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By Samsung Newsroom
Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland.
“Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”
Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today. The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world.
A Closer Look at the ABB 2026 Collection
The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz.
At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice:
Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction.
Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion.
Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality.
“Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel. “Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”
Bringing Samsung Art Store to Life at Art Basel
At this year’s Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that shows how art can move beyond the gallery and into everyday spaces. The experience will feature a gallery-style Art Wall composed of displays from Samsung’s 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro and The Frame. The Art Wall will showcase selected works based on attendees’ visual preferences and offer a preview of the ABB 2026 Collection, highlighting how Samsung display technology can make art feel more personal in the home.
Samsung’s Art Basel exhibit will also feature a collaboration with visual artist Daniel Arsham, Samsung’s new Art TV ambassador. Designed for The Frame Pro, Arsham’s custom bezel turns the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data. It is paired with on-screen artwork inspired by erosion patterns and crystalline forms, extending the work into the surrounding space and reflecting Arsham’s exploration of time, material and everyday objects.
Samsung Art Store: Curated Art for Everyday Spaces
Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, including The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED,1 the platform gives users access to museum and gallery pieces through screens designed to fit naturally into any interior.
As the global TV market leader for 20 consecutive years,2 Samsung continues to advance display technology that presents art with clarity, color accuracy and detail. Through Samsung Art Store, users can explore a wide range of artworks, including the ABB 2026 Collection, and bring curated pieces into everyday spaces.
For more information, visit www.samsung.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded through new digital platforms including Zero 10 and the Art Basel App, and initiatives such as the Art Basel and UBS Global Art Market Report and Survey of Global Collecting, Art Basel Awards and Art Basel Shop. For further information, please visit artbasel.com.
S95H and S99H only. ︎ Omdia, Feb. 2025. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics is hosting its 2026 European Tech Seminar in Frankfurt, Germany, from April 15–16, offering media and industry professionals an early, hands-on look at its latest AI-powered TV, display and audio innovations ahead of their global rollout.
Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.
Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.
▲ Sangmin Lee from Samsung’s Picture Quality Solution Lab introduces the enhanced brightness of the new OLED and its reduced power consumption.
Making the Screen More Helpful With Vision AI Companion
At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.
▲ Steffen Greb from Samsung’s ECSO demonstrates the Art mode and explains the Vision AI Companion. Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.
Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.
Advancing Picture Innovation Across Premium Displays
Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.
▲ Olivia Lee from Samsung’s Picture Quality Solution Lab showcases Samsung’s latest Micro RGB technology. Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.
▲ Youngju Oh from Samsung’s Picture Quality Solution Lab introduces a new color evaluation method with the emergence of BT.2020 for 100% Wide Color Gamut Display. Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.
To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.
Extending Performance Across Gaming Displays and Lifestyle Audio
Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.
In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.
▲ Jin Yoo from Samsung Research America Audio Lab showcases the new Wi-Fi speaker, Music Studio 5. Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.
Expanding AI Across the Entire Screen Experience
“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”
Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.
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By Samsung Newsroom
Samsung Electronics today announced a new partnership between Samsung Art Store and the San Francisco Museum of Modern Art (SFMOMA), bringing museum-quality modern masterpieces to homes around the world through Samsung Art Store. Notably, SFMOMA is the first West Coast museum to be added to Samsung Art Store, significantly expanding the platform’s world-class institutional collaborations. Launching today, the debut collection features 34 artworks from SFMOMA’s renowned holdings, including iconic pieces by some of the 20th century’s most influential artists.
For the first time, Samsung Art Store1 users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943) and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.
The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.
“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximize the richness of the Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”
“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”
Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful color, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customizable bezels2 mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.
The Frame Pro adds an upgraded Neo QLED 4K display for even brighter color and sharper contrast. Plus, its Wireless One Connect Box3 eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.
By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ missions to share their collections with broader audiences.
The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.
The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.
About SFMOMA
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. Our remarkable collection of painting, sculpture, photography, architecture, design and media arts is housed in a LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, SFMOMA now offers over 45,000 square feet of free, art-filled public space open to all.
Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate (connected) computer, mobile or other device may be necessary to create or log in to Samsung Account (free to download and create). Without Samsung Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. ︎ Customizable bezels sold separately. ︎ Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.
According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,1 reinforces Samsung’s position at the forefront of the home entertainment industry.
Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.
The lineup will include:
HW‑Q990H flagship soundbar, the successor to the HW‑Q990F All‑in‑one soundbar HW‑QS90H Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers “At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”
Omdia Q4 2025 Public Display Report, by unit sales. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.
Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.
Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:
2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays. 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing. 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home. 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas. 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology. 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K. 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens. Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.
Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.
With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.
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