[Let’s Play With Samsung] ① Get Your Game On: No Console Required, With Samsung’s All-in-One Gaming Hub on Your Samsung Smart TVBy STF News
To kick off the series, Samsung Newsroom met with the developers and strategic planners of Samsung Gaming Hub,1 which combines the power of streaming and gaming all in one place. From the story of the platform’s development to insights on their favorite games now available on Samsung Smart TVs, the experts behind Samsung Gaming Hub share the inside story of Samsung’s new all-in-one cloud gaming experience.
Power Up Your Gameplay Visuals With the Neo QLED
Samsung continues to lead innovation in Smart TV technology, driven by the goal of providing more and increasingly better entertainment options for consumers. As a result, the company decided to explore new gaming features that could be enjoyed specifically on Samsung Smart TVs.
In 2018, Samsung broke new ground by becoming the first in the industry to implement Auto Game Mode on TVs. Since then, Samsung has led the way in developing Smart TVs focused on leveling up the gaming experience. As a result, for the past four years, Samsung has won the CES Innovation Awards in the gaming category. In addition, Neo QLED proved its technological prowess last year by becoming the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.
The Gaming TV Performance recognition from the VDE is granted based on the qualities of ‘Low Input Lag’ and ‘HDR with a brightness of higher than 1,000 nits.’
Input lag refers to the time it takes for an input command on a gamepad to appear on the screen. The shorter the input lag, the faster the response speed, allowing players greater control over their gameplay experience. The input lag for Samsung’s Neo QLED was 10ms or below in all game segments, meeting or exceeding the evaluation standards across the board.
The TV was also recognized for its technological advancement in HDR as well. Neo QLED provides the optimal contrast by making brighter screens even brighter and darker screens even darker. This technology earned Neo QLED the VDE certification.
What’s more, since last year, the entire line-up of Neo QLED has been equipped with the AMD FreeSync Premium Pro feature — another industry first. The FreeSync Premium provides a soft yet vivid picture quality by reducing or removing input delay, lagging screens and screen distortion while connecting your game console or PC to the TV display. As such, users can enjoy fluid, tear-free racing games with Neo QLED.
The Best of Gaming, All in One Place
With the hardware in place, powerful software is the next step for leveling up any home gaming rig. Launched on June 30th, the Samsung Gaming Hub will be the ultimate home for gaming, using only your TV.
The Gaming Hub is the Smart Hub’s new section dedicated to the latest games. Acting as a go-to streaming platform, the Samsung Gaming Hub displays popular games, recently played games and recommendations just for you — all in one, convenient place. No console is required. Gamers can simply select any game on the screen and play instantly. They won’t even have to wait for the game to download. It’s all there, right away. The Samsung Gaming Hub also supports multitasking, letting users explore videos or listen to music while playing games.
▲ Heej Chung, GEM PM of Visual Display Business at Samsung Electronics
“The biggest advantage is that the users can enjoy streaming games through Samsung Smart TVs and monitors without having to buy any extra gear,” said Heej Chung. “In other words, it’s a comprehensive game service where users can enjoy gaming content and experiences all at once in Samsung Smart TVs.”
“The way we watch videos has evolved from playing VHS tapes and installing set-top boxes to subscribing to OTT services and streaming videos. Likewise, the way we play games has shifted to gaming on the cloud,” said Chung. “Just as Samsung TVs have evolved with how we watch videos, we want to offer a better gaming experience for users.”
The Future of Games, for All
The Samsung Gaming Hub is gaining attention from users worldwide for giving users instant and seamless access to a wide variety of games. By partnering with NVIDIA GeForce NOW, Google Stadia and Utomik, Samsung is offering a selection of games beloved by gamers available on demand.
However, the benefits don’t stop there — the time, money and hassle involved with buying compatible equipment for different consoles, and the lengthy process of installing and uninstalling games for the sake of storage space, are all resolved with the Samsung Gaming Hub.
▲ JunHo Hwang, Software R&D Lab of Visual Display Business at Samsung Electronics
“In the past, we had to buy a separate gear to play exclusive games,” said Junho Hwang. “What’s more, gamers who bought the DL (downloaded) version of games had to delete previously installed games often to secure enough storage to install new ones.”
