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[Making TVs Smarter] ① How Tizen is Expanding Smart TV Experiences


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There was a time when picture and sound quality and design were the main factors in determining the quality of a TV. Then came the inception of smart TVs – televisions equipped with operating systems just like computers or smart phones. The rise of this new technology allowed for the use of a broad range of applications on users’ TVs, while also providing more access to different kinds of content and facilitating connectivity with a wider range of devices.

 

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* Service availability may vary by region, service provider, language.

 

Samsung has ranked number one in the global TV market for 14 consecutive years due to the ultra-high definition picture quality, immersive sound and rich user experiences provided by its televisions. And at the heart of it all has been Tizen OS, an open-source operating system that makes it easy for users to enjoy an expansive range of services quickly and conveniently.

 

Samsung Newsroom looked into the key features offered by Tizen that are driving premium TV usability and elevating the experiences of both users and partners.

 

 

User Experience – Access Vast Amounts of Content Easily

When you use a smart TV powered by Tizen, most forms of content are just a few clicks away. Smart TVs equipped with the Tizen OS support major OTT (Over the Top) services applications by default. When hooked up, the TVs also provide access to Samsung TV Plus, which lets you view a range of content including variety shows, TV series and movies free of charge. This experience is further enhanced by the ‘Universal Guide’ feature, which harnesses the power of AI to make intelligent, personalized recommendations that are tailored to your preferences.

 

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* Universal Guide screen displayed above is available for European users only.

 

With Tizen, quickly selecting the videos you want to watch from among the flood of content becomes a breeze. The operating system spares users from frustration by minimizing input lag, which is the time required for the TV to reflect commands. Tizen-empowered smart TVs also feature Auto Game Mode, which allows the TV to detect and automatically change settings for an optimal gameplay experience when the user is using a gaming console.

 

 

Content Developer Experience – Streamlined Content Supply Across Devices

To best enrich the smart TV experience, collaboration with a host of partners and developers is crucial.

 

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At Samsung Developer Conference 2019, Samsung Electronics unveiled a range of development tools that streamline the app building experience for the Tizen OS. ‘EasyST’ enables users to quickly test online video content on TVs, while ‘Wits’ helps with monitoring apps in development in real-time on a television. These and a range of other tools are available for anyone to access.

 

What’s more, through use of ‘Samsung Checkout on TV’ users can easily subscribe to an app or purchase content using just their Samsung Smart TV, regardless of which kind of IPTV connection they have. This removes the need for the establishment of an independent payment system by developers.

 

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This platform also enables partners of Samsung Electronics to conveniently provide content to more than 140 million users in 197 different countries around the world. Since Tizen OS supports a broad host of TV models that range from FHD to QLED 8K, the operating system has made reaching a wider user base easier and more efficient. Tizen OS also offers support for a number of virtual assistants, including Bixby, Alexa and Google Assistant, which further facilitate easy access to a diverse array of content.

 

Global-Smart-TV-Platform_Tizen_main_5.jp

* Service availability may vary by region, service provider, language.

 

Across a vast range of locations and user types, Tizen connects users with development partners in order to expand the depth and scope of TV experiences. Going forward, the multi-faceted operating system will strike partnerships in areas such as arts, fitness and games in order to continue expanding the role that our televisions play in our lives.

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      ▲ “Q-Symphony is a revolutionary algorithm by Samsung that can masterfully synchronize audio volume and timing in perfect harmony,” said Kim.
       
      “The sound offered through Q-Symphony is so immersive that viewers feel as though they are physically present on set with so many different background sounds coming alive through the feature,” said Kim.
       
       
      Unifying Picture and Sound Experiences for Optimal Viewing Experiences
      Today, AI sits at the core of Samsung’s audio strategy with its applications extending across numerous products. This widespread adoption of AI has resulted in features like Q-Symphony and SpaceFit Sound that enrich the audio experience, alongside other audio technologies that breathe life into content through dialogue and movement. Additional capabilities include Active Voice Amplifier, which adjusts and improves dialogue clarity with the speaker and surrounding noise in mind, Human Tracking Sound, which dynamically reproduces the sound based on the position of the on-screen speaker, and OTS Pro, which creates a dynamic soundscape based on the movement of objects or the speaker on the screen.
       
      These features are the outcome of two symbiotic AI technologies: a content analysis model and a sound separation model. The neural processors work with both auditory and visual cues, among other signals, to create the perfect audio experience that syncs with what is happening on the screen. Despite the complexity of this process, Samsung was able to bring these features to life by forming a cross-departmental team of engineers and pooling resources across picture, sound and other departments.
       
       
      The Future of Sound: Reshaping Audio Experiences With Samsung’s Sound Device Lab
      ▲ (From left) Seongsu Park, Sunmin Kim and Kibeom Kim at the Sound Device Lab are on a mission to capture audio just as the artists intended.
       
      In the Sound Device Lab, there is a clear and unwavering goal that guides every innovation: recreate the original sound as closely as the artists intended, with consumers top of mind. AI is a critical tool that enables Samsung to do this.
       
      Sunmin Kim, who heads the Sound Device Lab, believes that sound is just one side of the coin: “The focus on sound quality is a given, but all innovations that made breakthroughs came from user-centric design. Sound settings and features need to be straightforward and user friendly.”
       
      Seongsu Park noted that 70% of TV sound comes from the product while the remaining 30% is shaped by the space in which the sound is played: “Our products will continue to leverage the latest measurement systems and AI algorithms to analyze space and sound settings for optimal sound quality.”
       
      On a final note, Kibeom Kim also shared the Sound Lab’s ambition in the era of multi-device sound experiences initiated by the Q-Symphony feature: “There is unlimited potential in Q-Symphony to produce audio that works in perfect harmony. We will continue to improve inter-device connectivity and enhance the feature for our users.”
       
      Samsung is committed to delivering premium experiences for consumers, prioritizing their needs through innovative products. With a strong track record as a market leader for 17 consecutive years, Samsung will continue to enhance the viewing experience and drive sound innovation.
      View the full article





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