[A Glimpse Into Gamescom 2022] Experience the Next Era of Gaming Through the All-New Odyssey Lineup
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By Samsung Newsroom
The 2025 Asian World Film Festival (AWFF) returned to Culver City with a constellation of films from across Asia — stories shaped by tradition, creativity and imagination. As the festival’s premier partner, Samsung Electronics brought its Onyx Cinema LED technology to the center of this celebration, offering audiences a viewing experience that honored the craft behind each film.
Now in its 11th year, AWFF continues its mission of elevating Asian filmmakers onto the global stage. This year, Samsung’s participation added something quietly meaningful: not a new layer of technology, but a new level of care in how each story meets its audience.
Filmmakers See Their Stories in a New Light
For many directors premiering work at AWFF, seeing their films on an Onyx Cinema LED screen was more than a technical upgrade, it was a moment of recognition. With traditional projection, even subtle variations in brightness, shadow or color can shift the experience away from how a film should have felt. But inside the Onyx auditoriums, filmmakers found the version of their film that most closely resembled what they created in the grading suite.
▲ “Al Chang’s short film Cindy is presented on the Samsung Onyx Cinema LED screen at AWFF.” ▲ Al Chang, director of “Cindy,” talks about the story behind his film at the Asian World Film Festival backdrop. For Al Chang, director of the short film “Cindy,” the difference was immediate. After screening films in a wide range of theaters, he was struck by the consistency and clarity: “I’ve had short films screen in a lot of theaters, and there’s always some variation — washed-out blacks or colors that don’t translate the way we graded them. Here, it was like watching it on my own TV.”
Executive producer Kira T. Bixby, whose film “Rooftop” tells a Korean American story rooted in Los Angeles, emphasized how much the image supported the story’s emotion. “Everything really popped for us — the colors, the compositions, the details we worked so hard to craft,” she said. “Film is such a visual language, so how you’re able to see it really matters.”
“Seeing movies presented with this level of precision gives filmmakers confidence that their work is being treated with respect.”
— Asel Sherniyazova, Co-Founder and Managing Director, AWFF
The experience resonated with filmmakers from the Korean Parallel Smartphone Film Festival (KPSFF) as well — a program that empowers creators and performers, including those with disabilities, to make films using smartphones. Seeing their work on a large LED cinema screen was both unexpected and affirming.
Director Byun Seung Chae, known for her color-driven storytelling, recalled the moment the film began: “What struck me right away was how unbelievably clear the image was. The colors were beautiful, and I was amazed that a film could look that sharp on such a large screen. I turned to the person next to me and said, ‘I didn’t expect it to look this good!’”
▲ “Directors Byun Seung Chae (left) and Han Kyoung Woo join audiences inside the Onyx auditorium during the KPSFF program.” LA-based filmmaker Zenon Samuels, who attended the festival and works extensively with nighttime visuals and neon-heavy palettes, echoed that sentiment after experiencing an Onyx screening for the first time. “The blacks are super dark, and with a film that’s so bright and colorful, the high dynamic range made the colors really pop and helped bring the energy and nighttime aesthetic to life.”
▲ “LA-based filmmaker Zenon Samuels shares their viewing experience following an Onyx auditorium screening.” Together, these voices reflected a consistent theme: Onyx didn’t alter their films — it respected and faithfully recreated the choices behind them. For directors and performers seeing their work in this format, the experience felt both cinematic and deeply personal.
Audiences Rediscover What Cinemas Can Be With Samsung Onyx
Festivalgoers — many encountering Onyx for the first time — described a level of clarity and contrast that felt distinct from traditional projection.
New York attendees Jack Joyce and Matthew Gallopo noted how the presentation shaped their experience: “Those darker colors — and not having that graininess — kind of put you in the moment a little bit. It was cool,” Joyce said. Gallopo added, “The color certainly popped, and a lot of it was pretty crisp.”
▲ “Festival attendees, Matthew Gallopo (left) and Jack Joyce (right) talk about their impression of the Onyx screen at AWFF 2025.” For some, the impact was emotional as much as technical.