“However, with the Samsung Gaming Hub, users can explore and play games offered by our various partner companies without buying a separate console,” said Hwang. “Since games are streamed, users don’t need to worry about storage space or installation time at all.”
▲ Jay Park, GEM PM of Visual Display Business at Samsung Electronics
This makes the gaming industry, as anyone can play and enjoy CPU-intensive games, even without a PC. “The Samsung Gaming Hub provides games on the cloud, so users don’t need to worry about minimum system requirements or recommended configurations,” said Jay Park. “With the low latency mode and AI upscaling, we’ve improved performance and resolution, which are the most important aspects of cloud gaming.”
Stream Xbox Straight to Your TV
The news that surprised gamers the most this year was the collaboration agreement between Samsung Electronics and Microsoft. Through the partnership, Samsung’s Gaming Hub became the world’s first Smart platform to include the Xbox app. This means that 2022 Samsung Smart TV user can enjoy Xbox-exclusive games without having to buy a console.
▲ Juyeon Park, GEM PM of Visual Display Business at Samsung Electronics
“I’ve been a gamer since I was a kid in elementary school, so this has been the most enjoyable and exciting project for me. I hope many gamers will feel free to play these games without worrying about buying gear,” said Juyeon Park.
Top Video Game Picks From Samsung Developers
As more and more at home gamers turn to playing games on large, high-resolution screens, we wanted to know — what are the best games to play on Samsung Smart TVs?
Hwang recommends “It Takes Two,” a game where the main characters, Cody and May, work as a couple and try to escape a fantasy world and return to Rose, their daughter. “The storyline has to do with family, and it’s also not so difficult to play either,” said Hwang. “It’s a fun game to play with family members who are new to video games.”
For solo players, Jay Park recommends “Forza Horizon 5,” a racing game chosen by more than 10 million gamers. “The game takes place in Mexico, so it’s great for enjoying the natural scenery abroad. You can also play with expensive cars without worrying about taking care of them, so it’s quite cathartic,” said Park. “I’ve played this game while testing the Gaming Hub, and the time just flew by. I was so drawn into the experience.”
Fun for the Whole Family
These days, we live in a world where our TV instantly connects us to thrilling action movies, or up-to-date news from all over the world, anytime. While quality gear is important, what matters more to consumers is quality content.
“We came up with the idea of the Samsung Gaming Hub so that anyone, with their friends and family, could start playing games just as people naturally turn on a TV at home,” said Heej Chung. “I hope the Samsung Gaming Hub will be a starting point to deliver the joy of gaming for all users, not just gamers.”
The visionaries behind Samsung Gaming Hub also emphasized their determination to expand content experiences. “We’re going to keep adding more content and updating new features. We are just getting started, so we hope many people will show encouragement and interest so that this service can further develop.”
The Samsung Gaming Hub invites you to a new world of gaming. Stay tuned for more updates from the Samsung Newsroom learn what unfolds next in the Samsung Gaming Hub and tips on building your ideal at-home gaming station.
1 Gaming Hub is available in the following countries/regions: U.S., Canada, UK, Germany, France, Spain, Italy, Korea and Brazil.
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On Thursday, Microsoft announced that the Xbox app for smart TVs will launch this month. Starting June 30th, a new Xbox app will be available within the Samsung Gaming Hub or the Media Hub on Samsung’s 2022 smart TVs. Xbox Game Pass Ultimate subscribers will be able to play hundreds of Xbox games via the cloud from the app without a console.
Xbox app launching on Samsung smart TVs
Samsung says the Xbox app will arrive on Neo QLED and QLED TVs and 2022 Smart Monitor Series. Through the Samsung Gaming Hub, Samsung TV and monitor owners will be able to stream over 100 games. You can see the full list right here, but it includes blockbuster titles like Forza Horizon 5, Halo Infinite, NBA 2K22, and Minecraft.
Providing you have one of the supported TVs or monitors, you can just log in to an existing Microsoft account to stream Xbox games over the cloud.
The Xbox app on Samsung’s TVs and monitors will support a wide variety of controllers at launch. That includes Microsoft’s Xbox controllers and Sony’s DualSense controller for the PS5. Xbox games will only be able to stream at a maximum of 1080p at 60fps. Considering the limitations of cloud streaming, this only makes sense.
