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Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland.
“Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”
Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today. The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world.

A Closer Look at the ABB 2026 Collection
The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz.
At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice:
Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction.
Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion.
Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality.
“Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel. “Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”

Bringing Samsung Art Store to Life at Art Basel
At this year’s Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that shows how art can move beyond the gallery and into everyday spaces. The experience will feature a gallery-style Art Wall composed of displays from Samsung’s 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro and The Frame. The Art Wall will showcase selected works based on attendees’ visual preferences and offer a preview of the ABB 2026 Collection, highlighting how Samsung display technology can make art feel more personal in the home.
Samsung’s Art Basel exhibit will also feature a collaboration with visual artist Daniel Arsham, Samsung’s new Art TV ambassador. Designed for The Frame Pro, Arsham’s custom bezel turns the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data. It is paired with on-screen artwork inspired by erosion patterns and crystalline forms, extending the work into the surrounding space and reflecting Arsham’s exploration of time, material and everyday objects.

Samsung Art Store: Curated Art for Everyday Spaces
Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, including The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED,1 the platform gives users access to museum and gallery pieces through screens designed to fit naturally into any interior.
As the global TV market leader for 20 consecutive years,2 Samsung continues to advance display technology that presents art with clarity, color accuracy and detail. Through Samsung Art Store, users can explore a wide range of artworks, including the ABB 2026 Collection, and bring curated pieces into everyday spaces.
For more information, visit www.samsung.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded through new digital platforms including Zero 10 and the Art Basel App, and initiatives such as the Art Basel and UBS Global Art Market Report and Survey of Global Collecting, Art Basel Awards and Art Basel Shop. For further information, please visit artbasel.com.
S95H and S99H only. ︎ Omdia, Feb. 2025. ︎ View the full article

In a fashion industry driven by rapid production and short product cycles, Korean brand PLEATSMAMA has made sustainability part of its approach to innovation. Known for its pleated bags, the brand was the first in Korea to introduce a 3D knitting technique using recycled yarn made from discarded plastic bottles, embedding sustainability throughout its materials and production process.
Recently, PLEATSMAMA expanded that approach to its retail spaces by introducing Samsung Electronics’ Color E-Paper, a next-generation signage solution designed to reduce paper point-of-purchase (POP) materials and printed guides.
“Samsung Color E-Paper is a solution that can transform the retail environment.”
– Jong-mi Wang, founder and CEO of PLEATSMAMA
▲ PLEATSMAMA uses Samsung Color E-Paper to display promotions and brand stories. In Seoul’s Samcheong-dong neighborhood, traditional Korean hanok buildings stand alongside contemporary galleries, cafés and boutiques. The area’s blend of heritage and modern creativity makes it a fitting home for PLEATSMAMA’s flagship store and its philosophy of thoughtful design and responsible living.
Samsung Newsroom met with Jong-mi Wang, founder and CEO of PLEATSMAMA and Min-kyung Lee, manager of the Samcheong store, to learn how Color E-Paper is extending the brand’s sustainability efforts into its retail space.

Turning Sustainability Into Everyday Practice
PLEATSMAMA uses 3D knitting technology to form each bag with minimal cutting and sewing, helping reduce fabric waste. The brand wanted to bring the same approach to store operations, where printed POP materials are frequently replaced with new product launches and promotions.
▲ PLEATSMAMA uses recycled yarn and 3D knitting technology to reduce fabric waste. (Photo courtesy of PLEATSMAMA) Color E-Paper emerged as a solution. The ultra-low-power digital signage features a paper-like texture that blends naturally with store interiors while allowing content to be easily updated after installation. The product also aligns with PLEATSMAMA’s focus on resource circulation, with 55% of its housing materials consisting of recycled plastic.
Launched earlier this year, the 13-inch model is the world’s first display to use bio-resin derived from plankton oil1 — reducing carbon emissions during material production by more than 40% compared with conventional petroleum-based plastics.2
“What matters most is that sustainability is no longer limited to one-time campaigns
— it has become a part of everyday operations.”
▲ Wang discusses why PLEATSMAMA introduced Samsung Color E-Paper. “Operating a store means constantly producing seasonal POP materials and guides, many of which are used only briefly,” said Wang. “As we looked for ways to communicate our brand message while reducing unnecessary resource use, we came across Samsung Color E-Paper and realized it could be a meaningful solution.”
Retail spaces use more paper posters than many might expect. With Color E-Paper, store staff can easily update promotional images, product information and brand content without repeatedly printing new materials. Wang described the shift as an important step toward making sustainability part of everyday operations rather than a one-time campaign.
▲ A visitor explores product Q&A content on Samsung Color E-Paper, which supports playlist creation and scheduled content updates. Unlike printed signage, Color E-Paper allows content to be updated automatically through preset playlists and schedules. At its Samcheong store, PLEATSMAMA uses the 32-inch display to share “PLEATSMAMA Q&A” content in Korean, English and Japanese, helping local and international visitors better understand the brand.
“Japanese customers tend to spend more time in the store and carefully read the Japanese-language content,” said Lee. “Color E-Paper has made it easier to share product care instructions and the brand’s philosophy.”

