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Samsung Electronics is hosting its Australian Tech Summit 2026 in Sydney on May 14 and 15, offering media and industry professionals a deep dive into its latest AI-powered TV and an early look at its Odyssey gaming monitors ahead of their global rollout.
The event features hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences and display performance across Samsung’s Micro RGB, OLED and gaming displays.
The technologies showcased at the summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.1
▲ Media and industry professionals experience Samsung’s 2026 AI display innovations firsthand.
Micro RGB for Premium Home Viewing
A key focus of the event is Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and R85H models. Designed for premium home viewing, the lineup delivers precise color, deep contrast and an immersive picture quality.
▲ Samsung demonstrates the 75-inch Micro RGB TV (R95H) during a side-by-side picture quality comparison. Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich color, sharp contrast and refined local dimming — to more home environments.
Powered by the Micro RGB AI Engine Pro, Samsung’s latest Micro RGB TVs optimize color and contrast in real time for lifelike detail. The lineup also achieves 100% of the BT.2020 color range and includes certified Glare Free technology to reduce reflections for a clearer viewing experience. Features such as Micro RGB Precision Color 100 and Vision AI Companion (VAC) further enhance picture quality and personalized viewing.

OLED Innovation Powered by AI
Samsung’s 2026 OLED lineup combines cinematic picture quality, refined design and intelligent features to elevate the viewing experience. Leading the lineup is the 77-inch S95H, which delivers brighter OLED performance, advanced HDR processing and a premium design that stands out even when the screen is off.
VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.
AI Upscaling Pro improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro optimizes picture and sound for live sports and AI Sound Controller Pro gives viewers greater control over dialogue, background music, crowd noise and commentary.
HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture. Combined with certified Glare Free technology that minimizes reflections, the S95H maintains exceptional contrast and sharpness, even in bright spaces.
The S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store allow the TV to function as both a screen and a piece of home décor.
▲ Samsung presents its latest OLED innovations, including improvements in brightness, HDR performance and AI-based features.
Odyssey Gaming Monitors for Speed and Immersion
Samsung is expanding its Odyssey lineup with gaming monitors ranging from glasses-free 3D immersion to ultra-fast OLED performance and sharp 6K resolution.
▲ Samsung showcases its latest gaming monitor lineup — including OLED and 6K models. Leading the lineup is the 27-inch Odyssey 3D (G90XF model), featuring Eye Tracking and View Mapping technology for natural, glasses-free 3D immersion. With a 165Hz refresh rate and 1ms GtG2 response time, it delivers smooth, responsive gameplay.
Also on display is the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor offering a native 165Hz refresh rate, Dual Mode support up to 330Hz in 3K and VESA-certified DisplayPort 2.1 connectivity.
Samsung’s OLED gaming monitor lineup further expands performance with the 32-inch Odyssey OLED G8 (G80SH model), delivering 4K QD-OLED visuals at 240Hz. Samsung OLED Safeguard+ technology also helps maintain long-lasting picture quality.
▲ Andrew Sohn, Senior Engineer, Samsung Electronics, presents the Odyssey OLED G8 monitor, giving attendees the opportunity to experience its advanced display performance.
Shaping the Next Era of Screens
“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”
With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalized than ever.
Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. ︎ Gray-to-Gray. ︎ View the full article

Samsung Electronics is hosting its 2026 European Tech Seminar in Frankfurt, Germany, from April 15–16, offering media and industry professionals an early, hands-on look at its latest AI-powered TV, display and audio innovations ahead of their global rollout.
Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.
Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.
▲ Sangmin Lee from Samsung’s Picture Quality Solution Lab introduces the enhanced brightness of the new OLED and its reduced power consumption.
Making the Screen More Helpful With Vision AI Companion
At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.
▲ Steffen Greb from Samsung’s ECSO demonstrates the Art mode and explains the Vision AI Companion. Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.
Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.

Advancing Picture Innovation Across Premium Displays
Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.
▲ Olivia Lee from Samsung’s Picture Quality Solution Lab showcases Samsung’s latest Micro RGB technology. Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.
▲ Youngju Oh from Samsung’s Picture Quality Solution Lab introduces a new color evaluation method with the emergence of BT.2020 for 100% Wide Color Gamut Display. Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.
To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.

Extending Performance Across Gaming Displays and Lifestyle Audio
Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.
In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.
▲ Jin Yoo from Samsung Research America Audio Lab showcases the new Wi-Fi speaker, Music Studio 5.  Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.

