-
Similar Topics
-
By Samsung Newsroom
December 2025 [CES 2026] Invitation to Samsung's "The First Look"
Ahead of CES 2026, Samsung is to officially unveil its AI-powered new products, customer experiences, and the integrated vision for its DX division in 2026 at "The First Look." Set to take place at 12:00 PM on January 5, 2026, at the Wynn Las Vegas, the event will feature Tae-Moon Roh (CEO and Head of DX Division) as the keynote speaker. Seok-Woo Yong (President and Head of the Visual Display Business) and Cheolgi Kim (Executive Vice President and Head of Digital Appliances) will share their respective business directions. "The First Look" will be streamed live on Samsung Newsroom, Samsung Electronics’ official YouTube channel and as well as Samsung TV Plus.
Learn more [Video] Unfolding What’s Next: Unboxing Galaxy Z TriFold
Samsung Electronics unveiled Galaxy Z TriFold, a new twice-foldable form factor. Galaxy Z TriFold features a 10-inch (253.1 mm) main screen that expands into a panoramic display for a cinematic viewing experience. Multi-window feature that lets users utilize 3 screens at the same time and Samsung DeX enabling PC-grade productivity are packed into the single device. Watch the full unboxing video to discover how Galaxy Z TriFold is redefining the foldable experience with yet another innovation.
Learn more Samsung Electronics Launches One UI 8.5 Beta for Galaxy S25 Series
Samsung Electronics launched the One UI 8.5 beta program from December 8. One UI 8.5 beta, building on One UI 8 and featuring enhanced AI functionality and cross-device connectivity, will roll out in phases to Galaxy S25 users in Korea, the United States, the United Kingdom, Germany, Poland, and India. One UI 8.5's Photo Assist lets you utilize various tools such as Generative Edit and Portrait Studio continuously. Newly added Audio Broadcast and Storage Share features further expand cross-device usability. With the stronger privacy protection, the official version of One UI 8.5 will be available for Galaxy S series first, to be released in the first half of 2026. Apply for the One UI 8.5 beta program in the Samsung Members application now and experience the more powerful Galaxy AI.
Learn more The Samsung Developer Forums Are Being Updated!
Starting on December 15, 2025, at 9:00 AM KST (December 14, 2025, at 7:00 PM EST), you will see the following changes to the Samsung Developer Forums in accordance with a new policy: To participate in the forums, you must have a Samsung account registered with the Samsung Developer Portal. You can check your registration status by logging in to the Samsung Developer Portal. You can still browse the forums without logging in. The forums’ design and usability have also been improved.
Learn more Help Us Improve Samsung Health SDKs – Share Your Input!
Samsung is committed to providing developers with a more seamless and enhanced experience when using Samsung Health SDKs to build applications. Take a minute to complete our quick survey and let us know which products, tools, and support would be most helpful to you.
You can take the survey here. Use SmartThings Test Suite to Self-Test Cloud-to-Cloud Devices
Our SmartThings Test Suite has expanded once again, making Works with SmartThings (WWST) certification easier than ever for Cloud-to-Cloud devices. Use the Test Suite to self-test your Cloud-to-Cloud devices for WWST certification easily, in most cases without shipping your device to an authorized test provider. Cloud-to-Cloud devices now join our existing list of Hub Connected devices that support self-testing, including Matter, Zigbee, and Z-Wave. Test Suite results can be used for WWST certification in most product categories, including lights, switches, thermostats, sensors, blinds and more.
Learn more Galaxy Store and the App Store Accountability Act
Recent legislative developments in the United States and various other countries aim to protect minors in digital environments. Starting January 1, 2026, the Samsung Seller Portal team will introduce new features to help developers comply with Texas state laws designed to protect minors. Developers will be able to view Galaxy Store users’ age groups and parental consent status, register their application as an exception, and notify users of significant changes to their application. Learn more about the new Seller Portal features and how to use the API to retrieve the user's age group and parental consent information. Tutorial: Verifying User Identity on Your Website Using Samsung Wallet's Web2App APIs
Samsung Wallet provides secure user identity verification, not only within applications, but also in web environments. This tutorial walks you through steps on how to use the Web2App API in a Spring Boot web server to enable user identity verification directly on a website. Learn how to implement the identity verification functionality using the Verify with Wallet (VWW) feature and deliver a more secure and seamless user experience.
