Samsung will unveil the Galaxy Z Fold 5 and Flip 5 foldables next week during an event that’s scheduled to take place earlier than usual. A week before the Galaxy Z Fold 5 event, Samsung boss TM Roh teases upcoming innovations for the two foldables that sound impressive. Too bad Samsung is coming in second in a race it invented. It feels like Samsung is just reacting to the market rather than leading it.
There’s more competition in the space than in previous years, with Google having just launched its first-gen Pixel Fold handset. Separately, Android vendors from China are selling foldables in international markets. And Honor has just unveiled an incredible Magic V2 device that’s about as thick as the iPhone 14 Pro when folded.
TM Roh penned a blog post where he teased some of the innovations Samsung will bring to the foldable market with the 2023 models. The new handsets will be thinner and lighter than before, Roh said:
“Essential” design, by the way, “prioritizes clarity of purpose and ease of daily use.”
Image source: Christian de Looper for BGR We wouldn’t have a foldable market without Samsung pushing the limits of technology. There’s no question about it. The failed launch of the original Galaxy Fold is a testament to that. The tech and design were almost ready, but not quite. Samsung had to fix several glaring design and durability issues and postponed the launch. Samsung never gave up on that first-gen device.
Since then, Samsung has iterated on the previous Galaxy Z Fold model, delivering improvements with each generation.
But Samsung never dared to be the first to offer buyers a better aspect ratio for the external display that makes the handset more usable. It also stuck with the bulky Fold design and its hinge gap. And it made minimal progress with the Flip’s external display size rather than utilizing the available space.
Foldables from Oppo, Honor, and Google offered these innovations before Samsung could. These companies took the risks that Samsung was too afraid or lazy to pursue in previous years.
Or it might just be that Roh prioritized cost efficiencies over any sort of “essential” designs while it could. After all, Samsung had nothing to worry about until this year. There were no real alternatives to Fold and Flip phones outside of China.
Then again, following competitors while pretending you’re leading is what Samsung has been doing in the mobile space since the first iPhone arrived. To this day, Samsung is happier following Apple’s lead than setting standards with its Galaxy devices. If only Apple made foldable iPhones…
Don't Miss: What is Gmail’s Enhanced Safe Browsing, and should you use it?The post Samsung boss teases Galaxy Fold and Flip innovations rivals already offer appeared first on BGR.
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Samsung Electronics and the New York Mets Hit a Home Run, Unveiling Newest and Brightest Outdoor LED Technology at Citi FieldBy Samsung Newsroom
Samsung Electronics America and the New York Mets recently made sports history with the installment of the largest scoreboard across all professional ballparks. As fans gear up for the start of a new baseball season, they will have a firsthand look at the enhanced and fully upgraded dual-sided centerfield video board, which features a 17,400 square feet LED screen on the front and 6,900 square feet on the back. Since Fall of 2022, Samsung has installed over 29,800 square feet of new LED at Citi Field.
Unveiled for the first time at the Mets’ What’s New at Citi Field event on March 23, attendees had a sneak peek of what fans can expect for the upcoming season. The scoreboard is the highlight of the multiple digital display upgrades throughout the entire stadium, providing fans with a state-of-the-art display experience. Even as fans enjoy the new experienced introduced throughout the ballpark, the new scoreboard ensures that they won’t miss a moment of the action taking place on the field.
“As an emerging New York landmark, Citi Field continues to set itself apart with the integration of cutting-edge display technology that enhances the in-stadium experience for fans,” said James Fishler, Senior Vice President, Display and Home Entertainment Division, Samsung Electronics America. “Samsung is a proud partner of the Mets and with the installment of the first-of-its-kind, double-sided LED display, we are excited to help the franchise reach the next level of technology innovation in professional sports.”
New Centerfield Scoreboard Brings Citi Field to Life
Since forming its partnership in 2021, Samsung has worked with the Mets to transform Citi Field into the most technologically advanced, professional ballpark. The multi-year digital transformation included the deployment of over 1,300 LFD displays and several new Outdoor LED displays last year, totaling over 15 million pixels. The second phase of installments, which will be fully operational by opening day on April 6, will feature several new outfield displays, including the new centerfield scoreboard, increasing the total pixel count in Citi Field to 40 million. In addition to the centerfield scoreboard, Mets fans will see display improvements in all corners of the stadium, including exterior signage, digital concession menu boards and more.
