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    • By STF News
      Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.
       
      In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.
       

       

       
      But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28th of December.
       
      Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.”
       
      Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:
       
      The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.  

       
      The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk. The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.  

       
      The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.  

       
      The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer. The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.  
      Emily in Paris season 2 will be available to watch on Netflix on the 22nd of December.
       
       
      * TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28th ’21 to 26 Feb ’22.
       
       
      About Netflix, Inc.
      Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
      View the full article
    • By STF News
      As we emerge from the pandemic, our world has become more virtual and continues to shift online at a rapid pace. Keeping up with these changes, Samsung introduces a range of innovative display products and solutions at InfoComm 2021 in Orlando, Florida.
       

       
      In addition, Samsung is hosting ‘InfoComm 2021 Samsung VX’, a new-concept event that will allow people who cannot attend InfoComm in person this year, including key customers and retailers, to experience its products and solutions virtually.
       
      The cutting-edge commercial display solutions set to be introduced by Samsung, which can be used in a variety of business settings, include:
       
      ‘The Wall’ – a MICRO LED technology-based commercial display. Neo QLED 8K Signage that offers industry-leading picture quality with Quantum Mini LEDs and Quantum Matrix Technology Pro. Outdoor signage products that are dustproof and waterproof, producing bright and brilliant messages on displays that are built for the outdoors.  

       
      The Wall, a next-generation display that comes equipped with a MICRO AI processor and the latest display technology, features a bezel-free modular screen that can be easily customized to suit the design of any space. It can be implemented across a range of commercial environments and can be installed in various positions including in an L-shape, concave, convex, on a ceiling or hanging to offer customers and partners more convenience.
       

       
      During the event, Samsung unveils Neo QLED 8K Signage for the first time, which is powered by Quantum Matrix Technology Pro. Neo QLED 8K Signage delivers unrivaled picture quality thanks to Quantum Mini LEDs. The display will also be available in a choice of 65-, 75- and 85-inch models, and will offer the option of either portrait or landscape orientation. Neo QLED 8K Signage also features an Infinity One Design, seamlessly fitting into any business environment with its slim and minimalistic look.
       

       
      Finally, as sales of EVs (electric vehicles) continue to increase significantly, demand for the installation of charging stations has been rapidly growing too. Samsung’s outdoor signage displays are currently being used at EV charging stations, ensuring that the stations are equipped with the best visual display technology to offer customers an optimal experience. This outdoor signage features enhanced visibility, brightness greater than 3,500nits, and 24/7 performance ensuring crisp content at all times. These advanced displays provide customers with a variety of important information such as maps, traffic updates and digital advertisements – for businesses such as convenience stores, gas stations and quick service restaurants.
       
      Samsung introduces the future of displays at InfoComm 2021, North America’s largest pro-AV industry event, which features more than 40,000 attendees. We look forward to seeing you there, either in person or virtually.
       
      To learn more about InfoComm 2021 Samsung VX, please visit: https://displaysolutions.samsung.com/showcase/virtual-experience/infocomm-2021.
      View the full article
    • By STF News
      Samsung Electronics today announced a new partnership with CJ ENM, Asia’s leading entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content. Combining its cutting-edge Micro LED technology with CJ ENM’s globally recognized content production of television series and films, Samsung is taking the next step in a new initiative to innovate in the rapidly expanding virtual production market.
       
      Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to CJ ENM’s virtual studio, a part of its television and film production studio complex scheduled to open in Paju, Korea later this year. The custom virtual production volume studio will be the first in the world to leverage The Wall’s boundless LED technology, unlocking new possibilities for video content production operations and virtual production solutions. The main display will be installed in an oval shape with a diameter of 20 meters and a height of seven meters or more, creating a seemingly endless backdrop to capture content.
       

       
      “We are excited to collaborate with CJ ENM to build a virtual production studio featuring Samsung’s most cutting-edge display technologies,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “With this partnership, Samsung is launching a new virtual production industry initiative with a commitment to deliver innovative products and solutions that offer the optimal environment for next-generation content production.”
       
      This virtual production studio will use LED displays and connected cameras to create virtual settings in real-time. This solution will save time and reduce image compositing and on-location production costs while helping filmmakers to see the camera on the live-action set in any direction.
       
      The Wall’s modular technology allows creators to design environments to their specific requirements, enabling a variety of installation options such as ceiling installation and convex or concave design, depending on the internal studio design.
       

       
      The 2021 model of The Wall (Model Name: IWA) with Micro LED technology enhances visual expression with ultra-deep blacks and wide viewing angles, giving filmmakers and content creators the ultimate canvas to fulfill their visions. The modular screens are ideal for studios thanks to their precise color expression, HDR10+ and cinema LED picture quality technology and optimized frame rates for production houses. A new molding process is also applied to the modular surfaces of The Wall to minimize any moiré patterns from forming, a nuisance typically associated with filming standard LED screens.
       
      The Wall’s massive screen measures over 1,000 inches, producing vibrant colors and details supporting up to 16K high-resolution1 content. Dedicated frame rates for studio production, a new addition to this year’s model, allows producers to run content at frame rates such as 23.976, 29.97 and 59.94Hz, ensuring seamless videos sync with the most widely used camera framerates. Frame Rate Sync technology further reduces screen disruptions for true-to-life accuracy. With thoughtful dust and contamination-resistant LED protective films, plus a variety of easy-to-use solutions, such as remote management and color adjustment, The Wall is built for convenient management in any environment.
       
      CJ ENM Virtual Studio Concept Visual
       
      Both companies expect this collaboration to improve content production possibilities while satisfying a variety of customers by reimagining content production for today’s fast-paced entertainment environment.
       
