years after launching its first OLED model.2
“Samsung’s momentum in the gaming display market reflects our relentless pursuit of innovation and deep understanding of what today’s gamers need,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “From immersive 3D experiences to industry-leading OLED performance, we’re shaping the future of gaming.”
Samsung’s continued growth is fueled by its powerful Odyssey gaming monitor lineup, which sets the standard for immersive and high-performance gaming through a variety of models:
Odyssey 3D (G90XF model): A revolutionary 27” monitor that delivers immersive glasses-free 3D gaming, powered by eye-tracking and proprietary lenticular lens technology. With seamless 2D-to-3D video conversion via Reality Hub, a 165Hz refresh rate and an ultra-fast 1ms GTG response time, the monitor redefines interactivity and realism. Odyssey OLED G8 (G81SF model): A cutting-edge 27” or 32” 4K 240Hz OLED gaming monitor that delivers exceptional color accuracy and ultra-fast performance through advanced QD-OLED technology. It features the industry’s highest pixel density in its class, a 0.03ms GTG response time and Samsung OLED Safeguard+ to protect against burn-in. Odyssey OLED G6 (G60SF model): A 27” QHD QD-OLED monitor with an ultra-fast 500Hz refresh rate and a 0.03ms GTG response time — planned for launch in the second half of 2025. The Odyssey G6 extends Samsung’s leadership into the competitive gaming segment, bringing elite-level speed and responsiveness.
At the core of this next-generation lineup is Samsung’s proprietary Quantum Dot OLED technology, which enhances color accuracy, contrast and brightness across all viewing angles — making it the preferred choice for gamers seeking both stunning picture quality and elite performance. The performance of all three monitors is further enhanced by being NVIDIA G-SYNC Compatible and having support for AMD FreeSync Premium Pro,3 which reduce stuttering, choppiness and lag for the ultimate OLED gaming experience.
The Odyssey 3D and the Odyssey OLED G8 are available globally, and the Odyssey OLED G6 will be available globally in the second half of 2025.
For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com/.
1 IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
2 IDC Worldwide PC Monitor Tracker, Q4 2024 (Based on value amount, OLED Total).
3 NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro support are currently available on the Odyssey 3D and the Odyssey OLED G8, and are planned for the Odyssey OLED G6 on its launch.
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By Samsung Newsroom
Samsung Electronics and Logitech celebrate five years of partnership in video conferencing, combining their industry-leading solutions to enhance workplace collaboration and productivity. The integration of Samsung high-definition displays with Logitech’s video conferencing solutions creates immersive, connected experiences ready to meet the needs of today’s employees.
▲ Samsung Electronics’ high-definition displays integrated with Logitech’s conference cameras, webcams and audio systems enable seamless collaboration for hybrid teams.
With the rise of flexible work environments, organizations require meeting spaces equipped with advanced video conferencing technology to enable seamless collaboration for distributed teams. Businesses can now leverage Samsung’s high-definition displays with Logitech’s conference cameras, webcams and audio systems to achieve crystal-clear video and sound, helping remote and in-person participants feel like they are in the same room. Samsung Interactive Displays also enable teams to connect, share ideas and whiteboard on a single screen. These meeting solutions make every participant feel equally engaged regardless of location.
▲ The Samsung Interactive Display is a powerhouse tool for team collaboration.
“Samsung and Logitech products empower teams to work better together,” said Sukhmani Mohta, Chief Marketing Officer, Display Division, Samsung Electronics America. “With purpose-built solutions that integrate effortlessly into today’s workplaces, we’re helping organizations to reimagine collaboration, spark creativity and achieve greater productivity. We are shaping the future of work by fostering deeper connections and creating fulfilling experiences for teams.”
▲ Samsung and Logitech solutions support dynamic and flexible workspaces for today’s employees.
Traditional workspaces are evolving into more dynamic and flexible environments. “Hot desking,” where employees can choose their workstation for a given day rather than having assigned desks, is supported by Samsung monitors that work seamlessly with Logi Dock Flex. This allows employees to quickly plug into any available desk and start working immediately. This streamlined experience minimizes technical challenges, reduces stress and promotes productivity in an adaptable workplace.
“Our partnership with Samsung is founded on shared values such as drive for innovation and focus on customer needs,” said Sudeep Trivedi, Head of Alliances and Go-to-Market, Logitech. “We collaborate to address challenges and anticipate the evolving needs of almost every industry. We’re eager to continue driving innovation, anticipating and fulfilling the needs of our customers in the years ahead.”
▲ Samsung and Logitech remain committed to building sustainable design into every product and empowering organizations to manage their energy consumption.
Samsung and Logitech also share a mutual commitment to building environmental sustainability into every product. Both companies have created solutions that automatically go into standby mode or turn off when not in use to help reduce energy consumption. Device management systems like Samsung SmartThings Pro offer remote control and monitoring of the performance and environmental impact of connected office technologies. Logitech’s ambitious climate strategy includes Design for Sustainability principles that have resulted in three out of four products using next-life, recycled plastics, 66% of products carbon labeled and 94% of the company’s electricity footprint coming from direct and indirect renewable electricity purchases.
▲ Samsung and Logitech help businesses to minimize technical challenges and promote productivity in adaptable workplaces.
At the Logitech Experience Center in San Jose, California, businesses can view Samsung and Logitech’s joint solutions in a realistic work environment. The collaborative space, which serves as both a fully functioning office for Logitech employees and a showroom for customers, demonstrates how these innovations can unlock new possibilities for modern workplaces.
To learn more about Samsung and Logitech’s immersive, integrated workplace solutions, read the full case study on their collaboration.
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