Apple will launch the iPhone 14 in just a few days. And all estimates say the new series will see incredible demand after launch. iPhone 14 sales might outperform the iPhone 13, which already sold amazingly well, defying the economy. Furthermore, the iPhone 14 should sell very well in China. All of this must give Samsung nightmares, as the company has just mocked the iPhone 14 in a brand new ad.
Rather than promote its newest Galaxy phones on their own merits, Samsung felt it had to troll the iPhone 14 with less than a week to go until the phone’s launch. It’s a habit that Samsung is yet to correct, even though some of these trolling ads might hurt the Korean giant.
Here’s how Samsung words its ad above:
Samsung’s fear is the best possible promotion for the iPhone 14 too. If you’re still on the fence about this upgrade, then Samsung trolling Apple is the kind of sign you might have needed.
As a reminder, the iPhone 14 trolling campaign comes from a company that copied the iPhone pixel by pixel in its early days. Even today, Samsung still follows Apple’s every move after mocking the iPhone maker. And that’s why some of its anti-Apple ads then hurt Samsung.
Speaking of innovations, let’s also remember Samsung is the only big smartphone maker that had to recall a flagship phone after its innovations caught on fire. Twice.
Similarly, Samsung shipped a poorly designed Galaxy Fold a few years ago. It then had to postpone the launch by months. It redesigned the handset so it wouldn’t break as easily.
Then there’s this year’s Galaxy S22 performance scandal. Even if you don’t want to buy the iPhone 14, you should avoid the Galaxy S22 at all costs. Samsung’s innovations turned the Galaxy S22 into an overheating mess early this year. And then there were additional misleading claims about the handset’s capabilities that should keep you away from it.
With all that in mind, Samsung better buckle up. The massive iPhone 14 sales that will follow in the coming year will obliterate all the 2022 and 2023 flagship Galaxies.
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Like clockwork, Samsung president and head of the mobile division TM Roh penned a blog this week, just a few weeks ahead of the upcoming Unpacked press conference that will focus on this year’s Galaxy Z foldable phones, the Fold 4 and Flip 4. We saw the same thing happen last year, and we now expect Roh to keep writing similar blogs with every Fold and Flip release.
Roh just hinted that Samsung sold a massive number of foldable phones in 2021 by mentioning a figure of 10 million foldable phone sales for the period. Or so it seems. Because, when you think about it, 10 million units is a drop in the bucket for Samsung, whose smartphone sales routinely pass 250 million units a year.
Roh’s remarks indicate what some consumers might have already realized: Foldable phones might not be worth it yet. What Samsung really needs is a foldable iPhone to lead the way.
Foldable phones like the Galaxy Z Fold and Flip are fascinating on paper. They offer larger screens and smaller footprints. The Fold is especially exciting as it lets the user make the most of two types of devices — a smartphone and a tablet.
A brief history of Samsung’s foldable phones
Samsung has been at the forefront of foldable handsets for years. It teased the form factor well before the technology was ready. And then it released the first Galaxy Fold before actually testing it properly in real-life environments. The initial launch failed miserably, as Samsung had to find fixes for critical design flaws that led to the destruction of the phone.
The Fold 2 and Fold 3 significantly improved the phone’s durability, especially the latter. The Fold 3 is the best possible foldable phone that Samsung can make. And even so, the Fold 3 is hardly perfect. The Fold 4 should fix some of the usability and design issues the Fold 3 suffers from. The new foldable will have a larger external display and weigh less than its predecessor.
Galaxy Fold (2019) teardown highlights the phone’s design issues. Image source: iFixit But Samsung’s foldables aren’t true flagships like the Galaxy S and Note. The Fold series actually helped “kill” the Note without replacing it. The camera experience is still unable to match that of the Galaxy S Ultra, although the Fold 4 might change that. The Flip 4 is even further away.
Not to mention that Samsung can’t fully control the software. Samsung’s success in the foldable business hinges on Google’s willingness to adapt Android for foldable screens. And it’s up to Google to convince Android app developers to update their apps to make the most of Fold and Flip phones. But why go through all that hassle for just 10 million potential customers?
Add to that the flagship price for a somewhat fragile, not-flagship device, and you’ll get why people won’t want a foldable instead of a traditional phone, especially in this economy.
Are foldables really going mainstream?
This brings us to Roh’s new post about Samsung foldable phones titled The Mainstream Moment for Foldable Smartphones Is Here.
In this post, he said the industry registered almost 10 million foldable smartphone sales worldwide last year. That’s an increase of more than 300% from 2020. And Roh says he predicts “this fast-paced growth will continue.”
“We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market,” he said.
A quick back-of-the-napkin calculation tells us that handset makers should sell 30 million foldable phones this year to keep that 300% pace in place. That is hardly reasonable for the economy we’re currently living in.