“Samsung’s innovative technology at Citi Field will expand the standard for what fans expect when entering the country’s best stadiums. Over a two-year period, we’ve transformed a once static signage environment to an all-digital experience,” said David Phelps, Vice President, Product Management, Display Division, Samsung Electronics America. “While working with the Mets, we’ve been able to push the boundaries of what is possible by delivering more creative and unique experiences for its fan base.”
The new LED technology also enables opportunities for DOOH (Digital Out-of-Home) advertising by transforming once static displays into a blank canvas of creativity. The scoreboard offers near unlimited configurations for advertisers to stand out from the competition and deliver entirely new visual experiences to fans. With the ability to accept multiple forms of content, the dynamic display helps foster the local economy by providing business owners with an affordable solution to advertise at Citi Field. The back of the dual-sided scoreboard reaches heights so tall that it’s visible from the highway, offering yet another opportunity to increase sponsorship and advertisement revenue, as well as inform and excite fans waiting to enter the stadium to join the action.
Immersive Entertainment for Every Fan
Citi Field’s main video LED board is substantially the largest scoreboard across all professional ballparks and over three times larger than Citi Field’s previous centerfield scoreboard. The expansive 17,400 square-foot high-definition video display ensures that no matter where fans are in the stadium, they won’t miss the action on or off the field. Including the new enhanced display on the back, the centerfield scoreboard features over 24,000 square feet of LED signage and over 13 million pixels, along with a high-resolution, 10mm pixel pitch display to enhance the in-stadium fan experience. Teams in the dugouts and fans in the stands alike can watch 4K instant replays, up-close game action, game stats, interactive updates and more.
“Samsung’s state-of-the-art technology upgrades at Citi Field underscore our goal of providing best-in-class experiences for our fans,” said Mark Brubaker, Chief Technology Officer, New York Mets. “The quality of these enhancements will not only provide our fans with more immersive and memorable visits to the ballpark, but it also positions Citi Field as a trailblazer in the industry.”
The iconic ballpark’s digital transformation demonstrates how today’s display technology can seamlessly integrate into stadiums and introduce unique interactive offerings for fans. Built for the future, Samsung’s technology upgrades to Citi Field create an interactive environment for all generations of baseball fans traveling to the ballpark.
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By Samsung Newsroom
Today, protecting the environment and fighting climate change require technology manufacturers to take a more thoughtful approach to innovation.
Samsung Electronics strives to incorporate environmental sustainability into everything it does. The company’s products are thoughtfully designed to minimize their impact on the environment throughout their lifecycle – from the planning and manufacturing stages to their use and recycling.
This includes using power-efficient semiconductor chips, sustainable packaging and energy-saving technology, and offering consumers the ability to upcycle packaging and old devices. Through tangible solutions like these, the company is empowering consumers to take part in an important mission: conserving resources and reducing their environmental footprint.
These efforts are reflected in the company’s TV lineup, including its 75-inch Neo QLED TV (QN90A). Check out the infographic below to examine how Samsung took a ‘full circle’ approach to sustainability with one of its latest displays.
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Samsung Spotlights Digital Signage Innovations Built for Control Room at 2021 Virtual Experience ShowcaseBy Samsung Newsroom
Samsung Electronics is inviting all customers, partners and fans of Samsung’s digital signage to visit the latest in its series of Virtual Experience (VX) Showcases, focused on control room environments.
The experience takes visitors on a virtual tour of Samsung’s full display portfolio across a variety of virtual zones, including a mission-critical control room, in addition to a finance control room and a video conferencing room. As a leader in the digital signage market for 12 consecutive years, Samsung understands the importance of a control room being always on and always performing.
At the heart of any control room is a large video wall. With exhibits dedicated to Samsung’s industry-leading modular display, The Wall, as well as other indoor LED and video wall displays across its portfolio, the showcase invites visitors to learn more about the company’s offerings in this area. In addition to offering an opportunity to experience how Samsung’s high-resolution monitors and ultra-wide curved monitors can be used to enhance the efficiency of any control room environment, the showcase also offers an up-close look at the Crystal UHD QM75R display, which is optimized for video conferencing rooms.
The control room VX event showcases the latest innovations from Samsung’s visual display business, highlighting ideal solutions that can ensure that any control room is capable of capturing critical details, enhancing productivity, and operating securely.
Featured alongside the in-depth product demonstrations are insightful customer case studies, including major control room transformations for military, air force and government organizations in locations across the world, from South Asia to Latin America.
To experience the showcase for yourself, and to learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your control room, please visit https://bit.ly/3sD5n9v.
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