Phil Spencer, CEO of Microsoft Gaming, shared the following statement this week:
Other major Xbox announcements
The Xbox app on smart TVs was just one of many announcements that Microsoft made on Thursday. The company also revealed that Xbox Cloud Gaming is coming to Argentina and New Zealand. Xbox Game Pass Ultimate members in those countries can play games from the cloud today. They can also play Fortnite even if they aren’t members.
Additionally, Xbox Game Pass members will soon be able to play select games they already own from the cloud. Microsoft unveiled Project Moorcraft as well. This feature will allow Xbox Game Pass members to play demos of upcoming games.
Finally, Xbox Design Lab is adding a host of new customization options. There are new pastel colors and new Camo Top cases for Xbox controllers. Plus, Xbox Design Lab is coming to 12 new countries: Australia, New Zealand, Japan, Korea, Singapore, Czech Republic, Greece, Hungary, Norway, Slovakia, Switzerland, and Taiwan.
If you want to learn more about the games Microsoft has in store for 2022, tune in to the Xbox & Bethesda Games Showcase on June 12th at 1 p.m. ET.
The post Xbox app for smart TVs will let you play games without a console appeared first on BGR.
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By STF News
The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.
Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.
“The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”
The Freestyle is gaining attention for its host of innovative features. These include the facts that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.
The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.
1 Samsung is not liable for the use of third-party external batteries.
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2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color AccuracyBy STF News
Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.
The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE
The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL
Samsung’s 2022 Lifestyle TVs1 were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.
Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface Discomfort Glare, which determines whether a TV screen is too bright Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room
These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone
Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).
These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.
“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”
1 Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.
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How Samsung Displays Realize Best-in-Class Presentation of Digital Artworks With Global Niio.Art PartnershipBy STF News
Escape Pod by Jonathan Monaghan. Powered by Niio.Art
Samsung Electronics is today announcing its partnership with Niio.Art, a US-based company that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries. This collaboration pairs Samsung’s top-tier displays with Niio.Art, the world’s leading digital art platform, and thus realizes best-in-class presentation of premium digital artworks.
Until recently, the world lacked a comprehensive solution for displaying multi-format, rights-managed digital art that was made to be viewed on a screen. Samsung’s new partnership allows users of Tizen-enabled Samsung commercial displays to subscribe to pre-curated art programs, purchase individual pieces or even upload their own art, simply by downloading the Niio.Art player app.
Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art
By engaging viewers with meaningful and eye-catching digital art, the partnership between Samsung and Niio.Art is set to inspire people in new ways. The collaboration establishes a versatile platform through which users can quickly and easily elevate the design of any space – from corporate and retail spaces to food & beverage, hospitality and healthcare providers and luxury homes.
Camouflage by Quayola. Powered by Niio.Art (top left) / Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art (top right) / Walking Seasons by Alex McLeod. Powered by Niio.Art (Bottom left) / Streams of Flowers Set No. 2 by Ronen Tanchum. Powered by Niio.Art (Bottom right)
“Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “Whether it be a corporate meeting room, hotel lobby or retail store, this partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”
Niio.Art believes that everywhere there is a screen, there is an opportunity for art to move people. The Niio.Art platform features more than 15,000 artworks by 6,000 different artists and galleries from across 82 countries. It permits artists to upload, manage and self-publish pieces of digital art that consumers can then access in their own curated discovery areas and view on anything from a 100-inch screen to a one-inch digital watch. Niio markets directly to individuals who are seeking new experiences, and businesses and municipalities who want to transform their spaces.
“There is a global explosion of interest in the power of experiencing art digitally. Niio’s partnership with Samsung will enable millions to be uplifted by the presence of our 6,000-plus artists on their stunning, high-resolution displays,” said Rob Anders, CEO of Niio. “Artists know that we are a trusted platform that represents their interests, which assures that we will always be able to connect the world to the very best creations of the artistic imagination.”
The Niio.Art Offering will be showcased on Samsung displays across global showrooms and at select exhibitions.
To learn more about the partnership between Samsung and Niio.Art, please visit: http://displaysolutions.samsung.com/partners/strategic-partners/niio.
▲ An example of the Samsung x Niio partnership in a hotel lobby (No Longer Dead by Jonathan Monaghan, Found Rock, Taliesin West #44, Float by Dev Harlan)
▲ Aucuba Expanded by Pascual Sisto. Powered by Niio.Art
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