[Video] [CES 2024] A Day in the Life With Ballie: An AI Companion Robot for the Home
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By Samsung Newsroom
Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home — no ticket required. Building on the exclusive livestream of SMTOWN LIVE 2025 in L.A., Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly concert broadcasts from popular SM artists to Samsung TVs and compatible Samsung devices through its subscription-free service.
The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets.
A Monthly K-Pop Stage, Built for Fans
To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home.
With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home.
Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream, so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room.
The Best Seat Is at Home
Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content — from dramas, thrillers and romance to crime series, music programming and live event experiences.
The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favorite SM performances from home, at no additional cost.
Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, subscription-free, and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor and Family Hub lineups. This includes the new 2026 TV series announced earlier this year at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro and more.
More information on Samsung TV Plus is available at samsungtvplus.com.
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By Samsung Newsroom
Samsung Wallet provides an e-wallet service to its customers through wallet cards, as well as offering features designed to enhance user engagement and drive business growth for partners. Sending push notifications to users is such a feature. Partners can send push notifications to users' wallet cards directly, using pre-approved message templates.
These notifications can be used to send promotional messages or alert users about important updates. This article demonstrates a complete implementation of the Send Notification API.
In the example scenario, we send a notification to a user's wallet card from a partner's server using this API.
System requirements
The Notification API has the following prerequisites:
Complete the onboarding procedure to obtain the required security certificates if you are new to Samsung Wallet.
Now create your wallet card. Follow the Step 1 - Create Wallet Card Template section of the documentation.
Create your notification template and request for approval. Follow the Notification Workflow Overview to complete this step. Remember to check the template to detect prohibited content. No additional approval is required if it passes.
Get permission from Samsung to use the Send Notification API. Reach out to Samsung Developer Support for further support. API fundamentals
As an authorized partner, you can send notifications to the users linked to your card, using the Send Notification API from your server.
Endpoint: The endpoint below processes the notification requests.
URL https://tsapi-card.walletsvc.samsung.com/{cc2}/wltex/cards/{cardId}/notifications/{templateId}/send Headers: Header information is required to ensure secure communication between the Samsung server and the partner server.
Authorization: Bearer token for authentication. Refer to JSON Web Token documentation for specifications. x-smcs-partner-id: Unique partner identifier required for API access. x-request-id: A unique UUID string that identifies each request. Body: A payload including a parameter named ndata possessing a JWT token that contains the relevant data to identify the card user.
See the official documentation for detailed API specifications.
API implementation process
The Send Notification API allows you to send personalized push notifications to users. Download the sample source code and follow the step-by-step process below for a better understanding of the implementation of the API.
Step 1: Managing cryptographic keys
Cryptographic keys are needed for authorization purposes. In this step, use the certificate you obtained during the onboarding process to extract the necessary keys. These keys are needed for JWT token generation.
Extracting the public keys
Extract the public keys from the partner.crt and samsung.crt certificate files.
def getPublicKey(crt_path): try: with open(crt_path, "rb") as f: crt_data = f.read() certificate = x509.load_pem_x509_certificate(crt_data, default_backend()) public_key = certificate.public_key() public_key_pem = public_key.public_bytes( encoding=serialization.Encoding.PEM, format=serialization.PublicFormat.SubjectPublicKeyInfo ) return public_key_pem except Exception as error: print(f"Error reading public key from {crt_path}: {error}") return None Extracting the private key
Extract the private key from the .pem file generated during the onboarding process.
def getPrivateKey(pem_path): try: with open(pem_path, "rb") as data: private_key = serialization.load_pem_private_key( data.read(), password=None, backend=default_backend() ) return private_key except Exception as error: print(f"Error reading private key from {pem_path}: {error}") return None Step 2: Constructing the authorization token
An authorization token is needed to validate the API request. Construct an authorization header with AUTH as the payload content type and include the certificate and partner IDs. Retrieve these IDs from My account > Encryption Management in the Wallet Partner Portal, then build the payload and construct the authorization token.
