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For a game developer working on live service games, managing subscriptions effectively can make or break your monetization strategy. In a previous blog article, you have learned how to integrate the Samsung IAP plugin into a basic Unreal Engine game. This time, you learn how to implement a complete subscription workflow using the updated Samsung IAP Unreal Engine Plugin.

The Samsung IAP plugin for Unreal Engine has been updated to reach feature parity with the Samsung IAP SDK. The plugin introduces multiple new APIs allowing you to easily integrate a complete subscription management workflow in your games. Using these APIs, you can check promotional offer eligibility, purchase and change subscription plans, acknowledge purchases, and so on. This update also introduces Boolean return types similar to the base Samsung IAP SDK to check if an API call was executed successfully.

This article demonstrates how you can integrate the Samsung IAP plugin into Unreal Engine games to enable users to check subscription promotional pricing eligibility, purchase in-app products, acknowledge purchases, and change subscription plans.

Prerequisites

The demonstration in this article uses the following recommended development environment:

  • Unreal Engine 5.7
  • Visual Studio 2022 Professional
  • Android SDK:
    • Android SDK API Level 35
    • Android NDK r27c
    • CMake 3.10.2
    • Build tools 36

Setting Up the Development Environment

To set up your Unreal Engine game project to implement the Samsung IAP plugin:

  1. Open an existing Unreal Engine project or create a new project.
  2. If the project is not already configured for Android, go to Edit > Project Settings > Platforms > Android , and click Configure Now.
  3. Set the Android Package Name from the Platforms > Android tab.
  4. Download the Samsung IAP Unreal Engine Plugin from the Samsung Developer website.
  5. Extract the content of the downloaded file inside the Plugins folder of your project directory. If the /Plugins/ folder does not exist, you must create it.
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  1. In the /Source/ folder, open the <project_name>.build.cs file.
  2. In the PublicDependencyModuleNames.AddRange() section, add SamsungIAP to the list.

PublicDependencyModuleNames.AddRange(new string[] { "Core", "CoreUObject", "Engine", "InputCore", "EnhancedInput", "SamsungIAP" });

  1. Relaunch Unreal Engine. Go to Edit > Plugins > Installed > Service and tick the checkbox next to Samsung IAP Plugin to enable the plugin.
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Registering In-App Products in Galaxy Store Seller Portal

In live service game monetization, two types of in-app products are most common. These are one-time purchasable cosmetic items and monthly recurring subscriptions. To allow the implementation of both types of in-app products, Samsung Galaxy Store Seller Portal also allows you to register two types of products: item and subscription.

The next step of the demonstration is to register two types of subscriptions called basic and premium, and one item called weapon_skin.

  1. Package the binary for testing. In the Unreal Engine toolbar, select Platforms > Package Project > Android.
  2. Register your game application in Seller Portal, filling in the required information.
  3. In the Binary tab of Seller Portal, upload your game's packaged binary file.
  4. In the In-App Purchase tab, create your in-app products and activate them. For this demonstration, create the following products:
    • basic - A lower priced subscription.
    • premium – A higher priced subscription.
    • weapon_skin – An item for demonstration of one-time purchases.
      For subscriptions, you can also add free-trial or introductory promotional pricing options if you wish. Check Subscription Pricing Options.
  5. To save the game information and IAP item details, select Save.
  6. Finally, register tester accounts from Galaxy Store Seller Portal > Profile to enable testing IAP functionality.

Integrating In-App Purchases in Your Game

Now that the game application and its IAP items are registered, you can begin implementing the Samsung IAP features in your game.

Step 1: Include the IAP header file

To access the Samsung IAP functions in your project, you must add the header file to the Unreal Engine project source code:

  1. In Unreal Engine, select Tools > Refresh Visual Studio project.
  2. To open and edit the project code in Visual Studio, select Tools > Open Visual Studio.
  3. Navigate to the C++ code file and open it in the editor.
  4. Include the Samsung IAP Unreal Engine Plugin header file in your code:

#include "IAP.h"

Now you can access the APIs provided by Samsung IAP from your code.

Step 2: Set the IAP operation mode

The Samsung IAP Unreal Engine Plugin has three operation modes:

  • IAP_MODE_TEST: For development and testing.
  • IAP_MODE_PRODUCTION: For public beta and production releases.
  • IAP_MODE_TEST_FAILURE: For testing failure cases. In this mode, all requests return failure responses.