Entertainment lawyer Jesse Weiner, who watches films professionally as part of his work, noted how the detail and richness altered the way he connected with the narrative unfolding onscreen. “Watching this film on Samsung Onyx, the picture was bright, rich… about as good as I can imagine seeing a film with that kind of quality and texture,” he added. “It looked very lifelike — almost like being immersed in the action of the film.”
▲ “Jesse Weiner, a New York–based entertainment lawyer, describes how the picture quality influenced the way he connected with the film.” Others reflected on what experiences like this might mean for the future of theaters. As streaming, gaming and home entertainment rapidly evolve, festivalgoers were struck by how an elevated cinema environment can bring people together again.
“Innovations in the cinema industry should help audiences truly see the story, and Samsung’s Onyx screens do just that.”
— Georges N. Chamchoum, Executive Director, AWFF
Across ages, backgrounds and filmmaking experience, the audience conversations pointed to the same conclusion: cinema remains powerful — and when the screen elevates rather than competes with the storytelling, the theatrical experience becomes even more compelling.
▲ “The Culver Theater lobby buzzes with filmmakers, audiences and industry guests as AWFF 2025 unfolds.”
A Thoughtful Dialogue on the Future of Cinema
At this year’s festival, Samsung also hosted the panel discussion “Redefining the Cinema Experience with Samsung Onyx,” bringing together leading voices shaping the craft and technology of modern filmmaking. The panel featured:
Glenn Gainor, CEO & Producer, Hollywood Ventures Group Steven Poster (ASC, CSC), Board Member, 6P Color; President Emeritus, International Cinematographers Guild Local 600 Philip Holland, Director, Cinematographer, Digital Cinema Specialist & Color Scientist Craig German, Former C-Suite Executive, Amazon Studios and Paramount Over the hour-long conversation, the panelists explored how advancements in HDR, color accuracy and display technology are reshaping both creative possibility and audience expectation. Much of the discussion focused on how deeper blacks, wider color gamuts and consistent presentation can reinforce cinematic emotion rather than alter it.
“We had the ability to capture [the darkest of dark and the brightest of bright] on film, but not to project it — until now.”
— Glenn Gainor, Head of Production, Hollywood Ventures Group
Gainor reflected on the shift in audience expectations as viewing environments improve across the board, noting, “Clearly, I work in the movie business, so my home system is probably pretty good. [But it’s] never going to be as good as what we just saw. This is an entirely different, immersive experience.”
▲ “Glenn Gainor (center) shares his perspective on the future of theatrical storytelling during the panel session, joined by cinematographers and experts from across the industry.” Steven Poster spoke to how companies and the technology they develop can support — not interfere with — creative intent. “Samsung was one of the first to listen to creators with filmmaker mode — and that really mattered,” he said. “Motion interpolation destroyed suspension of disbelief, and now we can have that back.”
Holland pointed out how emissive displays strengthen emotional immersion by revealing details often lost in projection. “Because this tech can achieve such deep black, you don’t get milky shadows,” he said. “In a room like this, there were moments when you couldn’t see the edge of the frame — you felt like you were there.”
▲ “Philip Holland (far right) discusses the role of HDR and contrast in modern cinematic storytelling during the panel session.” That depth and precision became a larger theme as the panel discussed the creative range made possible by HDR. Gainor described it as an expansion of storytelling itself: “The art of storytelling allows us to get the darkest of dark and the brightest of bright.” Poster added: “We had the ability to capture it on film, but not to project it — until now.”
▲ “Panelists discuss the evolving landscape of theatrical storytelling during ‘The Future of Cinema Experience with Samsung Onyx’ session at AWFF 2025.”
AWFF 2025: Where Art and Technology Meet
During the festival, one theme echoed across screenings, hallways and panel rooms alike: when the viewing experience respects the filmmaker’s intent, the connection between audience and story becomes stronger. That idea also shaped how AWFF leadership reflected on this year’s partnership with Samsung.
Executive Director Georges N. Chamchoum — an Emmy and multiple award-winning film director and producer — said, “AWFF has always been about cultural exchange, introducing Asian filmmakers to the world and giving their stories the visibility they deserve. Samsung’s support strengthens that mission.” He added that “innovations in the cinema industry should help audiences truly see the story, and Samsung’s Onyx screens do just that.”
