Report

In a fashion industry driven by rapid production and short product cycles, Korean brand PLEATSMAMA has made sustainability part of its approach to innovation. Known for its pleated bags, the brand was the first in Korea to introduce a 3D knitting technique using recycled yarn made from discarded plastic bottles, embedding sustainability throughout its materials and production process.
Recently, PLEATSMAMA expanded that approach to its retail spaces by introducing Samsung Electronics’ Color E-Paper, a next-generation signage solution designed to reduce paper point-of-purchase (POP) materials and printed guides.
“Samsung Color E-Paper is a solution that can transform the retail environment.”
– Jong-mi Wang, founder and CEO of PLEATSMAMA
▲ PLEATSMAMA uses Samsung Color E-Paper to display promotions and brand stories. In Seoul’s Samcheong-dong neighborhood, traditional Korean hanok buildings stand alongside contemporary galleries, cafés and boutiques. The area’s blend of heritage and modern creativity makes it a fitting home for PLEATSMAMA’s flagship store and its philosophy of thoughtful design and responsible living.
Samsung Newsroom met with Jong-mi Wang, founder and CEO of PLEATSMAMA and Min-kyung Lee, manager of the Samcheong store, to learn how Color E-Paper is extending the brand’s sustainability efforts into its retail space.

Turning Sustainability Into Everyday Practice
PLEATSMAMA uses 3D knitting technology to form each bag with minimal cutting and sewing, helping reduce fabric waste. The brand wanted to bring the same approach to store operations, where printed POP materials are frequently replaced with new product launches and promotions.
▲ PLEATSMAMA uses recycled yarn and 3D knitting technology to reduce fabric waste. (Photo courtesy of PLEATSMAMA) Color E-Paper emerged as a solution. The ultra-low-power digital signage features a paper-like texture that blends naturally with store interiors while allowing content to be easily updated after installation. The product also aligns with PLEATSMAMA’s focus on resource circulation, with 55% of its housing materials consisting of recycled plastic.
Launched earlier this year, the 13-inch model is the world’s first display to use bio-resin derived from plankton oil1 — reducing carbon emissions during material production by more than 40% compared with conventional petroleum-based plastics.2
“What matters most is that sustainability is no longer limited to one-time campaigns
— it has become a part of everyday operations.”
▲ Wang discusses why PLEATSMAMA introduced Samsung Color E-Paper. “Operating a store means constantly producing seasonal POP materials and guides, many of which are used only briefly,” said Wang. “As we looked for ways to communicate our brand message while reducing unnecessary resource use, we came across Samsung Color E-Paper and realized it could be a meaningful solution.”
Retail spaces use more paper posters than many might expect. With Color E-Paper, store staff can easily update promotional images, product information and brand content without repeatedly printing new materials. Wang described the shift as an important step toward making sustainability part of everyday operations rather than a one-time campaign.
▲ A visitor explores product Q&A content on Samsung Color E-Paper, which supports playlist creation and scheduled content updates. Unlike printed signage, Color E-Paper allows content to be updated automatically through preset playlists and schedules. At its Samcheong store, PLEATSMAMA uses the 32-inch display to share “PLEATSMAMA Q&A” content in Korean, English and Japanese, helping local and international visitors better understand the brand.
“Japanese customers tend to spend more time in the store and carefully read the Japanese-language content,” said Lee. “Color E-Paper has made it easier to share product care instructions and the brand’s philosophy.”

Flexible, Efficient and Designed for Retail Spaces
Color E-Paper has also changed how PLEATSMAMA manages store operations. Previously, promotional materials had to be printed and replaced for every campaign and product launch. Now, store staff can update content in real time through the Samsung E-Paper App while managing playlists and schedules.
▲ Lee updates Color E-Paper content through the Samsung E-Paper App. “Eliminating the process of printing, installing and disposing of paper signage has made
store management much more efficient.”
– Min-kyung Lee, manager of PLEATSMAMA Samcheong store
“In the past, the headquarters or operations team had to deliver POP materials whenever we launched a new product or campaign,” said Lee. “With Color E-Paper, store managers can remotely download and apply content immediately.”
“Promotions used to mean printing and manually replacing paper signage throughout the store,” she added. “Now, we can simply upload new content, significantly reducing waste.”
▲ Lee discusses how Color E-Paper has improved store operations. Color E-Paper supports PLEATSMAMA’s sustainability efforts through ultra-low power consumption, operating at zero watts power while displaying static content and consuming power only when content is updated.3
Available in a range of sizes and easy to install, the display can adapt to different spaces and uses.4 At PLEATSMAMA’s Samcheong store, the 13-inch model is often placed on tables or shelves for close-up viewing, while the larger 32-inch model displays more detailed content such as brand Q&As. Their lightweight, slim design makes the displays easy to move and reposition as the store layout changes.
“It was impressive to see the brand’s message reflected in the technology
used throughout the store.”
PLEATSMAMA also values how the signage fits naturally into the store environment. Color E-Paper’s paper-like surface and slim profile help it blend seamlessly into the space while showcasing the brand’s signature knit textures and colorful designs.
Color E-Paper uses a color imaging algorithm to deliver more natural colors and smoother image quality. As a result, the display feels less like a digital screen and more like part of the brand space.
▲ Color E-Paper’s paper-like texture and rich colors blend naturally into the store environment. “In the past, store staff often had to introduce products to customers, but now many discover items through the images on Color E-Paper and ask about them directly,” said Lee. “It has been exciting to see customers engage more actively with the content.”
“At first, I thought it was just a regular paper poster,” said one visitor. “I’m impressed by how naturally the brand’s sustainability message is reflected in the store’s technology.”