The operation mode can be set using the setOperationMode(<IAP MODE>) function.

Since the game is in development, use IAP_MODE_TEST.


#if PLATFORM_ANDROID
    samsung::IAP::setOperationMode(IAP_MODE_TEST);
#endif

Step 3: Create and set a listener class for callback functions

The updated Samsung IAP Unreal Engine Plugin has 7 main API functions. Each of these functions requires a listener or callback function that handles the data returned from the IAP library function. Create a listener class with the callback functions for all the APIs. The callback functions are:

  • onGetProducts() is the listener for getProductDetails().
  • onGetOwnedProducts() is the listener for getOwnedList().
  • onPayment() is the listener for startPayment().
  • onConsumePurchasedItems() is the listener for consumePurchasedItems().
  • onAcknowledgePurchases() is the listener for acknowledgePurchases().
  • onGetPromotionEligibility() is the listener for getPromotionEligibility().
  • onChangeSubscriptionPlan() is the listener for changeSubscriptionPlan().

In this example, a C++ class named SamsungIAPListener is created in Unreal Engine, generating the SamsungIAPListener.cpp and SamsungIAPListener.h files in the project source directory.

In the SamsungIAPListener.h file, define the class with function declarations:


#pragma once

#include "CoreMinimal.h"
#include "IAP.h"

class SamsungIAPListener : public samsung::IAPListener {
public:
    void onGetProducts(int result, const FString& msg, const std::vector<samsung::ProductVo>& data);
    void onGetOwnedProducts(int result, const FString& msg, const std::vector<samsung::OwnedProductVo>& data);
    void onPayment(int result, const FString& msg, const samsung::PurchaseVo& data);
    void onConsumePurchasedItems(int result, const FString& msg, const std::vector<samsung::ConsumeVo>& data);
    void onAcknowledgePurchases(int result, const FString& msg, const std::vector<samsung::AcknowledgeVo>& data);
    void onGetPromotionEligibility(int result, const FString& msg, const std::vector<samsung::PromotionEligibilityVo>& data);
    void onChangeSubscriptionPlan(int result, const FString& msg, const samsung::PurchaseVo& data);
};

In the SamsungIAPListener.cpp file, create minimal skeleton code for the callback functions as well so that the project compiles without any issues.

Next, in the main code file, to set the SamsungIAPListener listener class that was just created as the IAP listener class for the project, use the setListener() function.


#if PLATFORM_ANDROID
    samsung::IAP::setListener(new SamsungIAPListener);
#endif
}

Step 4: Check if promotional pricing is available for subscriptions

Seller Portal allows setting promotional prices, such as free trials and introductory prices for the first time purchase of a subscription. To complement this, Samsung IAP also provides an API for checking if any such promotional offers are currently available for the user. This is the getPromotionEligibility() function. You can use it to check which pricing is available for the user and then display the best available pricing options to encourage subscription purchases.

Call the method and specify one or more comma-delimited subscription item IDs.


    result = samsung::IAP::getPromotionEligibility("basic,premium");

Once the request is processed, the result is provided in the onGetPromotionEligibility() callback function, which contains information about the promotional pricing for each mentioned subscription.


void SamsungIAPListener::onGetPromotionEligibility(int result, const FString& msg, const std::vector<PromotionEligibilityVo>& data)
{
    for (auto& i : data) {
        UE_LOG(LogTemp, Display, TEXT("Pricing type for %s: - %s"), *i.itemID, *i.pricing);
    }
}

The pricing field indicates the type of promotional pricing available. Depending on how you registered the subscriptions in Seller Portal, the subscriptions should display one of the following 3 types of pricing:

  • FreeTrial: The user is eligible for a free trial period.
  • TieredPrice: The user is eligible for an introductory price.
  • RegularPrice: The user is not eligible for any promotions.

Step 5: Purchase in-app items and subscriptions

In Samsung IAP, the process of purchasing both items and subscriptions are similar. The startPayment() function is used for purchasing both types of products. In this next step, you will learn how to purchase one-time purchasable items (also known as non-consumable items) and subscriptions using the startPayment() function.

