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[Invitation] The First Look 2021


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Samsung Electronics is bringing its innovative technologies to screen experiences in a way you’ve never seen before. At The First Look 2021, Samsung will introduce its latest products, technologies and visions for the future of the display.

 

Join us at Samsung Newsroom and Samsung.com on January 6 for a livestream of the event, which begins at 11 a.m. EST. See for yourself where a new vision for screens is set to begin.

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      Samsung Electronics today announced SmartThings Pro and next-generation display technologies for its award-winning digital signage lineup. The announcement is part of the company’s participation at InfoComm, the largest professional audio-visual industry trade show in North America, held in Las Vegas from June 12 to 14.
       
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      SmartThings Pro Brings New Intelligence to Business Environments

       
      SmartThings Pro extends Samsung’s hyper-connected smart home technology to business environments, enhancing sustainability, automating operations and improving the overall business experience. To better support business-to-business (B2B) customers, SmartThings Pro offers customizable Application Programming Interfaces (APIs) for seamless integration. It also features AI Energy Mode, an intelligent power saving technology that reduces energy consumption based on ambient brightness, content analysis and motion detection. This energy-saving algorithm is available for Samsung products connected to the SmartThings Pro ecosystem.
       
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      Interactive Whiteboard: AI Capabilities Boost the Learning Experience

       
      First announced at ISE,7 the Interactive Whiteboard (WAD series) will make a grand entrance at InfoComm, loaded with new features that include generative AI capabilities.
       
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      Samsung Business TV BED: Exceptional Image Quality With Flexible Functionality

       
      At InfoComm, Samsung will also showcase the Samsung Business TV BED series, offering UHD picture quality and flexible functionality. Available in a range of sizes8 – 43, 50, 55, 60, 65, 70, 75 or 85 inches – the TV can fit into almost any space, making it an optimal choice to enhance both the style and functionality of various environments. This solution meets the needs of sectors including restaurant industry, education, small/home offices and other small businesses.
       

       
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      1 The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
      2 Specifications based on internal testing pre-launch. Final specifications subject to change.
      3 App is available on Android and iOS.
      4 Bezel frame sold separately
      5 Video Electronics Standards Association
      6 Compatible with 200×200 VESA mount
      7 Integrated Systems Europe (ISE) is a leading audiovisual (AV) and systems integration trade show in Europe.
      8 Size availability varies by region.
      9 Specific launch timing will vary by region.
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    • By Samsung Newsroom
      Samsung Electronics today announced the global launch of its 2024 Odyssey OLED gaming monitor, Smart Monitor and ViewFinity monitor lineups.
       
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      The new Odyssey OLED G8 is Samsung’s first OLED gaming monitor powered by AI. The NQ8 AI Gen3 processor, which is the same processor Samsung uses in its 2024 8K TV, upscales content to nearly 4K when using Samsung Gaming Hub2 and the monitor’s native Smart TV apps for higher resolution in gaming and entertainment.3

       
      Both new OLED models feature Samsung OLED Safeguard+, a new proprietary burn-in protection technology. This technology is the first in the world to prevent burn-in by applying a pulsating heat pipe to the monitor. Additionally, the Dynamic Cooling System evaporates and condenses a coolant to diffuse heat five times more effectively than the older graphite sheet method, which prevents burn-in by reducing temperature at the core. The monitor also detects static images like logos and taskbars, automatically reducing their brightness to provide another means of burn-in prevention.4
       
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      The new Odyssey OLED monitors are the next entry to expand Samsung’s OLED monitor market leadership. Their release comes after Samsung achieved the top position in global sales in the OLED monitor market within only one year of launching its first OLED model.6 This achievement underscores Samsung’s rapid ascent in the competitive landscape of OLED monitors while reinforcing its commitment to diversifying its gaming monitor lineup with models that leverage the company’s proprietary OLED technology.
       
       
      Smart Monitor M8: AI Processing for Crystal Clear Video and Audio

       
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      The upgraded 32” 4K UHD Smart Monitor M8 introduces new features powered by AI with the NQM AI processor, taking entertainment experiences to the next level. AI upscaling brings lower resolution content up to nearly 4K,7 and Active Voice Amplifier Pro uses AI to analyze background noise in the user’s environment to optimize dialogue in the user’s content.8 360 Audio Mode9 is available on the M8, which pairs with Galaxy Buds to create an immersive sound environment. The built-in SlimFit Camera also makes it easy to conduct video calls through mobile applications with Samsung Dex.10
       
      New to the entire line of Smart Monitors is a Workout Tracker,11 which pairs with a Galaxy Watch to enable real-time health data on the screen, even while streaming content. This makes it easier to track workout goals and can make working out more enjoyable.
       
