[CES 2024] Go Beyond Viewing: Samsung Pushes the Boundaries of Home Entertainment at the Screen Experience Zone
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By Samsung Newsroom
At KUKA’s headquarters in Augsburg, Germany, a new showroom transforms high-tech innovation into an immersive experience. One of the world’s leading robotics and automation companies, KUKA presents a striking installation that combines its robotics technology with Samsung Electronics’ display solutions.
At the center of the showroom, a kinetic art installation features two KUKA industrial robots moving a 65-inch Samsung Smart Signage display in perfect synchronization. Positioned in front of a Samsung IEA Indoor series 4K LED display composed of 64 cabinets, the panels open like a curtain to reveal vivid digital art across the large-scale backdrop. Content ranges from close-ups of performers to motion graphics and other dynamic visuals.
With a 2.0mm pixel pitch, the IEA series display delivers sharp detail and vivid color, even at close range. The clarity enhances the robot-led performance, allowing visitors to see how precisely KUKA’s robots move, respond and animate visual content.
▲ Each KUKA robot moves a 65-inch Samsung QM65C Smart Signage display in sync, creating a showstopping performance. ▲ Samsung display technology highlights KUKA’s robotic precision through movement, color and digital storytelling. In another area of the showroom, five vertically mounted 105-inch Samsung QPDX-5K Smart Signage displays in a 21:9 format create a realistic “production window” effect. The supersized screens give visitors the feeling of looking directly into an automated manufacturing line, bringing the experience of a factory tour into the space. The installation offers another example of KUKA’s engineering capabilities, demonstrating how robotics can be presented with precision and impact.
▲ Vertically installed Samsung QPDX-5K Smart Signage creates a “production window” effect into KUKA’s automated production environment. “We want to make complex technologies feel tangible and engaging while remaining flexible across different presentation formats,” said Lorenz Löbermann, Global Lead Corporate Brand Management at KUKA Group. “Samsung displays meet these needs perfectly.”
The showroom also incorporates 16 Samsung VMC-R video wall displays, further expanding the installation’s visual range. MEDIA tek,1 the project’s integration partner, customized and installed the Samsung solution — combining LED, large-format LCD and video wall displays to create a cohesive and immersive experience.
▲ Amit Chatterjee discusses how the collaboration with KUKA and MEDIA tek brings display systems into a real-world setting. “Together with KUKA and MEDIA tek, we implemented a project that makes smart technology and quality accessible to everyone,” said Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics Germany.
The showroom gives visitors a more direct way to experience KUKA’s innovations. Robots, displays and digital content come together to show automation in motion rather than as a static concept. For KUKA, the space connects its engineering heritage with a more accessible vision of automation — highlighting not only what the systems do, but how they move, respond and create new possibilities for industry.
▲ The KUKA robots perform in harmony with the dancer displayed on the large Samsung LED signage (IEA series) behind them. Through a combination of large-scale digital displays, robotics and dynamic content, Samsung Electronics demonstrates how complex ideas can be communicated with greater clarity, impact and accessibility. The company continues to show how next-generation displays can shape commercial environments and create more engaging experiences.
▲ Video production credit: Elastique. GmbH Based in Bavaria, Germany, MEDIA tek GmbH is a leading full-service provider of professional audio, video and media technology. The company also offers comprehensive services in the fields of room acoustics, reverberation optimization and acoustic room design. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.
“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”
Samsung Art Store Opens Up MUNCH Archives
Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.
“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”
The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.
Where Technology Meets Fine Art
Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with any interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame, OLED, Neo QLED and Micro RGB,1 the company is connecting everyday interiors with curated artwork from leading museums, galleries and artists.
Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life. Current owners of compatible Samsung TVs in Europe who are new to Samsung Art Store can enjoy a complimentary 90-day subscription trial, providing immediate access to the complete Munch collection and the broader Samsung Art Store catalog.2
The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.
About MUNCH
MUNCH is home to the world’s largest collection of works by Edvard Munch, including iconic masterpieces such as “The Scream,” “The Sun,” “Vampire,” and “The Girls on the Bridge.” The museum preserves and promotes the legacy of one of the world’s most influential artists, creating powerful art experiences that touch millions of people globally every year.
Located in Oslo’s vibrant Bjørvika district, the 13-story museum hosts exhibitions, concerts, performances, talks and activities for all ages – making MUNCH a living cultural center that connects past, present and future. Through both physical and digital platforms, MUNCH reaches a broad and diverse audience – with the promise that no one leaves MUNCH untouched.