The startPayment() function now accepts obfuscated account ID and obfuscated profile ID parameters. These obfuscated identifiers are returned in the purchase response for verification. Purchase the weapon_skin item using the following code:


samsung::IAP::startPayment("weapon_skin", "obfuscatedAccountId", "obfuscatedProfileId");

If the startPayment() API call is successful, the result of the purchase is returned to the onPayment() callback function. Save the purchase ID for acknowledging the purchase later.


void SamsungIAPListener::onPayment(int result, const FString& msg, const PurchaseVo& data) {
    PurchaseIDHelper::setSavedPurchaseID(*data.mPurchaseId);
}

Purchasing a subscription is similar to purchasing items since the startPayment() function is also used for purchasing subscriptions.

Purchase the basic subscription by using the startPayment() method. The result of this purchase is also returned to the onPayment() callback function.

Purchase the basic subscription:


samsung::IAP::startPayment("basic", "obfuscatedAccountId", "obfuscatedProfileId");

To check if the items and subscriptions have been added to the user's owned product list, you can use the getOwnedList("all") function.

At this stage, the purchased products exist in a non-acknowledged state. Next, you need to either consume or acknowledge the purchase depending on the intended product type and use case.

Step 6: Verify the purchases using the Samsung IAP Server APIs

Samsung IAP also allows you to query and verify purchases from the server side using the Samsung IAP Server APIs. While this step is completely optional, it is highly recommended if you wish to double-check and ensure the authenticity of the purchase before granting users access to the purchased products.

To verify purchases, store the purchase ID and send a GET request to the Samsung IAP server using the following endpoint:
https://iap.samsungapps.com/iap/v6/receipt?purchaseID={purchaseID value}

Replace {purchaseID value} with the actual purchase ID to retrieve the purchase receipt and validate the transaction.

If the purchase ID is valid, you receive the complete purchase information from the Samsung IAP server:


{
  "itemId": "Basic",
  "paymentId": "TPMTID20260606US18339044",
  "orderId": "P20260606US18339044",
  "packageName": "com.example.game",
  "itemName": "Basic Subscription",
  "itemDesc": "Basic Subscription Detail",
  "purchaseDate": "2026-06-06 09:13:16",
  "paymentAmount": "1.0",
  "status": "success",
  "paymentMethod": "Credit Card",
  "mode": "TEST",
  "consumeYN": "N",
  "consumeDate": "",
  "consumeDeviceModel": "",
  "acknowledgeYN": "N",
  "acknowledgeDate": "",
  "acknowledgeDeviceModel": "",
  "currencyCode": "USD",
  "currencyUnit": "$",
  "minorStatus": "NOT_MINOR"
}

And if the purchase is invalid and the purchase ID does not exist, the request simply returns a "not exist order" error.


{
  "status": "fail",
  "errorCode": 9135,
  "errorMessage": "not exist order"
}

Once you verify the purchase from your server, you can now consume or acknowledge the purchases and provide the user with the purchased products.

Step 7: Acknowledge purchased non-consumable items and subscriptions

In order to make these purchases permanent, you must acknowledge non-consumable / one-time purchasable items and subscriptions using the acknowledgePurchases() function. Use the acknowledgePurchases() function with the purchase IDs of the non-consumable items or subscriptions in order to acknowledge the purchases. To learn more about acknowledging non-consumable items and subscriptions, check the Samsung IAP documentation.


FString savedPId = PurchaseIDHelper::getSavedPurchaseID();
samsung::IAP::acknowledgePurchases(savedPId);

This operation informs Samsung IAP that the user has been granted entitlement for the purchased product. Once a product purchase has been acknowledged, the product cannot be consumed or purchased again.

When the acknowledgment is processed, the onAcknowledgePurchases() callback function is called. In this callback function, you can verify the acknowledgment status and store the purchase details locally.


void SamsungIAPListener::onAcknowledgePurchases(int result, const FString& msg, const std::vector<AcknowledgeVo>& data) {
    for (auto& i : data) {
        UE_LOG(LogTemp, Display, TEXT("Product Acknowledge Status: %s"), *i.mStatusString);
    }
}

You can also check the acknowledgment status of an owned item through the acknowledgedStatus field in the OwnedProductVo data returned by getOwnedList(). The possible values are:

  • ACKNOWLEDGED: The purchase has been acknowledged.
  • NOT_ACKNOWLEDGED: The purchase has not been acknowledged.
  • UNSUPPORTED: Acknowledgment is not supported for this product.

