Report

▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition. Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city.
From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the Official Art TV provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home.

A Living Gallery of Personal Aesthetic
Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal.
▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences. The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly.
▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience. At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED,1 The Frame Pro and The Frame displays from Samsung’s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant’s results.
“The Frame is so stylish and I loved how clearly you could see the artwork from every angle,” said an attendee.
The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home.
▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge. One attendee said, “I was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.”
Between visitor sessions, the Art Wall shifted to highlight the city’s artistic identity, previewing Samsung’s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year’s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing.

An Artifact of Time, Framed by Daniel Arsham
As Samsung’s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art’s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of “fictional archaeology,” creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future.
▲ Artist Daniel Arsham, Samsung’s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel. In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham’s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen.
▲ Arsham’s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns. Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time.
To mark his role as Samsung’s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV.
▲ Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17. “An artist’s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,” said Arsham.

A Conversation on Discovering Your Artistic Sensibility
Samsung’s Basel story continued, moving from the fair floor to Gare du Nord for a special event, “Art Night with Samsung Art TV.” During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home.
▲ Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV. The evening’s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris and Daria Greene, Head of Content and Curation for Samsung Art Store how artistic sensibility is shaped by everyday experiences and how art can be curated, discovered and lived with.
▲ Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces. The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day.
▲ A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026
Where Art Becomes Part of Home
Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store.
▲ A visitor takes in the vibrant work of Raphael Hefti on display. ▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home. In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life.
Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎ View the full article

Samsung Electronics today announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.
Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.
Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognized content, giving users new ways to personalize their spaces through art and fan-favorite characters.
▲ “Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.
“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”
▲ “Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.
▲ “The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame “At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”
Samsung Art TVs — including OLEDs1 now supported starting in 2026 — sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

Availability
The Moomins collection will be available globally on Samsung Art Store from May 18.
About Moomin
The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions and theme parks — and continue to take new forms.

Find out more about Tove Jansson and the Moomins here: 
www.moomin.com
www.tovejansson.com
Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎ View the full article

Samsung Wallet provides an e-wallet service to its customers through wallet cards, as well as offering features designed to enhance user engagement and drive business growth for partners. Sending push notifications to users is such a feature. Partners can send push notifications to users' wallet cards directly, using pre-approved message templates.
These notifications can be used to send promotional messages or alert users about important updates. This article demonstrates a complete implementation of the Send Notification API.
In the example scenario, we send a notification to a user's wallet card from a partner's server using this API.
System requirements
The Notification API has the following prerequisites:
Complete the onboarding procedure to obtain the required security certificates if you are new to Samsung Wallet.
Now create your wallet card. Follow the Step 1 - Create Wallet Card Template section of the documentation.
Create your notification template and request for approval. Follow the Notification Workflow Overview to complete this step. Remember to check the template to detect prohibited content. No additional approval is required if it passes.