Learn more Tutorial: Record and Capture Galaxy Watch Screens, No Mobile Device or Third-Party Application Required
The Galaxy Watch ecosystem is designed to automatically sync screenshots with your phone, so you can share the screen on your wrist within seconds. While this is convenient enough for most users, those who are on the computer all the time, such as developers, testers, and creators may need a more efficient and direct solution. This tutorial demonstrates how to use the Android Debug Bridge (ADB) to capture and record a Galaxy Watch screen directly on your computer, without using a mobile device or third-party application. Learn how to build simple, fast workflows for various tasks such as application demos, tutorial creation, and development documentation on our blog.
Learn more Update Samsung Wallet Card Templates Using the Server API
Card template management is a crucial task for partners in the Samsung Wallet ecosystem, and it's typically handled through the Wallet Partners Portal. However, managing numerous existing templates manually through the web interface can be inefficient. Samsung provides a set of server-side APIs to address this challenge, allowing partners to programmatically manage and modify their card templates. Using these APIs lets partners integrate update capabilities directly and use automation to maintain their cards and keep their content up to date. Learn how to implement the Update Wallet Card Template API using Python on our blog.
Learn more CSA Matter 1.5 Release: Introducing Support for Cameras
Matter is a standard for smart home IoT integration, launched by the Connectivity Standards Alliance (CSA) on October 2022, backed by major companies in the residential IoT space including Samsung Electronics, Amazon, Apple, Google, and others. Matter uses protocols built on IPv6, open-source SDKs, and certification program to support discovery, provisioning, and control of devices, regardless of their manufacturer.
The latest version, Matter 1.5, introduces a significant advancement in integration of cameras to the Matter ecosystem by expanding the coverage beyond "traditional" cameras and to consumer devices such as video doorbells, intercoms, and so forth. Matter 1.5 provides a platform that enables new and exciting user experiences, including WebRTC-based real-time video and audio streaming, motion-triggered clip recording, snapshot delivery, and digital PTZ control.
By supporting cameras within the standard, Matter continues to break down inter-device barriers. Samsung Research is actively participating in the development of Matter specifications to further expand user experiences across IoT devices. Explore Matter’s journey toward shaping the future of smart living on the Samsung Research blog.
Learn more FiRa 4.0 Specification Released and Certification Program Launching
In November 2025, the FiRa Consortium announced the launch of the Release 4.0 Core Certification Program and Release 4.0 of the Core Specifications of ultra-wideband (UWB) MAC and PHY. This update includes UL-TDoA for low-power, tag-based location tracking, Aliro UWB certification to ensure secure ranging for door locks, digital keys, etc., and Suspending Ranging for efficient session holding even in dense, multi-user environments.
FiRa 4.0 supports reliable and highly interoperable UWB technology for use cases such as asset tracking and movement pattern and behavior analysis across a wide range of industrial environments, including factories, hospitals, and logistics facilities. Learn more about the market adoption of FiRa-based technology and the plans for building on the broader UWB ecosystem on the Samsung Research blog.
Learn more View the full blog at its source
-
By Samsung Newsroom
The World Sleep Congress 2025, held in Singapore from September 5th to September 10th, 2025, and organized by the World Sleep Society, served as a global platform for advancements in sleep science and digital health. The event brought together experts in sleep medicine, researchers, and technologists to explore new technologies.
Samsung presented the Galaxy Watch8 series, featuring tools like bedtime guidance, sleep apnea risk detection, and guided techniques that help users maintain emotional balance and mental clarity. A dedicated team of experts from Samsung's R&D Institute Poland and Suwon participated in the congress, leading workshops focusing on utilizing Samsung Health SDK Suite for health innovation.
During the exhibition, the highlight was the introduction of the new Electrodermal Activity (EDA) sensor, offering precise insights into holistic personal health, daily wellness, and sleep patterns. Integrated into wearable devices, this technology enables users to better understand their well-being by analyzing physiological responses. The EDA demo feature illustrated how developers can leverage health data, including gathering and interpreting EDA values for sleep analysis, showcasing the technology's potential in advancing health innovation.
