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    • By STF News
      Today, protecting the environment and fighting climate change require technology manufacturers to take a more thoughtful approach to innovation.
       
      Samsung Electronics strives to incorporate environmental sustainability into everything it does. The company’s products are thoughtfully designed to minimize their impact on the environment throughout their lifecycle – from the planning and manufacturing stages to their use and recycling.
       
      This includes using power-efficient semiconductor chips, sustainable packaging and energy-saving technology, and offering consumers the ability to upcycle packaging and old devices. Through tangible solutions like these, the company is empowering consumers to take part in an important mission: conserving resources and reducing their environmental footprint.
       
      These efforts are reflected in the company’s TV lineup, including its 75-inch Neo QLED TV (QN90A). Check out the infographic below to examine how Samsung took a ‘full circle’ approach to sustainability with one of its latest displays.
       

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    • By STF News
      Samsung Electronics is inviting all customers, partners and fans of Samsung’s digital signage to visit the latest in its series of Virtual Experience (VX) Showcases, focused on control room environments.
       
      The experience takes visitors on a virtual tour of Samsung’s full display portfolio across a variety of virtual zones, including a mission-critical control room, in addition to a finance control room and a video conferencing room. As a leader in the digital signage market for 12 consecutive years, Samsung understands the importance of a control room being always on and always performing.
       
      At the heart of any control room is a large video wall. With exhibits dedicated to Samsung’s industry-leading modular display, The Wall, as well as other indoor LED and video wall displays across its portfolio, the showcase invites visitors to learn more about the company’s offerings in this area. In addition to offering an opportunity to experience how Samsung’s high-resolution monitors and ultra-wide curved monitors can be used to enhance the efficiency of any control room environment, the showcase also offers an up-close look at the Crystal UHD QM75R display, which is optimized for video conferencing rooms.
       
      The control room VX event showcases the latest innovations from Samsung’s visual display business, highlighting ideal solutions that can ensure that any control room is capable of capturing critical details, enhancing productivity, and operating securely.
       
      Featured alongside the in-depth product demonstrations are insightful customer case studies, including major control room transformations for military, air force and government organizations in locations across the world, from South Asia to Latin America.
       
      To experience the showcase for yourself, and to learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your control room, please visit https://bit.ly/3sD5n9v.
       
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    • By STF News
      The TV, often the centerpiece of the home, is much more than just a device for content consumption. Televisions can showcase new functions in addition to setting the mood for the household with their aesthetic designs. By analyzing users’ lifestyle patterns and catering its new products and strategies to them, Samsung has long provided users with a range of attractive television choices to match their needs.
       
      With its innovative television solutions, Samsung, the leader of the global TV market for the past 15 straight years, is realizing ‘A Better Normal’ in users’ actual lives. In part two of this series, Samsung Newsroom looks at how global trends and innovative products like Samsung’s television line-up have come to shape the very ways consumers live their lives.
       
       
      How Lifestyle TVs Reflect Our Distinct Lives
      Contemporary users spend a lot of time with their TVs. Thus, it is important that they select a TV that is a match for their individual lifestyle. According to its product development philosophy, which prioritizes ‘respect for all users’ preferences’, Samsung has developed innovations in fields ranging from screen design to user experience. And with Samsung opening the door to an era of more flexible and customizable lifestyle televisions, users no longer need to match their lifestyles to their TVs.
       

       
      One initial aspect that Samsung analyzed was distinct patterns across different generations and lifestyles. A variety of lifestyles were taken into consideration in order to develop products that would fit a range of needs. For example, The Sero, a Samsung TV capable of alternating between vertical and horizontal orientation, was launched to meet the needs of a Millennial generation that enjoys consuming mobile content. Likewise, The Serif, a TV with an iconic design, was developed to satisfy those who value aesthetic appeal. The Frame, a TV that can be hung like a piece of artwork, is for those who prioritize artistic appeal.
       

       
      The Premiere, an ultra-short throw (UST) projector which transforms the home into a theater, is another case in point. This industry’s first triple laser projector with 4K resolution and Smart TV UI delivers a remarkable in-home cinema viewing experience. Samsung went even further in meeting a range of diverse user needs with The Terrace, an outdoor TV that allows users to expand their home entertainment experiences to the outdoors.
       
