By STF News
The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.
Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.
“The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”
The Freestyle is gaining attention for its host of innovative features. These include the facts that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.
The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.
1 Samsung is not liable for the use of third-party external batteries.
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2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color AccuracyBy STF News
Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.
The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE
The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL
Samsung’s 2022 Lifestyle TVs1 were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.
Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface Discomfort Glare, which determines whether a TV screen is too bright Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room
These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone
Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).
These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.
“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”
1 Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.
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How Samsung Displays Realize Best-in-Class Presentation of Digital Artworks With Global Niio.Art PartnershipBy STF News
Escape Pod by Jonathan Monaghan. Powered by Niio.Art
Samsung Electronics is today announcing its partnership with Niio.Art, a US-based company that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries. This collaboration pairs Samsung’s top-tier displays with Niio.Art, the world’s leading digital art platform, and thus realizes best-in-class presentation of premium digital artworks.
Until recently, the world lacked a comprehensive solution for displaying multi-format, rights-managed digital art that was made to be viewed on a screen. Samsung’s new partnership allows users of Tizen-enabled Samsung commercial displays to subscribe to pre-curated art programs, purchase individual pieces or even upload their own art, simply by downloading the Niio.Art player app.
Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art
By engaging viewers with meaningful and eye-catching digital art, the partnership between Samsung and Niio.Art is set to inspire people in new ways. The collaboration establishes a versatile platform through which users can quickly and easily elevate the design of any space – from corporate and retail spaces to food & beverage, hospitality and healthcare providers and luxury homes.
Camouflage by Quayola. Powered by Niio.Art (top left) / Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art (top right) / Walking Seasons by Alex McLeod. Powered by Niio.Art (Bottom left) / Streams of Flowers Set No. 2 by Ronen Tanchum. Powered by Niio.Art (Bottom right)
“Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “Whether it be a corporate meeting room, hotel lobby or retail store, this partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”
Niio.Art believes that everywhere there is a screen, there is an opportunity for art to move people. The Niio.Art platform features more than 15,000 artworks by 6,000 different artists and galleries from across 82 countries. It permits artists to upload, manage and self-publish pieces of digital art that consumers can then access in their own curated discovery areas and view on anything from a 100-inch screen to a one-inch digital watch. Niio markets directly to individuals who are seeking new experiences, and businesses and municipalities who want to transform their spaces.
“There is a global explosion of interest in the power of experiencing art digitally. Niio’s partnership with Samsung will enable millions to be uplifted by the presence of our 6,000-plus artists on their stunning, high-resolution displays,” said Rob Anders, CEO of Niio. “Artists know that we are a trusted platform that represents their interests, which assures that we will always be able to connect the world to the very best creations of the artistic imagination.”
The Niio.Art Offering will be showcased on Samsung displays across global showrooms and at select exhibitions.
To learn more about the partnership between Samsung and Niio.Art, please visit: http://displaysolutions.samsung.com/partners/strategic-partners/niio.
▲ An example of the Samsung x Niio partnership in a hotel lobby (No Longer Dead by Jonathan Monaghan, Found Rock, Taliesin West #44, Float by Dev Harlan)
▲ Aucuba Expanded by Pascual Sisto. Powered by Niio.Art
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By STF News
Samsung Electronics topped the global TV market for the 15th consecutive year, according to market research firm, Omdia. Newly released data published on February 23 notes that Samsung Electronics recorded 31.8% in global TV market share by revenue in Q4 2020 and retained the largest annual category market share by revenue in 2020, at 31.9%.
Samsung’s growth across the Visual Display Business reflects a commitment to the most premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category leadership in the ultra large screen segment over 75-inches, the introduction and expansion of a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible thanks to Samsung’s constant drive for innovation.
“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”
Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated groundbreaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.
In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV lineups. This includes Samsung’s new Neo QLED lineup along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.
For more information on Samsung’s TV products, please visit www.samsung.com/.
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By STF News
Samsung Electronics today announced the global availability of its all-new Smart Monitor, an innovative, do-it-all screen that brings together an unprecedented suite of features for work, learning and entertainment in a single display.
