[Editorial] AI: A Tipping Point in Screen Experience Innovation
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By Samsung Newsroom
Samsung Electronics today hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in the connected home. As the global TV market enters a new phase defined by premium demand, larger screens and intelligent experiences, Samsung outlined its strategy for the future of television.
During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.
“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”
Elevating the TV Experience With Vision AI
At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life.
By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize.
Redefining Scale, Design and Lifestyle Innovation
During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.
“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”
As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
View the full article
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
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By Samsung Newsroom
Samsung Electronics today announced the global launch of its 32-inch Color E-Paper (EM32DX model), expanding its portfolio of energy-efficient digital signage solutions. Featuring advanced digital ink technology, this latest model delivers ultra-low power consumption, high visibility and a lightweight design. As such, it is a more sustainable and flexible display alternative for businesses.
“Samsung is committed to pushing the boundaries of display innovation with solutions that enhance engagement while reducing energy consumption,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung’s Color E-Paper empowers businesses with highly efficient, customizable signage solutions that combine sustainability and performance.”
Energy-Efficient Digital Signage With Vivid Color
The new 32-inch Samsung Color E-Paper operates at 0.00W1 when displaying static content. With a fully charged integrated battery, users have the ability to install and use Color E-Paper freely2 without being connected to a power source. During content updates, the display still uses significantly less energy than the conventional digital signage, which helps reduce costs.
Equipped with QHD (2,560 x 1,440) resolution, it leverages Samsung’s advanced color imaging algorithm to optimize color accuracy and readability. This optimization softens the edges of the image while creating smoother and more vibrant colors for an eye-catching display resembling traditional paper posters and retail promotional stands. For businesses, Color E-Paper enables a seamless transition from printed materials to enhanced digital displays.
Slim, Lightweight and Easy To Deploy
Weighing only 2.5kg3 and measuring 17.9mm thick, the display has a paper-thin design that allows for versatile placement on walls, tables and ceilings using the hanging accessories that come with it.4 With 13.9mm bezels on all sides, the display provides high usability in both landscape and portrait modes, while its VESA5 mount compatibility further expands installation options and enhances convenience for businesses. With two USB-C ports, Wi-Fi and Bluetooth connectivity and 8GB of onboard storage, the display offers seamless integration for businesses to manage their content with ease.
Smart Content Management for Businesses
Available on Android and iOS mobile devices,6 the dedicated Samsung E-Paper app allows users easy control to directly create content, schedule display times and set up content on Color E-Paper devices. Additionally, the Samsung VXT7 (Visual eXperience Transformation) platform — which provides real-time remote control and intuitive content management of devices and effortless content creation — is now compatible with Color E-Paper. This allows for centralized device management and smooth integration with existing supported signage products. Samsung VXT also includes a feature uniquely tailored for Color E-Paper to optimize content visibility and a preview function to ensure colors are accurate before deployment.
For enterprises, Samsung VXT also supports real-time monitoring8 and centralized device management, streamlining content deployment across multiple locations. Powered by Samsung Tizen 8.0, businesses can integrate the display seamlessly into existing systems via Tizen Enterprise APIs.
Additionally, as part of Samsung’s broader commitment to sustainability, the Color E-Paper features a cover made from 55% recycled plastic material and comes in fully paper-based packaging — reflecting the brand’s efforts to reduce environmental impact.
Continued Leadership in the Global Digital Signage Market
Samsung has reaffirmed its position as the world’s leading digital signage manufacturer, holding the top spot for the 16th consecutive year since first reaching number one in 2009.9
In 2024, Samsung achieved a record market share of 34.6% in global digital signage sales by volume.10
For more information about Samsung Color E-Paper, please visit www.samsung.com/business.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, an average power below 0.005W is indicated as 0.00W.
2 The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.
3 Color E-Paper weight of 2.5kg measured with battery included.
4 The EMDX series’ packaging includes rear holders (2) and hanging brackets (2).
5 Video Electronics Standards Association.
6 Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.
7 Samsung VXT must be purchased separately.
8 Network connection required.
9 Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
10 Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
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