Screens for All: Leave no one behind | Samsung
-
Similar Topics
-
By Samsung Newsroom
As the centerpiece of the living room, the TV is evolving into a smart platform that understands user intent and expands the viewing experience. Beyond simply playing content, TVs now enable natural conversations, provide real-time information about what’s on screen and offer personalized recommendations.
To meet these changing expectations, Samsung Electronics introduced Vision AI Companion (VAC), an integrated AI platform designed for TVs. Exclusive to Samsung TVs, VAC delivers AI-powered services that present relevant information without disrupting viewing and seamlessly connect users to related content.
In May, Samsung updated the VAC user interface and accelerated the service’s global rollout. Previously available in 38 countries including Korea, VAC has since expanded worldwide,1 with support extended to more TV models. The company plans to bring the service to additional products and markets, giving more users access to AI-enhanced screen experiences.
Samsung Newsroom spoke with Donghee Han of the Experience Planning Group, Visual Display (VD) Business to learn more about how VAC is shaping the future of TV viewing.
▲ Powered by Samsung’s advanced AI technology, VAC optimizes content experiences for TV viewing.
AI Designed for the TV Screen
As AI becomes increasingly integrated into everyday life, consumers have naturally come to expect new AI-powered capabilities from their TVs. Yet questions remain about what role AI should play on TVs and which functions provide meaningful value.
“Building on Samsung TV’s longstanding technology leadership, we focused on making a wide range of AI features, content and apps easy to access, so users can enjoy them without navigating complex menus,” said Han. “Rather than simply showcasing technology, the goal was to bring together genuinely useful features that offer practical support while watching TV and make them available in one place.”
The starting point for VAC was the unique nature of TV as a device — one that differs from smartphones or PCs. “Because TV is designed primarily for viewing content on a large screen, AI interactions must be seamlessly connected to what is on screen without disrupting that experience,” he added.
▲ VAC helps users find answers in real time without leaving the content they are watching or turning to another device. When watching a movie, viewers may wonder, “Where was this film shot?” or “Who directed this?” Instead of reaching for a smartphone, they can simply ask questions about what they are watching and get answers instantly. “Conversational search allows users to resolve questions in the moment and continue exploring related content,” said Han. “It’s a fast, intuitive capability that only Samsung TVs can offer and a key differentiator.”
Natural Conversations, Smarter Discovery
VAC’s greatest strength is its natural language capabilities, allowing users to find content through conversations that feel as intuitive as speaking with another person. While traditional TV voice search typically requires an exact title or predefined genre, VAC interprets both the context and intent behind a viewer’s request.
“Even without knowing the exact title, users can describe a mood, actor or plot point that comes to mind — such as ‘Find me a movie where justice is served in a satisfying way’ or ‘Find me an animated movie about K-pop stars’ — and the AI understands the context to surface the most relevant results,” Han explained. “Because entering search terms with a TV remote can be cumbersome, the ability to find something by saying what comes to mind is an innovative leap in the viewing experience.”
▲ VAC recognizes user intent through natural-language conversations and helps users discover relevant content without manually searching with a TV remote. VAC goes beyond providing information. “Since video is at the heart of the TV experience, we designed the service so conversations don’t end with a single answer,” he said. “By presenting related videos that users can watch immediately, VAC creates a direct connection between discovery and viewing.”
Han also explained the rationale behind developing an integrated platform tailored for TV. “We believed that simply bringing existing global AI services to TV would not be enough to create a truly optimized viewing experience,” he said. “Drawing on Samsung’s extensive expertise in smart TV platforms, we built a dedicated environment where viewing, conversation, information discovery and AI-generated content come together.”
AI-Curated Updates and Content
With the latest update, VAC introduces enhanced lifestyle features. Today’s Topic, for example, uses AI to summarize top news, lifestyle updates and sports highlights — eliminating the need to search for them manually.
