[Infographic] The Origin of Art TV: The Frame’s Journey in Bringing Art Into Everyday Life
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By Samsung Newsroom
Samsung Electronics today announced the global launch of The Frame (HL03H model) at HITEC 2026, the largest and longest-running international hospitality technology event, held from June 15-18 at the Henry B. González Convention Center in San Antonio, Texas. Designed for hotels and premium commercial spaces, the new model brings the world’s first Art TV to Samsung’s hospitality TV lineup. It serves as both a premium display and a design feature, adding artwork, entertainment and connected hotel services to guest rooms and shared spaces.
“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”
A Hospitality Display Designed for Premium Spaces
With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customize the frame to match the mood and design of each space, as well.1
Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.
As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus with subtitles in their preferred language. The result is more accessible local content for users traveling overseas.2
Beginning with Samsung’s 2025 hotel TV lineup and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required and device connection information is automatically deleted upon checkout to help protect guest privacy.3
Managing Hospitality Features From One Platform
LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform.4
With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.
LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.
Furthermore, LYNK Cloud supports Collection Hub management on hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and color tone based on indoor lighting conditions, as well, helping each display fit the hotel’s brand concept and room environment.
Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 43-, 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026.5
For more information, visit www.samsung.com.
Bezels are sold separately. Supported bezel types may vary by country and model. ︎ Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus. ︎ Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region. ︎ LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher. ︎ Availability and model size may vary by region. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland.
“Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”
Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today. The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world.
A Closer Look at the ABB 2026 Collection
The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz.
At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice:
Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction.
Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion.
Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality.
“Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel. “Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”
Bringing Samsung Art Store to Life at Art Basel
At this year’s Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that shows how art can move beyond the gallery and into everyday spaces. The experience will feature a gallery-style Art Wall composed of displays from Samsung’s 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro and The Frame. The Art Wall will showcase selected works based on attendees’ visual preferences and offer a preview of the ABB 2026 Collection, highlighting how Samsung display technology can make art feel more personal in the home.
Samsung’s Art Basel exhibit will also feature a collaboration with visual artist Daniel Arsham, Samsung’s new Art TV ambassador. Designed for The Frame Pro, Arsham’s custom bezel turns the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data. It is paired with on-screen artwork inspired by erosion patterns and crystalline forms, extending the work into the surrounding space and reflecting Arsham’s exploration of time, material and everyday objects.
Samsung Art Store: Curated Art for Everyday Spaces
Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, including The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED,1 the platform gives users access to museum and gallery pieces through screens designed to fit naturally into any interior.
As the global TV market leader for 20 consecutive years,2 Samsung continues to advance display technology that presents art with clarity, color accuracy and detail. Through Samsung Art Store, users can explore a wide range of artworks, including the ABB 2026 Collection, and bring curated pieces into everyday spaces.
For more information, visit www.samsung.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded through new digital platforms including Zero 10 and the Art Basel App, and initiatives such as the Art Basel and UBS Global Art Market Report and Survey of Global Collecting, Art Basel Awards and Art Basel Shop. For further information, please visit artbasel.com.
S95H and S99H only. ︎ Omdia, Feb. 2025. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced the launch of outdoor billboard campaigns for Micro RGB at major global landmarks, expanding its reach to customers in key markets.
The new billboard campaigns will be showcased at locations in Korea, as well as iconic locations such as Times Square in New York, Piccadilly Circus in London, the Entertainment Building in Hong Kong and will run through the end of the year.
The advertising video featured in the campaign emphasizes the core features of the Micro RGB AI Engine Pro, highlighting how its precise color control produces deeper, more vibrant visuals.
Centering on a large-scale hip-hop dance performance created in collaboration with renowned choreographer Sergio Reis, the advertisement visually brings Micro RGB’s extensive array of red, green and blue backlights to life, along with the precision AI engine that controls them.
The campaign also highlights a range of viewing experiences, including AI Soccer Mode, which allows users to mute commentators to fully immerse themselves in the game and Vision AI Companion, which delivers real-time player and team statistics.
View the full article
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By Samsung Newsroom
Great art invites a closer look, where texture, tone and color all contribute to its depth and character. Preserving those qualities on a TV screen takes balance, subtlety and precision.
S95H, the latest flagship OLED TV, recently earned Pantone Validated ArtfulColor certification, a designation awarded to TVs, displays, cameras and printers that reproduce color with a high degree of fidelity under controlled lighting conditions. That means stunningly precise colors when watching content and a realistic, museum-like experience when displaying art.
▲ 2026 OLED TV S95H has earned Pantone Validated ArtfulColor certification for faithful color reproduction. S95H displays The Pink Cloud by Henri Edmond Cross. The certification is a particularly significant milestone for Samsung OLED, as S95H is engineered to deliver deep contrast, precise color expression and an unparalleled, distraction-free viewing experience. The TV’s deeper blacks and Glare Free technology help preserve textures and tonal variation, making art feel more immersive on screen.