Flexible, Efficient and Designed for Retail Spaces
Color E-Paper has also changed how PLEATSMAMA manages store operations. Previously, promotional materials had to be printed and replaced for every campaign and product launch. Now, store staff can update content in real time through the Samsung E-Paper App while managing playlists and schedules.
▲ Lee updates Color E-Paper content through the Samsung E-Paper App. “Eliminating the process of printing, installing and disposing of paper signage has made
store management much more efficient.”
– Min-kyung Lee, manager of PLEATSMAMA Samcheong store
“In the past, the headquarters or operations team had to deliver POP materials whenever we launched a new product or campaign,” said Lee. “With Color E-Paper, store managers can remotely download and apply content immediately.”
“Promotions used to mean printing and manually replacing paper signage throughout the store,” she added. “Now, we can simply upload new content, significantly reducing waste.”
▲ Lee discusses how Color E-Paper has improved store operations. Color E-Paper supports PLEATSMAMA’s sustainability efforts through ultra-low power consumption, operating at zero watts power while displaying static content and consuming power only when content is updated.3
Available in a range of sizes and easy to install, the display can adapt to different spaces and uses.4 At PLEATSMAMA’s Samcheong store, the 13-inch model is often placed on tables or shelves for close-up viewing, while the larger 32-inch model displays more detailed content such as brand Q&As. Their lightweight, slim design makes the displays easy to move and reposition as the store layout changes.
“It was impressive to see the brand’s message reflected in the technology
used throughout the store.”
PLEATSMAMA also values how the signage fits naturally into the store environment. Color E-Paper’s paper-like surface and slim profile help it blend seamlessly into the space while showcasing the brand’s signature knit textures and colorful designs.
Color E-Paper uses a color imaging algorithm to deliver more natural colors and smoother image quality. As a result, the display feels less like a digital screen and more like part of the brand space.
▲ Color E-Paper’s paper-like texture and rich colors blend naturally into the store environment. “In the past, store staff often had to introduce products to customers, but now many discover items through the images on Color E-Paper and ask about them directly,” said Lee. “It has been exciting to see customers engage more actively with the content.”
“At first, I thought it was just a regular paper poster,” said one visitor. “I’m impressed by how naturally the brand’s sustainability message is reflected in the store’s technology.”

The Future of Sustainable Retail
For PLEATSMAMA, a sustainable lifestyle is less about dramatic changes and more about everyday choices — using products longer and minimizing unnecessary waste. This philosophy aligns closely with Samsung Color E-Paper’s focus on reducing paper and power consumption in everyday spaces.
▲ (From left) Min-kyung Lee and Jong-mi Wang “Samsung’s approach to innovation for a more sustainable future
closely aligns with our philosophy.”
“We are doing our best for the environment where we can make a difference, but there are limits to what a single brand can achieve alone,” said Wang. “That is why collaboration with companies like Samsung Electronics, which develop sustainable technology solutions, is meaningful. I believe retail will increasingly connect design, technology and sustainability.”
The collaboration between Samsung and PLEATSMAMA shows how sustainability can extend beyond products into the retail experience itself. When brand philosophy and technology align naturally, retail spaces can more clearly express a brand’s identity.
The 13-inch Color E-Paper (model: EM13DX) cover incorporates 45% recycled plastic and 10% bio-resin derived from plankton oil. ︎ Carbon emissions were calculated using product carbon footprint (PCF) data for resin production in accordance with ISO 14067, 14040 and 14044 standards and compared with petroleum-based resin (PC+ABS) of the same weight. Emissions from distribution, use and disposal were excluded. All figures are estimates based on specific test conditions and may vary depending on actual usage environments. ︎ Power may be consumed when refreshing or changing content or when controlling the device. When connected to a power cable or battery, content refreshes occur automatically as required. ︎ Two rear holders and two brackets are included in the standard package. The 13-inch model also includes two display stands. Additional accessories are sold separately. ︎ View the full article