Get permission from Samsung to use the Send Notification API. Reach out to Samsung Developer Support for further support. API fundamentals
As an authorized partner, you can send notifications to the users linked to your card, using the Send Notification API from your server.
Endpoint: The endpoint below processes the notification requests.
URL https://tsapi-card.walletsvc.samsung.com/{cc2}/wltex/cards/{cardId}/notifications/{templateId}/send Headers: Header information is required to ensure secure communication between the Samsung server and the partner server.
Authorization: Bearer token for authentication. Refer to JSON Web Token documentation for specifications. x-smcs-partner-id: Unique partner identifier required for API access. x-request-id: A unique UUID string that identifies each request. Body: A payload including a parameter named ndata possessing a JWT token that contains the relevant data to identify the card user.
See the official documentation for detailed API specifications.
API implementation process
The Send Notification API allows you to send personalized push notifications to users. Download the sample source code and follow the step-by-step process below for a better understanding of the implementation of the API.
Step 1: Managing cryptographic keys
Cryptographic keys are needed for authorization purposes. In this step, use the certificate you obtained during the onboarding process to extract the necessary keys. These keys are needed for JWT token generation.
Extracting the public keys
Extract the public keys from the partner.crt and samsung.crt certificate files.
def getPublicKey(crt_path): try: with open(crt_path, "rb") as f: crt_data = f.read() certificate = x509.load_pem_x509_certificate(crt_data, default_backend()) public_key = certificate.public_key() public_key_pem = public_key.public_bytes( encoding=serialization.Encoding.PEM, format=serialization.PublicFormat.SubjectPublicKeyInfo ) return public_key_pem except Exception as error: print(f"Error reading public key from {crt_path}: {error}") return None Extracting the private key
Extract the private key from the .pem file generated during the onboarding process.
def getPrivateKey(pem_path): try: with open(pem_path, "rb") as data: private_key = serialization.load_pem_private_key( data.read(), password=None, backend=default_backend() ) return private_key except Exception as error: print(f"Error reading private key from {pem_path}: {error}") return None Step 2: Constructing the authorization token
An authorization token is needed to validate the API request. Construct an authorization header with AUTH as the payload content type and include the certificate and partner IDs. Retrieve these IDs from My account > Encryption Management in the Wallet Partner Portal, then build the payload and construct the authorization token.
The following code snippet implements the actions described.
def generateAuthToken(partnerId, certificateId, utcTimestamp, privateKey, cardId, cc2, templateId): auth_header = { "cty": "AUTH", "ver": 3, "certificateId": certificateId, "partnerId": partnerId, "utc": utcTimestamp, "alg": "RS256" } auth_payload = { "API": { "method": "POST", "path": f"/wltex/cards/{cardId}/notifications/{templateId}/send" }, } auth_token = jwt.encode( payload=auth_payload, key=privateKey, algorithm='RS256', headers=auth_header ) return auth_token Step 3: Constructing the notification data token
The request payload requires the ndata parameter, which is a JWT token that contains information about the notification data and the cards’ identifiers. Follow these steps to construct the ndata token.
Defining the notification object
The notification object is a JSON structured data object containing a list of reference IDs and the data. The reference IDs identify the specific cards to send the push notification to. You can use a list of reference IDs to send the push notification to multiple recipients at a time. The data contains the name-value pairs used in the notification template. In our sample notification template, we used two name-value pairs (name and insert_end_date).
notifcationObject = { "refIds": [ "4afb049c-efef-43ca-8f03-1df55243477c" ], "data": { "name": "Premium", "insert_end_date": "12/12/2026" } } Constructing the notification data JWT token
Next, construct the JWT token for notification data (ndata). You can get more information about the JWT format in the "Card Data Token" section of this documentation.
def generateCDataToken(partnerId, samsungPublicKey, partnerPrivateKey, certificateId, utcTimestamp, data): jwe_header = { "alg": "RSA1_5", "enc": "A128GCM" } jwe_token = jwe.encrypt( data, samsungPublicKey, encryption=jwe_header["enc"], algorithm=jwe_header["alg"] ) print(f"jwe_token: \n{jwe_token}\n") jws_header = { "alg": "RS256", "cty": "NOTIFICATION", "ver": 3, "certificateId": certificateId, "partnerId": partnerId, "utc": utcTimestamp, } jws_token = jws.sign( jwe_token, key=partnerPrivateKey, algorithm='RS256', headers=jws_header ) print(f"jws_token: \n{jws_token}\n") return jws_token Step 4: Building and executing the POST request
Construct the HTTP POST request to send the push notification using the following code structure.
# --- Prepare JSON body (Python dictionary) --- payload = { "ndata": nData } # --- Build HTTP Request --- headers = { "Authorization": "Bearer " + authToken, "x-smcs-partner-id": partnerId, "x-request-id": requestId, "Content-Type": "application/json" } # --- Execute HTTP Request --- try: response = requests.post(endpoint, json=payload, headers=headers) response.raise_for_status() print("Wallet Card Template Notificatiom: " + json.dumps(response.json())) except requests.exceptions.RequestException as e: print("Failed to notify the Wallet Card user:") print(f"Error: {e}") if response: print("Response body:", response.text) Running the sample application
Once the four steps described above are implemented, open the sample project and do the following:
Update the partner_id, certificate_id, card_id, and template_id values in src/main.py with your actual values. Place your partner.crt, samsung.crt and private_key.pem files in the /cert directory. Install all dependent libraries listed in the requirements.txt file. Run the main script in the terminal. After the script is executed successfully, a push notification is sent to the user's wallet.


Conclusion
Now that you have implemented the Send Notification API sample application successfully, you can implement this API with your server to send customized push notifications.
Additional resources
For more information on this topic, consult the following resources:
Complete source code Official Samsung Wallet API documentation View the full blog at its source

Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.
Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.
Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:
2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays. 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing. 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home. 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas. 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology. 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K. 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens. Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.
Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.
With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.
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Samsung TV Plus, Samsung Electronics’ free ad-supported streaming (FAST) service, has surpassed 100 million monthly active users (MAU) worldwide. After reaching 88 million in October 2024, the figure has increased by 12 million in about a year and two months, highlighting how Samsung’s longstanding hardware dominance in the global TV market — maintained for the past 19 years — has evolved into a robust media platform ecosystem.
As the global media market shifts increasingly toward paid subscriptions, Samsung TV Plus provides a unique viewing experience that allows users to access content instantly, without requiring additional sign-ups or payment. Surpassing the milestone of 100 million users underscores the success of this model as an appealing alternative for viewers.
Samsung Newsroom takes a look at the transformative journey of Samsung TV Plus as it evolves into a global media platform amidst the changing landscape of television viewing.

