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    • By BGR
      Rumors about Apple launching a foldable device aren’t new. This time, Samsung is preparing for the Cupertino company to join a market that the South Korean firm currently has the lead. While everyone expects a foldable iPhone, Samsung doesn’t think this will be the first Apple device to bend.
      According to a report by The Elec, Samsung thinks the foldable market will grow 80% by 2025, and one of the reasons will be Apple joining the competition in 2024. Samsung’s mobile business, Mobile Experience, said that the Cupertino company would enter the foldable market, not with smartphones, but with notebooks and tablets first.
      Samsung Galaxy Fold 4 next to Galaxy Flip 4. Image source: Samsung Last month, CCS Insight published its annual prediction report and said Apple would likely launch a foldable iPad in 2024.
      One of the reasons why Apple won’t likely launch a foldable iPhone at first is not to cannibalize the existing iPhones as, according to the analyst, the foldable option would have to be “incredibly expensive.”
      Early this year, display analyst Ross Young said Apple was mulling a 20-inch foldable MacBook display, which could also be an iPad. Bloomberg‘s Mark Gurman also corroborated Apple entering this new market.
      Both analysts Ming-Chi Kuo and Ross Young expect a foldable iPhone to be introduced in 2025 at the earliest. In a couple of years from now, a foldable iPad/MacBook makes more sense.
      BGR will keep reporting on Apple’s new market approaches as the company is rumored to announce soon a Mixed Reality headset, an Augmented Reality headset, and a car in this decade.
      More Apple coverage: What’s really causing the M2 MacBook Pro launch delay?
      The post Samsung expects Apple to join foldable market in 2024 but not with iPhones appeared first on BGR.
      View the full article
    • By STF News
      This month in San Francisco, the 2022 Samsung Developer Conference (SDC) spotlighted some of Samsung’s best and brightest minds across tech, marketing and product fields, sharing a compelling vision of the future, showcasing the transformational technologies that will improve consumers’ daily lives and giving users more time to focus on what matters most.
       
      With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.
       
      ▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote
       
      Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.
       
       
      Opening: A Seamless, Frictionless Experience
      Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”
       
      ▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.
       
      Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”
       
       
      A Home That Learns and Adapts Through SmartThings
      Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.
       
      ▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.
       
      Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.
       
       
      Matter: A Truly Harmonious Household Experience
      At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.
       
      ▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.
       
      By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.
       
       
      Industry Collaboration Making Device Ecosystems More Open
      ▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.
       
      Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.
       
      The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.
       
       
      The Expanding Role of Bixby
      Anil Yadav, Head of Bixby Lab at Samsung Research1 America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”
       
      ▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.
       
      Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.
       
       
      Premium Security and Privacy for an Integrated Household
      ▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.
       
      Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.
       
      A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”
       
      In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.
       
       
      A More Vibrant Content Ecosystem Than Ever
      Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.
       
      ▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.
       
      Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.
       
      Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.
       
      Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.
       
      “Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.
       
       
      Tizen’s Global Conquest
      ▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.
       
      Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.
       
      Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.
       
      “Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”
       
       
      One UI 5 and the “Your Galaxy, Your Way” Philosophy
      Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.
       
      ▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.
       
      “On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”
       
      Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.
       
       
      A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes
      The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.
       
      “I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.
       
      In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.
       
      ▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.
       
      Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”
       
       
      Closing: Building a More Sustainable Future With Samsung
      To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.
       
      ▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.
       
      “I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”
       
      Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.
       
      “By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.
       
      Watch the video below to see the complete recording of the SDC22 Keynote.
       
        
      ▲ Attendees explore the latest Samsung products at SDC22 booths.
       
       
      1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.
      View the full article
    • By STF News
      Samsung Electronics today demonstrated its vision for a smarter life and a sustainable future. During its IFA 2022 press conference, the company highlighted its revamped SmartThings, which unlocks new possibilities for connectivity, customizability and sustainability across Samsung’s product categories.
       
      The keynote showcased Samsung’s latest advancements in home appliances, TV, display, mobile and wearable technology: an ecosystem of devices intelligently connected to protect the environment, support healthier lifestyles and make every day more fun and entertaining.
       