The following code snippet implements the actions described.
def generateAuthToken(partnerId, certificateId, utcTimestamp, privateKey, cardId, cc2, templateId): auth_header = { "cty": "AUTH", "ver": 3, "certificateId": certificateId, "partnerId": partnerId, "utc": utcTimestamp, "alg": "RS256" } auth_payload = { "API": { "method": "POST", "path": f"/wltex/cards/{cardId}/notifications/{templateId}/send" }, } auth_token = jwt.encode( payload=auth_payload, key=privateKey, algorithm='RS256', headers=auth_header ) return auth_token Step 3: Constructing the notification data token
The request payload requires the ndata parameter, which is a JWT token that contains information about the notification data and the cards’ identifiers. Follow these steps to construct the ndata token.
Defining the notification object
The notification object is a JSON structured data object containing a list of reference IDs and the data. The reference IDs identify the specific cards to send the push notification to. You can use a list of reference IDs to send the push notification to multiple recipients at a time. The data contains the name-value pairs used in the notification template. In our sample notification template, we used two name-value pairs (name and insert_end_date).
notifcationObject = { "refIds": [ "4afb049c-efef-43ca-8f03-1df55243477c" ], "data": { "name": "Premium", "insert_end_date": "12/12/2026" } } Constructing the notification data JWT token
Next, construct the JWT token for notification data (ndata). You can get more information about the JWT format in the "Card Data Token" section of this documentation.
def generateCDataToken(partnerId, samsungPublicKey, partnerPrivateKey, certificateId, utcTimestamp, data): jwe_header = { "alg": "RSA1_5", "enc": "A128GCM" } jwe_token = jwe.encrypt( data, samsungPublicKey, encryption=jwe_header["enc"], algorithm=jwe_header["alg"] ) print(f"jwe_token: \n{jwe_token}\n") jws_header = { "alg": "RS256", "cty": "NOTIFICATION", "ver": 3, "certificateId": certificateId, "partnerId": partnerId, "utc": utcTimestamp, } jws_token = jws.sign( jwe_token, key=partnerPrivateKey, algorithm='RS256', headers=jws_header ) print(f"jws_token: \n{jws_token}\n") return jws_token Step 4: Building and executing the POST request
Construct the HTTP POST request to send the push notification using the following code structure.
# --- Prepare JSON body (Python dictionary) --- payload = { "ndata": nData } # --- Build HTTP Request --- headers = { "Authorization": "Bearer " + authToken, "x-smcs-partner-id": partnerId, "x-request-id": requestId, "Content-Type": "application/json" } # --- Execute HTTP Request --- try: response = requests.post(endpoint, json=payload, headers=headers) response.raise_for_status() print("Wallet Card Template Notificatiom: " + json.dumps(response.json())) except requests.exceptions.RequestException as e: print("Failed to notify the Wallet Card user:") print(f"Error: {e}") if response: print("Response body:", response.text) Running the sample application
Once the four steps described above are implemented, open the sample project and do the following:
Update the partner_id, certificate_id, card_id, and template_id values in src/main.py with your actual values. Place your partner.crt, samsung.crt and private_key.pem files in the /cert directory. Install all dependent libraries listed in the requirements.txt file. Run the main script in the terminal. After the script is executed successfully, a push notification is sent to the user's wallet.
Conclusion
Now that you have implemented the Send Notification API sample application successfully, you can implement this API with your server to send customized push notifications.
Additional resources
For more information on this topic, consult the following resources:
Complete source code Official Samsung Wallet API documentation View the full blog at its source
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By Samsung Newsroom
Samsung TV Plus, Samsung Electronics’ free ad-supported streaming (FAST) service, has surpassed 100 million monthly active users (MAU) worldwide. After reaching 88 million in October 2024, the figure has increased by 12 million in about a year and two months, highlighting how Samsung’s longstanding hardware dominance in the global TV market — maintained for the past 19 years — has evolved into a robust media platform ecosystem.
As the global media market shifts increasingly toward paid subscriptions, Samsung TV Plus provides a unique viewing experience that allows users to access content instantly, without requiring additional sign-ups or payment. Surpassing the milestone of 100 million users underscores the success of this model as an appealing alternative for viewers.
Samsung Newsroom takes a look at the transformative journey of Samsung TV Plus as it evolves into a global media platform amidst the changing landscape of television viewing.
