Unbox & Discover 2023 in Brazil Presents Bigger Screens, Game-Changing Partnerships, Personalized Display Solutions and More
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By Samsung Newsroom
What if technology could make an everyday moment richer, more connected and more lifelike? Samsung’s latest AI TV strives to enhance the viewing experience and integrate advanced technology into people’s lives so seamlessly that they barely notice.
▲ The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience.
Samsung’s AI TV, 2024 Neo QLED 8K QN900D, is equipped with the 8K NQ8 AI Gen3 Processor, the company’s most powerful processor to date, as well as a neural processing unit (NPU) that runs twice as fast as its predecessor. Featuring eight times as many neural networks — 512 instead of 64 — the new AI TV analyzes and optimizes content in real time, delivering superior picture and sound quality and elevating the TV experience to one that places viewers at the center.
Full Immersion With AI Picture Technology
Watching a tennis match with the Samsung AI TV is like getting courtside seats. Every serve and every volley come to life right in the living room.
This immersive experience is possible thanks to 8K AI Upscaling Pro and AI Motion Enhancer Pro which work together to deliver exceptional clarity by sharpening low-resolution content and minimizing ball distortion and blurring.
▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match.
Revolutionizing Audio
Lifelike audio is equally important — and with AI guiding the experience, dialogue is crystal clear even in loud surroundings. Active Voice Amplifier Pro distinguishes between voices and background noise, cutting through the commotion so viewers hear only what’s important.
▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible.
When watching a movie with Object Tracking Sound (OTS) Pro, viewers are no longer spectators — they’re in the character’s shoes, hearing everything from all directions.
▲ OTS Pro puts viewers in the scene so they hear what the characters hear.
Effortless Fine-Tuning
With AI Optimization, viewers can sit back and relax. This feature automatically fine-tunes the TV’s settings for the best viewing experience. Likewise, gamers don’t have to worry about adjusting the picture or sound with AI Auto Game Mode, which recognizes game titles and genres and automatically optimizes settings for an upgraded experience.
▲ AI Auto Game Mode allows users to focus on their gameplay.
AI Energy Mode conserves energy by using sensors to analyze ambient lighting before automatically adjusting the AI TV screen’s brightness. Similarly, the TV’s processor can identify on-screen motion and alter screen brightness. This feature represents a step toward greater sustainability.
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
Meanwhile, Samsung Tizen OS turns the AI TV into more than an entertainment center. A personal curator, the operating system tailors content to users’ preferences while protecting their privacy with Samsung Knox.
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
At its best, technology that enriches lives sits in the background — present, but not intrusive. Samsung’s AI TV continues to evolve to do just that by pushing the frontier of audio and visual experiences, personalized experiences and enhanced sustainability while putting AI to work under the hood.
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By Samsung Newsroom
Start Date May 28, 2024 - May 28, 2024
Location 그래비티 서울 판교, 스페이스 볼룸 B1
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By Samsung Newsroom
Samsung Electronics, a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model — the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.
According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.1
“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”
Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.2
Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.
At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:
The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG)3 The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG) An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features
The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.4
Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.
For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.
1 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
2 IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.
3 Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.
4 The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
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By Samsung Newsroom
In an era where the art of cinema and professional equipment continue to evolve, Samsung Electronics is propelling this transformation through its contribution to establishing Culver Post. Nestled in the heart of Los Angeles, this state-of-the-art theatrical post-production studio is a recent addition to Amazon’s portfolio of production and entertainment businesses, further enhancing the area’s reputation as a hub for creativity and innovation.
In partnership with industry pioneers 424 Post and Harbor, Samsung provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to create a true cinema-style environment for theatrical color grading and immersive sound mixing. The groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung’s technology.
Culver Post: A Beacon of Innovation in Post-Production and HDR Cinematography
▲ Samsung Electronics provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to Culver Post in partnership with 424 Post and Harbor
Culver Post was created thanks to the visionary collaboration between renowned Los Angeles sound studio 424 Post and global post-production leader Harbor. This full-service post-production studio is expected to bring unmatched HDR and SDR mastering capabilities.
Why were Samsung’s display technologies specifically chosen by 424 Post and Harbor, both leaders in their respective fields? The answer lies in Samsung’s commitment to innovation, quality and the immersive viewing experience.
The Culver Post offers five stages for theatrical color grading and sound mixing, with the first stage outfitted with Samsung’s cutting-edge 34-foot, 8K IWA LED cinema display and the second stage with the DCI-certified 4K Onyx LED display. Each stage is complemented by Meyer Sound Ultra Reflex cinema sound systems featuring Dolby Atmos sound. Both stages can accommodate approximately 50 guests, which allows the post-production team to experience a true cinematic working environment for directors, cinematographers, editors, colorists and other professionals.
▲ Culver Post features a remarkable 34-foot 8K IWA cinema display for a true cinema-style environment for color grading and sound mixing
The 8K IWA LED cinema display is ideal for both HDR and SDR color grading, while Onyx, the world’s first DCI-certified cinema LED display, is perfect for HDR color grading and mastering. These displays outperform standard digital cinema projection systems in terms of detail, contrast and brightness, positioning Culver Post at the forefront of cinematic technology and ensuring that the studio is future-proofed for upcoming advancements in post-production technology.
“Samsung is committed to using innovative display technology to revolutionize the way that content is created and consumed,” said David Phelps, Head of the Display Division, Samsung Electronics America. “The new Culver Post post-production studio marks a tangible milestone in the future of cinema and post-production. Filmmakers and creators can now edit and experience video content as it would be seen and heard on the big screen to enable immersive storytelling that leaves a lasting impact on audiences.”
▲ Culver Post’s groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung’s technology
Superior Cinematic Displays to Optimize Post-Production Workflow
The selection of Samsung’s technology for Culver Post reflects the displays’ superior capabilities for HDR post-production. Enhanced brightness, contrast and detail transform the color grading and mastering process, allowing creators to see their work as it will appear in realistic viewing environments. The theaters and their immersive cinema display also turn mastering into a communal creative experience, bringing the entire production team together for collaboration.
▲ Each theater offers a cinema-style viewing experience, with enough seating to host small groups for exclusive screenings and post-production sessions
The collaboration with Culver Post is a testament to Samsung’s leadership in display technology and the company’s commitment to pushing the boundaries of cinematic experiences. By meeting the high standards of industry experts like 424 Post and Harbor, Samsung continues to raise the bar for post-production studios worldwide.
For more information on Samsung’s state-of-the-art displays, please visit www.samsung.com.
About 424 Post
424 Post offers complete sound packaging for all types of content including theatrical, broadcast, streaming, commercials and audio podcasts. Packages cover design/edit/ADR/mix, technical & administrative support as well as all final deliverables. The company prides on client services, and the talented group of experienced professionals is ready to tailor projects in accordance with the customers’ needs and budget.
About HARBOR
HARBOR is a global company with operations in New York, Los Angeles and London. Relentlessly focused on talent, technical innovation and protection of artistic vision, HARBOR hones every detail throughout the moving image-making process: live-action, dailies, creative & offline editorial, design, visual effects, CG, sound & picture finishing.
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