“Today’s Topic was inspired by a simple question — what if AI could proactively find and summarize information users might be interested in?” Han said. “Beyond providing text-based information, the feature also recommends related videos worth watching.” As a result, viewers can quickly catch up on key developments and dive deeper into subjects of interest through related content.
▲ The updated Today’s Topic feature uses AI to summarize key news, lifestyle and sports updates on screen while recommending related videos. Samsung also introduced the zero-depth user interface, designed to minimize unnecessary navigation. By displaying topic-based conversations directly on the home screen, users can explore AI features without moving between multiple screens.
“We focused on making AI features easier to access while preserving the natural flow of TV viewing,” he added.
Responsible AI for the TV Screen
Bringing AI services to a screen as familiar and ubiquitous as the TV presented challenges beyond the technology itself. Establishing strong policies and safeguards — particularly around copyright, privacy and data use — was a top priority.
“There was no clear roadmap for applying rapidly evolving AI technologies to the TV screen,” Han recalled. “Throughout the planning and development process, we had to make decisions and define principles ourselves.”
▲ Prioritizing safety, privacy and responsible AI use was essential to ensuring that Samsung TVs could be used with confidence by millions of people worldwide. “There was certainly pressure to introduce new features quickly in a global AI landscape where new services emerge almost daily,” he continued. “But as a platform offered to households around the world under the Samsung name, building user trust mattered more than the speed of implementation.”
To support that goal, the team worked closely with Samsung’s legal department from the earliest stages of development, conducting a thorough review to ensure that every feature met company standards and was introduced responsibly. The result reflects not only technical innovation but also a commitment to earning user trust through robust policies and protections.
The Future of TV, Powered by AI
VAC focuses not only on implementing AI technology but also on integrating it naturally into the TV experience. This philosophy underpins Samsung’s vision for the future of screens. Unlike traditional smart TV services limited to predefined features and fixed interfaces, VAC is designed to adapt alongside changing user needs and market trends.
“Samsung TVs will move beyond menu-based navigation to become platforms that understand user intent and proactively connect users to relevant content,” Han explained. “By combining AI-powered conversations with the immersive experience of a large screen, everything from information discovery to content viewing can become part of a single journey.”
▲ VAC is expanding the possibilities of TV viewing by enabling screens to converse, understand and connect users with content. “TVs will continue to evolve toward a future where they better understand user intent and significantly broaden the viewing experience,” he continued. “Through VAC, we will keep enhancing both features and usability so more users can enjoy intuitive AI experiences on TV.”
Moving beyond screens that simply display content, Samsung TVs are becoming more intuitive companions. With VAC, Samsung is expanding the possibilities of smarter screen experiences by helping users discover information and content more naturally.
Excluding Belarus, China, Cuba, Iran, Russia and Syria ︎ View the full article
-
By Samsung Newsroom
Samsung Electronics today hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in the connected home. As the global TV market enters a new phase defined by premium demand, larger screens and intelligent experiences, Samsung outlined its strategy for the future of television.
During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.
“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”
Elevating the TV Experience With Vision AI
At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life.
By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize.
Redefining Scale, Design and Lifestyle Innovation
During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.
“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”
As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.
View the full article
-
By Samsung Newsroom
▲ Visitors from around the world enter the exhibition. The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.
Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.
AI Gallery Zone: An Artistic Welcome to AI Living
prev next The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”
Entertainment Companion Zone: Every Moment of Sight and Sound
▲ View of the Entertainment Companion zone ▲ Micro RGB 130” The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.
▲ Vision AI demonstration Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.
▲ Music Studio series ▲ Sound Tower Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.
▲ Crowds gather in the gaming area. ▲ Odyssey 3D 32” ▲ Transparent Micro LED ▲ Spatial Signage The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.
Home Companion Zone: Less Housework, More Everyday Freedom
▲ View of the Home Companion zone The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.
▲ AI home appliance demonstration At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.
▲ Bespoke AI Refrigerator Family Hub The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.
▲ North America kitchen package A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.
▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.
Care Companion Zone: A Safer, Healthier Everyday Life
▲ View of the Care Companion zone In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.