       
      Bigger is Better: The Trends Behind the Evolution of Premium TVs

       
      Formerly minor facets of our lives like home training, telecommuting, and remote learning have become major parts of our regular routines recently. As we are required to spend more time indoors, more people are both working and playing from home, making our screens our windows to the wider world. Thus, more and more users have been investing in larger screens and premium televisions, with the popularization of various OTT services also contributing to this. Last year, experts forecasted that sales of large-screen TVs (over 75” in size) and 8K-resolution TVs would rise by 22% and 118% respectively this year.1
       

       
      Samsung Electronics took this trend into account too, diversifying its QLED TV model lineup to include 85, 75, 65, and 55-inch options. To further satisfy users with diverse expectations of large-screen TV functionality, Samsung also implemented 8K maximum resolution on the televisions and maintained a keen emphasis on sound quality. In particular, Samsung’s Object Tracking Sound (OTS) technology, a dynamic sound feature that corresponds to the movement of objects on screen, allows users to experience more realistic sounds while consuming their content. To further deliver optimized gaming performance, Samsung has also partnered with AMD to develop the first TVs with Freesync Premium Pro support for both PC and console games in its 2021 Neo QLED and QLED lineup.
       

       
      These days users can experience the very best in displays from the comfort of their homes. For instance, the MICRO LED 110” model that Samsung unveiled in December 2020 breaks new ground in the premium display domain by showing users just how attractive a large-screen TV can be. The MICRO LED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. The television’s Monolith design, defined by its screen-to-body ratio of over 99%, additionally allows it to fit naturally anywhere in the home. The new Multi View feature, which allows users to watch up to four different content sources simultaneously, is also available on Samsung’s MICRO LEDs.
       
       
      Eco-Friendly – From Manufacturing to Disposal

       
      When it comes to the environment, Samsung has adopted eco-friendly policies that cover the lifecycle of its TV products, beginning with the manufacturing stage. The use of recycled plastic materials has been applied to certain products in the manufacturing process, and the company’s Eco-Packaging, which sees previously discarded packaging materials upcycled, has been implemented. First used for 2020 lifestyle TVs, Samsung is now extending this packaging scheme to the entire 2021 TV lineup.
       

       
      The company has also introduced Solar Cell Remote Controls, which can be recharged by indoor light, outdoor light or via USB. These remote controls will be featured with all 2021 Neo QLED models, removing the need for disposable batteries.
       
      Samsung’s ‘Screens Everywhere, Screens for All’ vision aims to not only provide the best screen experience for all users, but to contribute to realizing a sustainable future. Looking forward, Samsung Electronics will continue working to provide optimal display solutions and create people-centered innovations while catering to ever-changing environments and trends.
       
       
      1 Market research firm OMDIA forecasted that, in 2021, shipments of large-screen TVs (over 75” in size) would reach 7.62 million units, a 22% increase over the 6.27 million units last year. It also predicted that 8K TV shipments would reach 571 thousand units in 2021, surpassing the 262 thousand units in 2020.
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    • By SAMSUNG
      Cutting-edge triple laser technology. Ultra-bright 4K resolution. Ultra-short throw. Find out how The Premiere is bringing cinema home at our #UnboxAndDiscover event. #SamsungEvent #Samsung
    • By STF News
      This year, Samsung has showcased a broad range of innovative products that are set to lead the market in 2021. Spotlighted at events that include the Consumer Electronics Show (CES), these products have included cutting-edge solutions in the fields of display, home appliances, mobile and semiconductor solutions.
       
      Read on to find out more about some of the company’s innovations for 2021 and hear more about the latest products from those who worked on them.
       
       
      Visual Display: From Display to Packaging to Remote Control, the 2021 Samsung TVs are Packed With Innovation
      (Clockwise from the back row) Joice Jeong, Jieun Kim, Yowon Jang, Mina Kim and Seongyeon Kwon of the Marketing Group of the Visual Display Business at Samsung Electronics
       
       
      Q. Which products do you want consumers to pay particular attention to in 2021?
       
      We at the Visual Display Business have announced ‘Screens Everywhere, Screens for All’ vision and unveiled our 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TVs. Along this line, we would like to draw attention to the 2021 Neo QLEDs recently announced at CES 2021. Samsung’s Neo QLEDs incorporate Quantum Mini LED, which are 1/40 the height of conventional LED. Thanks to Samsung’s Quantum Matrix Technology, the scale of luminance has been increased to 12-bit with 4096 steps, enabling a more precise viewing experience. Neo QLEDs also feature a Neo Quantum Processor with enhanced AI upscaling technology that can optimize picture quality to 4K and 8K picture output regardless of the input quality.
       
      Furthermore, thanks to its slim and delicate Infinity One Design, the Neo QLED can fit into any space by merit of its sleek design – providing viewers with an even more immersive viewing experience. Audio innovations such as SpaceFit Sound, which uses AI to analyze a TV’s physical environment, and Object Tracking Sound (OTS) Pro, which corresponds to the movement of objects onscreen, also further bolster the truly premium viewing experience offered by the Neo QLEDs.
       
