Samsung and Dezeen Announce Best Eco-Packaging Design Winner of Out of the Box Competition
By STF News
Ultra-large TVs are taking the world by storm. The standard of ultra-large TVs, currently broadly understood as “larger than 75 inches,” continues to evolve with the growth in demand. Samsung Newsroom previously explored the main drivers of this trend, with a focus on the 2023 98-inch Neo QLED 8K. In this piece, we move on to discuss the intricate design process that helped showcase the behemoth of a screen in a sleek, elegant form factor as well as the details considered to push the immersive viewing (and listening) experience to the frontier.
▲ Video describing the 98-inch ultra-large TV design philosophy of Elimination
Pursuing Simplicity with a Purpose
▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a process of focusing solely on the immersive experience and eliminating everything else”
The essence of the TV experience is defined by both what you see and what you hear. Samsung Electronics has long focused on creating a “TV without a bezel” to provide a seamless experience that eliminates unnecessary distractions, Samsung adheres to the idea of “simple, yet meaningful.” A few years ago, this journey came to the point of minimizing the company logo in the front; this year, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to represent the culmination of Samsung’s design philosophy.
“We focus on the core activities of the TV experience — which is watching and listening to content — and deliver value by leaving only the beauty of simplicity,” said Jangho Kim, who helped design the TV.
‘Design’ Paving the Way for Even-Larger TVs
As screens get larger, users have higher expectations for a new viewing experience. The current embodiment of Samsung’s TV design philosophy can be summarized as “One Plate Design,” to provide a perfectly immersive environment while eliminating potential concerns about the 98-inch size.
“We created the ‘One Plate Design’ by adopting a basic, simple design language so that TVs don’t seem intrusive to space. Being completely flat, you can hang the TV flush against the wall,” said Kim. “The TV is physically slim, but with a purpose: it all adds up to provide a truly immersive experience.”
▲ With a minimalist approach, the “One Plate Design” (QN100B, in this case) gives the impression of a single plate floating in the air (left) with a simple, barely noticeable stand supporting it (right)
The stand also heeds the minimalistic design philosophy, providing a sturdy foundation that does not obstruct the user’s view. Made up of two sheets of metal, the compact stand evokes a clean design while holding the ultra-wide screen steady — it doesn’t need to visually boast its 98-inch-screen-bearing prowess. “We made great efforts to find the optimal structure and ratio that can firmly balance a 98-inch TV without shaking or falling over,” said Kim. “The stand was developed with a simple but sleek and stylish design that can naturally blend in with the TV.”
The creation of this new, innovative product is the result of many talented minds from different departments coming together. Kim expressed how the expertise of various engineers, including those from the circuit, mechanics and materials departments, helped tremendously in realizing the slim, sleek and simple design statement.
Incredible Detail on a Larger Scale
As the design language for TVs — like many other electronic devices — has become simpler, some jokingly say that there’s not much left to design. But Kim smiles and says, “that’s why the details become increasingly important.”
For example, the 2023 98-inch Neo QLED’s Slim One Connect box was newly designed to blend in even more seamlessly to the users’ environment. The One Connect box helps users simplify their viewing field by allowing them to connect power and various input sources (e.g., cable box, gaming console, LAN cable) through a dedicated device. Compared to previous models, which required a separate space to place the device, the new Neo QLED 8K’s Slim One Connect box can be easily latched onto the back of the TV or on the stand. Regardless of where you place the TV — whether on a wall, a dedicated TV stand or another piece of furniture — you can enjoy your viewing experience without being distracted by unsightly cables, wires or external devices.
▲ The new Slim One Connect box seamlessly attaches to the stand of the QN900C; sophisticated speaker holes can also be seen on the side
“We revamped the new Slim One Connect box to help users build a seamless TV environment in their homes,” Kim stated. “Ease of installment and minimal cable arrangements are also part of the TV experience. We took these aspects into consideration and really dug into the details in designing the new Slim One Connect box.”
▲ Speaker units in the back of a QN900C
Details can also be found in the sound system. Speaker holes were strategically placed on the side with woofer units in the back for both performance and aesthetic pleasure. “We are doing our best to maintain the beauty of the product at every angle — that includes the back,” explains Kim. The large units help add visual credibility to the set’s sound performance while making the TV visually pleasing from all angles.
These speaker positions, of course, have practical purposes, too. The various directions and spacing alignments of the units help better enable features such as Object Tracking Sound; the exposed woofers can bounce sound off the back walls and fill the room.
▲ Kim vows to continue the push to eliminate outdated ideas in pursuit of new values in his designs
As it continues to capture the attention of users around the world, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its sleek design, crisp graphics and superior sound quality. Up front, all but the screen is basically eliminated. Details in the sides and back elegantly fill the rest of the immersive experience. A constant process of eliminating, innovating and refining, Samsung TV designs continue to thrive for an even more immersive viewing (and listening) experience.