To learn more about what this means for the art-viewing experience, Samsung Newsroom spoke with Ed Hattenberger, OEM Senior Color Scientist and Matt Knoll, OEM Technical Director, at X-Rite Pantone. They share how Pantone Validated ArtfulColor is evaluated, why color fidelity matters for viewing art and how display performance can shape the way artwork is experienced at home.
Q. Could you tell us a bit about your role at Pantone and the work you do?
Hattenberger: As an OEM Senior Color Scientist at X-Rite Pantone, I’ve spent more than 15 years specializing in Pantone color development standards and in bringing real-world colors into the digital realm. I also led the innovation of various digital color products at Pantone, including the Pantone Validated program.
Knoll: I’m an OEM Technical Director for X-Rite Pantone. I have more than 20 years of experience in hardware and firmware development at X-Rite, with much of my work focused on reflective color measurement and display calibration products.
▲ Pantone evaluates display performance under controlled lighting conditions as part of the Pantone Validated ArtfulColor process.
What Art Can Reveal About a Display
Q. What does Pantone Validated ArtfulColor evaluate and what does the validation mean for a display?
Hattenberger: Pantone Validated ArtfulColor evaluates the ability of displays to faithfully render on-screen colors to match an extensive range of physical Pantone Colors and Skin Tones under controlled lighting conditions. For displays, Pantone Validation means that a product’s color reproduction has been measured against Pantone’s reference color data and meets defined performance thresholds for color fidelity and consistency.
Knoll: Displays that earn ArtfulColor status reproduce the test colors with a high degree of visual accuracy, resulting in a close perceptual match between the on‑screen image and the physical color sample.
▲ Pantone ArtfulColor certification tests and confirms that the display can reliably reproduce real-world Pantone colors under controlled lighting conditions, similar to actual exhibition environments.
Q. What differences can viewers actually see when viewing a Pantone Validated ArtfulColor TV versus one that is not?
Hattenberger: A Pantone Validated ArtfulColor TV delivers more precise, trustworthy visuals, especially for artwork and photography. Viewers can expect cleaner neutrals, more lifelike skin tones and color saturation that better reflect the artist’s intent. These displays also preserve shadow detail, so every brushstroke and color appear more natural and consistent.
Q. Why does color fidelity matter more when a TV is used to display art and photography?
Knoll: In creative work, color is never incidental. Color, balance and slight variation all shape how a piece is experienced. That is why color fidelity matters so much. Even slight shifts can alter the mood, depth and overall intent of the original work.
▲ Pantone’s validation process measures how faithfully a display reproduces color under standardized viewing conditions.
The Science Behind Color Fidelity
Q. How does the ArtfulColor validation process work from start to finish?
Hattenberger: The process evaluates a display’s ability to match Pantone Colors under controlled lighting conditions. This involves measuring a set of Pantone colors and skin tones in a light booth, then assessing how faithfully the display reproduces them on screen under those same conditions.
Q. Why does controlled lighting matter when evaluating a display for art?
Knoll: Reproducing true real-world colors on screen depends on matching the light source, color sample and rendered content for the intended observer. Displays are typically measured against D65, an industry-standard white point that approximates neutral daylight, so it gives Pantone a consistent point of reference.
It also helps reduce the influence of warmer or cooler room lighting, which can change how white, contrast and color are perceived. Using controlled lighting helps ensure the display is evaluated as accurately and consistently as possible.
▲ By comparing digital images with physical color references, Pantone helps verify faithful color reproduction across a range of hues.
Q. How does Pantone make sure the results apply to real artwork and photography, not just lab test patterns?
Hattenberger: Pantone goes beyond digital test patterns by using physical color samples that behave more like real artistic media. That helps verify whether a display can accurately reproduce gradients, subtle tonal transitions, textures and near-neutral tones across artwork and other visually complex content.
At the same time, the home viewing environment can influence how color is perceived compared with a controlled test setting. Ambient light, reflections, viewing angle and even wall colors can all affect perception, so while validation confirms the display’s underlying performance, the room still plays an important role in what people see.
How Samsung OLED S95H Helps Art Look Its Best at Home
Q. From Pantone’s perspective, what makes Samsung OLED S95H well-suited to display art with high color fidelity?
Knoll: OLED is particularly well-suited to high-fidelity art reproduction because its pixel-level luminance control delivers true blacks and very high contrast, preserving fine detail critical to art. S95H’s wide color gamut supports accurate reproduction of saturated pigments, paints and digital art colors, while stable viewing angles help color and luminance remain consistent across the screen.
▲ S95H displays Apples and Cloth by Paul Cézanne.
Q. Samsung OLED S95H features award-winning Glare Free technology that eliminates distracting reflections. How do glare and reflections affect the way art is seen on screen?
Hattenberger: Glare and reflections can interfere with the way art is seen on screen. They lift black levels and soften contrast, which can reduce depth and color fidelity, especially in darker parts of an image. They can also introduce color casts from the surrounding environment, affecting neutrals and shifting hues.