The congress underscored the growing role of technology in advancing sleep science and fostering collaboration across industries. Samsung demonstrated its expertise in digital health technologies through its commitment to innovation and association in sleep health.
To see a related article, visit How the Galaxy Watch's EDA Sensor Enhances Your Health Monitoring.
View the full blog at its source
-
By Samsung Newsroom
Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available exclusively on Samsung Art Store.
“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”
The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.
Highlights include:
Olinda Silvano, “Energía de la visión de Ayahuasca” (2022) The Pérez Bros., “Victoria Park” (2025) George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019) Jennifer Rubell, “40 Hearts” (2018) Aycoobo, “Luna Ilena” (2024) This is the fifth Art Basel digital art collection featured on Samsung Art Store. As part of Samsung’s longstanding partnership with the show, each collection aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 TV lineup.
“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”
Samsung has led the global TV market for 19 consecutive years,1 delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.
For more information, visit www.samsung.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital initiatives including Zero 10 the Art Basel App and through programs such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.
Source: Omdia, Feb-2025 (Results are not an endorsement of Samsung). ︎ View the full article
-
By Samsung Newsroom
November 2025 Unified In-App Item Types for Samsung In-App Purchase (IAP)
The ability to designate in-app items as consumable or non-consumable during their registration has been deprecated. Registration of items that distinguish between these types will end in this year, becoming unavailable after 2025. Instead, the quality of whether an item is consumable (one that can be repurchased) or non-consumable (one that cannot be repurchased) is determined by the choice of method that called after the item purchase.
In other words, after an item defined as consumable is purchased in the application, calling the consumePurchasedItems() method processes consumption and allows the user to repurchase it. After an item defined as non-consumable is purchased in the application, calling acknowledgePurchases() confirms the purchase and prevents repurchase, but the item can be used indefinitely without expiration.
Allowing the application to dynamically determine an item’s properties, rather than setting them at the time of registration either in the Seller Portal or through the Publish API, can reduce development complexity and improve flexibility.
Learn more Diversify Your Payment Options with Samsung Pay
Integrate Samsung In-App Payment (IAP) service into your application to offer a wider variety of payment options. This guide walks you through the process step by step, from setting up a partner account to creating payment service, SDK settings, implementing payment functionality, testing, and release. Use Samsung Pay to deliver a secure, easy payment experience to your users.
Learn more Samsung Internet Expands to PC With New Beta Program
Samsung Electronics introduced the new Samsung Internet PC Browser on October 30 and opened its beta program. The new Samsung Internet PC Browser extends the Galaxy smartphone browsing experience to PC, syncing data like bookmarks and browsing history in real time between mobile and desktop. With personal information stored in Samsung Pass also synced, users can sign in and autofill with ease on PC as well. Using features such as smart anti-tracking and Galaxy AI’s "Browsing Assist", they can experience safer and more efficient browsing in the beta program. Learn more on the Samsung Electronics Newsroom.
Learn more New Product Usage Insights with SmartThings Analytics
We’ve expanded SmartThings Analytics with powerful new insights available to Works with SmartThings partners. Explore advanced product usage analytics to see which product types are most frequently used with yours in routines. New category filters, flexible time-series views, and a refreshed UI make it easier than ever to understand how customers engage with your products.
Learn more Samsung Health at HLTH 2025: Expanding the Future of Connected Care
At HLTH 2025 hosted in Las Vegas, Samsung showcased how Samsung Health is evolving beyond wellness tracking to deliver smarter, more connected healthcare experiences for everyone. The Samsung Health ecosystem is expanding its territory from wellness tracking to integrated virtual care, prescription and health records management, and now to clinical data integration through our acquisition of Xealth, a US-based digital healthcare company. Samsung is connecting wellness to healthcare to create meaningful health outcomes powered by the Galaxy ecosystem.
Read the full story here. Tutorial: Verifying User’s Identity from Your Application Using Samsung Wallet’s App2App SDK
As digital identity verification has become increasingly important, Samsung Wallet now supports users in the United States securely adding their mobile driver’s license (mDL) and using it as a mobile ID. This tutorial introduces how to integrate the "Verify with Wallet (VWW)" feature into an Android application using the RP SDK. The VWW feature, compliant with the ISO 18013-5, provides full authentication functionality based on app-to-app communication between your application and Samsung Wallet, and enables developers to verify user identity directly in their applications using an mDL registered on the device.