Three-dimensional showcases are a proven way to capture attention in high-traffic retail and public spaces, but traditional boxy installations take up valuable floor space that many brands simply don’t have.
Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.
Available in multiple sizes1 — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.2 This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.
▲ Samsung’s glasses-free 3D display, Spatial Signage If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens3 and create signage-ready video content with ease. With the AI Studio app,4 newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt.
▲ Samsung VXT’s AI Studio helps create signage-ready video content. The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.
▲ AI Studio offers an option to optimize content for Spatial Signage. Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.
Watch the video below to see how retail displays come to life with Spatial Signage.
The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. ︎ Spatial Signage is compatible with wall mount accessories for installation, sold separately. ︎ Samsung VXT is sold separately, and solution availability varies by region. ︎ AI Studio may incur additional costs depending on usage. ︎ View the full article

Samsung Electronics today announced a new partnership between Samsung Art Store and the San Francisco Museum of Modern Art (SFMOMA), bringing museum-quality modern masterpieces to homes around the world through Samsung Art Store. Notably, SFMOMA is the first West Coast museum to be added to Samsung Art Store, significantly expanding the platform’s world-class institutional collaborations. Launching today, the debut collection features 34 artworks from SFMOMA’s renowned holdings, including iconic pieces by some of the 20th century’s most influential artists.
For the first time, Samsung Art Store1 users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943) and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.
The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.
“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximize the richness of the Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”
“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”
Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful color, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customizable bezels2 mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.
The Frame Pro adds an upgraded Neo QLED 4K display for even brighter color and sharper contrast. Plus, its Wireless One Connect Box3 eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.
By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ missions to share their collections with broader audiences.
The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.
The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.
About SFMOMA
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. Our remarkable collection of painting, sculpture, photography, architecture, design and media arts is housed in a LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, SFMOMA now offers over 45,000 square feet of free, art-filled public space open to all.
Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate (connected) computer, mobile or other device may be necessary to create or log in to Samsung Account (free to download and create). Without Samsung Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. ︎ Customizable bezels sold separately. ︎ Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎ View the full article

Seongsu-dong is one of Seoul’s most vibrant destinations for both customers and brands. At the heart of the neighborhood stands Amore Seongsu, the flagship store of global beauty powerhouse Amorepacific. Preserving architectural elements such as the structure, floors and walls of the original automobile repair shop it once was, this unique space invites visitors to explore an immersive, hands-on journey toward discovering “beauty that is uniquely yours.”
 
Designed with the customer experience in mind, Amore Seongsu seamlessly incorporates a range of Samsung Electronics products into the space. Alongside lifestyle TVs such as The Serif and The Sero as well as Smart Monitors, the store recently introduced Samsung’s Color E-paper. The addition marks a meaningful step toward sustainable transformation through digital innovation — while remaining true to the store’s core philosophy of effortless authenticity.
 
▲ (From left) Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager of the Restore Business Team at Amorepacific Creative Center, are enhancing store operations by introducing Samsung Color E-Paper to the flagship store.
 
Samsung Newsroom spoke with Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager — both part of the Restore Business Team at Amorepacific Creative Center — about how Color E-Paper was integrated into the store and how visitors have responded.
 
 
Flexible Placement: Allowing for Seamless Digital Integration
When visitor enter Amore Seongsu, the first space they encounter is the reception area — where Color E-Paper displays the store layout and event information.
 
▲ Visitors are welcomed by Samsung Color E-Paper at Amore Seongsu, one of Seoul’s trendiest spots.
 
“Color E-Paper was the first thing I sought when I walked into Amore Seongsu — to check the store map,” said Hefziba Mancilla Plaza, a Canadian intern at Amorepacific. “I actually thought it was a framed poster until someone told me it was a digital device.”
 
Another Color E-Paper is installed in the merchandising zone, suspended elegantly from the ceiling like an art piece. As visitors conclude their immersive journey through the store, the display elegantly complements the product presentation.
 