       
      A New Frontier of Connected Living With SmartThings
      Samsung has integrated the SmartThings across its product categories,1 creating an inclusive ecosystem and an unmatched multi-device experience that enables users to control and transform their environment as they wish. SmartThings empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.
       
      This simplifies and opens up options for connectivity. It also creates more possibilities for users to tailor their device experiences, encouraging them to find new ways to enjoy their products. By allowing you to live every day in the most efficient, productive and comfortable ways, SmartThings gives you more time to focus on what matters to you most.
       
      “Through our latest innovations, Samsung is providing more open, more connected and smarter experiences for everyone,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We are continuing our mission to bring game-changing solutions to support your lifestyle, offer new ways to be entertained, all while challenging how we can look after our planet.”
       
      ▲ Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2022 press conference.
       
       
      Helping Consumers Live More Sustainably
      To create the ultimate sustainable home experience and to become the No. 1 energy efficiency brand, Samsung is combining SmartThings-based connectivity with the energy efficiency built right into its home appliance products. Customers are empowered to make eco-conscious decisions with the help of SmartThings Energy, which monitors usage patterns and provides real-time data, making it easier for users to understand how they are consuming energy.
       
      By 2023, 100% of Samsung’s major home appliances will be Wi-Fi enabled and offer the SmartThings Energy service by default, allowing consumers to continuously reduce energy usage with ease. What’s more, Samsung appliances will go beyond the current highest energy rating2 to deliver an extra 10%3 of energy savings.
       
      Using the sustainable solutions recommended by SmartThings Energy and implementing them through the help of intuitive features like AI Energy Mode,4 customers can take steps towards lowering consumption at home by switching compatible smart appliances5 to energy saving mode.
       
      The Bespoke AI Washer offers AI Ecobubble, which turns detergent into bubbles that quickly get absorbed into the laundry. This delivers the same level of cleanliness while reducing energy usage by up to 70%.6 Users can also reduce energy waste with AI Wash Cycle, which identifies optimal levels of water and detergent, then adjusts soaking, rinsing and spinning times.
       
      The Digital Inverter Motor in washers and dryers, as well as the Digital Invertor Compressor in refrigerators, are covered for 20 years by the most comprehensive warranty7 Samsung has offered yet, to assure customers that their appliances won’t need replacing8 any time soon.
       
      For more sustainable entertainment, Samsung introduced the SolarCell Remote, which charges by exposure to light and radio frequencies from devices like Wi-Fi routers.9 Samsung estimates that over seven years, the company could prevent more than 200 million batteries from entering landfills. This year, Samsung is opening up the licence for this design to the public, so that other manufacturers can be more sustainable too.
       
      Samsung is also contributing to a cleaner environment by repurposing ocean-bound plastics. The company is repurposing discarded fishing nets, using them to create a new material for use in mobile products including the Galaxy Z Flip4, Z Fold4 and Buds2 Pro. By the end of 2022, Samsung could prevent more than 50 tons of plastic from entering the world’s oceans.
       
      Samsung is also aiming to create Net Zero Homes across Europe through various partnerships. With Qcells, the company is exploring ways to harness solar energy. With SMA, the leading residential inverter brand in the E.U., Samsung will connect more solar panels to SmartThings Energy. Samsung is also collaborating with global building, home automation and EV charger manufacturers such as ABB.
       
      ▲ Tanya Weller, Marketing Manager, Digital Appliances for Samsung U.K., delivering a session speech at the IFA 2022 press conference.
       
       
      Supporting Your Wellness Everywhere
      Samsung’s dedication to healthy living is reflected in its broad range of connected devices that focus on wellbeing. From air quality control to healthier cooking and even pet care, SmartThings offers many ways to look after the health of everyone in your home.
       
      SmartThings Home Life centralizes all existing SmartThings services, including SmartThings Cooking, Clothing Care, Pet Care, Air Care and Energy, into an accessible hub on smartphones. This allows customers to look after various elements of their home from anywhere. But SmartThings is more than home appliances. It also includes Galaxy devices, such as the latest Galaxy Watch5 series.
       