Lost in a Flood of OTTs: Authentic TV Experience Regains Attention
With paid OTT services becoming the norm in today’s media market, the explosion of content has led to viewer fatigue. As subscription fees continue to rise and platforms have become more fragmented, many find themselves overwhelmed by the sheer number of choices, making it increasingly difficult to locate the content they actually want to watch.
In this context, FAST services are gaining recognition as a new viewing method. By merging the straightforwardness of traditional television — where viewers can jump right into content as soon as they turn on their TVs — with the vast selection offered by OTT platforms that allow viewers to choose content tailored to their preferences, FAST services are appealing to viewers worldwide looking for a simpler, hassle-free viewing experience.

The Beginning of Samsung TV Plus: A Viewing Method Faithful to the Basics
Samsung TV Plus has evolved into a prominent FAST service, but it isn’t new. Launched in 2015 — before the concept of FAST even existed — the platform has been delivering free channel services that come pre-installed on Samsung smart TVs. The core feature allows users to enjoy live content simply by turning on their TVs, without the need for separate subscriptions, payments or extra equipment.
In its early days, Samsung TV Plus was often viewed more like the pre-installed free TV channels available in some regions, rather than as a standalone media platform. Recently, however, with American broadcasters flooding into the FAST market, the idea of ad-supported free services has become well-established. Recognizing this shift in the media landscape, Samsung has begun to cultivate Samsung TV Plus as a distinct, independent media platform.
Today, Samsung TV Plus is broadening its content offerings beyond traditional entertainment and dramas, as well as incorporating content enhancement utilizing AI technology. One innovative feature is the “All-in-One AI Integrated Channel,” which revives popular dramas from the 2000s. These classics have been remastered in high definition using AI-driven picture and sound quality enhancements, providing viewers with a fresh take on beloved content while utilizing the existing video assets. Additionally, the platform has bolstered its travel and fitness-focused lifestyle web entertainment content by adding popular creators’ channels like “Pani Bottle” and “Hip Euddeum.”
In efforts to expand its K-content offerings, Samsung TV Plus has partnered with leading Korean media companies to enhance its premium K-content lineup, making it one of the largest K-content providers in the United States. By streaming various live concerts, the platform draws in fans who want to engage with Korean entertainment and culture.

Beyond Hardware: Establishing a Global Media Platform
Currently, Samsung TV Plus boasts around 4,300 channels and 66,000 videos on demand (VOD) across 30 countries — all for free. By partnering with local broadcasters and content creators, the service continues to develop content that meets regional viewing demands, shaping a global FAST ecosystem. Moving beyond being merely a hardware manufacturer, the company is establishing itself as a major media platform.
In Korea, major channels and content typically consumed via terrestrial broadcasts and existing IPTV services can now also be accessed on Samsung TV Plus. Offering live channels and vast content libraries without additional subscriptions or fees, this platform has become a practical alternative for those wishing to reduce their reliance on paid broadcasting services. Users can enjoy an intuitive experience without the hassle of extra equipment or complicated setups and the burden of discovering new content is significantly eased.

Achieving Major Broadcaster-Level Viewership: Solidifying Leadership in the Global FAST Competition
Samsung TV Plus has achieved impressive 100 million monthly viewership numbers, placing it on par with the three major global broadcasting networks. This notable milestone signifies that the service has evolved from being just an additional feature on Samsung TVs into a robust platform that competes alongside leading global media companies.
Samsung is committed to expanding its presence within the global media ecosystem through Samsung TV Plus. The strategy focuses on continuously enhancing the platform’s value by setting standards for enjoyable TV viewing experiences for users — driven by three key factors: instant viewing capabilities without the need for a separate set-top box, AI-based content curation and constantly updated competitive offerings.
“Samsung TV Plus has transformed into a global media platform that seamlessly integrates into the daily lives of viewers worldwide,” said Choi Joon-hun, Head of the TV Plus Group from Visual Display Business at Samsung Electronics. “Moving forward, we will continue to strengthen our distinct competitive edge in the FAST market by diversifying channels and securing premium content.”
Built on its strong hardware leadership, Samsung Electronics is positioning itself as a key player in the global media ecosystem. Samsung TV Plus is ushering in a new, user-centric lifestyle of content consumption, reshaping the way viewers interact with media.
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