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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
View the full article
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By Samsung Newsroom
On January 4, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.
Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.
Watch how Samsung is embedding AI into everyday life.
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By Samsung Newsroom
Samsung TV Plus today announced the global expansion of its Creators lineup with the worldwide launch of Mark Rober’s first-ever dedicated FAST channel. Mark Rober TV is now available to stream exclusively on Samsung TV Plus across the US, Canada, Australia, Austria, Belgium, Finland, Germany, India, Ireland, Luxembourg, New Zealand, Portugal, Spain, Sweden, Switzerland, The Netherlands and UK, with additional markets to be announced.
With more than 71 M subscribers for Mark Rober — former NASA engineer, inventor, educator and one of the most influential Creators on the planet — brings his signature mix of science, creativity and joy to television audiences around the world.
“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun — something you want to do, not something you have to do.”
The launch of Mark Rober’s FAST channel is part of a broader global expansion that underscores Samsung TV Plus’s continued investment in top Creators. Now available in 18 countries, Samsung TV Plus’s growing Creator slate features global channels from Mark Rober, MrBeast, Dhar Mann, Michelle Khare, The Try Guys and more. The growing lineup now includes established favorites and newly launched channels across key regions:
Australia & New Zealand: Brave Wilderness, Dhar Mann TV, Epic Gardening TV, Mark Rober TV, Michelle Khare’s Challenge Accepted, TheSorryGirls TV, The Try Guys Europe:Mark Rober TV: Austria, Belgium, Finland, Germany, Ireland, Luxemburg, The Netherlands, Portugal, Spain, Sweden, Switzerland, UK Dhar Mann TV: Austria, Belgium, France, Germany, Ireland, Portugal, Spain, Switzerland, The Netherlands, UK India: Brave Wilderness, Epic Gardening TV, Mark Rober TV, Michelle Khare’s Challenge Accepted, MrBeast, The Try Guys, TheSorryGirlsTV North America: Brave Wilderness, BuzzFeed Tasty, BuzzFeed Unsolved, Dhar Mann TV, Donut Media, Epic Gardening TV, Mark Rober TV, Michelle Khare’s Challenge Accepted, Smosh, TheSorryGirlsTV, The Try Guys Samsung TV Plus is shaping the next era of television as a premium destination for world-class Creators, redefining what entertainment looks like on the biggest screen in the home. With a growing slate of genre-defying voices like MrBeast, Mythical, Mark Rober and Michelle Khare, the service continues to bring together innovation and storytelling excellence in a curated, television-first environment.
“Mark Rober’s blend of science, creativity and curiosity have inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”
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Dev Insight Dec 2024: One UI 7 Beta Program Opened, CES 2025 Press Conference, and Other Latest NewsBy Samsung Newsroom
December 2024 Samsung Electronics Starts Its One UI 7 Beta Program for the Galaxy S24 Series
Samsung Electronics is starting its One UI 7 Beta program that comes with next-generation Galaxy AI and robust security solutions. The Beta program is going to be available for Galaxy S24 series users consecutively in Korea, USA, UK, Germany, Poland, and India. Anyone who would like to participate in the program can sign up on the Samsung Members application.
One UI 7, with its AI-optimized framework, enhances usability by integrating text editing features based on generative AI, including text summary, spelling, and grammar check. It also has a wider range of personalization options. The intuitive and immersive UI design enhances the mobile experience. Security features have also been enhanced significantly. Samsung Electronics is planning to further perfect the official release of One UI 7 by analyzing the user feedback obtained from the beta program. Learn more at the Samsung Electronics Newsroom.
Learn more Learn How to Integrate the Samsung In-App Purchase (IAP) Service into Your Application
Samsung In-App Purchase (IAP) provides developers with a powerful solution to handle purchases from a mobile application. It ensures a smooth and secure experience for handling products and item purchases, subscription management, refunds, and used items.
The IAP SDK makes it easy to integrate the IAP functionality into your application, allowing you to configure IAP settings, retrieve item details, offer and sell items, and manage purchased items effortlessly. Learn how to integrate the Samsung IAP service into your application so that users can purchase digital consumable and non-consumable items within the application on the Galaxy Store.