      These new features enhance the already impressive Smart Monitor functionality. Smart TV apps and Samsung TV Plus12 provide instant access to a wide range of streaming services and live content, without needing to boot up a PC or connect to other devices.13
       
      The M7 is available in 32” and 43” with 4K UHD (3840 x 2160) resolution, a brightness of 300 nits (Typ.) and a gray to gray (GtG) response time of 4ms. The M5 is available in 27” and 32”, with FHD resolution (1920 x 1080), a brightness of 250 nits (Typ.) and a GtG response time of 4ms.
       
       
      ViewFinity Series: Maximizing Creativity and Ease of Use

       
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      The updated 2024 ViewFinity monitors14 help recycling efforts by being made with a minimum of 10% recycled plastic and not applying chemical sprays to the plastic components.15 The packaging also uses glue instead of staples for easier disassembly.
       
      The Easy Setup Stand is put together with one quick click, requiring no tools or screws, making it fast and easy to set up and enjoy the ViewFinity’s vibrant display. Every 2024 ViewFinity monitor supports HDR10 and the display of 1 billion colors, ensuring accurate color representation, while also integrating TÜV-Rheinland-certified Intelligent Eye Care features to alleviate eye strain during prolonged work periods.
       
      The ViewFinity S8 offers 27” and 32” screen options, each with 4K UHD (3840 x 2160) resolution, a refresh rate of 60Hz and a brightness of 350 nits (Typ.). They also feature a USB hub for easy connectivity and a height-adjustable stand. The S80UD model includes a new KVM switch for easy connection and switching between two different input devices, as well as a USB-C port that allows users to charge devices with up to 90W of power.
       

      The ViewFinity S7 is available in 27” and 32” options, each with UHD 4K (3840 x 2160) resolution, a brightness of 350 nits (Typ.) and a refresh rate of 60Hz. The ViewFinity S6 is available in 24”, 27” and 32” options, each with QHD (2560 x 1440) resolution, a refresh rate of 100Hz and a brightness of 350 nits (Typ.), including a USB hub and height-adjustable stand. The S60UD model also includes a built-in KVM switch and a USB-C port (up to 90W charging).
       
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      Product Specifications
      Odyssey OLED Series
        Model
      G80SD G60SD
       Display Screen Size 32”/ 16:9 / Flat 27” / 16:9 / Flat Panel Type OLED OLED Brightness (Typ.) 250 cd/m2 250 cd/m2 Refresh Rate 240Hz 360Hz Resolution 3840 x 2160 2560 x 1440 Glare Type OLED Glare Free OLED Glare Free Response Time GtG 0.03ms GtG 0.03ms  Interface
      Interface 2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
      2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
       Features Smart Yes – Built-in Speaker Yes – Sync Tech AMD FreeSync Premium Pro AMD FreeSync Premium Pro Burn-in Protection Yes (Samsung OLED Safeguard+) Yes (Samsung OLED Safeguard+)  Design
      Stand Type HAS/Tilt/Swivel/Pivot/VESA HAS/Tilt/Swivel/Pivot/VESA  
      Smart Monitor Series
        Model
      M80D M70D M50D
        Screen Size 32” 43”, 32” 32”, 27”   Panel Type VA, Flat VA, Flat VA, Flat Brightness (Typ.) 400 cd/m2 300 cd/m2 250 cd/m2  Display
      Refresh Rate 60Hz 60Hz 60Hz Contrast Ratio 3,000:1 (Typ.) 32”: 3,000:1 (Typ.) 43”: 5,000:1(Typ.)
      3,000:1 (Typ.)   Resolution 3840 x 2160 3840 x 2160 1920 x 1080   Response Time 4ms (GtG) 4ms (GtG) 4ms (GtG)   HDR Yes (HDR 10+) Yes (HDR 10) Yes (HDR 10)  AI Technology 4K Upscaling Yes – – Active Voice Amplifier Pro Yes – –  Smart
      VOD (Netflix, YouTube, etc.) Yes Yes Yes Gaming Hub Yes Yes Yes IoT Hub Yes (Built-in) Yes (Dongle Support) Yes (Dongle Support) Voice Assistant Yes (Far Field Voice) Yes (Far Field Voice) – Workspace Yes Yes Yes Multi View 2 screens (Full Screen) 2 Screens 2 Screens  MDE feature
      Multi Control Yes Yes Yes 360 Audio Mode Yes – – Workout Tracker Yes Yes Yes  Interface Mouse & Keyboard control (with ESB) Yes Yes – Interface 1 HDMI (2.0), 2 USB-A, 1 USB-C (65W) 2 HDMI (2.0), 3 USB-A, 1 USB-C (65W) 2 HDMI (1.4), 2 USB-A Camera In-Box (Slim Fit Camera) Compatible Compatible Speaker 5W x 2 43”: 10W x 2 32”: 5W x 2
      5W x 2  Eye Care
      Adaptive Picture Yes Yes Yes Eye Saver Mode / Flicker Free Yes Yes Yes  Design
      Iconic Slim Design Yes – – Color Warm White Black/White Black/White Stand HAS, Pivot, Tilt Simple Simple