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By STF News
Samsung Electronics today unveiled a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, the world’s largest education technology exhibition, in London. The more than 30,000 attendees at Bett can explore the future of education with the cutting-edge Samsung Interactive Display and the Samsung Whiteboard App.
Technology plays a critical role in the classroom today, and the classroom of tomorrow requires a full suite of tools to help teachers and students deepen connections and increase collaboration in a familiar and convenient way. To meet the evolving needs of educators, classroom technology is becoming increasingly customizable, feature-rich and interconnected across device ecosystems and operating systems (OS). Samsung is expanding its technology, services and support for education to set teachers up for success.
“Our education technology is designed to equip educators with the tools they need to fully engage students and enrich the learning experience in any environment,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “At Bett, we are excited to showcase our interactive display solutions, demonstrating the level of advanced usability and interactivity required for the tech-enabled future of education.”
Introducing the New Interactive Display and Software Powering the Classroom of the Future
The new Samsung Interactive Display (Model name: WAC) is available for Bett attendees to experience in person. Expanding the offerings beyond the Flip and Flip Pro models operating on Tizen OS, the new WAC model leverages Android OS to provide intuitive usability. The easy-to-use display helps teachers customize their home screen user interface (UI), activate multiple screens, share up to nine displays at once regardless of OS or device and utilize intelligent education apps to enrich student learning. Users can also take advantage of the integrated Wi-Fi and Bluetooth connectivity.
Unveiled in 65-, 75- and 86-inch models,1 the WAC series is built to integrate into any classroom setting. Its connectivity is enhanced with a 3-in-1 USB-C port, which enables hassle-free screen connection, touch control and external device charging (max. 65W). In addition, the HDMI output function allows teachers to share content on a bigger screen, particularly useful in a lecture theater.
Featuring a slim and user-friendly design, the WAC model takes into consideration the importance of both convenience and interactivity. With IR touch, users can enjoy a natural writing experience, 20 multi-touch drawing and a dual-sided pen to write with a different color on each end without changing the settings. The front stereo speaker, penholder and handle on the display boost convenience for a seamless education environment.
The Device Management Solution (DMS) for WAC series allows users to monitor and control the display in the classroom remotely at the same time. The DMS also provides an alert function that sends warning messages to the screen collectively in case of an emergency.
Originally available on the Samsung Flip (Model name: WMB, WMA, WMR), the Samsung Whiteboard App will also be compatible with the WAC model. The software solution helps educators connect to Windows OS devices, so that even after connecting a PC to the display, seamless writing on top of the content on the PC can be experienced in real-time, creating a dynamic classroom experience. In addition, it is easy to store and share content and documents, as well as annotate on top of whatever is being displayed in real-time, even during a video conference.
At Bett, the Samsung stand will be located at NE31 in the ExCeL London from March 29 – 31, 2023.
1 65- and 75-inch models will launch during 1H. 86-inch model will launch during 2H.
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Samsung Electronics and the New York Mets Hit a Home Run, Unveiling Newest and Brightest Outdoor LED Technology at Citi FieldBy STF News
Samsung Electronics America and the New York Mets recently made sports history with the installment of the largest scoreboard across all professional ballparks. As fans gear up for the start of a new baseball season, they will have a firsthand look at the enhanced and fully upgraded dual-sided centerfield video board, which features a 17,400 square feet LED screen on the front and 6,900 square feet on the back. Since Fall of 2022, Samsung has installed over 29,800 square feet of new LED at Citi Field.
Unveiled for the first time at the Mets’ What’s New at Citi Field event on March 23, attendees had a sneak peek of what fans can expect for the upcoming season. The scoreboard is the highlight of the multiple digital display upgrades throughout the entire stadium, providing fans with a state-of-the-art display experience. Even as fans enjoy the new experienced introduced throughout the ballpark, the new scoreboard ensures that they won’t miss a moment of the action taking place on the field.
“As an emerging New York landmark, Citi Field continues to set itself apart with the integration of cutting-edge display technology that enhances the in-stadium experience for fans,” said James Fishler, Senior Vice President, Display and Home Entertainment Division, Samsung Electronics America. “Samsung is a proud partner of the Mets and with the installment of the first-of-its-kind, double-sided LED display, we are excited to help the franchise reach the next level of technology innovation in professional sports.”
New Centerfield Scoreboard Brings Citi Field to Life
Since forming its partnership in 2021, Samsung has worked with the Mets to transform Citi Field into the most technologically advanced, professional ballpark. The multi-year digital transformation included the deployment of over 1,300 LFD displays and several new Outdoor LED displays last year, totaling over 15 million pixels. The second phase of installments, which will be fully operational by opening day on April 6, will feature several new outfield displays, including the new centerfield scoreboard, increasing the total pixel count in Citi Field to 40 million. In addition to the centerfield scoreboard, Mets fans will see display improvements in all corners of the stadium, including exterior signage, digital concession menu boards and more.