Co-Founder and Managing Director Asel Sherniyazova highlighted the responsibility of presenting films with care: “A film may travel across continents before reaching our stage. Seeing it presented with this level of precision gives filmmakers confidence that their work is being treated with respect.”
▲ “Executive Director Georges N. Chamchoum (left) and Co-Founder Asel Sherniyazova photographed at AWFF 2025, marking this year’s collaboration with Samsung.” Samsung’s role at AWFF 2025 reaffirmed that technology can amplify the heart of a story when used with care. By helping films reach audiences exactly as their creators intended, this year’s festival offered a promising look at how cinemas can continue to inspire, connect and bring stories to life.
▲ “The Culver Theater, where the 11th Asian World Film Festival brought together filmmakers and audiences from around the world.” View the full article
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By Samsung Newsroom
Samsung Electronics today announced its partnership with the 2025 Asian World Film Festival (AWFF) as the festival’s official display technology sponsor. This year’s event — held November 11–20, 2025 in Culver City, California — will include screenings and key events presented on Samsung’s Onyx Cinema LED screens at the Culver Theater, the festival’s official venue.
Now in its 11th year, the Asian World Film Festival brings together acclaimed filmmakers and award-contending titles from across more than 30 Asian countries, serving as a cultural bridge between East and West. By supporting AWFF, Samsung underscores its commitment to advancing cinematic innovation and empowering creators through technology that enhances visual storytelling.
“Samsung is proud to support the Asian World Film Festival and celebrate filmmakers who are redefining storytelling on the global stage,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Onyx, audiences can experience cinema with a level of precision and realism that mirrors the director’s true intent.”
▲ The festival’s opening and closing films, along with awards ceremony, will be presented in Samsung Onyx auditoriums at the Culver Theater.
Elevating the Cinema Experience With Samsung Onyx
Samsung’s Cinema LED Onyx screen will take center stage at AWFF, transforming how audiences experience films at the Culver Theater. Key moments — including the opening and closing films and the awards ceremony — will be presented in Onyx auditoriums, where the festival’s cinematic artistry meets Samsung’s cutting-edge innovation.
As the world’s first DCI-certified cinema LED display,1 Samsung Onyx redefines the moviegoing experience by replacing traditional projection-based systems with advanced LED technology that delivers vivid color, true black levels and exceptional brightness. The result is a brilliantly immersive HDR viewing experience that faithfully preserves each filmmaker’s creative vision, ensuring every detail is seen just as it was meant to be.
“The Asian World Film Festival is dedicated to showcasing the highest standards of cinematic excellence,” said Georges N. Chamchoum, AWFF Executive Director. “Partnering with Samsung allows us to deliver the next-generation viewing experience that elevates the artistry and visual storytelling of every film we present.”
The Culver Theater features four Samsung Onyx Cinema LED auditoriums and one Samsung The Wall 8K LED auditorium, making it one of the most advanced LED multiplexes in the world.
Leading Industry Dialogue on the Future of Cinema
As part of its ongoing commitment to advancing cinematic innovation, Samsung will host a panel discussion, “Redefining the Cinema Experience With Samsung Onyx,” in collaboration with the Asian World Film Festival on Saturday, November 15, 2025, at the Culver Theater.
The session — featuring a panel of leading filmmakers, cinematographers and industry experts — will explore how LED display technology, including Samsung Onyx, is redefining the creative and technical frontiers of filmmaking. Discussions will focus on how advancements in color accuracy, contrast and dynamic range are empowering directors and cinematographers to bring their stories to life in new and immersive ways.
A Shared Commitment to Innovation and Artistry
Beyond the festival, Samsung continues to drive innovation across the global cinema industry as well. Earlier this year, the company introduced the new Onyx (ICD model) — the latest evolution of the world’s first DCI-certified LED cinema display — at CinemaCon 2025 in Las Vegas.
