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Screens for All: Leave no one behind | Samsung


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In 2020, we introduced a vision of Screens Everywhere. In 2021, we are expanding our vision to Screens for All. Screens for All encapsulates our mission to innovate to serve the needs of all, from our environment to the people living in it. In 2021 and beyond, we want to show how true progress leaves no-one behind. Screens Everywhere. Screens for All. #ScreensForAll #TheFirstLook #Samsung

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    • By STF News
      This month in San Francisco, the 2022 Samsung Developer Conference (SDC) spotlighted some of Samsung’s best and brightest minds across tech, marketing and product fields, sharing a compelling vision of the future, showcasing the transformational technologies that will improve consumers’ daily lives and giving users more time to focus on what matters most.
       
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      Industry Collaboration Making Device Ecosystems More Open
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      The Expanding Role of Bixby
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      Watch the video below to see the complete recording of the SDC22 Keynote.
       
        
      ▲ Attendees explore the latest Samsung products at SDC22 booths.
       
       
      1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.
      View the full article
    • By STF News
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      A New Frontier of Connected Living With SmartThings
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      This simplifies and opens up options for connectivity. It also creates more possibilities for users to tailor their device experiences, encouraging them to find new ways to enjoy their products. By allowing you to live every day in the most efficient, productive and comfortable ways, SmartThings gives you more time to focus on what matters to you most.
       
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      ▲ Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2022 press conference.
       
       
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      ▲ Tanya Weller, Marketing Manager, Digital Appliances for Samsung U.K., delivering a session speech at the IFA 2022 press conference.
       
       
      Supporting Your Wellness Everywhere
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      Personalized Entertainment and Gaming for All
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      ▲ Mack Isaac, Content Creator, Gen Z Campaigns & Social Content for Samsung Europe, delivering a session speech at the IFA 2022 press conference.
       
       
      Greater Experiences Through Open Collaboration
      Openness and collaboration are key elements of Samsung’s philosophy, and the company has collaborated with some of the biggest names in technology and entertainment to give consumers a unique experience.
       
      In 2022, Samsung launched the Gaming Hub, which offers an all-in-one platform for discovering and playing cloud games, including those on Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. only). This opens up gaming to a whole new crowd of potential gamers who do not own a games console, widening the gaming community and making the hobby more accessible than ever.
       
      Samsung has also partnered with Philips Hue to provide immersive music experiences on Galaxy smartphones and tablets. When users listen to music on these devices, their Hue lights can automatically change colors or dim with SmartThings music sync.
       
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      Through SmartThings, Samsung is not only on a mission to enhance product connectivity. The company is already enabling new experiences, healthier living, better entertainment and more sustainable lifestyles. But that is only the beginning: along with products from 300 other brands and 230 million registered SmartThings users, the possibilities for a smarter life are truly limitless.
       
       
      1 SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include washing machines, clothes dryers, dish washers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwave ovens, TVs (models launched after June 2022) and energy meters.
      2 According to the European Energy Standard, the highest energy efficiency rating for home appliances is A for refrigerators and washing machines, and A+++ for dryers and air conditioners (EHS).
      3 Extra 10% of energy saving is applicable for Bespoke AI laundry, Bespoke bottom mounted freezer and Eco Heating System.
      4 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
      5 Only available for smart appliances that are compatible with AI Energy mode.
      6 Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.
      7 The 20-year warranty is only applicable to the digital inverter motors in washers and dryers and compressors in refrigerators, sold in the E.U. starting in July in addition to digital inverter motors found in washers sold in the U.S. It is limited to products manufactured by Samsung and subcontracted manufacturers and does not apply to any outsourced products.
      8 Samsung works within the WEEE (Waste of Electrical and Electronic Equipment) regulations for the environmentally safe collection, treatment, recycling and disposal of equipment.
      9 Compatible with 2.4GHz Wi-Fi, see https://solarcellremote.samsung.com/ for more.
      10 Galaxy Z Fold4 and Z Flip4 shipped until August 31, 2022 vs. Z Fold3 and Z Flip3 shipped until August 31, 2021.
      View the full article
    • By STF News
      Samsung Electronics have developed their accessibility technologies with the goal of ensuring that anyone and everyone can easily connect with the world via their TVs, and the company has been delivering the results to users around the world since 2014.
       
      Following the introduction of the company’s 2022 lineup at the recent Unbox & Discover event, Samsung Newsroom is highlighting the company’s ongoing efforts towards innovating for improved TV accessibility in the infographic below.
       

      View the full article
    • By STF News
      Samsung Electronics announced today that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs.
       
      “We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.”
       
       
      Advanced HDR Technology Maintains the Artistic Intent of Game Developers

       
      This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more.
       
      Samsung’s 2022 TV and gaming monitor lineup will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date.
       
      By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimizes video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better color, also without the need for gamers to spend additional time with game settings.
       
      Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022.
       
      “We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.”
       
      Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess”, which will be available in 2022.
       
       
      HDR10+ Continues To Expand With Industry Support and Adoption for Premium HDR Experiences
      HDR10+ brings superior picture quality by optimizing brightness and contrast scene-by-scene or frame-by-frame, with more accurate color expression.
       

       
      Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen.
       
      In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022.
       
      “NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA.
       
      For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com.
      View the full article



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