      “The strategic partnership with Samsung will allow CJ ENM to push forward the creation of a new powerhouse of the next-generation content,” said Ho-sung Kang, CJ ENM CEO. “While CJ ENM is investing $4.4 billion over the next five years in entertainment content, we are taking the lead in building a global No. 1 production studio to become a world leading entertainment company.”
       
       
      About CJ ENM
      CJ ENM is Asia’s leading entertainment and lifestyle company headquartered in Seoul, Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Cannes-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Crash Landing On You, Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON/KCON:TACT, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet Asian Music Awards (MAMA), Asia’s biggest music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people.
       
       
      1 16K resolution is only available for horizontal layouts with a 15,360 x 2,160-pixel arrangement.
      View the full article
    • By STF News
      With their 2021 MICRO LED line, Samsung is bringing users breathtaking visual experiences on an ultra-large TV for the very first time. In order to celebrate the next-generation display technology of MICRO LED, globally renowned media art and design studio Refik Anadol Studio has custom-designed a series of dynamic data sculptures, entitled Artificial Landscapes.
       
      Mirroring the way Samsung seeks to bring transformation to its users’ daily lives through innovative technologies, the data sculptures that comprise the collaboration explore the connection between reality, simulation and systemic reflection.
       
       
      Blurring the Lines
      Anadol’s body of work addresses the challenges and possibilities imposed on mankind by ubiquitous computing, and what it means to be a human in the age of machine intelligence. Artificial Landscapes consists of three unique chapters, each offering a visual representation of how memories of nature can be simulated and represented through cutting-edge machine learning algorithms such as those included in Samsung’s innovative new MICRO LED TV line.
       
       
      Fluid Dreams
       
      Fluid Dreams, the first in the Artificial Landscapes collection, draws inspiration from fluid dynamics. The millions of particles that form the MICRO LED display are illustrated in this piece through cinematic visuals that resemble the dynamic movements of the sea and ocean surfaces, with the waves transforming into shades of Samsung Blue as a nod to the way the MICRO LED line serves as a means for visualizing information.
       
       
      Land Dreams
       
      Land Dreams, the second data sculpture in Artificial Landscapes, offers a unique visual experience showcasing the natural colors able to be showcased on MICRO LED displays, and is based on the data of landscapes and ecological scenery of the world around us. The piece incorporates pigments, shapes and patterns that we associate with our experiences of nature as an homage to the realism offered in the display quality of the innovative MICRO LED TV line.
       
       
      Space Dreams
       
      The final piece in the Artificial Landscapes series is Space Dreams, an artwork that takes a more avant-garde approach to showcasing cartographic aesthetics. In the same way that the MICRO LED TV’s Monolith design removes the boundaries between content and screen, the artwork applies machine learning to millions of celestial images of Earth’s topology in order to generate a layered design that removes the boundaries between known and unknown, and alludes to an infinite cosmos of unimaginably vast data, all without bounds.
       
      Like a canvas, a screen can contain anything. Standing out thanks to its simplicity, Samsung’s MICRO LED TV’s Monolith design allows users to make the most of their viewing experiences without any obstructions. Both Samsung’s designers and Refik Anadol have sought to demonstrate the sheer possibility of the MICRO LED display with Artificial Landscapes, and the company will continue to work towards the future and all the possibilities it holds with their latest display innovations.
       
      You can also find more details at Design Samsung website.
       

      View the full article
    • By STF News
      Samsung Electronics announced its all new 4K Ultra Short Throw laser projector, The Premiere, at its virtual press conference event “Life Unstoppable” on September 2nd. The new 4K laser projector provides a big picture cinematic experience in the comfort of one’s home. The Premiere is the new anchor product in the award-wining Lifestyle product portfolio that now transcends the display experience – without the display.
       
      Samsung will begin to rollout The Premiere globally starting from the US, Europe, Korea, and other regions later this year.
       
      The Premiere will be available up to 130- and 120-inch models – LSP9T and LSP7T respectively – that support a laser powered 4K picture resolution. The Premiere LSP9T is the world’s first HDR10+ certified projector with triple laser technology and delivers revolutionary contrast details as the user watches from bright to dark scenes with a peak brightness of up to 2,800 ANSI lumens. The Premiere also supports Filmmaker Mode for the first of its kind as a projector allowing users to enjoy watching movies as director intended. The smart projector comes equipped with Samsung’s Smart TV platform and experience full of streaming video apps from major content partners and mobile connectivity features such as Tap View and mirroring.
       
      The Premiere comes in an all-in-one compact, space-saving design that blends into a variety of living room settings and arrangements. As it is an ultra-short-throw projector, The Premiere can be placed just in front of the wall. It is designed for an easy-to-install set up and sports fabric finishes around its edges to harmonize different environments. The Premiere has powerful built-in woofers and Acoustic Beam surround sound, providing one of the best cinema experiences of projectors on the market today and reduces the need for additional bigger sound equipment in tighter spaces.
       
      “Over the past few months, we have seen how consumers are spending more time at home and how the role of everyday life continues to change. TV has become the center of entertainment, a fitness partner, a co-worker and a source for news,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “The Premiere re-imagines the home cinema experience with an all-new, compact design, 4K picture quality and big sound for tight spaces that can be used for any at-home activity and living room arrangements.”
       
      Samsung first launched its Lifestyle product portfolio with The Serif in 2016 and has since expanded it to the award-winning TV line-up of The Frame, The Sero and The Terrace. By enhancing elements that speak to the consumer passion points for art, interior designs and the mobile experience, Samsung’s Lifestyle product line-up functions have evolved to become a central hub for a wide array of lifestyles.
      View the full article
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