Samsung Introduces SeeColors Mode on 2023 TV and Monitor Lineup To Enhance Experience for Color Blind UsersBy Samsung Newsroom
Samsung Electronics today announced the addition of SeeColors mode on its 2023 TV and monitor lineup.1 The newly added accessibility feature provides various color settings based on degrees and types of color vision deficiency (CVD),2 offering an improved viewing experience.
SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD.
Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated in TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu.
Samsung has earned “Color Vision Accessibility” certification from TÜV Rheinland,3 in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility, under the vision of “Screens Everywhere, Screens for All.”
“We are thrilled to introduce additional accessibility features, including SeeColors and Relumino mode, in our 2023 TV and monitor lineup to assist individuals with color blindness and low vision,” said Seokwoo Jason Yong, Executive Vice President of Visual Display Business at Samsung Electronics. “Under the vision of ‘Screens Everywhere, Screens for All,’ we will continue to innovate and bring inclusive technologies closer to our consumers.”
For more information on Samsung’s accessibility features, please visit www.samsung.com.
1 SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor.
2 This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of any disease or medical problem. Any information found, acquired or accessed through this feature is made available for your convenience and should not be treated as medical advice.
3 TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The “Color Vision Accessibility” certification was awarded on June 7, 2023.
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By Samsung Newsroom
To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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Samsung’s 2023 Neo QLED and Lifestyle TVs Certified as First Screens To Reconnect Users With Their Circadian RhythmBy Samsung Newsroom
Samsung Electronics today announced that its 2023 Neo QLED1 and Lifestyle TV2 lineups received the ‘Circadian Rhythm Display’ certification from Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. The certification underscores Samsung’s commitment to developing technology and products designed with consumers top of mind.
▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.
This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.
The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.
VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.
This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.
For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.
1 For models Q70C and above
2 The Frame, The Serif and The Sero
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