About Edvard Munch
Edvard Munch (1863–1944) was one of the most significant artists of Modernism. His relentless experimentation across painting, printmaking, drawing, sculpture, photography and film has given him a unique place in both Norwegian and international art history.
Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status. ︎ The 90-day free subscription trial may vary by country and availability. For more information, please refer to the applicable terms and conditions. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics, a global leader in the gaming monitor market, has unveiled its new lineup of Odyssey gaming monitors for 2026, elevating the gaming experience to impressive new heights. This exciting lineup features four models: the groundbreaking G80HS with an industry-first 6K ultra-high resolution, along with the G80HF, G80SH and G73SH. Each model is designed to bring unparalleled picture quality and performance, immersing gamers like never before.
The 2026 Odyssey lineup is packed with cutting-edge technologies that enhance the overall gameplay experience. All models are NVIDIA G-SYNC Compatible and feature AMD FreeSync Premium, ensuring smooth gameplay free from stuttering or distortion. Additionally, equipped with advanced HDR10+ GAMING support, these monitors provide enhanced depth and vivid, scene-by-scene colors, making every detail stand out. They also come with an ergonomic stand, featuring tilt, swivel and pivot capabilities, ensuring maximum comfort during extended gaming sessions.
Beyond these shared features, each model offers distinct specs and performance, allowing gamers to select the ideal monitor to match their individual preferences and gaming environments. With this remarkable lineup, Samsung is setting a new benchmark in the gaming monitor industry. Check out the infographic for a closer look at the key features of these cutting-edge models.
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By Samsung Newsroom
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The Unreal Engine Plugin v6.5.0 integrates the latest Samsung IAP SDK features to provide a richer and more reliable in-app purchase experience.
This update includes support for features including subscription promotion information for users, subscription tier transitions within the same service, and explicit acknowledgement of purchases for non-consumable and subscription products. The passThroughParam parameter previously used during purchase requests has been deprecated, and fraudulent payment detection is improved by supporting the entry of obfuscated account and profile information when submitting a purchase request, helping provide a safer and more reliable payment environment.
See the guide to learn how to integrate the latest plugin. Samsung Health SDK for Android Deprecation: Time to Move to Samsung Health Data SDK
The Samsung Health SDK for Android has been deprecated as of July 31, 2025. Developers are strongly recommended to migrate to the Samsung Health Data SDK to maintain access to supported data types and utilize additional health data types such as IHRN (Irregular Heart Rhythm Notification) and sleep apnea risk detection.
See the Migration Guide and Partner Request pages for detailed migration instructions. For the full list of supported data types, see the Samsung Health Data SDK documentation page. How Samsung Works with Partners to Advance Health and Wellness
Samsung Digital Health is building a partnership-driven connected healthcare ecosystem to help bridge the gap between everyday wellness and clinical care. Samsung is continuing to expand the capabilities of the Samsung Health platform through its device infrastructure of more than 500 million consumer products sold annually, the acquisition of the digital health integration platform Xealth, and collaborations across various industries. The company also provides standardized and encrypted data through SDKs and APIs to support safer data access and solution development. Samsung continues to expand collaboration with innovative companies and research institutions around the world to build an integrated ecosystem that brings together technology, research, and healthcare services. Learn more about the Samsung Digital Health partnership on our blog.
Learn more Personalized Watch Faces with Photo Slot
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From designing more dynamic watch faces to detailed instructions for implementing Photo Slot and sample projects, find out more on our blog.
Learn more Pix Comes to Samsung Wallet - New Payment Method for Brazil
Samsung Wallet now integrates Pix, Brazil’s most widely used payment method, making everyday payments faster, simpler, and more seamless than ever.
With a one-time bank account connection, users no longer need to open their banking applications for every transaction. The swipe-up payment method, QR code scanning, and Pix copy-and-paste payments all are supported; simply swipe up on a Galaxy device to authenticate with a fingerprint or PIN and tag the terminal, scan a QR code, or copy and paste a Pix string to pay instantly.
Powered by multi-layered Samsung Knox security technology, Samsung Wallet delivers a smoother and faster mobile payment experience for users in Brazil by building a secure container wallet integrating credit cards, debit cards, transit card, boarding pass, ticket and now Pix. Learn more in our blog.