The upgraded Onyx combines brilliant HDR performance with peak brightness of 300 nits, frame rates up to 120Hz in 4K2 and precise DCI-P3 color accuracy, delivering ultra-smooth motion and lifelike visuals in every frame. Its scalable design, available in 5-, 10- and 14-meter sizes, allows theaters to maximize screen size without sacrificing image quality, while an industry-first 10-year warranty ensures reliability and long-term value.3
Through these innovations, Samsung is redefining the cinematic experience — empowering filmmakers, exhibitors and audiences to experience the emotion, color and detail exactly as it was envisioned.
Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. ︎ Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. ︎ Based on internal research and publicly available information. Onyx includes a standard five-year warranty on parts, with options to extend coverage up to 10 years. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics made a powerful return to Gamescom 2025, the world’s largest computer and video game event, boasting a massive exhibition space filled with groundbreaking gaming monitors, TVs and immersive experiences.
Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.
▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.
Jump to your topic of interest:
Gaming on New 37” and 40” Odyssey Monitors Odyssey 3D Partnership Expansions Stunning Visuals on OLED S95F TV From WoW to Crimson Desert: Odyssey OLED at Partner Booths The World of #PlayGalaxy Event
Fans of Genshin Impact Enjoy the Experience of Gaming on the 37” and 40” New Large Odyssey Monitors
The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.
Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”
▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”
Odyssey 3D Excites Players With New Partnership Expansions
Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.1
With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.
Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”
Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.2
▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.
Stunning Visuals Across Every Genre — Experience It All on OLED S95F TV
Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED3 and Glare-free screen technology.
The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”
▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.
From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths
Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.
At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.
▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.
Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.
After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”
▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.
Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”
▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.
Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event
Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.
▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.
Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”
▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.
Samsung Sets the Stage for the Future of Gaming Displays
Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).4
From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.
1 The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.
2 Subject to game availability in local regions.
3 Excluding 83” model
4 IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
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By Samsung Newsroom
Samsung Electronics today announced the global debut of its all-new large-screen Odyssey G7 monitors at Gamescom 2025, the world’s largest gaming event held in Cologne, Germany from Aug. 20th to Aug. 24th. Alongside the new G7 models, Samsung is also showcasing its growing glasses-free Odyssey 3D gaming ecosystem and new partnerships with major game publishers and developers and leading game studios.
“We are thrilled to unveil our latest products and new gaming partnerships at a world-leading event like Gamescom,” said Hoon Chung, Executive Vice President and Head of Enterprise Business Team of the Visual Display (VD) Business at Samsung Electronics. ”Our recent collaborations will deliver more authentic gameplay through optimized 3D effects tailored to each title. We will continue to lead the premium gaming monitor market by enhancing hardware performance and deepening game partnerships like these.”
Samsung remains a global frontrunner in monitors, ranking as the world’s No.1 gaming monitor brand for six consecutive years. In the first quarter of 2025, Samsung once again led the market with an 18.9% global market share and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).1 In Europe, Samsung is setting the pace for the regional gaming monitor market with a 24.6% market share.
Inside the New Odyssey G7 Lineup: Expansive Screens Built for Immersive Gameplay
The new Odyssey G7 (G75F model) is available in two sizes: a 37” 4K UHD (3,840×2,160) with a 16:9 aspect ratio, and Samsung’s first 40” Wide UHD (WUHD), offering 5K2K (5,120×2,160) resolution with a 21:9 aspect ratio. It expands consumer options for large gaming monitors beyond the existing 32- and 43-inch 4K resolution monitors.
It also supports features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP), so gamers can multitask with split-screen capabilities. The monitors feature VESA DisplayHDR 600 certification and 350 nits of brightness to deliver excellent contrast and vivid color reproduction for both gaming and video content. To enhance gameplay and everyday usability, each model offers:
HDR10+ Gaming for optimized HDR gaming performance AMD FreeSync Premium Pro to reduce lag and image tears for smooth, stutter-free visuals CoreSync for syncing ambient backlight color with on-screen visuals Auto Source Switch+ for automatic input detection when devices are connected or powered on Versatile connectivity with one DisplayPort 1.4 and two HDMI 2.1 ports Ergonomic design featuring a Height Adjustment Stand (HAS) and tilt and swivel capabilities
Gamescom attendees can experience the new large-screen Odyssey G7 by playing “Genshin Impact,” HoYoverse’s open-world adventure RPG, on both display sizes at the Samsung exhibition booth in hall nine on the first floor.
