Samsung Art Store Expands Its Modern and Contemporary Art Offering With New Tate Collection
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By Samsung Newsroom
Samsung Electronics today announced the global launch of The Frame (HL03H model) at HITEC 2026, the largest and longest-running international hospitality technology event, held from June 15-18 at the Henry B. González Convention Center in San Antonio, Texas. Designed for hotels and premium commercial spaces, the new model brings the world’s first Art TV to Samsung’s hospitality TV lineup. It serves as both a premium display and a design feature, adding artwork, entertainment and connected hotel services to guest rooms and shared spaces.
“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”
A Hospitality Display Designed for Premium Spaces
With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customize the frame to match the mood and design of each space, as well.1
Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.
As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus with subtitles in their preferred language. The result is more accessible local content for users traveling overseas.2
Beginning with Samsung’s 2025 hotel TV lineup and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required and device connection information is automatically deleted upon checkout to help protect guest privacy.3
Managing Hospitality Features From One Platform
LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform.4
With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.
LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.
Furthermore, LYNK Cloud supports Collection Hub management on hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and color tone based on indoor lighting conditions, as well, helping each display fit the hotel’s brand concept and room environment.
Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 43-, 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026.5
For more information, visit www.samsung.com.
Bezels are sold separately. Supported bezel types may vary by country and model. ︎ Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus. ︎ Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region. ︎ LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher. ︎ Availability and model size may vary by region. ︎ View the full article
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By Samsung Newsroom
Since its launch in 2017, Samsung The Frame has redefined the screen experience by seamlessly blending technology with interior design. As the pioneer of the Art TV, The Frame delivers select artworks when powered off, turning an everyday living space into a personal gallery.
In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels,1 the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look.
Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces.
Last year, Samsung introduced The Frame Pro, featuring Wireless One Connect and a Neo QLED 4K display. This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life.
Customizable bezels sold separately and options may vary by market. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics, a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.
“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalization at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customize their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”
Redefining Hotel Aesthetics With The Frame
Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)1 as a hotel TV, bringing stunning 4K QLED picture quality with vivid colors, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customize guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.
Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalization.
As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalized and visually captivating experience for their guests.
Enhancing Guest Experiences With Google Cast for Seamless Streaming
▲ Google Cast is a trademark of Google LLC.
Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast2 for secure, seamless, in-room streaming. Guests will be able to easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilizing QR codes for instant pairing.
“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s Senior Director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are.”
The lineup also supports Apple AirPlay,3 allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.
Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay.
Streamlining Hotel Operations With a Connected Ecosystem
Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls and personalized services, creating a more enjoyable and connected stay.
For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customizable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalize guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.
SmartThings Pro further strengthens IoT connectivity by enabling secure and centralized control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customizable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems.
1 The functionality of The Frame in the hotel TV lineup may vary from the consumer version.
2 Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region.
3 AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.
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By Samsung Newsroom
Samsung Electronics has partnered with the Musée d’Orsay to bring 25 iconic pieces of artwork from the Parisian museum’s collection into the homes of The Frame TV owners around the world.
The masterpieces available for display include Pierre-Auguste Renoir’s “Dance at Le Moulin de la Galette,” Paul Cézanne’s “Mont Sainte-Victoire,” Vincent van Gogh’s “Starry Night,” Claude Monet’s “Blue Water Lilies,” Henri-Edmond Cross’ “The Evening Air” and Henri Rousseau’s “The Snake Charmer.” Available through Samsung Art Store, this selection offers a unique opportunity to experience the world’s largest collection of Impressionist and Post-Impressionist art from the comfort of home.
▲ Samsung Electronics’ partnership with the Musée d’Orsay brings 25 iconic pieces of artwork, including Claude Monet’s “Poppy Field” (1873), into the homes of The Frame TV owners
Launched in 2017 by Samsung in collaboration with Swiss designer Yves Béhar, The Frame redefines the role of a TV as the world’s largest TV art platform. With its silhouette reminiscent of a traditional painting, The Frame seamlessly blends into any interior and reflects Samsung’s goal of bringing art into modern homes.
Through Samsung Art Store, users can access and explore more than 2,500 pieces from world-renowned museums and galleries including The Met, Van Gogh Museum, Tate and Victoria and Albert Museum (V&A) — as well as iconic pieces from artists such as Jean-Michel Basquiat, Keith Haring, Salvador Dali and more.
The Frame’s QLED 4K UHD glare-free matte display automatically adjusts brightness and colors for high-quality rendering at any time of day. Furthermore, The Frame’s reproduction of artwork is more realistic than ever with Pantone Validated colors. Users can choose from a wide range of frame sizes for a fully customizable experience, allowing The Frame TV to complement interior décor and elevate the ambiance of any room.