      The 2021 Neo QLEDs also include numerous functions specially customized for the recent change in living patterns, wherein one’s home has become the center of one’s life. Those who enjoy workout at home can take advantage of Samsung Health’s new Smart Trainer feature that tracks and analyzes workouts and provides feedback, and those who enjoy high-quality gaming can harness Super Ultrawide Gameview to play on a screen with a ratio of up to 32:9, along with the Game Bar for customized and convenient game settings.
       
      We would also like to highlight the recently launched MICRO LED line. The new MICRO LED line produces stunning brightness and vibrant colors thanks to 24 million individually controlled LEDs. Its 4Vue (Quad View) feature is also worth noting – viewers can watch up to four different content sources from news or sports to Internet content simultaneously on one screen, and can even connect their game console for even more diversified entertainment.
       
      Q. Part of Samsung’s 2021 vision for Visual Display products is a commitment to sustainability and accessibility. Could you tell us more about the innovations that correlate with this?
       
      Firstly, in 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB — a first-of-its-kind innovation for the brand. This will help prevent the unnecessary waste of a projected 99 million AA batteries over seven years. Secondly, we are expanding the use of our ‘Eco-Packaging’ Design to our all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. Thirdly, we are set to increase the use of recycled materials in our products so that resources can be upcycled and constantly circulated throughout the product cycle.
       
      Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experiences. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision and the blind the ability to optimize their viewing to their needs and preferences. We will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.
       
       
      Home Appliance Category: In the ‘New Normal’, the JetBot 90 AI+ Works Harder and Smarter for Your Home
      Taesoo Kim of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics
       
       
      Q. Which products do you want consumers to pay particular attention to in 2021?
       
      As people spend more time at home, the home space itself is becoming increasingly important – and in turn, domestic hygiene has become a priority. Times like these require the most cutting-edge cleaning solutions, and we answered the call with the JetBot 90 AI+ – a robot vacuum that harnesses AI to intelligently clean every corner of a user’s home.
       
      The first-ever robot vacuum to be powered by Intel® AI, the JetBot 90 AI+ is capable of processing a lot of information fast. The vacuum comes with over 1 million images pre-learned so that it is able to autonomously avoid various obstacles like towels, socks and electric cables as soon as a user sets it to work. That means users don’t have to tidy their floors before running the JetBot 90 AI+!
       
      Q. What are some features of JetBot 90 AI+ that make it stand out in comparison to other robot cleaners?
       
      Previous robot cleaners recognized obstacles in 2D, whereas the JetBot 90 AI+ features 3D sensors. This extra dimension helps the robot cleaner accurately identify different obstructions and select the most efficient driving method. In addition to these 3D sensors, the JetBot 90 AI+ is fitted with LiDAR for precise location mapping.
       
      Another special feature of the JetBot 90 AI+ is its Clean Station. The Clean Station not only empties the dustbin automatically, but also traps 99.999% of fine dust1 and allergens for easy maintenance.
       
      Q. Which function of the JetBot 90 AI+ do you recommend the most?
       
      I strongly recommend the Live Cleaning Report function of the JetBot 90 AI+, which is particularly useful if you want to use the device while away from your home. Users can connect to their vacuum from anywhere via the SmartThings mobile app in order to see where the vacuum is cleaning in real time and monitor the spaces that haven’t been cleaned due to obstacles the robot vacuum has encountered. When you get back home, those obstacles have already been identified, so all you need do is remove them ahead of the JetBot 90 AI+’s next clean.
       
       
      Mobile Category: Tune Into the Future With the All-New Form Factor of Galaxy Buds Live
      Sejin Jeon of the Wearable PP Group of the Mobile Communications Business at Samsung Electronics
       
       
      Q. Which products do you want consumers to pay particular attention to in 2021?
       
      I would like to recommend Galaxy Buds Live, Samsung’s innovative earbuds with a revolutionary form factor. From the earliest stages of planning, we factored user comfort and fit into our process, and the product we have now is the result of extensive trial and error. While minimizing the parts that protrude out of the ear during our design process, we struggled to find a design that simultaneously sat comfortably in the ear. After much modification, we were able to develop an ergonomic earbud design that is completely different from any of our previous earbud offerings. The exterior design exudes a luxurious aura thanks to its glossy and matte appearance, and even the earbud case has been designed with care to provide that perfect finishing touch.
       
      The unique open-type of Galaxy Buds Live is another point worth noting. Through the combination of sound technology by AKG, Harman’s premium audio brand, and Samsung’s innovative hardware technologies, we have been able to provide a fully immersive audio experience. The speaker and the bass woofer have also been enhanced to provide richer surround sound to users.
       
