Samsung TV Plus Is Reaching New Users Around the World With More Content This Spring
By STF News
To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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By STF News
▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4.
Unbox & Discover 2023: A Closer Look at the Global Launch Event
Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations.
Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K.
This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world.
▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend.
Expanding Partnerships With Creators in America
Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.”
Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives.
Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.
Modeling the Samsung Lifestyle in Australia
On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles.
▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors
▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings.
▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event.
▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees
▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors
Creating Buzz at Marina Bay Sands in Singapore
▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products.
▲ As part one if its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right).
▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts.
▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences.
Intimate Experiences With Screens Across Europe
European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event.
▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup.
▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout.
▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales.
▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup.
Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.”
Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out.
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By STF News
The natural world has inspired countless songs, photographs, movies and other works of art. Illustrator Natasha Durley also draws inspiration from nature and what started as doodles during her day job turned into so much more. Natasha now works with brands all around the world, having been commissioned for murals, homeware, stationery, apparel, toys and even gaming apps.
Durley’s works especially focus on the diverse textures, shapes and vibrant colors found in nature. From this, she illustrates creative, colorful landscapes that are currently available to viewers not just on puzzles, pillows and books, but now also on The Frame to display in the home.
Natasha Durley is an illustrator based in Bournemouth, U.K. She specializes in creating vibrant and detailed illustrations using a combination of digital and traditional techniques. Natasha’s work is often inspired by her love of the outdoors and her passion for animals and nature.
Samsung Newsroom sat down with Natasha to talk about how she finds inspiration in the natural world and how her work translates to a digital display such as The Frame.
▲ Natasha Durley
From Call Center to Creative
Q: Could you tell us a bit about your career as an artist? What piqued your interest in illustration?
After school, I took a few years to travel and work. I ended up working in a call center but would practice drawing between calls, dreaming of a more creative career. Thankfully, I took the plunge and finally went to Arts University Bournemouth to study illustration. The rest is history!
Q: Your work is filled with vibrant colors, ties in elements of nature and animals and emphasizes textures. Where do you find inspiration to create such unique illustrations?
I’ve always been fascinated by nature, so watching documentaries and reading articles or books about weird creatures and plants is a constant inspiration. I even follow a few biologists on social media.
I collect texture inspiration while on walks — I take photos of bark, rust or any surface that interests me. Working with color is very intuitive. I like gathering reference images just for their color palettes. But in the end, I enjoy the meditative practice of simply playing with color to see what feels right.
Q: Are there any benefits to displaying art digitally on a screen in relation to colors, textures or other factors?
Although I make my textures and paper-cut shapes by hand, my final illustrations are digital. The great thing about presenting in this format is that viewers are seeing all the colors and textures as I made them originally.
▲ As Mad as a March Hare
Partnering With the Art Store to Amplify Illustrations
Q: What drew you to partner with the Art Store?
I instantly knew I wanted to be part of the Art Store. Not only is my work introduced to new audiences, but I love that the artwork can be seen in high definition and at such a large scale on The Frame. My work has lots of detail and texture that can sometimes be lost when viewed on a smaller screen, like a phone.
Q: How has the partnership with Samsung impacted your career?
Working with Samsung has been a dream! I opened my online shop Sunny Beast around the same time I started the partnership with Samsung, and it’s been a big help in introducing me to new customers. It’s one of the reasons I decided to take some time to do more personal work, as connecting with consumers has been so fun. I often get emails and DMs from people who show me my artwork on their Frame TVs!
▲ Easter Stamps
Q: In partnering with the Art Store, you’ve been able to promote biodiversity with SUGi, which is something you’re passionate about. How did this come to fruition?
NAVA Contemporary1 kindly asked if I would like to contribute to an Art Store collection they were curating in partnership with SUGi.2 They were putting together a selection of illustrations focused on biodiversity, and as my work mainly focuses on celebrating the natural world, I couldn’t say no. For me, it’s also essential to give back to the very thing that inspires my work, and I’m always looking for ways to donate to conservation projects. The partnership would enable a portion of the revenue to go directly to regenerating nature in urban areas, so the whole project was a perfect fit!
Q: Are there any works of art that you would you recommend to consumers to display on The Frame? What are your top three pieces? Please give us a very brief explanation of each.
▲ Gobi Desert
Gobi Desert: When we bought our Frame TV and were checking out how my illustrations looked, we were blown away by how nice it made this illustration of mine pop. It’s hard to explain, but it looks alive. You could almost step inside the scene!
Volcanoes: One of my most popular prints and looks excellent on The Frame if you like bold color, texture and form.
For the Love of Plants: For me, it symbolizes the beginning of my whole illustration career as it was my degree showpiece, created over ten years ago! It works well on The Frame because although it looks like a calming pastel landscape at a distance, you’ll see more detailed scenes and stories if you look a little closer.
▲ For the Love of Plants
The Next Wave of Illustrated Art
Q: How have you seen the integration of technology within the art space change the way people consume art? Have there been changes to how your art is consumed?
People were mainly running into my work on the products my illustrations ended up on — children’s books, puzzles, bedding, etc. People increasingly recognize my work from social media and the online space now, so there is a shift.
Q: What will the future of illustrated art look like as technology becomes increasingly integrated in the space?