Learn more Samsung Wallet Introduces Trips to Manage Your Schedule During Traveling
Flight schedule, boarding passes, hotel bookings, event tickets, and activities, all scattered across emails and applications. Once they are added to Samsung Wallet, you can create a complete trip itinerary, one place all the items come together in. This means no more digging through confirmation emails or going back and forth through multiple applications. With a single tap on Add to Wallet, you are proposed to create a timeline that all your booking information lines up neatly on. Timely reminders keep you on track at every step, from going through your pre-departure checklist to local transportation; so you never miss a beat.
Check out our blog to learn more about Trips in Samsung Wallet. Continuous Heart Rate Tracking on Galaxy Watch, Even with the Screen Off
Health and fitness are the most popular features for Galaxy Watch running Samsung's Wear OS. Implementing these features requires a continuous data stream to work seamlessly. Galaxy Watch pauses sensor data collection when the screen turns off to optimize power consumption, which can be problematic for applications that require continuous monitoring, such as health trackers and medical wearable devices. This tutorial shows how to collect heart rate data without interruption using a foreground service and a wake lock, even when the screen is turned off. Check out our blog to learn how to control sensors continuously in the background, see the detailed implementation guide, and find sample projects with code examples.
Learn more Self-Attention Decomposition for Training-Free Diffusion Editing
Diffusion models have established themselves as the state of the art for generative modeling, due to their ability to produce high-fidelity images. However, making precise, targeted edits such as changing someone's age or adjusting a hairstyle remains a significant challenge. Existing approaches often require analyzing patterns through sampling large number of images, training auxiliary networks, or performing complex geometric calculations to pinpoint the desired editing directions, resulting in significant computational cost and time delays.
Samsung R&D Institute India proposes a new editing method based on self-attention, which enables quick and precise editing of image attributes in diffusion models. The research is inspired by the insight that diffusion models are already learning internal rules for controlling key semantic attributes such as age and hairstyle during training numerous images. A mathematical approach that applies eigen decomposition to self-attention weight matrices has been enough to accurately extract the desired editing directions without modifying the original model. This method enables precise control and universal applicability, while reducing the editing time by 60%. Find out more about it on the Samsung Research blog.
Learn more GalaxyEdit: Large Scale Image Editing Dataset with Enhanced Diffusion Adapter
Can you imagine being able to add or remove objects in an image, and just how convenient that would be? Text-driven image editing using diffusion models has gained significant attention for this kind of advanced editing performance, but training these models requires massive amounts of high-quality sample data, as well as substantial cost and time for manual processing.
To overcome these challenges of data building, Samsung Research proposes GalaxyEdit, a large dataset created using a completely automated pipeline without human labelling work, and ControlNet-Vxs, a highly efficient lightweight adapter. With GalaxyEdit, it is possible to secure a wide range of natural-language prompt data to request adding and removing objects without human instructions, while ControlNet-Vxs maximizes information exchange between networks through Volterra Neural Network (VNN) layers. Combining these two technologies increases parameter efficiency to make the approach optimized for mobile device environments, as well as to work quickly and securely on-device. Learn more about GalaxyEdit and the new possibilities for on-device image editing on the Samsung Research blog.
Learn more View the full blog at its source
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By Samsung Newsroom
From winning the CES 2026 Best of Innovation Award to being named one of TIME magazine’s “Best Inventions of the Year,” Samsung’s Micro RGB TV has earned global recognition. Building on its debut as the world’s first Micro RGB TV, Samsung Electronics is expanding the lineup this year with a 130-inch ultra-large model, setting a new benchmark for next-generation television technology.
From adopting micro-size RGB (red, green and blue) LEDs as a backlight unit to pursuing enhanced color expression and integrating AI technology for ultra-large displays, the development of the Micro RGB TV was a continuous series of firsts — with virtually no reference points to guide the process.
Samsung Newsroom spoke with Insang Hwang of the Visual Display (VD) Business Division’s Product Planning Group to learn more about how this new category of the Micro RGB TV was developed.
▲ Micro RGB TV recognized for its technological excellence in the global market.
Creating a New Category With No Reference
The Micro RGB TV began as a project to create an entirely new category in the TV market. Hwang recalled, “Because the mission was to create a category that didn’t previously exist, every department — from development to sales and marketing — had to work together with a shared sense of urgency and responsibility.”
One of the biggest challenges was the absence of any reference point. The team had to develop new technologies and products from scratch while simultaneously defining the value they could deliver to consumers. “We went beyond simply applying RGB light sources,” he said. “We developed a proprietary concept called ‘Micro RGB,’ which miniaturized even the backlight unit itself to the micro level.”