Expanding AI Across the Entire Screen Experience
“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”
Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.
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The World Sleep Congress 2025, held in Singapore from September 5th to September 10th, 2025, and organized by the World Sleep Society, served as a global platform for advancements in sleep science and digital health. The event brought together experts in sleep medicine, researchers, and technologists to explore new technologies.
Samsung presented the Galaxy Watch8 series, featuring tools like bedtime guidance, sleep apnea risk detection, and guided techniques that help users maintain emotional balance and mental clarity. A dedicated team of experts from Samsung's R&D Institute Poland and Suwon participated in the congress, leading workshops focusing on utilizing Samsung Health SDK Suite for health innovation.
During the exhibition, the highlight was the introduction of the new Electrodermal Activity (EDA) sensor, offering precise insights into holistic personal health, daily wellness, and sleep patterns. Integrated into wearable devices, this technology enables users to better understand their well-being by analyzing physiological responses. The EDA demo feature illustrated how developers can leverage health data, including gathering and interpreting EDA values for sleep analysis, showcasing the technology's potential in advancing health innovation.
The congress underscored the growing role of technology in advancing sleep science and fostering collaboration across industries. Samsung demonstrated its expertise in digital health technologies through its commitment to innovation and association in sleep health.
To see a related article, visit How the Galaxy Watch's EDA Sensor Enhances Your Health Monitoring.
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At its core, television is about picture quality. As the world’s No. 1 TV brand, Samsung Electronics has consistently extended its lead in this field, securing an unrivaled position in the pursuit of excellence.
 
The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free1 and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.
 
▲ Mirae Shin with the new 2025 Samsung S95F OLED TV
 
 
Enhanced Glare-Free Technology: Bright or Dark, Always Clear
OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.
 
Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.
 
This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.
 
Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%.2 This performance has also been verified by UL Solutions, a global certification organization.3
 
“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.
 
▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.
 
 
Bringing Hidden Details to Light With AI Gamma Technology
Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.
 
Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.
 
▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.
 
“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.
 
“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”
 
“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.
 
 
Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience
Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%4 compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.
 
Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB5 pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.
 
▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.
 
“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”
 
Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.
 
 
1 Applicable only to models featuring Glare-Free technology
2 Based on internal studies
3 UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).
4 Based on internal studies
5 Red, green, blue
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July 2025 [Galaxy Unpacked 2025] The Next Chapter in Personalized, Multimodal Galaxy Innovation
Samsung Electronics hosted "Galaxy Unpacked 2025" on July 9, unveiling the next generation of Galaxy products. With a theme of "Unfolding the Ultra Experience," the event introduced the thinner, lighter form factor, evolving AI technology, as well as new software experiences. The Z Fold 7 features a 200-megapixel camera and AI-based productivity functionalities optimized for its big screen to deliver a more immersive experience than ever. The Z Flip 7 reduces restrictions imposed on its users and delivers a more intuitive interface with its 4.1-inch front cover screen and Gemini AI. Recycled materials have been used for all new offerings, including the Z Flip 7 FE and the Galaxy Watch 8 series, showcasing Samsung's vision on sustainability. Learn more about the new Galaxy innovation, evolving even now with AI, on the Samsung Electronics Newsroom.

Learn More Building Trust and Loyalty for Your Apps in Galaxy Store! 2 New Features on the Seller Portal
Two new features are available in Seller Portal to help build user trust and loyalty. The first new feature is the Data Safety tab which allows you to select the type of user data your application collects and shares. This information lets users know what your application does with their personal data before they install it. Learn more in the Seller Portal notice. The second new feature is game pre-registration. You can pre-register games in Seller Portal, which places them in the Pre-register section of Galaxy Store. Pre-registration allows you to promote your upcoming release and offer special incentives, like redemption codes, to your loyal users. See the Online Guide for more information.

Get started in Seller Portal Tutorial: Implementing In-App Subscriptions Using Samsung IAP
Samsung In-App Purchase (IAP) service provides developers with a solution for managing digital transactions within mobile applications, enabling the sale of in-app products, including subscriptions. A subscription is a specific type of in-app product that users can purchase through your application in the Galaxy Store. Click the link below to learn how to integrate the Samsung In-App Purchase SDK into your application.

