[Turning Your Living Room Into a Home Theater] ① How Samsung’s Neo QLED 8K and Leading Soundbar Provide Cinema-Level Quality ExperiencesBy STF News
The way people consume content is becoming more and more diversified as we find ourselves spending more of our leisure time in the comfort of our own homes. Even the way we enjoy movies is changing – increasingly, people are choosing to enjoy the latest releases via streaming or Over the Top (OTT) platforms instead of in a theater.
But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar.
1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs
Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED1 for more precise control of thousands of tightly-packed LEDs.
Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat.
2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology
Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen.
Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times2 more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones.
3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor
When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies.
Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions.
4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar
A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that realistic rain downpour or airplane departure is also growing.
The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology.
5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony
When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology.
With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together.
Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users.
1 Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size.
2 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels.
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[Interview] Whanki Museum X The Frame Art Store – A Partnership That Brings Us Into the Artistic World of Abstract Master KIM WhankiBy STF News
Samsung’s The Frame Art Store not only offers customization to fit any home décor and stunning QLED picture quality, but also transforms the user’s display into a window to the world. In October, the Art Store is introducing its partnership with Whanki Museum and the collection of world-renowned artist Kim Whanki.
As a pioneer of Korean abstract painting, Kim Whanki created his unique and characteristic art with refined, formative expression that is based on Korean lyricism. He was recognized for his artworks in centers for modern art that include Paris and New York.
Samsung Electronics has been partnering with Whanki Museum since 2018 to introduce a range of Kim Whanki’s artworks to global customers and provide easier access to Korean modern art.
Samsung Newsroom reached out to Whanki Museum curator Min-A Sung to talk about how art can serve as a medium for both communication and empathy.
Fostering Artistic Energy and ‘Art For All’
▲ Exterior view of Whanki Museum
Whanki Museum, established in 1992, creates a variety of artistic and cultural content through the research, exhibition and publication of the work of contemporary artists. The museum also provides educational programs and seeks to embody the philosophy of ‘Art for All’ by running a range of programs that expose disadvantaged groups to art and culture. “Whanki Museum will become an open venue for facilitating communication and building empathy based on artistic energy,” says the museum representative. “The partnership with The Frame Art Store provides increased opportunities for us to share our culture and art.”
▲ Inside Whanki Museum
How Samsung Communicates With Global Consumers Through The Frame Art Store
The museum representative also mentions that the ways people consume art are changing. “Art now influences our day-to-day lives,” they say. “In order to keep up with these shifts, we need to introduce new ways for people to experience art, and try to partner with experts to combine art and IT technology.”
▲ Morning Star, 1964
The representative adds that they have high hopes for the collaboration between the museum and Samsung. “Vivid color and contrast, which deliver a refined sense of rhythm, are key aspects of Kim’s artistic style,” they say. “The Frame’s QLED 4K display is the perfect medium for his work to be showcased to viewers around the world.”
With Quantum Dot technology that allows more than a billion colors to be displayed at 100% color volume, The Frame allows artistic intent to come through vividly on a bright screen with accurate color reproduction.
Master KIM Whanki’s Artistic Vision Realized on The Frame
Whanki Museum has introduced ten of Kim’s major works to The Frame Art Store since 2018. This has allowed users to enjoy major works such as Deer and Eternity Song, as well as a variety of pieces that were not easily accessible to the public before.
▲ 12-V-70 #172, 1970
In addition to displaying Kim’s artworks, The Frame Art Store also provides background information on the pieces. “The curatorial department has created descriptions for each artwork to provide resources that deliver a range of perspectives and introduce Kim’s artistic vision to more people,” relates the representative. “We hope the detailed explanations provided by Whanki Museum will help users experience the pieces in vivid and stunning quality, just as though they were viewing them in a gallery.”
The Frame Art Store offers a comprehensive, ever-expanding collection of artworks to satisfy customers’ needs and match any environment or atmosphere. Its catalog now includes around 1,500 artworks from a range of periods and styles that were sourced from 40 famous museums and galleries and are displayed in exceptional 4K resolution.
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By STF News
Going beyond the conventional idea of what a TV is, Samsung’s leading range of lifestyle TVs are true pieces of interior décor that allow users to express themselves in their own spaces. Whether you’re looking for a TV that can double as an art frame, a screen to display portrait as well as landscape-oriented content on, or a TV whose design speaks for itself, there’s something for everyone in the range.