Step 8: Change subscription plan

Finally, you can allow users to upgrade or downgrade their existing subscriptions using the changeSubscriptionPlan() function. For example, a user subscribed to the basic plan can upgrade to the premium plan using this function.


samsung::IAP::changeSubscriptionPlan("basic", "premium", PRORATION_MODE_INSTANT_PRORATED_DATE, "obfuscatedAccountId", "obfuscatedProfileId");

Here the first parameter is the existing subscription ID, the second parameter is the new subscription ID, the third value is the proration mode, and the fourth and fifth parameters are the obfuscated account and profile ID.

Samsung IAP supports four proration modes that determine how the billing transition is handled:

  • PRORATION_MODE_INSTANT_PRORATED_DATE: The subscription is upgraded or downgraded immediately. Remaining time is adjusted by crediting the price difference, and the next billing date is pushed forward. There is no additional payment.
  • PRORATION_MODE_INSTANT_PRORATED_CHARGE: For upgraded subscriptions only. The subscription is upgraded immediately but the billing cycle remains the same. The price difference for the remaining period is then charged to the user.
  • PRORATION_MODE_INSTANT_NO_PRORATION: For upgraded subscriptions only. The subscription is upgraded immediately and the new price is charged when the subscription renews. The billing cycle remains the same.
  • PRORATION_MODE_DEFERRED: The subscription is upgraded or downgraded when the subscription renews. When the subscription renews, the new price is charged. A downgrade is always executed with this mode.

You can find more information about proration modes in the Samsung IAP documentation.

Once the subscription plan change is processed, the result is returned to the onChangeSubscriptionPlan() callback function, which contains information about the purchased product and the transaction.


void SamsungIAPListener::onChangeSubscriptionPlan(int result, const FString& msg, const samsung::PurchaseVo& data) 
{
    FString newId = TEXT("premium");
    if (newId.Equals(*data.mItemId)) {
        UE_LOG(LogTemp, Display, TEXT("Subscription plan changed to premium"));
    }
}

Summary

With the Samsung IAP feature fully integrated into your live service Unreal Engine game, you can now test the IAP functionality within the game and confirm that the monetization of your game progresses without any hitches.

For subscription items, the updated Samsung IAP Unreal Engine Plugin enables a complete subscription management workflow:

  1. getPromotionEligibility() checks if the user qualifies for free trials or introductory pricing on subscriptions.
  2. startPayment() initiates the subscription purchase with obfuscated identifiers for enhanced security.
  3. acknowledgePurchases() confirms that the user has been granted entitlement for the subscription.
  4. changeSubscriptionPlan() allows the user to upgrade or downgrade their subscription with flexible proration modes.

The Samsung IAP Unreal Engine Plugin brings significant improvements over the previous versions, giving you the tools to build a complete and secure in-app purchase experience. The new acknowledgePurchases() function ensures proper purchase confirmation for non-consumable items and subscriptions, getPromotionEligibility() enables targeted promotional offers, and changeSubscriptionPlan() provides flexible subscription management. Combined with the updated startPayment() function that uses obfuscated account IDs for security, these enhancements make the Samsung IAP Unreal Engine Plugin a comprehensive solution for monetizing Unreal Engine games.

To learn more about how Samsung IAP works, see our previous article Integration of Samsung IAP Services in Android Applications. To learn how the other APIs of the Unreal Engine plugin works, you can check the previous article on Integrate Samsung IAP in Your Unreal Engine 5 Game. If you have questions about or need help with the information in this article, you can share your queries on the Samsung Developer Forum.

Additional Resources

  1. Samsung IAP Unreal Engine Plugin Documentation
  2. Samsung IAP Documentation
  3. Integrate Samsung IAP in Your Unreal Engine 5 Game
  4. Galaxy Store Seller Portal

View the full blog at its source



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    • By Samsung Newsroom
      Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
      The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
      Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

      FAST Gains Momentum as Audiences Recalibrate Value
      As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
      “The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
      The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

      Hybrid Models Redefine the Streaming Ecosystem
      Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
      EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

      Creators Emerge as the New Studios
      The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
      Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
      One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
      “Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

      Live and Interactive Experiences Drive Engagement
      Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
      With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
      “Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
      As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
      View the full article
    • Government UFO Files
    • By Samsung Newsroom
      Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
      The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
      Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

      FAST Gains Momentum as Audiences Recalibrate Value
      As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
      “The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
      The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

      Hybrid Models Redefine the Streaming Ecosystem
      Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
      EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

      Creators Emerge as the New Studios
      The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
      Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
      One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
      “Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

      Live and Interactive Experiences Drive Engagement
      Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
      With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
      “Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
      As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
      View the full article





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