The Future of Sustainable Retail
For PLEATSMAMA, a sustainable lifestyle is less about dramatic changes and more about everyday choices — using products longer and minimizing unnecessary waste. This philosophy aligns closely with Samsung Color E-Paper’s focus on reducing paper and power consumption in everyday spaces.
▲ (From left) Min-kyung Lee and Jong-mi Wang “Samsung’s approach to innovation for a more sustainable future
closely aligns with our philosophy.”
“We are doing our best for the environment where we can make a difference, but there are limits to what a single brand can achieve alone,” said Wang. “That is why collaboration with companies like Samsung Electronics, which develop sustainable technology solutions, is meaningful. I believe retail will increasingly connect design, technology and sustainability.”
The collaboration between Samsung and PLEATSMAMA shows how sustainability can extend beyond products into the retail experience itself. When brand philosophy and technology align naturally, retail spaces can more clearly express a brand’s identity.
The 13-inch Color E-Paper (model: EM13DX) cover incorporates 45% recycled plastic and 10% bio-resin derived from plankton oil. ︎ Carbon emissions were calculated using product carbon footprint (PCF) data for resin production in accordance with ISO 14067, 14040 and 14044 standards and compared with petroleum-based resin (PC+ABS) of the same weight. Emissions from distribution, use and disposal were excluded. All figures are estimates based on specific test conditions and may vary depending on actual usage environments. ︎ Power may be consumed when refreshing or changing content or when controlling the device. When connected to a power cable or battery, content refreshes occur automatically as required. ︎ Two rear holders and two brackets are included in the standard package. The 13-inch model also includes two display stands. Additional accessories are sold separately. ︎ View the full article

Retail managers and franchise operators know the hassle of updating paper posters across multiple locations. For frequently changing content — such as class schedules, seasonal notices or limited-time promotions — paper posters may be simple to place, but the repeated time and cost of printing and replacing them can quickly add up.
Samsung Color E-Paper provides a more efficient way forward. Utilizing digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power and lightweight digital signage that transforms the traditional paper experience.
Unlike conventional digital signage, it consumes zero watts power when showing static images.1 When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time.2
▲ (From left) Samsung Color E-Paper lineup in 20”, 13” and 32” displays Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch3 and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations.4
▲ Easy to install, Samsung Color E-Paper works for various retail environments. With the dedicated Color E-Paper mobile app,5 local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot.
For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)6 makes remote display management straightforward. Updates roll out instantly without the need for manual visits — making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises.
▲ The Samsung E-paper App allows easy content management from personal devices. ▲ Samsung VXT offers a preview function that allows teams to check color accuracy before deployment. Watch the video below to see how Color E-Paper helps businesses modernize signage with greater efficiency, flexibility and control.
Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎ Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use. ︎ The availability of each size may vary by region. 20-inch models will be available 2H 2026. ︎ The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately. ︎ Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. ︎ VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above. ︎
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Samsung Electronics today announced the global launch of the 13-inch Samsung Color E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.
“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper‑Like Color and Clarity for Modern Digital Displays
As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.
With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,1 the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced color imaging algorithm enhances color accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower‑Impact Signage With Bio‑Based Materials
Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organization UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.2
Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.
Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.3 When content is updated, overall energy4 use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content Control With Samsung E-Paper App and Samsung VXT
Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.
The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimize content visibility, as well as a preview function that allows teams to check color accuracy before deployment.
Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.
Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.5
The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately. ︎ Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change. ︎ Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎ Battery duration may vary based on factors including network environment, hardware components and user activity. ︎ Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎ View the full article

Samsung Electronics today unveiled the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026, marking the debut of its largest Micro RGB display and a bold new design direction for ultra-premium displays.
“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.”

Bold Design That Redefines What a TV Can Be
The Micro RGB TV’s commanding scale, next-generation color technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room.
The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space.

Ultimate Viewing Experience To Match Its Scale
The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Color Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid color and subtle detail across bright and dark scenes alike for realism and picture fidelity.
The display elevates picture performance with Micro RGB Precision Color 100, delivering 100% of the BT.2020 wide color gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB color reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free technology, which minimizes reflections, further preserving clear color and contrast across a variety of lighting conditions for the best viewing experience.
The product supports HDR10+ ADVANCED1 and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,2 enabling conversational search, proactive recommendations and access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Live Translate, Generative Wallpaper, Microsoft Copilot and Perplexity. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.
Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology. ︎ Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎ View the full article

Fifty years ago in 1975, Samsung Electronics released the ‘Econo TV.’ The company has continued its quest to find and offer the perfect color, upgrading its offerings to color, LCD, LED and QLED TVs. During the journey, Samsung became the world’s leader in TVs — 20 years running.
This year, Samsung Electronics once again elevated the TV experience with ‘Micro RGB,’ which uses sub-100 μm red, green and blue LEDs for ultra-precise light control and improved color accuracy. Attention is now focused on what the company will showcase at CES 2026, the world’s largest IT and home appliance exhibition. Stay tuned for what’s next.
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