▲ Samsung Color E-Paper suspended from the ceiling in the merchandising zone at Amore Seongsu.
 
Weighing just 2.5 kg including its cordless, rechargeable battery, Color E-Paper is lightweight and easy to install in various formats — hanging, standing or wall-mounted1 — without the need for additional mounts. This versatility allows retail managers to easily adapt to the frequent changes characteristic of pop-up retail spaces.
 
“Amore Seongsu is a space where the concept of beauty is reinterpreted through visual storytelling and thematic experiences, allowing visitors to immerse themselves in a journey to discover a beauty that reflects the self,” said Kim. “Although Samsung Color E-Paper is a digital device, its slim, cable-free design and light weight enables us to easily install it anywhere without worrying about changing the visual language of the existing environment.”
 
▲ (Left photo, from left) Alena Zhang, Hefziba Mancilla Plaza and Abigaël Mihalache appreciate how Samsung Color E-Paper’s sleek design naturally blends into the store interior.
 
Visitors seem to notice the alignment between space and design. “What stood out to me [about Amore Seongsu] was how the preserved structure of the old building and the central garden create a unique atmosphere that enhances the products display,” said Abigaël Mihalache, a customer from France. “Color E-Paper blends in and draws attention to the products while supporting the brand’s story.”
 
 
Streamlined Operations: A Smarter Way To Manage Retail Spaces
Beyond its versatile installation options, Samsung Color E-Paper offers another key advantage — the ability to adapt content to suit the space and context.
 
At Amore Seongsu, monthly themed exhibitions and brand pop-ups mean frequent content updates. In the past, replacing and reinstalling printed materials required significant time and cost. With Color E-Paper, staff members can now update and apply content changes quickly and easily using a dedicated mobile app. The app also supports a playlist feature, enabling multiple pieces of content to be displayed and rotated in sequence, further improving space utility and operational efficiency.
 
▲ Kim highlights how easy content updates have opened up new possibilities for store operations.
 
“When we used posters or brochures, we couldn’t make modifications once they were printed. The process of ordering, receiving and installing them was also cumbersome,” said Shin. “Content management is significantly faster and more efficient with Color E-Paper since everything is handled through a single app.”
 
“In a faced-paced environment where information constantly changes, we needed a visual medium that could communicate effectively without overwhelming the space,” Kim added. “Most backlit displays end up feeling harsh in our store. They are too bright and end up clashing with our calm ambiance. Color E-Paper, on the other hand, integrates naturally and offers a more refined, less intrusive presentation. That subtlety was especially appealing.”
 

The Vision: A Step Towards Sustainable Beauty
Color E-Paper is unlocking new possibilities for next-generation digital signage — delivering both immersion and convenience while reducing the need for paper and ink and, at the same time, using significantly less energy than conventional digital signage.
 
▲ Shin values the sustainability aspect of Samsung Color E-Paper.
 
By providing a soft, paper-like display, Color E-Paper resonates with Amorepacific’s philosophy of embracing natural, self-reflective beauty. Unlike typical backlit displays, this innovative product uses a printing-like technology paired with Samsung’s proprietary Color Imaging Algorithm technology to deliver vibrant colors and sharp images.
 
“We put a lot of care into ensuring that our visual materials accurately reflect the real colors and textures of our products,” said Shin. “Samsung Color E-Paper‘s subtle, natural colors allow us to maintain that consistency without overstatement.”
 
▲ A visitor examines how Samsung Color E-Paper naturally reflects the colors of the products.
 
Additionally, Color E-Paper consumes just 0.00 watts2 when displaying static content, enabling energy-efficient operation, even in spaces where content changes frequently
 
“The fact that Color E-Paper offers a sustainable alternative to paper makes it even more meaningful,” Kim added. “It aligns with Amorepacific’s philosophy of not only conveying external beauty but also reflecting on intrinsic values.”
 
Brands tell their stories through physical space and customers connect with those stories through experiences. Samsung Color E-Paper is bridging experience and meaning, driving transformation with technology that blends seamlessly into virtually any environment.
 
 
1 Accessories including stand and wall-mount sold separately.
2 According to International Electrotechnical Commission (IEC) 62301 standards, power consumption under 0.005 watts is displayed as 0.00 watts.
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