Not to mention that some estimates see Samsung selling only 15 million foldable phones in 2022. It’s unlikely that Chinese companies can make up for the rest. And a foldable iPhone isn’t coming anytime soon.
Google apps running on Galaxy Fold 3 foldable. Image source: Google How many Galaxy Z Fold 3 units did Samsung sell?
Then, Samsung might sell only 10 million Fold 5 and Flip 5 units in 2023. If these estimates are accurate, Samsung’s foldable sales will grow by 50% this year compared to the entire industry’s performance in 2021. And then they’ll stay flat next year in a best-case scenario.
To put things in perspective, Apple routinely sells around 200 million iPhones yearly. For massive profits and without crazy deals in place.
Also, annual smartphone shipments have reached at least 1.28 billion units per year since 2014.
Meanwhile, reports say that Apple can’t make a foldable iPhone because it can’t mass-produce enough foldable glass covers to satisfy its needs. That implies that foldable iPhone volumes would be so large no supplier could handle the parts order. Not even Samsung, whose foldable phone tech might very well end up inside a foldable iPhone.
Let’s also observe that Roh did not reveal which foldable smartphones sold the best. Last year, Samsung sold four foldable handsets: The Fold 2, Flip 2, Fold 3, and Flip 3. But he did say that 70% of Samsung’s buyers opted for the Flip experience rather than the Fold.
The Note would have probably outsold all Samsung foldables combined last year. But Samsung had no Note 21 in stores. Apple’s iPhone SE 2 outsold the Galaxy Folds and Flips combined. And while that’s a mid-range device, it still delivers better durability and performance than any Samsung flagship.
Oppo Find N foldable phone. Image source: Christian de Looper for BGR Where the foldable iPhone could help
These are all signs that Samsung’s foldable phones while doing well, are hardly getting to be mainstream devices. And while Samsung has been selling more foldables than anybody else, it barely has any competition. Some of the exciting foldable phones from China aren’t available widely.
Not to mention that Samsung ran massive campaigns to convince buyers to try and keep foldable phones. You could try the Fold 2 for 100 days and then return it. Or trade in everything but the kitchen sink to buy a Fold 3, with a retail price starting at $1,799. The Fold 4 isn’t out yet, but you can already save up to $200 on it by reserving the right to preorder it.
Concept image of a foldable iPhone with a clamshell design. Image source: ConceptsiPhone/YouTube Time will tell whether Samsung can accelerate the rate of foldable smartphone innovations without a real competitor to pressure it. And whether foldables will go mainstream with Samsung as the locomotive.
But that’s where a foldable iPhone would really help. Samsung would not rest on its laurels and write self-congratulatory blog posts every summer if a foldable iPhone were to launch just a few weeks after the newest Fold.
Also, the more time that passes without a foldable iPhone, the harder it will be for Samsung to replace the traditional smartphone with a foldable form factor. And at 10 million units sold annually, that’s hardly going mainstream. That’s because something else might kill traditional smartphones: The sophisticated AR glasses of the future. And that sort of tech is a priority for Apple.
That’s not to say all the tech Samsung has devised for foldable phones won’t come in handy. But the world might use it to create other types of foldable devices instead of phones.
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The original iPhone launched 15 years ago, on June 29th, 2007, revolutionizing the industry. Other companies in the business had two choices: copy the iPhone, or stick with what they were doing. Google immediately saw the genius behind the iPhone and overhauled Android so that it was more like the iPhone instead of a BlackBerry clone. But it was Samsung that really made the most of the iPhone in the years that followed, copying everything about that original iPhone.
The topic resurfaced 15 years later during a documentary released ahead of the iPhone’s 15th anniversary. It’s in this context that an Apple executive commented on the way Samsung copied the iPhone in the early years.
15 years of iPhone
The Wall Street Journal’s Joanna Stern made the iPhone anniversary documentary. The video features various current and former Apple executives talking about what it was like to make the first iPhone. They also explained all the innovations that followed. From the original iPhone to the iPhone 13, the clip shows the iconic designs and the features that helped Apple transform the industry.
The clip looks at what the iPhone (and smartphones in general) mean for the younger generations, who were born into a world that relies on smartphones for everything. From keeping in contact with loved ones to work and entertainment, these devices do it all. And with that comes the problem of spending too much time on these screens.
Apple’s marketing chief Greg Joswiak talked to Stern about the history of the iPhone. And that involved the impact the handset had on Apple’s competition. It’s in this context that Samsung came up, with the executive explaining how Apple felt about Samsung copying the iPhone.
Samsung Galaxy S22 Plus smartphone. Image source: Samsung Did Samsung copy the iPhone?
