Providing Content How You Want It, When You Want It, Where You Want It: The Design Story Behind The FreestyleBy STF News
People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility.
From Every Angle
These days, nomadic working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. Even if our working habits err on the side of ‘flexible’ instead of ‘nomadic’, we all share that desire to have ownership over our lifestyles and lean towards products that help us overcome physical constraints and traditional methods of living, working or doing.
The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire. “We worked on creating a form that can accommodate all kinds of usage and placement styles,” explained Chulyong Cho, one of The Freestyle’s designers.
Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
The Freestyle also features an auto keystone function that displays a 16:9-ratio screen anywhere without distortion. The projector automatically focuses to ensure a clear screen, and retains its level to prevent any inconveniences in viewing. This function helps users display the screen from all kinds of different positions from floors to walls to ceilings.
Me, Myself, and I
In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.
As was noted by designer Jaeneung Lee, “Users can also enjoy a wider spectrum of experiences through accessories.” For instance, The Freestyle can be directly connected to light stands that use E26 sockets1, allowing users to hang their Freestyle from the ceiling so that it can project downwards and deliver a truly unique experience.
Furthermore, with the ambient mode, users can express themselves through unique styles of light and sound. This feature projects a variety of visual concepts into a user’s interior to create a new atmosphere, and users can also harness The Freestyle’s translucent lens cap to project images as a form of mood lighting.
Built for Diverse Tastes and Diverse Uses
The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from. “We aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,” explained designer Minsun Kang.
The Freestyle’s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user. “With The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,” noted designer Jenny Jung.
Furthermore, the overall design of The Freestyle makes it a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy camping can safely and easily bring their device along on a trip; those looking to enjoy content immediately need not worry thanks to external batteries2 that support USB-PD and 50W/20V output or above; those looking to relax can transform their room into a gallery with the ambient screen feature; and party people can harness the projector’s range of lighting modes to create the perfect atmosphere.
When designing The Freestyle, Samsung’s designers aspired to create a device that let users view what they want, when they want, wherever they want. The Freestyle goes beyond the capabilities of regular devices thanks to its free and flexible movement and a design ethos that takes after the lifestyle of today’s users.
* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.
1 Light socket connection feature will be first applied in the U.S.
2 Samsung is not liable for 3rd party external batteries.
View the full article
2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color AccuracyBy STF News
Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.
The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE
The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL
Samsung’s 2022 Lifestyle TVs1 were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.
Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface Discomfort Glare, which determines whether a TV screen is too bright Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room
These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone
Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).
These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.
“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”
1 Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.
View the full article
I recently purchased Samsung The Frame 2020 (QA55LS03TAKXXL) in India 2 very important observations from my end.
I am planning to purchase the Samsung Q600A Soundbar to pair with my TV and wanted to know if my TV supports Q-Symphony. I reached out the support team and they confirmed me that the Q-Symphony function is not a feature of my TV. I wanted to know if Samsung plans to update the operating System to support Q Symphony as this feature is present in Samsung The Frame 2021 which has exact same hardware as Samsung The Frame 2020. Since the support did not have any idea i thought of reaching out to folks on this forum. I am not able to find Amazon Prime Music & Youtube Music apps on the Samsung App Store. These are supposed to be pretty necessary and widely used apps and I am not able to figure out the reason they are not in the store. I would like to know if there are any plans to launch these apps soon. Also let me know if there is any work around to get the apps installed. Thanks in advance for your inputs.
Starting this year, Samsung's Tizen app store is no longer accessible, both to new and existing users. Last year in June, the company closed registrations and made the store available only to existing users and they could only get previously downloaded apps.
After December 31, 2021, however, the Tizen app store is permanently closed. So in case you are using a Samsung Z series smartphone, it might be time to switch over to Android or iOS. The last Samsung Z4 phone running Tizen OS was released back in 2017 so it was kind of an expected turn of events.
It seems like the company is dropping its Tizen project after this year's Galaxy Watch4 series is running on Google's Wear OS and all future Galaxy watches will do the same.