Learn more SmartThings Test Suite Expands for Easy WWST Certification
The SmartThings Test Suite expands, making Works with SmartThings (WWST) certification easier than ever for hub-connected devices, including Matter, Zigbee, and Z-Wave. Test your products directly with the free Test Suite to obtain WWST—in most cases, without even needing a test lab! Utilizing Test Suite results for WWST certification is supported for the majority of categories, including lights, switches, smart plugs, and more. However, certain categories still require manual testing, such as cameras, doorbells, locks, and life safety devices. Learn more in our SmartThings Test Suite documentation and blog. Optimize Your Applications for 16 KB Page Size Compatibility Using Samsung’s Remote Test Lab
The Android kernel page size is being updated from 4 KB to 16 KB, for better memory management and enhanced performance. Following the change, applications and updates for Android 15 and later submitted to Google Play must support the 16 KB pages starting November 1, 2025. Use the Samsung Remote Test Lab to run the 16 KB environments directly on real-life devices and validate your application's compatibility easily. Make sure that your applications work seamlessly in the new environment and build your native code to support 16 KB pages following the guidance from Google. You can learn how to run the compatibility check for the increased page size and how to further utilize the Remote Test Lab on our blog.

Learn More Policy Update for Free/Discount Trial Subscriptions in the Republic of Korea
Due to revisions in the Republic of Korea’s E-Commerce Act, the policy for free/discount trial subscriptions offered through Samsung IAP on the Galaxy Store has been updated starting July 2, 2025. Under the new policy, users in Korea must explicitly consent to auto-renewal payments 30 days before the end of their free/discount trial period, up until the last day, to continue their subscription. If they do not provide consent, the subscription will automatically be canceled.

Samsung IAP can assist developers by requesting user consent during this period through email and in-app notifications, sent once a week (only once for weekly subscriptions). Additionally, developers can take proactive measures to prevent the automatic cancellation of recurring payments by checking through Samsung IAP whether user consent is required or has already been obtained during the free/discount trial period. Based on this information, developers can guide users to provide consent within the application’s UI.

Learn More Your Privacy, Secured: Inside the Tech Powering Safe, Personalized Galaxy AI Experiences
With advancements in generative AI technology, smartphones are evolving beyond simple tools into proactive companions that anticipate a user's needs and offer suggestions in advance. The more AI understands users’ preferences and behavior patterns, the more seamless mobile experiences it can deliver in everyday life. During this process, the device's access to certain personal data is essential.

Samsung Electronics has further strengthened its privacy protection technologies that power personalized Galaxy AI experiences. The Personal Data Engine (PDE) featured in the Galaxy S25 series learns and processes data on-device to support customized functionalities. As a new layer of security, Knox Enhanced Encrypted Protection (KEEP) safeguards personal data by storing it in a secure, dedicated space. Learn more about Galaxy AI innovations, evolving from personalization to protection, on the Samsung Electronics Newsroom.

Learn More DreamCache: Fine-Tuning Free Lightweight Personalized Image Generation via Feature Caching
Personalized image generation is an AI-powered breakthrough technology that can be applied across a wide range of fields, including creative design and visualization. In particular, generating controllable images in various contexts by capturing the core features of reference images requires a text-to-image generation model. However, conventional approaches have faced practical hurdles due to intricate training processes, high inference costs, and limited adaptability.

To address this, Samsung R&D Institute UK introduces DreamCache, a lightweight and efficient solution for personalized image generation using only a pre-trained model. DreamCache stores a key subset of reference image features and dynamically utilizes them through lightweight conditioning adapters, ensuring generation of personalized images that are both precise and high-quality without any fine-tuning. In particular, DreamCache has significantly lower computational and memory requirements to deliver high quality output, greatly broadening its application potential across diverse fields such as creative work and research. Learn more about DreamCache's structure that takes into account both efficiency and precision, and our experiment results, on the Samsung Research blog.

Learn More Quantum Security for Future Communication Networks: Standards Perspective
As global data traffic increases exponentially and concerns around privacy grow, future communication networks demand ever-higher levels of connectivity and security. However, with the advancement of quantum computers that are capable of ultra fast calculations based on quantum mechanics, the security risk of existing encryption systems that are susceptible to attacks is also increasing. As a countermeasure, post quantum cryptography (PQC), which remains secure in a quantum computer environment, is being developed, while quantum key distribution (QKD), another core technology, is capable of generating theoretically unbreakable security keys by utilizing the principles of quantum mechanics.

Samsung R&D is conducting in depth analysis of PQC and QKD technologies to strengthen the security of future networks, validating their actual performance and feasibility while actively contributing to related international standardization institutions. From designing security architectures for the 6G era, to hybrid security solutions where PQC and QKD are applied in parallel, explore the details of our quantum security research for the future on the Samsung Research blog.

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