Lost in a Flood of OTTs: Authentic TV Experience Regains Attention
With paid OTT services becoming the norm in today’s media market, the explosion of content has led to viewer fatigue. As subscription fees continue to rise and platforms have become more fragmented, many find themselves overwhelmed by the sheer number of choices, making it increasingly difficult to locate the content they actually want to watch.
In this context, FAST services are gaining recognition as a new viewing method. By merging the straightforwardness of traditional television — where viewers can jump right into content as soon as they turn on their TVs — with the vast selection offered by OTT platforms that allow viewers to choose content tailored to their preferences, FAST services are appealing to viewers worldwide looking for a simpler, hassle-free viewing experience.
The Beginning of Samsung TV Plus: A Viewing Method Faithful to the Basics
Samsung TV Plus has evolved into a prominent FAST service, but it isn’t new. Launched in 2015 — before the concept of FAST even existed — the platform has been delivering free channel services that come pre-installed on Samsung smart TVs. The core feature allows users to enjoy live content simply by turning on their TVs, without the need for separate subscriptions, payments or extra equipment.
In its early days, Samsung TV Plus was often viewed more like the pre-installed free TV channels available in some regions, rather than as a standalone media platform. Recently, however, with American broadcasters flooding into the FAST market, the idea of ad-supported free services has become well-established. Recognizing this shift in the media landscape, Samsung has begun to cultivate Samsung TV Plus as a distinct, independent media platform.
Today, Samsung TV Plus is broadening its content offerings beyond traditional entertainment and dramas, as well as incorporating content enhancement utilizing AI technology. One innovative feature is the “All-in-One AI Integrated Channel,” which revives popular dramas from the 2000s. These classics have been remastered in high definition using AI-driven picture and sound quality enhancements, providing viewers with a fresh take on beloved content while utilizing the existing video assets. Additionally, the platform has bolstered its travel and fitness-focused lifestyle web entertainment content by adding popular creators’ channels like “Pani Bottle” and “Hip Euddeum.”
In efforts to expand its K-content offerings, Samsung TV Plus has partnered with leading Korean media companies to enhance its premium K-content lineup, making it one of the largest K-content providers in the United States. By streaming various live concerts, the platform draws in fans who want to engage with Korean entertainment and culture.
Beyond Hardware: Establishing a Global Media Platform
Currently, Samsung TV Plus boasts around 4,300 channels and 66,000 videos on demand (VOD) across 30 countries — all for free. By partnering with local broadcasters and content creators, the service continues to develop content that meets regional viewing demands, shaping a global FAST ecosystem. Moving beyond being merely a hardware manufacturer, the company is establishing itself as a major media platform.
In Korea, major channels and content typically consumed via terrestrial broadcasts and existing IPTV services can now also be accessed on Samsung TV Plus. Offering live channels and vast content libraries without additional subscriptions or fees, this platform has become a practical alternative for those wishing to reduce their reliance on paid broadcasting services. Users can enjoy an intuitive experience without the hassle of extra equipment or complicated setups and the burden of discovering new content is significantly eased.
Achieving Major Broadcaster-Level Viewership: Solidifying Leadership in the Global FAST Competition
Samsung TV Plus has achieved impressive 100 million monthly viewership numbers, placing it on par with the three major global broadcasting networks. This notable milestone signifies that the service has evolved from being just an additional feature on Samsung TVs into a robust platform that competes alongside leading global media companies.
Samsung is committed to expanding its presence within the global media ecosystem through Samsung TV Plus. The strategy focuses on continuously enhancing the platform’s value by setting standards for enjoyable TV viewing experiences for users — driven by three key factors: instant viewing capabilities without the need for a separate set-top box, AI-based content curation and constantly updated competitive offerings.
“Samsung TV Plus has transformed into a global media platform that seamlessly integrates into the daily lives of viewers worldwide,” said Choi Joon-hun, Head of the TV Plus Group from Visual Display Business at Samsung Electronics. “Moving forward, we will continue to strengthen our distinct competitive edge in the FAST market by diversifying channels and securing premium content.”
Built on its strong hardware leadership, Samsung Electronics is positioning itself as a key player in the global media ecosystem. Samsung TV Plus is ushering in a new, user-centric lifestyle of content consumption, reshaping the way viewers interact with media.