      With Samsung’s groundbreaking BioActive sensor, Galaxy wearable devices monitor multiple aspects of your body to give you a holistic understanding of your health, whether you’re working or working out. Users can also track their sleep quality and receive customized sleep coaching. And with SmartThings, they can automatically adjust device settings for a customized experience, whether it’s before bed for a better sleep environment or during the day for optimal viewing conditions.
       
       
      Personalized Entertainment and Gaming for All
      With SmartThings, every day is more fun. Samsung is opening up viewing and gaming possibilities for all, enabling new ways to be entertained. Customers have a broad range of viewing options, including the wall-sized MICRO LED, the large-screen Neo QLED 8K and the portable Freestyle.
       
      New for 2022 is Samsung’s The Frame with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions. With the Samsung TV Plus service, viewers can easily switch from watching on the big screen to watching on the go.
       
      Gamers also have plenty of choice. The Odyssey Ark offers an experience like no other, thanks to the 1000R curvature that wraps around users’ field of vision for maximum immersion. The Odyssey Neo G8 is great for serious gamers, while Smart Monitors offer flexibility for those who want to use the same display for work and play.
       
      In addition, the recently launched Samsung Galaxy Z Fold4 has a screen that doubles in size, on a device that still fits in your pocket: an ideal choice for gaming on the go. Samsung foldable smartphones are now mainstream, with more than twice the units shipped across Europe compared to last year.10 From September, Samsung is bringing the latest innovations to even more users, with the new software on the Z Fold4, Flip4 and the Watch5 expanding to our previous generations.
       
      ▲ Mack Isaac, Content Creator, Gen Z Campaigns & Social Content for Samsung Europe, delivering a session speech at the IFA 2022 press conference.
       
       
      Greater Experiences Through Open Collaboration
      Openness and collaboration are key elements of Samsung’s philosophy, and the company has collaborated with some of the biggest names in technology and entertainment to give consumers a unique experience.
       
      In 2022, Samsung launched the Gaming Hub, which offers an all-in-one platform for discovering and playing cloud games, including those on Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. only). This opens up gaming to a whole new crowd of potential gamers who do not own a games console, widening the gaming community and making the hobby more accessible than ever.
       
      Samsung has also partnered with Philips Hue to provide immersive music experiences on Galaxy smartphones and tablets. When users listen to music on these devices, their Hue lights can automatically change colors or dim with SmartThings music sync.
       
      From movies and games to music, Samsung understands that entertainment is most exciting when it evolves. Samsung has found a new partner in TikTok, the home of the most dynamic community of content creators right now. Together, Samsung and TikTok will work to find some of the most exciting music makers creating right now and provide unrivalled opportunities for them to build their careers in the industry.
       
      Through SmartThings, Samsung is not only on a mission to enhance product connectivity. The company is already enabling new experiences, healthier living, better entertainment and more sustainable lifestyles. But that is only the beginning: along with products from 300 other brands and 230 million registered SmartThings users, the possibilities for a smarter life are truly limitless.
       
       
      1 SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include washing machines, clothes dryers, dish washers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwave ovens, TVs (models launched after June 2022) and energy meters.
      2 According to the European Energy Standard, the highest energy efficiency rating for home appliances is A for refrigerators and washing machines, and A+++ for dryers and air conditioners (EHS).
      3 Extra 10% of energy saving is applicable for Bespoke AI laundry, Bespoke bottom mounted freezer and Eco Heating System.
      4 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
      5 Only available for smart appliances that are compatible with AI Energy mode.
      6 Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.
      7 The 20-year warranty is only applicable to the digital inverter motors in washers and dryers and compressors in refrigerators, sold in the E.U. starting in July in addition to digital inverter motors found in washers sold in the U.S. It is limited to products manufactured by Samsung and subcontracted manufacturers and does not apply to any outsourced products.
      8 Samsung works within the WEEE (Waste of Electrical and Electronic Equipment) regulations for the environmentally safe collection, treatment, recycling and disposal of equipment.
      9 Compatible with 2.4GHz Wi-Fi, see https://solarcellremote.samsung.com/ for more.
      10 Galaxy Z Fold4 and Z Flip4 shipped until August 31, 2022 vs. Z Fold3 and Z Flip3 shipped until August 31, 2021.
      View the full article



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