See the tutorial on our blog and provide your users an efficient identity verification experience that is completed in just one step.
Learn more Regulations for Games Distributed in Vietnam
In accordance with regulations set by Vietnam’s Ministry of Culture, Sports and Tourism, all games distributed in Vietnam are required to obtain a G1-G4 license. This license must include the exact title of the game and specify Galaxy Store as a distribution platform. Starting November 19, 2025, you can submit a copy of your license through the Seller Portal. After December 18, 2025, any game (whether new or existing) without a license will no longer be distributed on Galaxy Store in Vietnam.
Learn more [Full Video Replay] Galaxy XR: Merging Multimodal AI With Extended Reality
On October 22, at the online "Galaxy Event," Samsung introduced Galaxy XR, the first product powered by the Android XR platform we have developed in partnership with Google and Qualcomm. Galaxy XR brings Google services such as Google Maps, Photos, and YouTube into an immersive XR environment, and supports voice, gaze, and gesture recognition, as well as multimodal AI-based interactions to provide more natural immersion experience. Relive the moment where immersion and innovation met by watching the "Samsung Galaxy Event" video.
Learn more LoRA.rar: Learning to Merge LoRAs via Hypernetworks for Subject-Style Conditioned Image Generation
Recently, there has been growing interest in personalized image generation technology that can capture particular subjects or styles using only a few reference images. LoRA (Low-Rank Adapter), in particular, is able to deliver high-quality, personalized results from small datasets. Open-source platforms such as Civitai and HuggingFace are sharing a wide range of pre-trained LoRA parameters. However, merging different subjects and styles requires the manual adjustments of coefficients used to combine LoRAs, which is becoming a limitation for real-time applications on resource-constrained devices like smartphones.
To address this challenge, Samsung R&D Institute United Kingdom introduces "LoRA.rar," a hypernetwork-based method for merging LoRAs. LoRA.rar is designed so that its pre-trained hypernetwork predicts the merging coefficients for any subject-style LoRA set instantly. This enables high-quality image generation via a single forward pass to adjust to new LoRA combinations without retraining. Learn more about how this new method opens new possibilities for real-time, personalized image generation on mobile and edge devices on the Samsung Research blog.
Learn more LittleBit: Ultra Low-Bit Quantization via Latent Factorization
Large Language Models (LLMs) are innovative technology, but their massive size presents a significant barrier to deployment. The huge memory (especially the usage of GPU VRAM) and computational costs make it difficult to run these powerful models on consumer-grade or edge devices. Quantization, the process of reducing the numerical precision of model weights, is a typical solution to address this issue, but realization of ultralight LLM remains a critical challenge due to severe performance degradation in the "sub-1-bit" area where each weight is represented by less than one bit.
This article explores LittleBit, a breakthrough method presented at NeurlPS 2025 that shatters this barrier. LittleBit enables extreme LLM compression down to levels like 0.1 bits per weight (BPW). This achieves a nearly 31x memory reduction, capable of shrinking a large-scale model like Llama2-13B to under 0.9 GB. LittleBit goes beyond simple 1-bit models and achieving compression down to the 0.1-bit level, demonstrating that high-performance LLMs can run even in highly resource-constrained environments. Learn more about LittleBit on the Samsung Research blog.
Learn more View the full blog at its source
-
-
By Samsung Newsroom
The 2025 Asian World Film Festival (AWFF) returned to Culver City with a constellation of films from across Asia — stories shaped by tradition, creativity and imagination. As the festival’s premier partner, Samsung Electronics brought its Onyx Cinema LED technology to the center of this celebration, offering audiences a viewing experience that honored the craft behind each film.
Now in its 11th year, AWFF continues its mission of elevating Asian filmmakers onto the global stage. This year, Samsung’s participation added something quietly meaningful: not a new layer of technology, but a new level of care in how each story meets its audience.
