[Interview] How Samsung OLED TV Achieved Pantone® Validated ArtfulColor Certification
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By Samsung Newsroom
Samsung Electronics made a powerful return to Gamescom 2025, the world’s largest computer and video game event, boasting a massive exhibition space filled with groundbreaking gaming monitors, TVs and immersive experiences.
Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.
▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.
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Gaming on New 37” and 40” Odyssey Monitors Odyssey 3D Partnership Expansions Stunning Visuals on OLED S95F TV From WoW to Crimson Desert: Odyssey OLED at Partner Booths The World of #PlayGalaxy Event
Fans of Genshin Impact Enjoy the Experience of Gaming on the 37” and 40” New Large Odyssey Monitors
The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.
Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”
▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”
Odyssey 3D Excites Players With New Partnership Expansions
Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.1
With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.
Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”
Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.2
▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.
Stunning Visuals Across Every Genre — Experience It All on OLED S95F TV
Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED3 and Glare-free screen technology.
The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”
▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.
From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths
Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.
At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.
▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.
Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.
After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”
▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.
Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”
▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.
Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event
Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.
▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.
Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”
▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.
Samsung Sets the Stage for the Future of Gaming Displays
Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).4
From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.
1 The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.
2 Subject to game availability in local regions.
3 Excluding 83” model
4 IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
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Dev Insight Jan 2025: Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AIBy Samsung Newsroom
January 2025 Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AI
New Galaxy products are unveiled at Galaxy Unpacked 2025! Galaxy Unpacked 2025 commences on January 23, 3 AM KST (January 22, 10 AM local time) in San Jose, USA. It is streamed live online via the Samsung Electronics Newsroom, Samsung.com, and Samsung Electronics YouTube channel. Samsung Electronics' innovations are going to usher in a new era of the mobile AI experience with the natural and intuitive Galaxy UI. See for yourself.
Learn More Highlights from the CES 2025 Samsung Press Conference
On January 6, Samsung Electronics held the CES 2025 Samsung Press Conference under the theme "AI for All: Everyday, Everywhere," unveiling its technological visions. The full inter-device connectivity and hyper-personalized user experience through AI, both introduced at the conference, have attracted media attention from all over the world. Check out the innovative technologies that will change the future in our video.
Learn More Updates for Samsung In-App Purchase: Resubscription and Grace Period Features
Managing subscriptions is now more convenient with the new Samsung in-app purchase (IAP) updates. The newly updated features are resubscription and grace period.
Users can now reactivate their canceled subscription in Galaxy Store using the resubscribe feature. Even if there is a problem with the payment when renewing a subscription, the subscription is not canceled if the problem is resolved during the set grace period. If the developer activates the grace period feature in the item settings of Galaxy Store's Seller Portal, the system automatically retries the payment and sends the information about the failed automatic payment to the user so that they can change their payment method.
Developers can also see new information in the subscription API and ISN services, such as the subscription API's response parameters and ISN service events. Manage your subscriptions more effectively using these new features. Tutorial: Manage the Purchase/Subscription of Digital Items with Samsung In-App Purchases
The hassle of managing digital item purchases and subscriptions is no more! Samsung in-app purchase (IAP) is a powerful tool that provides a more secure and convenient payment environment for users and expands commercialization opportunities for developers. This tutorial covers how to smoothly and efficiently implement item purchase/consumption processing and subscription management. A step-by-step guide and practical code examples are used to walk developers through the complex API integration process even if they're just starting out. Check out the tutorial on the Samsung Developer Portal.
Learn More Tutorial: Step into Galaxy Watch Application Development Using Flutter
Did you know that you can develop an application for Galaxy Watches with a single codebase? The tutorial shows software developers how they can develop applications for Galaxy Watch using the Flutter framework. Flutter is an open-source framework for building multi-platform applications from a single codebase. An easy step-by-step guide that can be followed without much preparation is provided for beginners, as well as practical tips and a code example for Flutter developers who are new to developing Galaxy Watch applications. Check out the tutorial and start developing Galaxy Watch applications!
Learn More Tutorial: Monitoring Your Cards in Samsung Wallet in Real Time
Do you want to monitor the status of cards added to Samsung Wallet on user devices in real time? Samsung Wallet provides the Send Card State API to make it easy to track the cards, as the API notifies the server of any changes whenever a card is added, deleted, or updated.
The tutorial covers how to set up server notifications, how to receive notifications to a Spring server, and how to securely verify the received notifications. Learn how to monitor the status of cards in Samsung Wallet in real time.
Learn More Samsung Electronics Demonstrates AI-RAN Technologies, Paving the Way for the Convergence of Telecommunications and AI
Telecommunications technology is evolving beyond just improvements in data transmission speed, moving towards emphasizing user experience, energy efficiency, and sustainability. Samsung Electronics is accelerating the emergence of the era of future communications by showcasing the AI-RAN technology which integrates AI technology with the Radio Access Network (RAN), which is the core technology for communications networking.
In particular, at the Silicon Valley Future Wireless Summit held in November 2024, Samsung Electronics demonstrated the results of the AI-RAN PoC to global communications providers, the first in the industry to do so. The technology indicated a possibility to greatly improve data throughput, communication coverage, and energy efficiency compared to the existing 5G RAN. It also proved the convergence of communications and AI could significantly enhance network performance. Learn more about Samsung Electronics' AI-RAN technology that goes beyond the boundary of communications and creates smarter networks with AI.
Learn More Building a Trusted Execution Environment on RISC-V Microcontrollers
In embedded systems such as IoT devices, it is crucial to protect sensitive data. For this, a Trusted Execution Environment (TEE) is required. It creates an isolated environment within the processor, so that security-sensitive tasks can be executed without risk of external threats.
Samsung Research is conducting a study on how to implement the TEE technology on RISC-V-based microcontrollers (MCU), an open-source hardware architecture, and has introduced mTower, a core project related to this study. Learn more about stronger security for IoT devices on the Samsung Research blog.
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Dev Insight Jan 2025: Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AIBy Samsung Newsroom
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By Samsung Newsroom
Art enthusiasts and everyday consumers alike are constantly searching for new ways to connect with their favorite artist and art collections. The reverse is also true, with art institutions and museums around the world looking for new avenues to engage with art afficionados around the world.
With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes.
Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store.
In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives.
▲ Museo Nacional Del Prado
Samsung Art Store X Prado Museum: An Enduring Partnership
Q: For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum?
The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps.
As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences.
Q: Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration?
We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership.
I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users.
Assessing the Current State of Digital Art Platforms
Q: Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry?
The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art.
This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections.
Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience.
Q: What differences do you see between showcasing the artwork in-person vs. digitally on the Frame?
That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes.
Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing.
Q: Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections?
It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops.
Q: Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store?
Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history.
▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail)
Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas.
The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself.
▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch
The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust.
▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens
A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio.
▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail)
Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas.
Exploring the Intersection of Art and Technology
Q: What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork?
From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both.
Q: How can technology be used to make art more accessible and inclusive to a wider audience?
Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience.
Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection.
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By Samsung Newsroom
The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years.
The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit).
Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions.
The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave.
“We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team.
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