▲ Samsung Electronics’ partnership with the Musée d’Orsay brings 25 iconic pieces of artwork, including Vincent Van Gogh’s “Starry Night” (1888), into the homes of The Frame TV owners
“We’re delighted to launch this collaboration and hope to enrich it further,” said Julia Beurton, Deputy CEO at the Orsay Museum. “Being able to enjoy carefully curated masterpieces from the museum’s outstanding collection at home is an invitation to bring a piece of Orsay’s beauty into one’s living room.”
“We are proud to collaborate with the prestigious Musée d’Orsay to deliver a truly immersive artistic experience on The Frame TV,” said Guillaume Rault, Vice President of Samsung Electronics France. “Combining over eight years of partnerships with the world’s leading museums, our unrivaled expertise allows us to render the artworks’ beauty with absolute precision and care while adapting them to digital formats. Thanks to this exceptional collection, we’re bringing art directly into the homes of more than five million people around the world so that everyone can rediscover these masterpieces in a new light.”
The Musée d’Orsay’s 25 featured masterpieces will be available on Samsung Art Store starting September 30.
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By Samsung Newsroom
Samsung Electronics today announced the launch of the Music Frame WICKED Edition, a customizable wireless speaker designed to seamlessly blend into any environment and enhance the home entertainment experience. This new edition, created in partnership with Universal Pictures’ spectacular film adaptation of the iconic stage musical (in cinemas November 22), brings a unique combination of art and technology to offer consumers a personalized and immersive audio experience.
“We created the Music Frame to give users a way to enjoy great quality music while making a style statement that enables them to truly make the technology their own,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “The Music Frame WICKED Edition is a unique way to celebrate a landmark cinematic release by combining stunning sound with an engaging backstory.”
Directed by acclaimed filmmaker Jon M. Chu (“Crazy Rich Asians,” “In the Heights”), Wicked is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse Cynthia Erivo (“Harriet,” Broadway’s “The Color Purple”) as Elphaba, a young woman misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition, who has yet to discover her true heart.
Unlocking the Music Within Homes With “Wicked”
In collaboration with Wicked, the Music Frame WICKED Edition offers a unique combination of functionality and aesthetic appeal. This edition includes a Wicked edition Photo Frame with three photo cards featuring autographs and images of the film’s beloved characters, including one exclusive picture only available with the Samsung Music Frame WICKED Edition.
Further enhancing the experience, the WICKED Edition comes with a specially designed limited edition Wicked-themed bezel and customized Wicked-themed packaging, adding an extra touch of excitement and making the unboxing experience truly enchanting.
The Music Frame also comes fully customizable, allowing users to effortlessly match their home decor with photo frames and optional art panels. The sleek and slim design, combined with a discreet wall-mount bracket and slim power cable, ensures the Music Frame blends seamlessly into any environment.
Elevating Homes With Immersive Sound and Smart Features
With its rich, immersive sound, the Music Frame WICKED Edition enables users to transform their living space into a surround sound haven. Equipped with Dolby Atmos technology, it creates a multidimensional audio experience that brings every note and sound to life. The Music Frame can also work closely with other compatible Samsung screens and soundbars using the Q-Symphony feature, which offers a more immersive, three-dimensional sound experience.
Boasting two-channel 120W sound quality, the Music Frame WICKED Edition incorporates clear and powerful sound via SpaceFit Sound Pro for optimized audio based on the acoustics of a given room, as well as Adaptive Sound that adjusts audio settings based on content to deliver premium audio performance. These features ensure that the Music Frame WICKED Edition offers exceptional sound quality and versatility, making it a perfect addition to any home.
The built-in Alexa and Chromecast offer easy smart home integration with supported devices, while Airplay and Tap Sound provide seamless connectivity with Android and iOS devices. Versatile connectivity options — including Bluetooth, Wi-Fi and Optical — ensure the device meets all audio needs.
Available in North America starting from the end of October 2024, with a subsequent rollout to other regions, the Music Frame WICKED Edition will be sold through Samsung’s official online store and select retail locations. For more information, visit Samsung.com.
About Universal Pictures’ Wicked
After two decades as one of the most beloved and enduring musicals on the stage, Wicked makes its long-awaited journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.
Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda’s unflinching desire for popularity sees her seduced by power, while Elphaba’s determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
The film also stars Oscar® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.
The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in cinemas on November 26, 2025.
Wicked is produced by Marc Platt (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff.
Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
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