The Odyssey G7 is available now in Korea and the U.S., with availability in Europe in September.2
Bringing 3D Worlds to Life With New Partnerships
Samsung is expanding its 3D gaming ecosystem through new partnerships and exclusive content for its Odyssey 3D monitor (G90XF model), which delivers glasses-free 3D gameplay.
At Gamescom 2025, the company announced a new collaboration with major game publisher Netmarble and developer SHIFT UP. As a result, Gamescom attendees can experience “MONGIL: STAR DIVE,” an upcoming title from Netmarble, and “Stellar Blade,” the popular action game from SHIFT UP, in 3D for the first time at the Samsung booth.
From Aug. 22 to Aug. 23, Samsung will host The World of #PlayGalaxy user experience event at Dock2, an event space in the center of Cologne. The event will welcome gamers, offering an immersive and dynamic gameplay experience across a diverse range of devices like Galaxy Z Fold7 and Odyssey 3D.
Through strategic game developer partnerships, Odyssey 3D enhances gameplay with finely tuned 3D depth effects that adapt to each game’s characters, backgrounds and scenes without the need for 3D glasses. The Odyssey 3D monitor is supported by adjustable focal distance features and customizable 3D settings that let players control 3D depth for each game based on the parallax between left and right images.
Samsung is continuously expanding its 3D game offerings on the Odyssey 3D Hub — its dedicated 3D content platform — which currently supports more than 25 3D games like “The First Berserker: Khazan.” By the end of the year,3 the library will include more than 50 3D-supported games,4 including “Lies of P: Overture,” “Stellar Blade” and “MONGIL: STAR DIVE.”
Spotlighting Unreleased Titles From Top Gaming Studios With Odyssey OLED
Samsung is expanding opportunities to experience its Odyssey OLED monitors at Gamescom 2025 through collaborations with leading game studios, including Blizzard and Pearl Abyss.
At this year’s exhibition, the company is supplying its flagship displays to partner booths across the show floor, including the 500Hz ultra-high refresh rate Odyssey OLED G6 (G60SF model) and the 4K, 240Hz Odyssey OLED G8 (G81SF model).
The World of Warcraft booth features more than 80 gameplay stations with the 500Hz Odyssey OLED G6, offering World of Warcraft fans an ultra-responsive, premium gaming experience while they get their hands on the new housing systems for the first time ever. Pearl Abyss is showcasing its upcoming open-world action-adventure, “Crimson Desert,” on about 180 units of 500Hz Odyssey OLED G6 and the 4K, 240Hz Odyssey OLED G8 models.
With the OLED lineup’s exceptional picture quality, these installations will allow visitors to experience the games’ stunning graphics in full.
Attendees of Gamescom 2025 can find Samsung’s stand on Floor 1, Hall 9 at booths B030 and C031.
1 IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
2 Launch schedules may vary by country.
3 The release timing for each game title may vary.
4 To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the MS Store or Samsung.com.
View the full article
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By Samsung Newsroom
Samsung Electronics took part in Gamescom 2024, the world’s largest event for computer and video games, with an 800-square-meter booth highlighting unrivaled immersive experiences, cutting-edge technology and exciting gaming partnerships. Fans crowded Samsung’s exhibit throughout the event to experience the latest innovations and play their favorite games. The magical glasses-free 3D gaming experience, via Odyssey 3D monitor, caught the attention of gamers and media alike.
▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.
Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.
A Magical Glasses-Free 3D Gaming Experience
The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.
While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.
With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”
▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.
The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.
▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.
“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”
“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”
Something for Everyone — Game Previews on the Latest Screens
▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024
Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.
▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.
The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.
▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.
Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.
Gaming on Gaming Hub on Samsung AI TVs
▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.
For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the 75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.
In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.
▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.
Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.
▲ Crowds of gamers gather at Gamescom 2024.
Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.
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