“They were annoying,” Joswiak said of Samsung. “And they were annoying because, as you know, they ripped off our technology. They took the innovations that we had created and created a poor copy of it, and just put a bigger screen around it. So, yeah, we were none too pleased.”
Apple sued Samsung around the world starting in 2011, and it won one of the biggest cases, getting $1 billion initially. The final amount was just over half that following Samsung’s appeal. But by then, Samsung was already the big winner in the mobile industry. Its decision to ruthlessly copy the iPhone was the smartest decision Samsung ever made.
The Korean giant never acknowledged any wrongdoing, and the two companies eventually settled in 2018. By then, Samsung was no longer copying the iPhone design and experience as blatantly. The Galaxy S phones had a different design and a different user interface.
Ironically enough, most current smartphones look similar nowadays. And many Android designs still copy the iPhone.
There’s no question that Apple took inspiration from Samsung too, at least when it comes to bringing bigger screens to the iPhone. But, to this day, Samsung continues to copy Apple’s iPhone innovations.
Samsung also regularly mocks the iPhone maker in ads it then has to suppress when it eventually copies the very features it mocked.
The Apple vs. Samsung camp continues to be divided even now, 15 years after the launch of the first iPhone. Each side accuses the other of copying mobile innovations. But nobody can ever forget Samsung’s 132-page internal document that shows Samsung’s plan to copy the iPhone pixel by pixel.
That Apple vs. Samsung rivalry is only a tiny part of The Journal’s iPhone documentary, which is certainly worth watching in full. You’ll find it at this link.
More iPhone coverage: For more iPhone news, visit our iPhone 14 guide.
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A new research report is out, revealing price information for used Galaxy S22 series models as well as the iPhone 13 and Pixel 6. Unsurprisingly, the iPhone 13 is the best at retaining resell value, in line with previous generations. Despite being the newest of the three, the Galaxy S22 is the worst at maintaining resale value.
That’s either good or bad news for the Samsung handset, depending on your perspective.
Don't Miss: Tuesday’s best deals: $19 headphones, $145 Chromebook, unlocked iPhone 12 deals, more The market research comes from SellCell. That’s the same company that discovered iPhone 13 prices were hardly dropping two months after launch.
The good news is that you can buy a brand new iPhone knowing that it’ll retain resale value in the months following the launch. You can recoup some of your investment via trade-ins or by selling the used handset yourself. That way, you can upgrade to something else without losing too much cash in the process.
As detailed in the report, the Galaxy S22 won’t let you pull the same trick as efficiently. But if you’re in the market for used handsets, then the Galaxy S22 is already available at prices that are in line with mid-range phones. That’s a lot of bang for your buck.
How much is a used Galaxy S22 worth?
The conclusions in this Galaxy S22 resale value report indicate that it’s a bad idea to buy a brand new Galaxy S phone when it comes out. Especially the Galaxy S22. Instead, you might be better off waiting several months to get your hands on better deals or used models that can be significantly cheaper.
The SellCell research shows that the Galaxy S22 depreciated almost three times more than the iPhone 13. The Galaxy S22 range lost an average of 47% of its value in the resale market. The Pixel 6 lost 42% while the iPhone 13 only lost 16% of its value.
A graph showing shows the resale value of used Galaxy S22, Pixel 6, and iPhone 13 models in “Good” condition. Image source: SellCell You can currently buy a used Galaxy S22 for about half of its original price. The Galaxy S22 started at $799, so you can score the flagship for about $400.
Moreover, the 128GB Galaxy S22 Plus lost nearly 60% of its value in two months. That makes it an even better deal if you want a used model. But this definitely isn’t good news for people who bought the phone at launch.
The SellCell study has looked at resale value for “Like New” and “Good” conditions for used models.
The iPhone 13 has the best resell value
The Galaxy S22’s performance mess might have contributed to the steep drop in value. But that’s speculation. Interestingly, the Pixel 6 had its own fair share of issues. Yet used models still hold more value than Galaxy S22 phones.
Google’s worst performer is the 256GB Pixel 6 Pro, which lost 48% of its value (Good condition).
On the iPhone 13 front, the handset has started recouping resale value two months after the launch. But not all iPhone 13 models are equal.
The 128GB iPhone 13 Pro Max is the best performer of the bunch, depreciating by 4.7% (Good condition). But the 128GB iPhone 13 mini lost 31.2% of its value on the resale market (Good condition).
Devices that are “Like New” will hold resale value slightly better.
Resale value for used Galaxy S22, Pixel 6, and iPhone 13 models in “Good” condition. Image source: SellCell SellCell has plenty of resale value data for all the Galaxy S22, Pixel 6, and iPhone 13 models, splitting its research into the two categories mentioned above. If you’re looking to buy a used device, these figures might help you determine when to purchase your next handset.