Learn more Tutorial: Add Your Custom Card to Samsung Wallet
This tutorial shows you how you can use "Generic Card" to add custom cards to Samsung Wallet. Samsung Wallet is introducing a new feature called "Generic Card" for partners who cannot use the other card types to fulfill their business requirements. This feature provides flexibility for modifying various field labels for the card, according to your business needs. From creating a custom card to using the template editor on the Samsung Wallet partner portal, learn more in the tutorial.
Learn more Get Creative with Weather Data in Watch Face Studio
Watch Face Studio is a tool designed for creating customized watch faces, allowing you to display and process weather data including weather conditions, current temperature, and the UV index. By utilizing weather tags, you can create a dynamic watch face that adapts to changing weather conditions. Check out the detailed step-by-step guide on using weather tags in Watch Face Studio.
Learn more Smart Door Locks on SmartThings for a Safe, More Secure Smart Home Experience
SmartThings has recently developed an innovative smart door lock solution offering simplicity and security, which matter the most to our users. There are more than 500,000 door locks already connected to SmartThings from partners like Yale, Schlage, U-tec, Aqara, and Nuki. Smart door locks can be integrated with SmartThings easily, thanks to our active support of Matter and Aliro, coming in early 2025. Learn more about SmartThings door locks and how to become our partner.
Learn more Invitation to CES 2025: Samsung Press Conference "AI for All: Everyday, Everywhere"
Samsung Electronics is holding a press conference on January 6, 2025, 2 PM (local time in Las Vegas, USA. January 7, 2025, 7 AM KST) which is the day before the opening of CES 2025, the largest international IT and home appliance exhibition. Jong-hee Han, Vice Chairman and CEO (DX Division Head) at Samsung Electronics will headline the event under the main theme of "AI for All: Everyday, Everywhere", revealing the home AI strategies of Samsung Electronics. The press conference will be broadcast live online at the Samsung Electronics Newsroom.
Learn more SOI: Scaling Down Computational Complexity by Estimating Partial States of the Model
As artificial intelligence advances rapidly, we have seen the development of increasingly sophisticated and powerful Artificial Neural Networks (ANNs). While these models have achieved groundbreaking performance, their escalating size and computational demands render them impractical for resource-constrained environments. This issue is particularly concerning for real-time, energy-sensitive applications such as smart watches, augmented reality (AR) glasses, and wireless earbuds.
Samsung R&D Institute Poland introduces Scattered Online Inference (SOI), a novel approach that reduces computational complexity through partial state predictions and efficient compression by leveraging the inherent continuity and predictability of time-series data. SOI aligns with the growing demand for environmentally sustainable and economically viable AI solutions, pushing the boundaries of what is possible in compact, real-time systems. Learn more at the Samsung Research blog.
Learn more RISC-V and Vectorization
Since joining the RISC-V Software Ecosystem (RISE) project as an official member in 2023, Samsung Electronics has been participating in a variety of development projects and porting them to the RISC-V architecture.
Amber Huffman, Chairperson of the RISE project, emphasized: “In order for RISC-V to be commercialized, it is important to secure software that has performance, security, reliability, and compatibility.” Performance is very important for the end users who browse web pages, watch streamed content, or run web applications. Vectorization offers a possibility for improving the performance. Learn more about RISC-V, RISC-V extensions, and the Chromium project run by Samsung R&D Institute Poland at the Samsung Research blog.
Learn more EnsIR: Ensemble Algorithm for Image Restoration via Gaussian Mixture Models
Image restoration has seen significant progress over the decades and is now drawing more attention as various deep learning networks emerge. However, single models with different architectures or random initialization states exhibit prediction deviations from ground truths, resulting in sub-optimal restoration results. Ensemble learning has been applied to image restoration to address this issue, but most ensemble methods in image restoration require ensembles in the training stage. The ensemble strategy must be determined while training multiple models, so it sacrifices flexibility in changing models and the convenience of plug-and-play usage.
This article introduces EnsIR, an image restoration ensemble algorithm based on Gaussian mixture models (GMMs). This method formulates the ensemble problem, and ensemble weights are efficiently learned via the expectation maximization (EM) algorithm, which is stored in a lookup table (LUT) to be utilized in the subsequent inference stage. This algorithm demonstrates better performance than regression-based ensemble methods and commonly used averaging strategies. It can be applied to various image restoration tasks. Learn more about EnsIR at the Samsung Research blog.
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