Traditionally, illustration was all about creating art for a commercial client. However, with the increased reach of technology and new possibilities like the Art Store, I see a lot of new opportunities for illustrators to work both on commercial projects and on projects directly for consumers.
To see more of Natasha Durley’s artwork, head to the Samsung Art Store in The Frame.
1 NAVA Contemporary is an online art gallery featuring a curated selection of artwork by compelling artists and an advisory offering art consultancy services. Established in 2017 by Nicole Archibeque and Valerie Altahawi, two professionals with a combined 30 years of experience in the art world, they were compelled to create an accessible environment that fosters the discovery of and dialogue around contemporary art.
2 SUGi is a global platform fully dedicated to biodiversity building, ecosystem restoration and reconnecting people to Nature through the creation of ultra-dense, biodiverse forests of native species primarily in urban areas.
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By STF News
Exciting news for gamers across the globe: Samsung Electronics has opened Odyssey Universe, a new customized map created in Fortnite, one of the most popular TPS (Third-Person Shooter) games with millions of players worldwide.
The Odyssey Universe was inspired by the Samsung Odyssey monitor lineup, which takes gamers on a futuristic voyage with its unique identity and futuristic designs. Gamers can explore worlds in the Odyssey Universe, traveling in starlight and accomplishing missions in unique levels spread across the map.
Popular Streamers SypherPK and NickEH30 Introduce the Odyssey Universe
To celebrate the release of Odyssey Universe, Samsung invited world-famous streamers SypherPK and NickEH30 to explore the Odyssey Universe and interact with their fans worldwide.
“It was a great map with amazing detail. Every mini-game played well and was exciting. It was great playing with Nick Eh 30 as we have collaborated plenty of times before!” – SypherPK
“Playing the Odyssey Universe map with Sypher was so much fun! I have a Samsung Odyssey monitor, so seeing it in person and then in-game, recreated perfectly, was very cool! Sypher and I just finished and I already want to jump back into the map and play again to beat my scores!” – NickEH30
▲ SypherPK and NickEH30 helped debut the Odyssey Universe on Twitch during an unforgettable stream
Exploring the Odyssey Universe, Discovering Industry-Leading Features
The first thing that gamers encounter in Odyssey Universe is a huge lobby. Five separate worlds are available from the lobby, each with a separate mission available. These worlds — Levels Ark, G9, G8, G7 and G6 — are inspired by and named after the Odyssey gaming lineup.
▲ Gamers begin in the lobby when they enter Fortnite’s Odyssey Universe map. Five worlds inspired by Odyssey monitors beckon.
Let’s take a look at Level Ark. Level Ark offers a mission to escape from a maze by answering Odyssey-based questions. In order to unlock different pathways, players will have to use all the knowledge they have about Odyssey monitors.
▲ Odyssey Universe Level Ark. Gamers can escape from the maze only when they solve all the clues about the Odyssey series.
Level G9 was inspired by the Odyssey Neo G9, an extremely large display that looks and feels like two monitors combined into one. In Level G9, gamers have to get a golf ball to land in the hole — which might sound easier than it is. An ultrawide 49-inch monitor like the Neo G9’s will help them smoothly complete the mission without too much stress.
▲ Odyssey Universe Level G9. Gamers are invited to test their mini-golf skills
Level G8 features a racing track with plenty of curves, representing the curvature of the Odyssey Neo G8 (1000R) and Odyssey OLED G8 (1800R). Racing along the track opens new views of a vast 360° universe for an overwhelmingly immersive experience. Level G8 will provide a challenge, since it has two objectives: a time trial race and counting the number of monitors that appear next to the track while players race by.
▲ Odyssey Universe Level G8. A racing track with continuous curves makes gameplay more thrilling.
To highlight a refresh rate that is essential for gaming monitors, Level G7 was designed as a shooting range. Gamers need to hit all their targets in a limited time, made easier with a refresh rate of up to 240Hz available on the high-end Odyssey monitors.
And at Level G6, gamers need to collect tokens within an overwhelmingly huge shopping mall in a limited time. Gamers will see Odyssey gaming monitors in the stores and come across all the Samsung Odyssey monitors as they hunt their objectives.
For gamers whose blood starts pumping at the thought of a thrilling experience created in Fortnite, Samsung Electronics has prepared a “scavenger hunt” event for gamers to dive into. By following SypherPK and NichEH30 on social media to get clues, players can explore the Odyssey Universe map to find hidden answers in each of the worlds. By submitting answers at the Odyssey Universe event website, they’ll be eligible to enter sweepstakes for Odyssey gaming monitors. Winners will be announced on the Samsung Odyssey Twitch channel on March 30 at 7 p.m. (EST).
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Samsung’s 2023 Neo QLED and Lifestyle TVs Certified as First Screens To Reconnect Users With Their Circadian RhythmBy STF News
Samsung Electronics today announced that its 2023 Neo QLED1 and Lifestyle TV2 lineups received the ‘Circadian Rhythm Display’ certification from Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. The certification underscores Samsung’s commitment to developing technology and products designed with consumers top of mind.
▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.
This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.
The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.
VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.
This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.
For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.
1 For models Q70C and above
2 The Frame, The Serif and The Sero
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