Filmmakers See Their Stories in a New Light
For many directors premiering work at AWFF, seeing their films on an Onyx Cinema LED screen was more than a technical upgrade, it was a moment of recognition. With traditional projection, even subtle variations in brightness, shadow or color can shift the experience away from how a film should have felt. But inside the Onyx auditoriums, filmmakers found the version of their film that most closely resembled what they created in the grading suite.
▲ “Al Chang’s short film Cindy is presented on the Samsung Onyx Cinema LED screen at AWFF.” ▲ Al Chang, director of “Cindy,” talks about the story behind his film at the Asian World Film Festival backdrop. For Al Chang, director of the short film “Cindy,” the difference was immediate. After screening films in a wide range of theaters, he was struck by the consistency and clarity: “I’ve had short films screen in a lot of theaters, and there’s always some variation — washed-out blacks or colors that don’t translate the way we graded them. Here, it was like watching it on my own TV.”
Executive producer Kira T. Bixby, whose film “Rooftop” tells a Korean American story rooted in Los Angeles, emphasized how much the image supported the story’s emotion. “Everything really popped for us — the colors, the compositions, the details we worked so hard to craft,” she said. “Film is such a visual language, so how you’re able to see it really matters.”
“Seeing movies presented with this level of precision gives filmmakers confidence that their work is being treated with respect.”
— Asel Sherniyazova, Co-Founder and Managing Director, AWFF
The experience resonated with filmmakers from the Korean Parallel Smartphone Film Festival (KPSFF) as well — a program that empowers creators and performers, including those with disabilities, to make films using smartphones. Seeing their work on a large LED cinema screen was both unexpected and affirming.
Director Byun Seung Chae, known for her color-driven storytelling, recalled the moment the film began: “What struck me right away was how unbelievably clear the image was. The colors were beautiful, and I was amazed that a film could look that sharp on such a large screen. I turned to the person next to me and said, ‘I didn’t expect it to look this good!’”
▲ “Directors Byun Seung Chae (left) and Han Kyoung Woo join audiences inside the Onyx auditorium during the KPSFF program.” LA-based filmmaker Zenon Samuels, who attended the festival and works extensively with nighttime visuals and neon-heavy palettes, echoed that sentiment after experiencing an Onyx screening for the first time. “The blacks are super dark, and with a film that’s so bright and colorful, the high dynamic range made the colors really pop and helped bring the energy and nighttime aesthetic to life.”
▲ “LA-based filmmaker Zenon Samuels shares their viewing experience following an Onyx auditorium screening.” Together, these voices reflected a consistent theme: Onyx didn’t alter their films — it respected and faithfully recreated the choices behind them. For directors and performers seeing their work in this format, the experience felt both cinematic and deeply personal.
Audiences Rediscover What Cinemas Can Be With Samsung Onyx
Festivalgoers — many encountering Onyx for the first time — described a level of clarity and contrast that felt distinct from traditional projection.
New York attendees Jack Joyce and Matthew Gallopo noted how the presentation shaped their experience: “Those darker colors — and not having that graininess — kind of put you in the moment a little bit. It was cool,” Joyce said. Gallopo added, “The color certainly popped, and a lot of it was pretty crisp.”
▲ “Festival attendees, Matthew Gallopo (left) and Jack Joyce (right) talk about their impression of the Onyx screen at AWFF 2025.” For some, the impact was emotional as much as technical.
Entertainment lawyer Jesse Weiner, who watches films professionally as part of his work, noted how the detail and richness altered the way he connected with the narrative unfolding onscreen. “Watching this film on Samsung Onyx, the picture was bright, rich… about as good as I can imagine seeing a film with that kind of quality and texture,” he added. “It looked very lifelike — almost like being immersed in the action of the film.”
▲ “Jesse Weiner, a New York–based entertainment lawyer, describes how the picture quality influenced the way he connected with the film.” Others reflected on what experiences like this might mean for the future of theaters. As streaming, gaming and home entertainment rapidly evolve, festivalgoers were struck by how an elevated cinema environment can bring people together again.
“Innovations in the cinema industry should help audiences truly see the story, and Samsung’s Onyx screens do just that.”