For example, buyers looking for a used flagship will know how long they have to wait before they can get it for the price of a new mid-range device.
Also, people who jump from phone to phone every year can develop a purchasing strategy that lets them spend money more efficiently. For example, you might have purchased the iPhone 13 in the first month after launch, then waited until summer for a Galaxy S22 bargain after trading in the iPhone.
The complete SellCell report is available at this link.
More iPhone coverage: For more iPhone news, visit our iPhone 14 guide.
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There’s no point comparing the $429 iPhone SE 3 with the $1,199.99 Galaxy S22 Ultra, some might say, even though both of them are 2022 smartphones. The former is a mid-range device, the cheapest new iPhone that you can buy from Apple. The latter is Samsung’s best possible Galaxy S22 model and the revival of the Note series.
However, the $429 iPhone SE 3 absolutely obliterates the $1,200 Galaxy S22 Ultra when it comes to power and performance. And that’s an important detail, considering that Samsung won’t do any better than that in 2022. When you think of all the Galaxy S22 controversies and issues we saw so far, the iPhone SE 3 looks even better.
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There’s no denying that the Galaxy S22 Ultra offers various features that will appeal to buyers looking for a flagship experience. We’re looking at a large, bright OLED display that supports 120Hz refresh rates. The phone features a great build quality and an advanced camera module on the back. Then there’s the built-in S Pen, a feature that Note fans will love.
The iPhone SE 3 also comes with great build quality. But the handset features the same design as the 2017 iPhone. It still has large bezels and a 60Hz LCD screen with a lower resolution than the Galaxy S22. On the back, there’s only one camera lens. But it comes with all the possible upgrades Apple could add using the same design.
iPhone SE 3 specs and features. Image source: Apple Inc. The Galaxy S22 Ultra also features a larger battery than the iPhone SE 3 because it’s a significantly larger phone. But the Ultra doesn’t deliver the best battery life in town, failing to match the iPhone 13 Pro Max. The iPhone SE 3 does offer better battery life than its predecessor, however.
To get back to the overall design, we can’t talk about build quality without discussing drop tests. The iPhone SE 3’s display is stronger than the Galaxy S22 Ultra. That’s according to drop tests that showed the Galaxy S22 phones are more likely to break than the iPhone.
The curved screen on the Galaxy S22 Ultra also makes it more prone to sustaining damage than handsets with flat screens.
The big performance gap
Where the iPhone SE 3 shines is performance. The phone features the same A15 Bionic System-on-Chip (SoC) as the iPhone 13, and benchmarks show the phone is just as fast as iPhone 13 models. That means the newest iPhone SE will last for many years without showing its age.
Not to mention that Apple makes sure that its latest iOS releases will support several iPhone generations. That’s something Samsung hasn’t managed to achieve because it doesn’t control the underlying operating system. However, starting with the Galaxy S22 series, Samsung will guarantee four years of Android releases for certain devices.
Galaxy S22 Exynos 2200 benchmarks: Geekbench 5.1 single-core result. Image source: Computer Base Early Galaxy S22 Ultra Geekbench benchmarks showed that the A15 will outperform both the Snapdragon 8 Gen 1 and the Exynos 2200 chips. What’s worse for Samsung is that the A13 Bionic in the iPhone 11 and iPhone SE 2 also outscores the Exynos 2200 in benchmarks.
You won’t find benchmark results for the Galaxy S22 phones anymore. That’s because Geekbench banned the Galaxy S22 Ultra and other Samsung devices for cheating on the tests.
Samsung has throttled the performance of its phones, except for benchmark apps. After facing massive criticism, Samsung issued an update to improve the Galaxy S22’s performance. But there’s still reason to worry about performance and overheating on the phones. The Exynos 2200 seems to be prone to overheat, but that’s just speculation.
Also of note, the throttling fix isn’t yet available in most markets.
Galaxy S22 Ultra colors. Image source: Samsung The iPhone SE 3 wins
Again, comparing mid-range and flagship handsets might seem unfair. But the iPhone SE 3 delivers a flagship experience that can exceed the Galaxy S22 Ultra. The $429 device has no real competition right now.
The $449 Galaxy A53 that Samsung just launched won’t come close. That should be obvious when you consider that the $1,200 Galaxy S22 Ultra flagship can’t even compete with the iPhone SE 3.
With all that in mind, the new iPhone SE might be the best choice for all smartphone buyers who aren’t loyal to one brand or operating system. The $429 iPhone SE 3 can also be an excellent 5G device for people who want a fast handset right now but not necessarily an expensive flagship.
Given all the issues impacting the newest Samsung phones, whether they’re performance problems or Samsung’s misleading claims, you might want to wait for the Galaxy S23 Ultra rather than getting the current model.
More iPhone coverage: For more iPhone news, visit our iPhone 14 guide.
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