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By Samsung Newsroom
Samsung Electronics has been leading display innovation for years — most notably by pioneering the world’s first commercialization of cadmium-free quantum dot materials. This groundbreaking technology has since become the cornerstone of achieving precise color reproduction and exceptional picture quality. Touted as the next-generation material, it has also drawn attention not just in the TV industry, but also in other sectors like medical devices and solar cells.
With the introduction of QLED TVs, Samsung has redefined the television landscape, integrating this innovative quantum dot technology into its products. By leveraging the properties of these ultra-fine quantum dots, QLED displays achieve a broader color gamut and higher brightness, elevating picture quality to levels that traditional LED TVs cannot match.
▲ Samsung QLED TVs offers best-in-industry picture quality, audio performance, AI features and connectivity. What sets Samsung QLED TVs apart from conventional LED TVs? Samsung Newsroom had the opportunity to meet with researchers Kevin Cha and Jang Nae-won from the Visual Display Business and disassemble a Samsung QLED TV to reveal the secrets behind its stunning performance — literally behind the screen.
1. Operating Module: The Brain of TV
1) Rear Cover
▲ The back panel protects internal components, prevents overheating, supports audio and provides convenient connectivity. The back panel of a TV serves more than just a structural frame; it protects internal components and effectively manages heat. It houses speakers for audio support and facilitates easy device connections, improving the overall user experience.
2) Main PCB (Printed Circuit Board)
▲ The main PCB handles the TV’s essential functions. The main PCB acts as the brain of the TV, overseeing functions such as power supply, remote control reception and SmartThings connectivity. This critical component controls the entire system, ensuring the television operates smoothly.
3) TV Tuner
▲ The TV tuner receives broadcast signals for display on the screen. The TV tuner is responsible for receiving and converting broadcast signals for display on the screen. The rise of streaming services and increased use of external device connections has led many users to prefer smart monitors without tuners. However, by definition, a “television” must include this component.
4) AI Processor
▲ The AI Processor manages AI features like picture and audio optimization. At the heart of the Samsung QLED TV is the Q4 AI Processor chip. This advanced component manages AI functionalities such as picture and audio optimization and AI assistants. By automatically adjusting both image and sound based on the surrounding environment, the AI processor makes the viewing experience more immersive.
5) Speakers
▲ The speakers deliver immersive sound. Speakers are more than simple output devices. With high-resolution audio and a room-filling sense of space, Samsung QLED TV speakers greatly enhance the viewing experience.
2. Panel
1) Liquid Crystal Display (LCD) Layer and Color Filter
▲ The liquid crystal layer and color filter control. The board attached to the bottom of this module helps light at the pixel level, creating an image. The panel’s structure comprises several intriguing components. The liquid crystal layer and color filter are essential parts of the panel’s basic structure. The liquid crystal layer controls light passage, while the color filter separates colors and creates images at a pixel level. The PCB, which is attached to the panel, precisely controls each pixel, fine-tuning the image.
2) Optical Sheet
▲ The optical sheet concentrates light from the backlight to enhance brightness. The optical sheet concentrates light from the backlight, ensuring a brighter and more uniform image across the display. By gathering light, it elevates the general brightness of the display.
3) QD (Quantum Dot) Layer
▲ The QD layer utilizes real quantum dots. The next step reveals the QD layer, perhaps the most important, core component of Samsung QLED TVs. The layer actually utilizes quantum dot materials to convert light sources. This ensures more precise and vibrant colors than conventional technologies, resulting in lifelike visuals. The QD materials in this layer are certified No-Cadmium, enabling safer quantum dot TVs that do not contain harmful substances.
4) Diffuser Plate
▲ The diffuser plate spreads light evenly across the panel. This diffuser plate scatters light emitted from the backlight and spread it evenly across the panel to eliminate excessively bright spots and maintain natural illumination.
5) Blue LED Backlight
▲ Each image shows the differences between the Samsung QLED TV (left) and a conventional LCD TV (right). Samsung QLED TVs use a bright and efficient blue LED backlight. When paired with the QD layer, this backlight produces highly pure colors and achieves greater light efficiency than traditional white LEDs in standard LCD TVs, leading to enhanced overall luminance.
3. Three Key Requirements for a Real Quantum Dot TV
▲ There are three key requirements for a real quantum dot TV. To qualify as a real quantum dot TV, three conditions must be met: the presence of a QD layer, sufficient quantum dot concentration and a blue backlight. Once a TV meets all three conditions, it can be considered a real quantum dot TV.
Samsung QLED TVs are the only models in the world to satisfy these criteria, earning the ‘Real Quantum Dot Display’ certification from TÜV Rheinland, a prominent international certification body based in Germany. This recognition underscores the excellence of Samsung’s QLED technology.
4. Striking Difference Between QLED and LCD
▲ Each picture shows the difference between the Samsung QLED TV (left) and conventional LCD TV (right). The differences between Samsung QLED and traditional LCD TVs are evident even to the naked eye, but especially striking when measured with professional tools.
▲ Samsung QLED TV Color Spectrum Graph1 For Samsung QLED TVs, the wavelengths of red, green and blue colors exhibit narrow bandwidths and distinct peaks in their emission spectrum, resulting in meticulous color representation. Viewers can see natural visuals and exceptional picture quality with rich, deep colors.
▲ Conventional LCD TV Color Spectrum Graph2 In contrast, LCD TVs without QD layers display generally lower peaks, a wider bandwidth in green as well as multiple peaks in red, hindering accurate color reproduction. To compensate, these TVs often require multiple layers for color correction, ultimately reducing light efficiency.
