[Infographic] 5 Advantages of Samsung’s Super-Smart 2021 High-Resolution Monitors
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By Samsung Newsroom
Today, design goes beyond refining a product’s appearance — it embraces user preferences and harmonizes with the surrounding space.
Embodying this human-centered design approach, “Expressive Design”, Samsung Electronics achieved a remarkable milestone at the globally renowned Red Dot Design Award 2026, with all 16 of its submitted entries1 recognized.
Samsung Newsroom sat down with designers from the Visual Display (VD) Business to hear the stories behind their design philosophy and innovation.
▲ (From left) Jangho Kim, Sanghyeon Na, Chulyong Cho, Minsun Kang, Jaeneung Lee and Yongjoo Lee
OLED TV S95H: A New Direction in TV Design
The OLED TV S95H received the Best of the Best award in the Product Design category, taking the long-standing paradigm of minimalist TV design in a new direction — one defined by presenting only what is necessary and boldly revealing its structure to create a framed, art-like object with a screen that appears to float.
▲ The OLED TV S95H, honored as the Best of the Best at the Red Dot Design Award 2026.2
Q. The S95H moves beyond the conventional bezel-less design to emphasize its presence as a design object. What inspired this paradigm shift?
Cho: Bezel-less designs have become the norm in today’s TV market, and it is increasingly difficult for brands to express a distinct identity. Beyond ultra-slim form factors, we believed it was time to rethink what a TV means in living spaces.
▲ (From left) A comparison of a conventional OLED TV and the OLED TV S95H As TVs become larger, their presence within a space continues to grow. We believed it was important for the TV to blend naturally into the space, much like furniture or a lifestyle object. By incorporating various colors and materials into the frame, we developed designs that enable users to reflect their personal tastes.
▲ Chulyong Cho, Head of the Design Team, VD Business at Samsung Electronics
Q. The FloatLayer design — where the front panel appears to float in front of a metal frame — stands out. What kind of experience were you ultimately aiming to deliver through this design?
Cho: Our goal was to add both the atmosphere of the space and viewing immersion. We boldly exposed the metal plate to soften the contrast between the screen and its surroundings so that the product can seamlessly blend into its environment like it’s part of the interior. We also separated the screen and frame into different layers to create a more immersive experience. The screen layer highlights the OLED technology and picture quality of the S95H, while the frame layer helps the product integrate naturally into the living space.
▲ The OLED TV S95H preserves the ultra-slim profile that defines OLED displays while exposing its rear metal plate in all directions. Breaking away from the conventional approach of eliminating the surrounding bezel, the design instead layers two contrasting materials to maximize visual impact. By prioritizing harmony with the surrounding space, the designers were able to create the S95H’s distinctive structure.
The S95H does not stop at a fixed sense of beauty. It allows users to express their personal taste through customizable elements integrated into its exterior.
prev next ▲ The OLED TV S95H features magnetic, attachable decorative frames that come in a variety of colors and materials to match diverse preferences and lifestyles.
Q. The customized decorative frames and art pattern on the back of the TV are also impressive. Where did these ideas begin?
Lee: We wanted to reflect users’ diverse interior preferences directly in the product — from wood tones and white tones to colorful styles. To achieve this, we applied an assembly structure that allows users to attach and detach decorative frames magnetically, with additional frame options available separately in various colors and materials to reflect their lifestyle.
▲ Jaeneung Lee, Head of the Product Design Group, VD Business For the TV’s rear pattern, we used precision molding technology to arrange small cells in a random pattern, creating a surface with a texture that subtly changes depending on the light and viewing angle. This allows users to experience a new sense of detail every time they use the TV.
▲ (From left) The OLED TV S95H’s rear pattern and its enlarged view
Q. Users have a growing preference for zero-gap wall mounting. How have you responded to this?
Lee: No matter how beautifully a TV is designed to resemble a piece of art, it can lose its appeal and sense of immersion if it protrudes from the wall.
Essential elements required for operation — like sound holes and vent holes — were carefully integrated between the display and the frame, allowing them to remain out of the users’ line of sight while fully maintaining their functionality. With this approach, the TV fits closely against the wall, creating a clean, gallery-like composition — as if a framed piece of art were hanging in the space.
▲ The S95H was designed to minimize the size of the wall mount and integrate it into the rear of the TV, allowing it to sit as close to the wall as possible.
Where Design, Sound and Usability Converge
Beyond its elegant design, The S95H delivers three-dimensional, immersive audio through the gap between the screen and the metal plate, creating a deeply immersive listening experience. Moreover, the Wireless One Connect solution minimizes complex cable connections to maintain a clean, refined look while ensuring reliable wireless use even over long distances.
▲ The Wireless One Connect solution
TVs Designed for Any Space
Building on this achievement, TVs should evolve into lifestyle objects that reflect diverse user preferences and blend into any space. While delivering optimal viewing, the goal is to create harmonious aesthetics that allow users to express their personal style through design.
Looking ahead, Samsung will continue to advance its human-centered Expressive Design philosophy to reshape homes and everyday lives.
The two products honored with the Best of the Best distinction were the OLED TV S95H and the Bespoke AI Laundry series. Fourteen additional products were named winners: Music Studio 5, The Movingstyle, Bespoke AI Refrigerator Family Hub, Bespoke AI Jet Bot, Bespoke AirDresser, Bespoke AI Ice Water Purifier, Bespoke AI WindFree Pro Air Conditioner, Jet Fit, Bespoke AI WindFree Combo Gallery Pro Air Conditioner, Galaxy Z Fold7, Galaxy XR, 5G Street Radio Solution, Spatial Signage and Portable SSD T7 Resurrected. ︎ These images are for illustrative purposes only and include elements created using generative AI tools. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
View the full article
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
View the full article
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By Samsung Newsroom
Samsung Electronics is delivering a more responsive and refined screen experience with the Smart Monitor M9 (M90SF model), the first OLED display in Samsung’s Smart Monitor (M series) lineup.