      Furthermore, Galaxy Buds Live’s Active Noise Cancellation (ANC) is another brand-new function to the Buds portfolio. Not only does it help users focus more on their music, it also reduces background noise within the low-bandwidth range (less than 700Hz) up to 97% to avoid that ‘earplugged’ sensation when listening while in a car or on a bus. Galaxy Buds Live will still let conversation or audio announcements through to users so that the sound is kept balanced but the user is kept aware of their surroundings.
       
      Finally, the call quality of Galaxy Buds Live is another area I’d like to draw attention to. Galaxy Buds Live include a total of three microphones, one on the inside and two on the outside, and an acceleration sensor to filter out external noises. We also improved the audio signal in order to highlight the user’s voice so that they can enjoy the clearest call experiences possible.
       
      Q. We have heard that your team challenges itself with developing innovations that put the environment first. Do Galaxy Buds Live include any such sustainable innovations?
       
      We are in the process of manufacturing recyclable plastic (Post-Consumer Material, or PCM). We have also designed our products in a way that allows users to replace separate components of their earbuds in order to extend the lifespan. These efforts have in fact led to us being awarded the Best of Innovation Award in the area of ‘Eco-Design, Sustainability’ at this year’s CES event.
       
       
      Memory Category: Small Yet Powerful Secrets Inside our Mobile Devices
      Seunghee Han of the DRAM Memory Planning Group of the Memory Business at Samsung Electronics
       
       
      Q. Which products do you want consumers to pay particular attention to in 2021?
       
      I would like to highlight the Samsung uMCP, which received a CES 2021 Innovation Award and is a high-end mobile memory solution that combines 10nm-class 12GB LPDDR5 (Low-Power DDR5) and sixth-generation 256GB UFS23.1. The LPDDR5 is the fastest mobile memory solution currently available, supporting high-resolution displays such as 4K or 6K on mobile devices, as well as smooth multitasking. Furthermore, UFS3.1 technology enables much faster data processing and is more energy-efficient than before. Above all, the biggest advantage of this solution is its 11.5mmx13mm size, which combines both DRAM and NAND. Component size is very important in smartphone design, and the uMCP makes the best use of its size.
       
      Q. Could you highlight any specific areas that users will be able to notice this improved product experience in?
       
      When it comes to choosing a new mobile device, one of the most important criteria is a device’s multitasking performance. Our solution provides a more seamless experience with 4K or 8K multimedia, AR/VR experiences and more. The LPDDR5, adopted in mobile devices such as smartphones and tablet PCs, currently supports 6400MB/s and is offered in up to 16GB-sized packages. It is around two times faster than its predecessor, LPDDR4. In the case of UFS3.1, the sequential write performance – used mainly when downloading videos – comes in at 400MB/s, which is also almost two times as fast as its predecessor, UFS2.2.
       
       
      LED Category: Innovations Capable of Brightening a User’s Day
      Jinha Kim of the Lighting Marketing Group from the LED Business Team at Samsung Electronics
       
       
      Q. Which products do you want consumers to pay particular attention to in 2021?
       
      I’d recommend that users keep an eye on our new indoor lighting solution, a CES 2021 Innovation Award-winner, the LM283N+. It has been developed to help users stay more alert and to improve sleep quality by helping to adjust melatonin levels. The DAY iteration of this product is for daytime activities, and prevents users from falling asleep by controlling the creation of melatonin. On the other hand, the product NITE helps users enjoy deeper sleep through its control of melatonin release.
       
      Whether you need to be concentrating or are just looking to relax, the LM283N+ can come in useful as it is customizable depending on the use circumstances – such a capability is why the LM283N+ received a CES 2021 Innovation Award in the category of Health & Wellness.
       
      Q. What are some special features of the LM283N+?
       
      The development of LM283N+ began from a question: ‘What kind of lighting can contribute to better daily life?’ I believe that the LM283N+ not only lights up a space, but also opens the door for the new ways that lighting can exert influence over our daily lives.
       
      We introduced the LM302N in the market for the first time last year as a truly human-centered light. Based on the LM302N, the LM283N+ has been developed as a platform exclusively specialized for LED light bulbs, meaning that users can easily incorporate the model into their own daily patterns, as it can be applied to replaceable lighting fixtures such as desk lights.
       
       
      1 Based on internal testing, using Max mode, in accordance with the IEC62885-2 Cl. 5.11 standard. Results may vary depending on the actual home conditions.
      2 Universal Flash Storage
      * Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.
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