When people view art, they expect a clear, unobstructed image. Reducing reflections helps preserve tonal accuracy and the integrity of the work.
Q. How has Pantone’s validation approach evolved alongside newer display technologies like OLED, HDR and wide color gamut?
Knoll: Pantone’s evaluation approach has evolved with display technology itself. With OLED, that includes evaluating pixel-level luminance control, deeper contrast, wider color reproduction and consistency from bright highlights to near-black areas.
Q. When viewers see the Pantone Validated ArtfulColor mark on a Samsung TV, what does it say about the viewing experience?
Hattenberger: The ArtfulColor mark signifies that S95H has been carefully evaluated to confirm a high level of color fidelity, including consistent hue rendering, stable grayscale performance and repeatable color behavior under controlled lighting conditions.
Ultimately, it gives viewers greater confidence that the art they see on screen is being presented faithfully to the original work.
S95H newly joins The Frame Pro and The Frame in receiving the certification, as Samsung remains the only TV brand to offer Pantone Validation ArtfulColor and continues to expand Samsung Art Store1 across more screens. S95H features the new FloatLayer Design, with a slim metal bezel that mounts flush to the wall for a floating effect. This gallery-inspired look makes the display a striking centerpiece, particularly when displaying art. For the first time on a Samsung OLED TV,2 Samsung Art Store subscribers can access over 5,000 works by more than 800 artists, including exclusive collections from MoMA, Musée d’Orsay, Art Basel and others.
Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎ S95H and S99H only. ︎ View the full article
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By Samsung Newsroom
Samsung Supports the Next Wave of Healthcare Innovation at the 2026 Out-of-Pocket Hardware Hackathon
The future of healthcare is increasingly being shaped by the convergence of connected devices, artificial intelligence, and developer innovation. That's why Samsung was proud to sponsor the 2026 Out-of-Pocket Healthcare Hardware Hackathon, a unique event that brought together healthcare builders, engineers, clinicians, designers, and entrepreneurs to create the next generation of digital health experiences.
Over an intensive weekend of collaboration and innovation, participating teams explored how wearable technology, health data, and AI can work together to improve health outcomes, enhance patient engagement, and unlock entirely new healthcare experiences.
Building the Future of Connected Health
The hackathon challenged teams to develop solutions that leverage real-world health signals, connected devices, and modern AI capabilities. Projects spanned a broad range of healthcare use cases, including:
• AI-powered health coaching and guidance
• Personalized wellness experiences
• Recovery and resilience monitoring
• Remote patient monitoring
• Preventive health applications
• Health data interoperability and integration
• Intelligent health assistants and copilots
Many teams explored how continuous biometric monitoring can enable more proactive and personalized healthcare journeys, highlighting the growing role wearable technology plays in the future of health.
Samsung's Role in the Developer Ecosystem
As a sponsor, Samsung provided participants with access to wearable technology and insights into the Samsung Health ecosystem. Several teams leveraged Samsung devices and health data capabilities while building their solutions, demonstrating the versatility of wearable-generated health insights across a variety of applications.
Beyond supporting the event, the hackathon provided an opportunity to engage directly with developers and innovators, gaining valuable feedback on:
• Developer onboarding experiences
• Health data accessibility
• API and SDK usability
• Interoperability requirements
• Emerging healthcare application trends
These insights help us continue improving the tools and resources available to developers building on Samsung Health technologies.
Key Trends Observed
One theme emerged consistently throughout the event: healthcare is becoming increasingly AI-native.
Participants demonstrated how AI can transform raw sensor data into meaningful, actionable insights that help individuals better understand and manage their health. The combination of continuous sensing, intelligent software, and personalized recommendations was evident across many of the top projects.
Another notable trend was the growing demand for open, interoperable health ecosystems that allow developers to create seamless experiences across devices, platforms, and healthcare workflows.
Looking Ahead
The creativity, technical excellence, and healthcare impact demonstrated during the hackathon reinforce the enormous opportunity ahead for developers building in digital health.
Samsung remains committed to supporting developers, researchers, startups, and healthcare innovators who are leveraging connected health technologies to create meaningful solutions for consumers and patients worldwide.
We are excited to continue expanding the Samsung Health developer ecosystem and look forward to seeing the next generation of applications that transform health and wellness through technology.
To all participants, mentors, organizers, and sponsors, thank you for helping advance the future of connected healthcare.
Partnering with Samsung Digital Health
The future of healthcare will be shaped by collaboration. Technology can provide the tools. But partnerships give those tools meaning. At Samsung Digital Health, we’re bringing together technology, research, and care to make health and wellness more personal, and accessible.
We invite innovators, researchers, and organizations around the world to join us in this work. Together we can build a connected ecosystem where every insight, every partnership, and every idea move healthcare forward, one collaboration, one community, and one user at a time.
Interested in partnering with Samsung Digital Health? Visit our Partnerships page to learn about our global partner network. Review case studies and documentation to see how existing collaborations work and how we can work together to create and align a partnership.
View the full blog at its source
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