Report

At KUKA’s headquarters in Augsburg, Germany, a new showroom transforms high-tech innovation into an immersive experience. One of the world’s leading robotics and automation companies, KUKA presents a striking installation that combines its robotics technology with Samsung Electronics’ display solutions.
At the center of the showroom, a kinetic art installation features two KUKA industrial robots moving a 65-inch Samsung Smart Signage display in perfect synchronization. Positioned in front of a Samsung IEA Indoor series 4K LED display composed of 64 cabinets, the panels open like a curtain to reveal vivid digital art across the large-scale backdrop. Content ranges from close-ups of performers to motion graphics and other dynamic visuals.
With a 2.0mm pixel pitch, the IEA series display delivers sharp detail and vivid color, even at close range. The clarity enhances the robot-led performance, allowing visitors to see how precisely KUKA’s robots move, respond and animate visual content.
▲ Each KUKA robot moves a 65-inch Samsung QM65C Smart Signage display in sync, creating a showstopping performance. ▲ Samsung display technology highlights KUKA’s robotic precision through movement, color and digital storytelling. In another area of the showroom, five vertically mounted 105-inch Samsung QPDX-5K Smart Signage displays in a 21:9 format create a realistic “production window” effect. The supersized screens give visitors the feeling of looking directly into an automated manufacturing line, bringing the experience of a factory tour into the space. The installation offers another example of KUKA’s engineering capabilities, demonstrating how robotics can be presented with precision and impact.
▲ Vertically installed Samsung QPDX-5K Smart Signage creates a “production window” effect into KUKA’s automated production environment. “We want to make complex technologies feel tangible and engaging while remaining flexible across different presentation formats,” said Lorenz Löbermann, Global Lead Corporate Brand Management at KUKA Group. “Samsung displays meet these needs perfectly.”
The showroom also incorporates 16 Samsung VMC-R video wall displays, further expanding the installation’s visual range. MEDIA tek,1 the project’s integration partner, customized and installed the Samsung solution — combining LED, large-format LCD and video wall displays to create a cohesive and immersive experience.
▲ Amit Chatterjee discusses how the collaboration with KUKA and MEDIA tek brings display systems into a real-world setting. “Together with KUKA and MEDIA tek, we implemented a project that makes smart technology and quality accessible to everyone,” said Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics Germany.
The showroom gives visitors a more direct way to experience KUKA’s innovations. Robots, displays and digital content come together to show automation in motion rather than as a static concept. For KUKA, the space connects its engineering heritage with a more accessible vision of automation — highlighting not only what the systems do, but how they move, respond and create new possibilities for industry.
▲ The KUKA robots perform in harmony with the dancer displayed on the large Samsung LED signage (IEA series) behind them. Through a combination of large-scale digital displays, robotics and dynamic content, Samsung Electronics demonstrates how complex ideas can be communicated with greater clarity, impact and accessibility. The company continues to show how next-generation displays can shape commercial environments and create more engaging experiences.
▲ Video production credit: Elastique. GmbH Based in Bavaria, Germany, MEDIA tek GmbH is a leading full-service provider of professional audio, video and media technology. The company also offers comprehensive services in the fields of room acoustics, reverberation optimization and acoustic room design. ︎ View the full article

Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home — no ticket required. Building on the exclusive livestream of SMTOWN LIVE 2025 in L.A., Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly concert broadcasts from popular SM artists to Samsung TVs and compatible Samsung devices through its subscription-free service.
The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets.

A Monthly K-Pop Stage, Built for Fans
To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home.
With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home.
Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream, so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room.

The Best Seat Is at Home
Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content — from dramas, thrillers and romance to crime series, music programming and live event experiences.
The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favorite SM performances from home, at no additional cost.
Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, subscription-free, and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor and Family Hub lineups. This includes the new 2026 TV series announced earlier this year at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro and more.
More information on Samsung TV Plus is available at samsungtvplus.com.
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As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins.  
Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.
Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.
▲ Spatial Signage installed in the waiting area of Everland’s Safari World
Spatial Signage Sets the Stage for a Safari Adventure
Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.
▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals. “Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”
Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”
Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”
▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area. “Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”

Turning The Wait Time Into a Fascinating 3D Experience
Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.
▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience. One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.
▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike. “Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”

Where Technology Meets Space — A New Spatial Interface
▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself. “Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”
At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.
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Using Samsung Hospitality TVs and LYNK Cloud, The Apurva Kempinski Bali complements its five-star service with a seamless, personalized experience.
Perched atop the cliffs of Nusa Dua, Bali, Indonesia, the luxury resort blends grand Balinese architecture, sweeping ocean views and a thoughtfully designed stay — where every detail, including in-room and on-property digital touchpoints, feels curated and intentional.
▲ The Apurva Kempinski Bali “We believe personalized service and elegance should extend into the digital space, ensuring each interaction reflects the warmth and refinement our guests expect,” said Eva Gepak, Executive Assistant Manager at The Apurva Kempinski Bali.
Samsung Newsroom explored how Samsung display technologies elevate the guest experience at the resort.