       
      ViewFinity Series
        Model
      S80UD S80D S70D S60UD S60D
        Screen Size 27”/32” 27”/32” 27”/32” 24”/27”/32” 24”/27”/32”   Panel Type IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS IPS Brightness (Typ.) 350 nits 350 nits 350 nits 350 nits 350 nits  Display
      Refresh Rate 60Hz 60Hz 60Hz 100Hz 100Hz Resolution 3840 x 2160 3840 x 2160 3840 x 2160 2560 x 1440 2560 x 1440   Color Gamut sRGB 99% sRGB 99% sRGB 99% sRGB 99% sRGB 99%  Interface
      Interface 1 USB-C (90W) 1 HDMI (2.0)
      1 DP (1.2)
      USB Hub (Up/3Dn)
      1 HDMI (2.0) 1 DP (1.2)
      USB Hub (1Up/3Dn)
      1 HDMI (2.0) 1 DP (1.2)
      1 USB-C (90W) 1 HDMI (2.0)
      1 DP (1.4)
      1 DP out (1.4)
      USB Hub (1Up/3Dn)
      1 HDMI (2.0) 1 DP (1.4)
      HDMI, DP, USB Hub (1Up/3Dn)
       Feature LAN Yes – – Yes – Daisy Chain – – – Yes – KVM Switch Yes – – Yes – Intelligent Eye Care Yes Yes Yes Yes Yes  Design Stand Type HAS Easy Setup Stand
      HAS Easy Setup Stand
      Simple Easy Setup Stand
      HAS Easy Setup Stand
      HAS Easy Setup Stand
      VESA 100 x 100 100 x 100 100 x 100 100 x 100 100 x 100  
      1 AI features available in G80SD, M80D only.
      2 Gaming Hub is available in limited countries, with app availability differing by country.
      3 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
      4 Logo detection is active in AV mode only.
      5 UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
      6 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
      7 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
      8 Active Voice Amplifier Pro is only available in the built-in Smart TV apps.
      9 360 Audio and head tracking support may vary depending on the application and content. Supported devices include the Galaxy Buds 2 Pro / 2 / Pro / Live and can be updated without notice.
      10 SlimFit Camera compatibility with Samsung DeX requires a USB-C connection to a Galaxy S23 or later, Fold 5, or Tab S9 with One UI 6.1.1 or above.
      11 Supported devices include Galaxy Watch 4 or later with Galaxy Mobile (One UI 4.1.1 and above) with latest software version. Devices must be logged into the same Samsung account. Place your watch and mobile device near your screen to use Workout Tracker.
      12 Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions. Ads may appear on Samsung TV Plus.
      13 Internet access is required.
      14 S60UD, S60D, S70D, S80UD, S80D only.
      15 The percentage of recycled material, which may vary by component, is calculated based on the total weight of the plastic used on the product. (weight of recycled materials/total weight of plastic).
      View the full article
    • By Samsung Newsroom
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      Full Immersion With AI Picture Technology
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      ▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match.
       
       
      Revolutionizing Audio
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      ▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible.
       
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      ▲ OTS Pro puts viewers in the scene so they hear what the characters hear.
       
       
      Effortless Fine-Tuning
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      ▲ AI Auto Game Mode allows users to focus on their gameplay.
       
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      ▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
       
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      View the full article
    • By Samsung Newsroom
      Samsung Electronics, a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model — the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.
       
      According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.1
       
      “The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”
       
      Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.2
       
      Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.

       
      At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:
       
      The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG)3 The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG) An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features  
      The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.4
       
      Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.
       
      For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.
       

       

       
       
      1 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
      2 IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.
      3 Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.
      4 The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
      View the full article
    • By Samsung Newsroom
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      The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:
       
      Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date. The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions. Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame. Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.  
      ▲ Kevin Cha (left), Picture Quality Solution Lab at Samsung Electronics, explains that AI-backed features such as 8K AI upscaling pro are powered by a new and powerful NQ8 AI Gen3 processor to the 2024 Neo QLED 8K
       
      “We are extremely excited to share Samsung’s key AI TV technologies at the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the latest technologies that make our TVs stand out, but also our real efforts to better serve customers and our focus on protecting their information.”
       
      For more information on Samsung’s 2024 TV and monitor lineup, visit www.samsung.com/.
       
      ▲ Samsung Electronics has received a CC certification for 10 consecutive years since first applying Samsung Knox, the industry’s best security solution, to its TV products in 2015
       
      ▲ Andrew Sohn (left), Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played
       
      ▲ According to Kevin Cha (right), Picture Quality Solution Lab at Samsung Electronics, the 2024 Samsung OLED features Glare free technology to deliver a comfortable viewing experience
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