— Georges N. Chamchoum, Executive Director, AWFF
Across ages, backgrounds and filmmaking experience, the audience conversations pointed to the same conclusion: cinema remains powerful — and when the screen elevates rather than competes with the storytelling, the theatrical experience becomes even more compelling.
▲ “The Culver Theater lobby buzzes with filmmakers, audiences and industry guests as AWFF 2025 unfolds.”
A Thoughtful Dialogue on the Future of Cinema
At this year’s festival, Samsung also hosted the panel discussion “Redefining the Cinema Experience with Samsung Onyx,” bringing together leading voices shaping the craft and technology of modern filmmaking. The panel featured:
Glenn Gainor, CEO & Producer, Hollywood Ventures Group Steven Poster (ASC, CSC), Board Member, 6P Color; President Emeritus, International Cinematographers Guild Local 600 Philip Holland, Director, Cinematographer, Digital Cinema Specialist & Color Scientist Craig German, Former C-Suite Executive, Amazon Studios and Paramount Over the hour-long conversation, the panelists explored how advancements in HDR, color accuracy and display technology are reshaping both creative possibility and audience expectation. Much of the discussion focused on how deeper blacks, wider color gamuts and consistent presentation can reinforce cinematic emotion rather than alter it.
“We had the ability to capture [the darkest of dark and the brightest of bright] on film, but not to project it — until now.”
— Glenn Gainor, Head of Production, Hollywood Ventures Group
Gainor reflected on the shift in audience expectations as viewing environments improve across the board, noting, “Clearly, I work in the movie business, so my home system is probably pretty good. [But it’s] never going to be as good as what we just saw. This is an entirely different, immersive experience.”
▲ “Glenn Gainor (center) shares his perspective on the future of theatrical storytelling during the panel session, joined by cinematographers and experts from across the industry.” Steven Poster spoke to how companies and the technology they develop can support — not interfere with — creative intent. “Samsung was one of the first to listen to creators with filmmaker mode — and that really mattered,” he said. “Motion interpolation destroyed suspension of disbelief, and now we can have that back.”
Holland pointed out how emissive displays strengthen emotional immersion by revealing details often lost in projection. “Because this tech can achieve such deep black, you don’t get milky shadows,” he said. “In a room like this, there were moments when you couldn’t see the edge of the frame — you felt like you were there.”
▲ “Philip Holland (far right) discusses the role of HDR and contrast in modern cinematic storytelling during the panel session.” That depth and precision became a larger theme as the panel discussed the creative range made possible by HDR. Gainor described it as an expansion of storytelling itself: “The art of storytelling allows us to get the darkest of dark and the brightest of bright.” Poster added: “We had the ability to capture it on film, but not to project it — until now.”
▲ “Panelists discuss the evolving landscape of theatrical storytelling during ‘The Future of Cinema Experience with Samsung Onyx’ session at AWFF 2025.”
AWFF 2025: Where Art and Technology Meet
During the festival, one theme echoed across screenings, hallways and panel rooms alike: when the viewing experience respects the filmmaker’s intent, the connection between audience and story becomes stronger. That idea also shaped how AWFF leadership reflected on this year’s partnership with Samsung.
Executive Director Georges N. Chamchoum — an Emmy and multiple award-winning film director and producer — said, “AWFF has always been about cultural exchange, introducing Asian filmmakers to the world and giving their stories the visibility they deserve. Samsung’s support strengthens that mission.” He added that “innovations in the cinema industry should help audiences truly see the story, and Samsung’s Onyx screens do just that.”
Co-Founder and Managing Director Asel Sherniyazova highlighted the responsibility of presenting films with care: “A film may travel across continents before reaching our stage. Seeing it presented with this level of precision gives filmmakers confidence that their work is being treated with respect.”
▲ “Executive Director Georges N. Chamchoum (left) and Co-Founder Asel Sherniyazova photographed at AWFF 2025, marking this year’s collaboration with Samsung.” Samsung’s role at AWFF 2025 reaffirmed that technology can amplify the heart of a story when used with care. By helping films reach audiences exactly as their creators intended, this year’s festival offered a promising look at how cinemas can continue to inspire, connect and bring stories to life.
▲ “The Culver Theater, where the 11th Asian World Film Festival brought together filmmakers and audiences from around the world.” View the full article
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.