Designed to meet the new needs of today’s consumers, who are now working, learning and consuming entertainment at home, Samsung Smart Monitor incorporates powerful mobile and PC connectivity, remote home office and learning features as well as Smart Hub, a comprehensive entertainment hub, similar to Samsung’s built-in Smart TV platform.
“Around the world, work, education and entertainment have transformed into home-centered activities,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “With this new normal, it is no surprise that most indicators show a rise in digital activities and many are rethinking their technology use at home. Our new Smart Monitor is a direct response to that demand. Consumers no longer have to choose between a screen for one or the other as this display brings it all together.”
The new Samsung Smart Monitor provides numerous connectivity options for both PCs and smartphones. Users can connect their personal mobile devices with just a simple tap using Tap View,1 App Casting or Apple AirPlay 2. For a complete desktop experience using a mobile device, users can also connect to the monitor with Samsung DeX.
For home office and learning, the display operates Microsoft Office 365 applications2 without a PC connection thanks to embedded Wi-Fi, allowing users to view, edit and save documents in the cloud directly from the monitor. Remote Access also allows users wirelessly and remotely access files from a PC or view content from a laptop whether it is situated elsewhere in the house or at the office. The USB Type-C port3 allows for data, display and power — up to 65W — with just a single connection, keeping the area around the monitor clean and beautiful. Multiple USB ports and Bluetooth 4.2 allow for additional connection versatility while the display has built-in two channel speaker.
When work is done, the display also operates as a complete entertainment hub with the ability to stream content with Samsung’s Smart Hub. The monitor’s app store allows users to stream their favorite content including Netflix, HBO and YouTube4 even without a connection to a PC or mobile device. Content can easily be accessed with the supplied remote control, which includes streaming service hot keys. The display can also be controlled by voice thanks to Bixby integration.
The Smart Monitor also features technology designed to make viewing more comfortable. Adaptive Picture optimizes picture quality for any viewing environment by automatically adjusting brightness and color temperature in response to room conditions. This ensures the most comfortable viewing experience in any environment, reducing eye strain even after extended use. The monitor also features a special eye-saver mode to reduce blue light.
The monitor is available in two models at launch. The M7 supports Ultra-High Definition (UHD) resolution in 32-inch while the M5 supports Full HD (FHD) resolution in 32-inch and 27-inch options.
The Samsung Smart Monitor will be available from November 16 in United States, Canada and China, and Samsung plans to expand launching markets starting the end of November. For more information, please visit https://displaysolutions.samsung.com/monitor/detail/1762/32M70A.
Model M7 Display Screen Size (Inch) 32” Flat / Curved Flat Aspect Ratio 16:9 Viewing Angle 178°(Horizontal)/178°(Vertical) Brightness (Typical) 250cd/m2(Typ), Resolution 3,840 x 2,160 (UHD) HDR HDR10 Interface HDMI 2.0 2EA USB-C 1 EA (65W Charging) Wi-Fi 5 Yes Bluetooth 4.2 Yes Speaker 5W x 2EA USB 2.0 3EA Smart Feature
/ Service OS Tizen 5.5 Voice Assistant(Bixby 2.0) Yes VOD(Netflix, YouTube, etc)5 Yes Mobile Casting/Mirroring Yes Remote Access Yes
Model M5 Display Screen Size (Inch) 27”, 32” Flat / Curved Flat Aspect Ratio 16:9 Viewing Angle 178°(Horizontal)/178°(Vertical) Brightness (Typical) 250cd/m2(Typ), Resolution 1,920 x 1,080 (FHD) HDR HDR10 Interface HDMI 2.0 2EA USB-C N/A Wi-Fi 5 Yes Bluetooth 4.2 Yes Speaker 5W x 2EA USB 2.0 2EA Smart Feature
/ Service OS Tizen 5.5 Voice Assistant(Bixby 2.0) Yes VOD(Netflix, YouTube, etc)6 Yes Mobile Casting/Mirroring Yes Remote Access Yes
1 Tap view is compatible with Galaxy devices running Android 8.1 or higher, and version 5.1 in the SmartThings app.
2 Subscription required.
3 Available on M7 model
4 Streaming service availability and the remote control’s technical specifications may vary by country. Subscription required.
5 Streaming service availability may vary by country.
6 Streaming service availability may vary by country.
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