By STF News
Samsung Electronics today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.
Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”
The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.
For powering it up, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E262 light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.
When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.
The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.
The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in US market on January 4, with availability expanding to other global markets in the following months.
For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.
1 Samsung is not liable for 3rd party external batteries.
2 Light socket connection feature will be first applied in US.
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Samsung Electronics Unveils Its 2022 MICRO LED, Neo QLED and Lifestyle TVs, With Next-Generation Picture Quality and Range of Cutting-Edge Personalization OptionsBy STF News
Samsung Electronics today unveiled its newest MICRO LED, Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customizable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalized experiences.
MICRO LED: The Pinnacle of Display Technology
As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.
In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.
Finally, MICRO LED comes packed with enhanced usability and customization features.
Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol. Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps. Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.
Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience
Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.
The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.
Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.
Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.
Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology
Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.
The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”. The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”. The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.
The New Smart Hub and Apps for the Ultimate User Experience
Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.
Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning. Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together. NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame. Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.
Expanded Accessory Options Personalized to Users’ Needs and Tastes
The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.1
To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.
Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,2 there are endless possibilities of personalization with Samsung’s 2022 displays.
Breaking Sonic Barriers With the Latest Soundbar and Features
The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.
Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,3 a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.
Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.
“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”
For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.
1 Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.
2 Applies to all 2022 TV models 43”-85”, except Q80A and AU7000
3 Compatible with 2022 Samsung QLED
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By STF News
Samsung Electronics today announced new models in its monitor lineup that exemplify its leadership within the sector. The versatile new lineup delivers beautiful picture quality and intuitive features that give consumers more choice when selecting a monitor that fits their exact needs.
The 2022 monitor portfolio brings out the best experiences while working, gaming or watching content at home. Samsung’s latest monitors include features for high-performance gaming as well as smart and pro-level elements, such as the Odyssey’s Quantum Mini LED backlight panel and HDR 2000; the Smart Monitor’s do-it-all screen with smart features; and the High Resolution Monitor’s comfortable ergonomics.
“Samsung’s 2022 lineup represents the next generation in monitor innovation with offerings that meet the demands of competitive gamers, professional designers and everyone in between,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “As the work and entertainment worlds continue to evolve, we are proud to deliver monitors that boost users’ experiences from the comfort of their homes.”
Odyssey Neo G8
As the world’s first monitor to feature a 4K (3,840 x 2,160) 1000R curved screen with 240Hz refresh rate and 1ms response time (GtG), Odyssey Neo G8 32” (Model Name: G85NB) is set to open a new chapter in gaming monitor innovation, offering razor-sharp performance for even the most dedicated PC gamers. Its performance matches its stunning picture quality featuring Quantum Mini LEDs, Quantum HDR 2000 with a 2,000nit peak brightness and a million-to-one static contrast ratio, bringing out the most subtle details for increased world building and immersion.
The new Odyssey Neo G8 is built with a similar design language as the Odyssey Neo G9, offering a sleek white exterior that stands out even when it’s turned off. Beautiful colors leap off the screen into a user’s real environment with CoreSync lighting. The core lighting found on the backside of the monitor automatically detects colors on the screen and projects them in real life to create a deeper sense of immersion.
Smart Monitor M8
With an ultra-slim thickness of 11.4mm, which is about three-quarters thinner than the previous model, the 2022 Smart Monitor M8 32” (Model Name: M80B) provides space efficiency. Especially for those who value style, it features a sophisticated flat-back design with enhanced usability and comes in a new warm white color that fits perfectly everywhere. The brilliant UHD panel provides 99% sRGB color gamut while supporting 1.07 billion colors at 400nit brightness, showing every video, document or photo with true-to-life accuracy.
Smart TV and productivity apps are built directly into the monitor, enabling seamless entertainment and work while serving as a SmartThings control hub, even without the need of a PC. The 2022 Smart Monitor M8 32” is a great option for remote working. It comes with a movable magnetic SlimFit Cam that enables crystal-clear video calls when working from home. Its built-in Video Call application supports the most popular calling apps, including Google Duo. With a USB Type-C port enabling 65W charging connections, the Smart Monitor M8 provides a streamlined all-in-one workstation experience that doesn’t require an additional docking station.
High Resolution Monitor S8
The Samsung High Resolution Monitor S8 (Model Name: S80PB), available in 27” and 32” models, delivers professional-level UHD performance for creators and designers who need the highest levels of accuracy and range when working in the office or at home. Delivering up to 98% of the DCI-P3 color gamut, the S80PB provides an ultra-wide range of rich and nuanced colors. With Video Electronics Standards Association (VESA) Display HDR 600,1 this high-resolution monitor provides an immersive viewing experience, bringing content to life as it was intended. As the world’s first UL (Underwriter Laboratories) verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood, to provide a distraction-free working environment.
Both models feature USB Type-C 90W charging and LAN ports to help users create a simplified workstation that can charge laptops and mobile devices with no additional docking station required.
Built with the VESA mount compatibility standards, as well as a Height Adjustable Stand (HAS) featuring tilt, swivel and pivot control points, users can mount their monitor to suit any environment.
For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
For more information, please visit https://displaysolutions.samsung.com/main/index.
1 VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400.
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Samsung Electronics Delivers Premium HDR Gameplay With HDR10+ GAMING Standard Support for Its New ScreensBy STF News
Samsung Electronics announced today that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs.
“We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.”
Advanced HDR Technology Maintains the Artistic Intent of Game Developers
This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more.
Samsung’s 2022 TV and gaming monitor lineup will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date.
By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimizes video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better color, also without the need for gamers to spend additional time with game settings.
Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022.
“We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.”
Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess”, which will be available in 2022.
HDR10+ Continues To Expand With Industry Support and Adoption for Premium HDR Experiences
HDR10+ brings superior picture quality by optimizing brightness and contrast scene-by-scene or frame-by-frame, with more accurate color expression.
Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen.
In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022.
“NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA.
For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com.
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Samsung Partners With Netflix To Bring Iconic Style and Innovative Technology to the Second Season of Emily in ParisBy STF News
Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.
In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.
But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28th of December.
Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.”
Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:
The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.
The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk. The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.
The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.
The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer. The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.
Emily in Paris season 2 will be available to watch on Netflix on the 22nd of December.
* TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28th ’21 to 26 Feb ’22.
About Netflix, Inc.
Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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