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[Invitation] The First Look 2021

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Samsung Electronics is bringing its innovative technologies to screen experiences in a way you’ve never seen before. At The First Look 2021, Samsung will introduce its latest products, technologies and visions for the future of the display.


Join us at Samsung Newsroom and Samsung.com on January 6 for a livestream of the event, which begins at 11 a.m. EST. See for yourself where a new vision for screens is set to begin.

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      Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.1
      According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.2
      “Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”
      Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.
      The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.  
      The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.
      Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.

      The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.
      Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3
      1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
      2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
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    • By Samsung Newsroom
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      ▲ View of Samsung’s expansive 1,728m2 booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.
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      Pioneering the Era of Hyper-Connectivity With SmartThings for Business Samsung VXT Takes Over the Stage With Three Awards at ISE 2024 Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities From Content Creation to Retail: Customized Solutions for Each Vertical Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards  
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      Upon entering the booth, visitors were immediately drawn into the media facade, which showcased anamorphic content on The Wall — delivering exceptional image quality and creating immersive 3D-like viewing experiences.
      ▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.
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      ▲ Visitors to the SmartThings booth learned about how Samsung is extending its connectivity features for business applications.
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      ▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.
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      All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.
      ▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.
      After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.
      ▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.
      Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.
      ▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.
      Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.
      Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
      ▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.
      Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.
      In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.
      The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
      Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.
      ▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.
      The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.
      From Content Creation to Retail: Customized Solutions for Each Vertical
      Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.
      ▲ Visitors observed live demonstrations of The Wall for Virtual Production.
      Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.
      ▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.
      In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.
      Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.
      ▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.
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      Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.
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      Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.
      Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.
      Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’

      ▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage.
      At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.
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    • By Samsung Newsroom
      Samsung Electronics today announced that eight product series1 in its 2024 Neo QLED 4K and 8K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

      “As the world’s leading TV manufacturer, it is our responsibility to create products that both redefine TV capabilities while advancing sustainability efforts,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.
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      For more information on Samsung’s 2024 TV lineup, please visit www.samsung.com.
      1 Neo QLED 8K (QN900D, QN800D), Neo QLED 4K (QN95D, QN90D, QN85DA), OLED (S95D, S90D), and The Frame (LS03D)
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    • By Samsung Newsroom
      Samsung Electronics, the global number one digital signage provider for 14 consecutive years,1 today announced that it has achieved ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications from the British Standards Institution (BSI) for its digital signage content management systems (CMSs). The three systems awarded with the certifications are the Samsung Visual eXperience Transformation (VXT) platform, MagicINFO and LYNK Cloud.
      ISO/IEC 27001:2022 is the leading standard for Information Security Management Systems (ISMSs), which defines the various requirements that an ISMS needs to meet. As an extension of the 27001 standard, ISO/IEC 27701:2019 specifies requirements and provides guidance for establishing, maintaining and improving a Privacy Information Management System (PIMS) within the context of an organization.
      “The protection of customer data and operations has become a fundamental requirement of the industry,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Being awarded these certifications is indicative of our continued efforts to ensure our digital signage solutions are highly reliable and trustworthy platforms for customers.”
      By obtaining these certifications, Samsung’s digital CMSs have further demonstrated their adherence to the highest standards in information security. The globally acknowledged certifications emphasize the importance of securely managing both company and customer data, focusing on principles like data integrity, availability and confidentiality, while also reaffirming Samsung’s commitment to upholding these standards consistently across all areas of digital signage operations.
      “In an era where data security is paramount, standardized certifications provide businesses with the assurance and peace of mind they need when managing sensitive information,” said Dénelise L’Ecluse, Managing Director of Assurance for Continental Europe at BSI. “The ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications awarded to Samsung VXT, MagicINFO and LYNK Cloud systems exemplify the high level of security and trust these platforms offer to B2B customers.”
      For Samsung’s signage and hospitality displays, integration with Samsung VXT, MagicINFO and LYNK Cloud ensures that they are globally certified for enhanced data security and enables safer day-to-day user operations. These solutions enhance the reliability and competitiveness of Samsung’s signage offerings across three different areas:
      Samsung VXT: A cloud-native CMS combining content and remote signage management on one secure platform. Designed with ease-of-use in mind, the all-in-one solution allows businesses to easily create and manage their digital displays. It streamlines operations with quick setup and recovery, while offering easy deployment, cost savings and minimal downtime during failures. Its VXT Canvas feature simplifies content creation, making it more intuitive and user-friendly​​. MagicINFO: A digital signage CMS for content creation, deployment and management. Its key features comprise real-time monitoring, big data analysis and robust security settings, including ISO standard compliance. These features make it ideally suited to content distribution, offering enterprise-level security and efficient management​​. LYNK Cloud: Tailored for the hospitality industry, this solution facilitates efficient content and device management for all hospitality displays. LYNK Cloud aids in remotely monitoring and managing device usage in guest rooms, enhancing hospitality in terms of both operational effectiveness and the overall guest experience​​.  
      For more information on Samsung’s CMS platforms, including Samsung VXT, MagicINFO and LYNK Cloud, visit www.samsung.com.
      1 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q3 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signages (The LED Video Display History Report provides sales data for LED signages from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017).
      View the full article

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