“Samsung’s innovative technology at Citi Field will expand the standard for what fans expect when entering the country’s best stadiums. Over a two-year period, we’ve transformed a once static signage environment to an all-digital experience,” said David Phelps, Vice President, Product Management, Display Division, Samsung Electronics America. “While working with the Mets, we’ve been able to push the boundaries of what is possible by delivering more creative and unique experiences for its fan base.”
The new LED technology also enables opportunities for DOOH (Digital Out-of-Home) advertising by transforming once static displays into a blank canvas of creativity. The scoreboard offers near unlimited configurations for advertisers to stand out from the competition and deliver entirely new visual experiences to fans. With the ability to accept multiple forms of content, the dynamic display helps foster the local economy by providing business owners with an affordable solution to advertise at Citi Field. The back of the dual-sided scoreboard reaches heights so tall that it’s visible from the highway, offering yet another opportunity to increase sponsorship and advertisement revenue, as well as inform and excite fans waiting to enter the stadium to join the action.
Immersive Entertainment for Every Fan
Citi Field’s main video LED board is substantially the largest scoreboard across all professional ballparks and over three times larger than Citi Field’s previous centerfield scoreboard. The expansive 17,400 square-foot high-definition video display ensures that no matter where fans are in the stadium, they won’t miss the action on or off the field. Including the new enhanced display on the back, the centerfield scoreboard features over 24,000 square feet of LED signage and over 13 million pixels, along with a high-resolution, 10mm pixel pitch display to enhance the in-stadium fan experience. Teams in the dugouts and fans in the stands alike can watch 4K instant replays, up-close game action, game stats, interactive updates and more.
“Samsung’s state-of-the-art technology upgrades at Citi Field underscore our goal of providing best-in-class experiences for our fans,” said Mark Brubaker, Chief Technology Officer, New York Mets. “The quality of these enhancements will not only provide our fans with more immersive and memorable visits to the ballpark, but it also positions Citi Field as a trailblazer in the industry.”
The iconic ballpark’s digital transformation demonstrates how today’s display technology can seamlessly integrate into stadiums and introduce unique interactive offerings for fans. Built for the future, Samsung’s technology upgrades to Citi Field create an interactive environment for all generations of baseball fans traveling to the ballpark.
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By STF News
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Samsung Electronics Opens the Odyssey Universe, a New In-Game Experience Inspired by the Odyssey Monitor LineupBy STF News
Samsung Electronics has announced the release of the Odyssey Universe, a new customized map created for gamers to experience in Fortnite,1 based on the premium Odyssey series of monitors from Samsung.
The Odyssey Universe is a new in-game experience expressing how the industry-leading Samsung Odyssey monitor lineup helps gamers deliver on the promise of next-generation games.
“We are happy to introduce the Odyssey’s own customized gaming experience along with fun in one of the most popular game around the world.” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to introduce the industry-leading Odyssey lineup and raise the awareness of our gaming monitors by providing new, exciting experiences and events.”
The Odyssey Universe features each space inspired by the main product name of the Odyssey lineup. The permanent new map is divided into 5 spaces, each of them inspired by and representing an industry-leading entry in the Odyssey monitor lineup. It ranges from the Level Ark, which is derived from the “Odyssey Ark” providing a new frontier of immersion with the 55-inch large screen, to Level G9∙G8∙G7∙G6 in line with products such as Odyssey Neo G9 and G8. Each space will have its own mission for players to clear, with a variety of objectives and rewards during gameplay.
Tune Into the Debut of the Odyssey Universe on Twitch
Kicking off the release of Odyssey Universe, gamers can tune into some of their favorite streamers to see the maps in action on the official Samsung Odyssey Twitch channel with following streamers:
SypherPK (634.6M followers) NickEh30 (435.5M followers) Date: March 23 at 2PM (EST)
The streamers will show off the new map’s exciting gameplay, fill in viewers on how they can explore the map themselves and how they can get exclusive deals on Odyssey monitors.
Join in the Odyssey Universe Scavenger Hunt
The fun doesn’t end even after the stream ends. Until March 29, players have an extra reason to jump into the Odyssey Universe beyond the map’s thrilling gameplay. Players can participate in the “Scavenger Hunt” event to explore the Odyssey Universe map and find hidden answers in each of the spaces. Once gamers figure out the answers, they can submit them at the Odyssey Universe event website to be eligible to enter into a sweepstakes. The winners of the sweepstakes will receive Odyssey gaming monitors and will be announced on the Samsung Odyssey Twitch channel on March 30 at 7PM (EST).
Gamers can get ready for the launch of Odyssey Universe by visiting the website to get the latest information and find details on the “Scavenger Hunt”.
1 This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games, Inc.
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