The in-depth teardown reveals that Samsung QLED TVs are built with sophisticated technology that goes beyond basic explanations. Every component that manages light works in harmony, culminating in breathtaking image quality. The QD layer, in particular, significantly enhances the richness and vibrancy of colors. The intricate technology behind these displays makes a substantial difference in overall picture quality.
At IFA 2025, Samsung Electronics showcased its technological prowess by establishing a “Real QLED Zone,” promoting the concept of “Buy Real, Not Fake.” Samsung QLED TVs represent the pinnacle of cutting-edge technology, pushing the boundaries of premium viewing experiences. With Samsung’s QLED TVs, viewers can truly appreciate the remarkable difference that quantum dot technology delivers.
Simulated image based on actual measurements ︎ Simulated image based on actual measurements ︎ View the full article
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By Samsung Newsroom
At its core, television is about picture quality. As the world’s No. 1 TV brand, Samsung Electronics has consistently extended its lead in this field, securing an unrivaled position in the pursuit of excellence.
The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free1 and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.
▲ Mirae Shin with the new 2025 Samsung S95F OLED TV
Enhanced Glare-Free Technology: Bright or Dark, Always Clear
OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.
Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.
This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.
Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%.2 This performance has also been verified by UL Solutions, a global certification organization.3
“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.
▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.
Bringing Hidden Details to Light With AI Gamma Technology
Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.
Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.
▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.
“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.
“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”
“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.
Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience
Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%4 compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.
Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB5 pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.
▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.
“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”
Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.
1 Applicable only to models featuring Glare-Free technology
2 Based on internal studies
3 UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).
4 Based on internal studies
5 Red, green, blue
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By Samsung Newsroom
Samsung Electronics today announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.1 By meeting the required standards to be genuinely considered Real Black, Samsung has proven that its OLED technology delivers a true black viewing experience.
The certification validates the OLED display’s crisp, reflection-free images with near-perfect blacks measured below 0.005 nits in dark environments, as well as black accuracy in sunlit rooms and even under direct sunlight. The result is crystal-clear visuals with rich, deep blacks in their truest form.
“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and color clarity.”
“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments — from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.”
Meeting the Highest Standard for Real Black Validation
The flagship OLED TV series comes equipped with Samsung’s advanced Glare-Free 2.0. VDE’s certification affirms the exceptional performance of this proprietary technology, which preserves the depth and details of the OLED display’s black levels by minimizing reflections.
To earn this certification, Samsung’s OLED S95F series was evaluated on how “truly black” the display appears under various viewing conditions, with performance assessed through three rigorous tests:
Ambient light impact in bright rooms: The display was evaluated for the level of distraction caused by light reflections for viewers while watching TV.2 Black levels in dark settings: In a dark room test, the display’s black level performance was measured to ensure it met the standard of 0.005 nits or less.3 Surface gloss level: Screen surface reflections were measured to determine the amount of glare of Samsung’s Glare-Free Technology.4
Exceptional Color for Gaming and Entertainment
The Real Black-certified OLED series delivers exceptional color clarity and contrast that brings every detail to life, whether in fast-paced games or cinematic scenes. The advanced OLED Glare-Free technology enhances this experience by preserving rich colors and deep blacks in any lighting conditions so that viewers can enjoy stunning, true-to-life visuals no matter the content.
Samsung has led the global TV market for 19 consecutive years,5 a position built on its leadership in premium displays and leading-edge innovations in viewing experiences. In addition to the VDE Real Black certification, Samsung’s 2025 OLED TV lineup is the first in the industry to be certified with AMD FreeSync Premium Pro and has recently been validated as NVIDIA G-SYNC compatible, ensuring seamless performance and smooth gameplay.
To learn more about Samsung OLED TVs, visit www.samsung.com
1 All sizes of the 4K OLED TV S95F series (55’’, 65’’, 77’’ and 83’’) have received certification.
2 Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx.
3 Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions).
4 Samsung OLED: ≤ 15 Gloss Unit (GU) (ex. Mirror: 100 GU)
5 Omdia, Feb-2025 (Results are not an endorsement of Samsung).
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By Samsung Newsroom
Samsung Electronics today announced that its latest lineup of QLED TVs has received ‘Real Quantum Dot Display’ certification from TÜV Rheinland, an international certification organization based in Germany. The certification verifies that Samsung’s QLED TVs meet global standards for quantum dot display structure, reinforcing the company’s technological leadership in the premium TV market.
The certification confirms that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.
As part of the certification process, TÜV Rheinland analyzed the light spectrum produced by Samsung QLED TVs and confirmed that it displayed clear separation between red, green and blue — an important marker of color accuracy. This distinction is enabled by quantum dots and may not be as pronounced in displays using alternative materials, which can sometimes cause color mixing or reduced clarity. The results demonstrate how Samsung’s use of quantum dots contributes to delivering vivid and precise color expression.
With the latest certification, Samsung’s QLED TVs are officially validated as true quantum dot displays, further differentiating Samsung’s offerings and strengthening consumer trust in premium television technologies.
“This certification objectively validates that Samsung QLED TVs deliver true quantum dot performance built to international standards,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovation and strengthen consumer trust as we lead the premium TV market.”
The series that have received certification include the Neo QLED 8K (QN990F, QN950F), Neo QLED 4K (QN90F, QN85F, QN80F, QN70F) and QLED 4K (Q8F, Q7F, Q6F) series.
Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment.
Separately, Samsung’s quantum dot technology has also been recognized by global testing organization Société Générale de Surveillance (SGS) for its excellence in cadmium-free design — an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.
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By Samsung Newsroom
Samsung Electronics today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction1 and Product Carbon Footprint2 certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.
“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”
Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.
The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.
In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.
Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO2 certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.
For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.
1 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.
1 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.
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