In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries from all over the globe to hear what exactly it is that makes a Samsung TV their choice. Take a look at some of the reasons they gave below.
Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors
“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”
Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?
A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.
Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?
A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.
Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel
“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”
Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?
A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.
Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?
A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.
Q: Lola – what is your favorite thing about The Serif?
A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.
Kyal & Kara, Australian Renovators Who Like to Think Outside the Box
“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”
Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?
A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.
Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?
A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.
Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?
A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.
Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.
Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style
“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”
Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?
A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!
Q: What about The Frame? What do you like most about it?
A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.
Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior
“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”
Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?
A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.
On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.
Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?
A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.
For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.
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[Interview] Aerial Photographer Tommy Clarke and The Frame Give Viewers a Spectacular Bird’s Eye View of the WorldBy STF News
Establishing a perfectly balanced home décor means adorning your walls with just the right things. But what if, instead of having to choose just one artwork to pull together a room, you could pick many?
Samsung’s lifestyle TV The Frame is known for its ability to recreate images that look remarkably like physical prints and paintings, with quantum dots in the panels making colors more vibrant and sharpening contrast. The Frame has been offering curated selections since 2017, with the Art Store providing access to an expansive range of artworks from a host of eras and contributions from world-renowned galleries and museums.
Under its monthly theme of ‘Wild and Free’, the Art Store is featuring world-renowned photographer Tommy Clarke, whose aerial photography transports viewers to scenic, dreamlike destinations. Samsung Newsroom sat down with Clarke to learn about his creative journey and his work.
▲ Bamboo Parasols (2019)
The View From Up Here
Ever since he first picked up a camera, Clarke knew that photography would allow him to capture his artistic vision in a way no other medium could. “I found I could most easily capture what I wanted to with a camera,” he says. “Plus, I’m able to have my camera with me at all times!”
And Clarke’s preference for aerial photography has led him all over the globe, from Miami Beach to Iceland, as he searches out interesting scenes to capture. “From there it becomes about whether I can get a helicopter or plane over the area,” he relates. “When the stars align, I pack a camera and go.”
Rather than orchestrate a scene, Clarke prefers to capture what’s naturally going on beneath him, flying high enough so that people aren’t looking up at him, but low enough so that he can capture those important details.
▲ Tommy Clarke
Capturing Incredible Colors Around the Globe
For Clarke, color is a vital element when it comes to getting the perfect shot. “The colors may be the most important part of my photos. It’s what first catches the eye and it’s why my photos hang on walls around the world,” he says. “Capturing incredible colors – be they from sand bars in Australia, or colorful beach towels in Saint Tropez – is what gives my photos their beauty.”
And technology plays a huge role in ensuring those colors are accurately reflected. On The Frame, which produces 100% color volume thanks to quantum dot technology, colors have a lifelike quality that truly communicates the artist’s intent. “I am used to world class printers and museum quality paper, so when I first saw my images on The Frame, I was blown away,” he notes. “The colors pop in the same way they do in a physical print.”
▲ Playa Shoreline (2015)
With technology like The Frame’s QLED display now available to him, Clarke says his craft is shifting. “I’d be willing to put on a fully digital exhibition now. Technology like The Frame gives me full faith that my images will be displayed exactly as I want them to be,” he says. “Given the choice of doing an exhibition with five screens on the wall showing images on rotation, or printing and framing forty images, I’d go for The Frame every time.”
What’s more, with The Frame users have access to an ever-growing library of art unlike any other. In Clarke’s opinion, “The best part about The Frame is that you don’t have to choose just one picture to hang on the wall. Often, people at my gallery are torn when deciding which picture to buy. But The Frame resolves this by allowing them to rotate the images they’re displaying.”
8 of Clarke’s pieces are available today on the Art Store and The Frame.
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By STF News
At a time when traveling abroad is not as easy as it normally would be, Samsung Global Newsroom is here to offer readers a glimpse into several spots around the world – right from their screens.
In recognition of The Serif’s leading design, which was inspired by the letter ‘I’ and is even featured in the TV’s frame, the compilation below features The Serif in nine houses in different countries with different interior designs as a testament to the lifestyle TV’s ability to fit any aesthetic.
Take a look at the infographic below for a closer look and some insight from local Samsung TV experts into how The Serif is able to fit harmoniously into any interior and elevate its users’ everyday spaces.
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