Pursuing 100% BT.2020 — The “Ultimate Color Gamut”
At the core of the Micro RGB TV is its color reproduction. By applying RGB LEDs as the backlight unit, the display achieves wide and highly accurate color reproduction.
“Although the Micro RGB TV started with the goal of delivering richer color reproduction, there was no clearly defined industry standard at the time,” Hwang said. “We felt a strong sense of responsibility, believing that the conditions we set could become the new standard for the market. That’s why we set the ambitious goal of achieving ‘100% BT.2020’ — the ultra-high-definition color standard defined by the International Telecommunication Union (ITU) and often referred to as the ‘ultimate color gamut.’”
▲ Micro RGB TV achieves 100% BT.2020 — the “ultimate color gamut” — setting a new standard in the TV market. Achieving 100% BT.2020 means that a level of color reproduction once limited to professional monitors can now be experienced on TVs — one of the most widely used displays in everyday home environments. It also marks a significant advancement in the technical standards of the display industry.
The journey, however, was far from easy. “In the early stages of development, we struggled to reach the target values,” Hwang recalled. “However, through persistent efforts to achieve perfect color reproduction, the development team was ultimately able to meet its goal.” He added, “It wasn’t just about developing new technology. We also worked to establish measurable standards to validate its performance.”
Bringing Cutting-Edge Technology Into Everyday Viewing
For product planners, the top priority is to convert advanced technology into an experience that users can easily perceive in everyday life. “We continuously thought about how to translate Micro RGB’s powerful hardware performance into a practical viewing experience,” Hwang said. “We focused on making its key strength — color — something users can feel naturally in everyday content while delivering an immersive viewing experience.”
“While Micro RGB achieves one of the highest color gamuts available in TVs today, only a limited amount of content fully utilizes it,” he noted. “So we enhanced software capabilities to ensure users can experience the difference across a wider range of content — from HDR content to everyday content such as OTT streaming and sports.”
One of the key features is Micro RGB Color Booster Pro. Hwang explained, “Leveraging a high-performance neural processing unit (NPU), AI analyzes content in real time to enhance color expression with precision. This allows users to enjoy Micro RGB’s vivid color performance not only in HDR content but also in everyday viewing.”
▲ Hwang explained that Micro RGB Color Booster Pro enhances color for a richer and more vivid viewing experience. He added, “For example, in soccer — one of the sports most frequently watched on TVs — the newly introduced AI Soccer Mode Pro automatically detects the content and enhances colors such as the grass and team uniforms. With the global football season kicking off in June, it’s a feature worth noting for those seeking a more immersive viewing experience.”
In addition, the TV incorporates a Glare Free feature designed for real-world viewing environments. “We applied glare-free technology so users can consistently enjoy Micro RGB’s exceptional color performance regardless of lighting conditions,” Hwang explained. “Whether in a dark room or a brightly lit space, viewers can stay fully immersed without reflections interfering with the screen.”
Scaling Immersion With a 130-Inch Display
The newly introduced 130-inch ultra-large model delivers an overwhelming sense of immersion, as if the entire wall comes to life. As screen size increases, maintaining image detail becomes increasingly critical.
Hwang said, “We equipped the TV with Supersize Picture Enhancer, an AI-powered picture quality technology optimized for ultra-large displays. Thanks to this, viewers can enjoy Micro RGB’s rich colors and sharp image quality without distortion or pixelation.”
The sound experience and design were also significantly enhanced. “With a 160W 10.4.2-channel speaker system, the TV delivers immersive sound that fills the entire space without the need for external speakers,” he added.
▲ Micro RGB TV features a wall-mount design that integrates seamlessly with the space, enhancing immersion. The Micro RGB TV’s signature wall-mount design further reinforces immersion by blending the display seamlessly into its surroundings. “We developed a proprietary pocket structure and wall-mount bracket1 so the TV can sit flush against the wall with virtually no gap,” Hwang explained. “We focused on delivering an optimized viewing experience for ultra-large screens across picture quality, sound and design.”
Toward the Next-Generation Screen Experience
The Micro RGB TV goes beyond technological advancement — it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.
“Samsung TVs are evolving into screens that seamlessly integrate into users’ lifestyles and living spaces, understanding their preferences through data and enabling interactions,” Hwang said. “They will go beyond content consumption to become powerful platforms that connect limitless experiences and services.”
As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.
Applicable to 85-, 75- and 65-inch models only ︎ View the full article
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