Where Comfort Meets Connectivity
Designed as an open-air theater inspired by the Majapahit era, The Apurva Kempinski Bali features 475 guest rooms, suites and villas — each blending craftsmanship, culture and modern comfort. Within these spaces, the digital experience extends naturally.
▲ Guests can easily stream content to Samsung Hospitality TVs with built-in Google Cast. Samsung Hospitality TVs (HBU8000 model) in every room deliver 4K picture quality in an AirSlim design that complements the interiors. With Google Cast built in, guests can stream content from Android and iOS devices directly to the screen — no dongles or extra login steps required.
“Guests appreciate ordering services directly from the in-room TV and how easily they can stream their own content — just like at home,” said Gepak. “The technology enhances comfort and makes their stay feel more personal.”

Personalized Service, On Screen
When guests arrive, in-room on-screen features help them settle in and explore. Personalized welcome messages, amenity highlights and timely recommendations keep key information accessible.
▲ Guests can navigate personalized services directly through the in-room TV. Powered by LYNK Cloud, these digital touchpoints help guests discover the property while remaining polished and unobtrusive. At a resort where every detail is considered, this layer supports the premium atmosphere throughout.

A Connected Experience Across the Resort
The same ease extends beyond the guest room, with Samsung display technologies keeping guest-facing content current, coordinated and aligned with the resort’s overall tone.
▲ The Apurva Kempinski Bali uses LYNK Cloud to deliver efficient in-room messaging and personalized guest communications. Through LYNK Cloud’s centralized platform, staff manage TVs and digital signage, update messaging remotely and maintain a consistent experience across rooms and shared spaces — supporting the smooth, coordinated service expected of a five-star destination.
“This collaboration shows how connected displays, cloud platforms and thoughtful design elevate an exceptional property into a digitally empowered resort — setting a new benchmark for luxury hospitality in Asia,” said Kelly Zakaria, IT Manager at The Apurva Kempinski Bali.

Technology That Complements the Experience
In hospitality, technology works best when it feels like a natural extension of the stay. At The Apurva Kempinski Bali, Samsung Hospitality TVs add a modern digital layer to an experience defined by warmth and detail.
“Working with Samsung has been an outstanding experience,” said Zakaria. “From consultation and technical setup to post-installation support, every step was guided with clarity and care.”
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Samsung Electronics has installed an immersive LED solution at Zeiss Grand Planetarium in Berlin, transforming its entrance into a dynamic digital gateway to space. The V-shaped LED wall delivers a visually striking introduction to the planetarium experience for the hundreds of thousands of visitors who come to Zeiss Grand Planetarium each year.
▲ Samsung’s LED signage is installed in the lobby of the Zeiss Grand Planetarium in Berlin, Germany. As one of Europe’s most modern planetariums, the Zeiss Grand Planetarium is a key venue for science communication, showcasing events and exhibitions centered on astronomy and space travel. To enhance this experience, the Planetarium Berlin Foundation opted for an immersive LED installation in the foyer to serve as a visual gateway to the cosmos.
▲ Samsung’s advanced LED signage technology brings vivid space imagery to life. The installation consists of 85 Samsung IEA series LED cabinets (IE020A model). Featuring a 2.0 mm pixel pitch and a refresh rate of 3,840 Hz, the display ensures sharp, detailed and flicker-free imagery, even at close viewing distances or when captured on camera. This high-performance setup allows the planetarium to present complex scientific content and vivid space imagery with clarity and precision.
Beyond its technical capabilities, the LED wall serves as a central attraction within the venue. It functions both as an engaging visual centerpiece and a popular photo opportunity for visitors, contributing to a more interactive and memorable guest experience. The flexible design of the installation enables a wide range of content formats, including educational visualizations, previews for upcoming events and even live looks at the International Space Station (ISS).
▲ The IEA series features a flexible installation design. “This opens up exciting prospects for a modern visitor experience that sparks curiosity and leaves visitors wanting more,” says Tim Florian Horn, Chairman of the Planetarium Berlin Foundation.
“Our LED technology delivers brilliant picture quality, high reliability and flexible application options. In the Zeiss Grand Planetarium, we have installed the LED cabinets in such a way that they create an immersive spatial experience. Installations like this demonstrate how technology brings knowledge to life in an emotional way and transforms spaces into places of experience,” says Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics.
▲ (From left) Tim Florian Horn, Chairman of the Planetarium Berlin Foundation, and Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics By integrating LED solutions, Samsung and Zeiss Grand Planetarium are demonstrating how advanced display technologies can enhance public engagement with science by making complex topics more accessible and visually compelling.
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