▲ Galaxy Z TriFold The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.
▲ Sleep environment demonstration Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.
▲ The Family Care section ▲ (From left) Jonathan Harvey and Maxence Fleury “What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”
▲ Lucy Hedges “Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”
As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.
View the full article
-
By Samsung Newsroom
On January 4, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.
Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.
Watch how Samsung is embedding AI into everyday life.
View the full article
-
-
By Samsung Newsroom
The Galaxy Watch ecosystem is designed for seamless connection from capturing screenshots that sync automatically to your phone, to sharing what's on your wrist in seconds. This works great for most users.
However, if you’re a developer, tester, or creator who prefers working directly on a computer, there’s a more efficient, hands-on way to capture your Galaxy Watch’s display.
Using Command Prompt (or Windows Terminal) and Android Debug Bridge (ADB), you can directly screen record or capture screenshots from your Galaxy Watch without needing a companion mobile device or any third-party apps. It’s fast, simple, and perfect for creating app demos, tutorials, or development documentation.
Record your Galaxy Watch screen via ADB
Follow these steps to record your Galaxy Watch screen directly from your computer:
Open the Command Prompt and use the cd command to navigate to the platform-tools folder: cd %LocalAppData%/Android/Sdk/platform-tools
Pair and connect your Galaxy Watch to your computer over Wi-Fi. NoteThe link directs you to steps on how to connect the Galaxy Watch to Android Studio, but you can follow the same steps and commands when using the Command Prompt. Enter the command below to start screen recording your watch: adb shell screenrecord /sdcard/record_demo.mp4
This command tells your computer (via ADB) to start recording the screen of your connected Galaxy Watch. Let's break it down piece-by-piece:
adb – connects your computer to the watch or Android device. shell – opens a command-line interface inside the device. screenrecord – starts recording the device's screen. When you run screenrecord, the device starts capturing the display and saves it as a video file (the default format is .mp4). /sdcard/record_demo.mp4 – sets the file path where the recording will be saved on the device and the file name. Stop the recording by pressing CTRL + C.
Transfer the recorded video to your computer: adb pull /sdcard/record_demo.mp4 C:\Destination\Folder\In\Your_Computer
The pull command copies the recording from your watch to your computer.
(Optional) Delete the recording from your watch using the rm command. adb shell rm /sdcard/record_demo.mp4 You now have a recorded video of your Galaxy Watch screen saved directly on your PC, ready for editing or presentation.
Capture screenshots directly from Galaxy Watch to PC
If you only need static images, you can easily transfer screenshots from your Galaxy Watch without using a phone:
Take a screenshot on your Galaxy Watch by pressing the Home and Back buttons simultaneously until you see the screenshot animation.
Locate the screenshot file using ADB shell and copy its filename.
adb shell cd sdcard/DCIM/screenshots ls
NoteYou can also run the simplified version of this command:
adb shell ls /sdcard/DCIM/screenshots/ The ls command lists the screenshots stored on your watch.
Transfer the screenshot to your computer: adb pull /sdcard/DCIM/screenshots/[File_Name].png C:\Destination\Folder\In\Your_Computer
The image is now available on your computer for quick viewing or editing.
Things to keep in mind
This method works best with Galaxy Watches running Wear OS powered by Samsung (Galaxy Watch4 and newer models), as these devices support ADB connections for development and debugging. While this approach is highly effective for capturing screen activity, it has some limitations:
Audio Capture: The screenrecord command records video but does not capture system audio. If you need audio, additional steps or tools may be required. Recording Duration: The recording duration may be limited (typically up to 3 minutes). This restriction can vary depending on the device and ADB implementation. Compatibility: Older Tizen-based Galaxy Watches may not support ADB connections, making this method unsuitable for those devices. Using ADB through Command Prompt provides a direct and efficient way to interact with your Galaxy Watch. Whether you're developing apps, recording demos, or capturing visuals for documentation, these simple commands make it easy to manage your device directly from your computer.
View the full blog at its source
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.