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By Samsung Newsroom
Samsung Electronics today announced an exclusive global partnership with the world’s leading guitar brand, Fender, to bring the world’s first TV edition of Fender Play to Samsung TVs in 2026.1
“With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together.”
Players can choose an education path for four different instruments: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on‑demand courses by skill level, each with a wide range of step‑by‑step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage.
Samsung debuted a live preview of the experience at CES 2026, with on-screen demos that showcased the immersive learning experience. With 20 consecutive years of leading the global TV market, Samsung delivers the picture, sound and reliability that keep new players engaged as they build skills.
“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”
The app will be released in the first half of 2026. For more information, visit www.samsung.com.
About Fender Musical Instruments Corporation
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC) — whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® — follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2026, Fender celebrates 80 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea. ︎ View the full article
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By Samsung Newsroom
The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution — building on two decades as the world’s No. 1 TV brand. The space was divided into art, gaming and entertainment sections, anchored by the world’s first 130-inch Micro RGB TV and the Vision AI Companion.
Samsung Newsroom stepped inside the exhibition to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences.
▲ Samsung has been the world’s No. 1 TV brand for the past 20 years.
Micro RGB 130”: CES Innovation Awards 2026 Best of Innovation Winner
The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its color reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors.
As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honor.
▲ Micro RGB 130” ▲ The Micro RGB 130” TV uses RGB color LEDs smaller than 100 micrometers as its backlight to deliver exceptional picture quality and color. ▲ Video explaining how micro RGB LEDs work Beyond the technology, the Micro RGB 130” TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings.
The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes.
▲ Video introducing the Micro RGB 130″
Vision AI Companion: From Convenience to Comfort In Everyday Life
▲ Vision AI Companion demonstration “Which team do you think will win today’s soccer match?”
“Can you tell me the recipe for the food on screen?”
The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.
▲ A recipe recommendation via Vision AI Companion
Art TVs: Bringing Art Gallery Experiences Into the Home
The Frame and The Frame Pro
Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in Wireless One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide.
Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.
▲ The Frame 98” and The Frame Pro 85”
OLED S95H
The newly released OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.
▲ OLED S95H Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.
▲ Art TVs created an immersive chamber where visitors could become part of the piece.
6K Gaming: Immersion on Another Level
Odyssey 3D Monitor
The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”
▲ Odyssey 3D 32” ▲ Jerry Ruiz “I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.”
Personalized Entertainment: Tailored to Individual Lifestyles
Tizen
The new Tizen operating system enables personalized recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.
▲ Tizen delivers personalized entertainment experiences. Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode.
Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.
Big Screen, Glare-Free Immersion
The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.
▲ Light reflections are visible on the left display but minimized on the right with Glare Free technology.
Portable Screens: Made for Life on the Move
The Freestyle+
One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go.
Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.
▲ The Freestyle+ ▲ AI OptiScreen delivers clear viewing on virtually any surface. In addition, 3D Auto Keystone delivers an optimized, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.
▲ 3D Auto Keystone creates a near-rectangular image even when projected onto a three-sided corner.
Audio Innovation: Sound for Every Space
Music Studio Series and Q-Symphony
Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honor.
▲ Music Studio series
Q Series All-in-One Soundbar
Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.
▲ Q Series All-in-One Soundbar installation options
Sound Tower
The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colors and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.
▲ Sound Tower
Next-Generation Technology: Innovation Beyond the Screen
Micro LED 140″
▲ Micro LED 140″ Using microscopic chips that independently render color, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.
▲ Micro LED technology delivers strikingly realistic visuals.
AI Beauty Mirror
▲ AI Beauty Mirror In the next area, visitors entered a space modeled after a powder room where a circular mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signaled Samsung’s technology expansion into the beauty space.
The hybrid design combines a polarized mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals.
▲ The AI Beauty Mirror provides personalized suggestions through detailed skin analysis.
Audio-Visual Design Blends Sound With Form
A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualizer — resembling an LP floating in midair — while a built-in premium sound system ensured audio quality remained uncompromised.
▲ A floating LP-inspired visual audio device
Spatial Signage
Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimeters thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralized remote management of both content and hardware.
With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays.
▲ The Transparent Micro LED features high transparency and clarity. ▲ Spatial Signage The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life. Samsung aims to bring greater comfort and enjoyment to everyday life.
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