The Smart Monitor M9 brings together the brilliance of a 4K OLED display with built-in Smart TV Apps, AI-powered features and Samsung Gaming Hub to achieve a seamless experience no matter what’s on screen — no PC required.
Since its release, the device has earned praise from industry experts for its stunning picture quality, intelligent features and gaming-ready performance.
Below is a summary of what leading tech outlets are saying about the Smart Monitor M9 (listed in alphabetical order):
HomeTheaterReview Techaeris Tom’s Guide
Next-Level Picture Quality Backed by QD-OLED Brilliance
Highlighting the high-end features and performance improvements of the M9, one of Samsung’s best OLED 4K models in its class, Tom’s Guide wrote, “The new M9 offers a significant upgrade over its predecessor thanks to its 32-inch 4K QD-OLED panel, which dramatically enhances contrast and color for an improved movie-watching experience.”
The Smart Monitor M9 delivers true-to-life visuals powered by QD-OLED technology, producing rich colors and deep inky blacks — complemented by sharp 4K resolution. With support for VESA DisplayHDR True Black 400, content appears with greater depth and contrast, even in dark scenes.
“The Smart Monitor M9 features Samsung Vision AI, providing advanced upscaling and picture optimisation features,” added Tom’s Guide. “During my time with the M9, I came to the conclusion that it’s a huge leap forward from its predecessor, offering more than enough advancements to justify a price increase.”
Techaeris rated the M9 a 9.7 out of 10, calling its QD-OLED panel “one of the best you’re going to find on any monitor,” and noting the display “looks spectacular” with colors that “pop” and brightness that “doesn’t wash out the colors.”
To help reduce the risk of burn-in and maintain screen integrity over time, Samsung OLED Safeguard+ features advanced technologies like adaptive brightness controls and a proprietary cooling system with a Pulsating Heat Pipe.
Game in High Gear With Pro-Level Specs
“With a brilliant 4K QD-OLED display, 165Hz refresh rate, Smart TV apps, Gaming Hub, and more, this is a do-it-all monitor and TV, perfect for work and play,” wrote Techaeris.
The Smart Monitor M9 is engineered for smooth, fast-paced gaming, featuring a near-instant 0.03ms GTG response time and support for both NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro.
HomeTheaterReview described the M9 as “one of the most impressive displays money can buy,” pointing to a responsive performance and “color accuracy that creative professionals will drool over.”
Whether jumping into cloud-based titles via Samsung Gaming Hub or connecting to a console or PC, the M9 delivers the speed and clarity needed for an immersive gaming experience. The same reviewer noted they use the M9 just as often without a PC as with one, describing it as “the kind of paradigm shift that makes this monitor truly special.”
A Smarter Screen and a Smarter Experience: AI That Adapts to You
“Imagine a monitor so capable, you might forget to connect a computer,” wrote HomeTheaterReview, which awarded the M9 five stars and an “Editors’ Choice” distinction.
The M9 is a smart entertainment hub that provides built-in access to popular streaming apps like Netflix and YouTube, Samsung TV Plus and Samsung Gaming Hub, enabling cloud-based gaming and content streaming, all without a PC.
Powered by the NQM AI Gen3 Processor, the M9 optimizes both picture and audio for a more immersive viewing experience. Intelligent features like 4K AI Upscaling Pro, AI Picture Optimizer and Active Voice Amplifier (AVA) Pro automatically adapt to content and the display’s surroundings to consistently provide reliable, high-quality entertainment.
Whether used for content viewing, cloud gaming, or everyday tasks, it delivers the flexibility of a monitor and the functionality of a smart TV. Techaeris calls the M9 “an outstanding monitor” and adds, “for those who only want to spend once, this is a solid choice.”
The M9 also features a 90W-charging USB-C, one HDMI 2.1, one DisplayPort 1.4, and eARC ports, supporting a variety of gaming and entertainment input needs. The slim metal stand, which offers tilt and height adjustment, “deserves special mention,” according to HomeTheaterReview, for its balance of form and function in a modern flat-back design.
The Smart Monitor M9 was named a CES 2025 Innovation Awards Honoree, receiving the recognition for its advancements in display performance and intelligent features.
Techaeris named the M9 a Top Pick of 2025, citing its versatility across work, play and everything in between. That recognition joins a growing list of accolades across Samsung’s next-generation display portfolio, including a 2025 Techaeris Innovation Award for the Odyssey 3D G90XF — celebrated for its “mind-blowing” 3D experience and praised as the “real deal” for those seeking a 3D monitor without glasses.
For more information on the Samsung Smart Monitor M9, visit samsung.com.
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By Samsung Newsroom
Samsung Electronics today announced the global launch of its 32-inch Color E-Paper (EM32DX model), expanding its portfolio of energy-efficient digital signage solutions. Featuring advanced digital ink technology, this latest model delivers ultra-low power consumption, high visibility and a lightweight design. As such, it is a more sustainable and flexible display alternative for businesses.
“Samsung is committed to pushing the boundaries of display innovation with solutions that enhance engagement while reducing energy consumption,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung’s Color E-Paper empowers businesses with highly efficient, customizable signage solutions that combine sustainability and performance.”
Energy-Efficient Digital Signage With Vivid Color
The new 32-inch Samsung Color E-Paper operates at 0.00W1 when displaying static content. With a fully charged integrated battery, users have the ability to install and use Color E-Paper freely2 without being connected to a power source. During content updates, the display still uses significantly less energy than the conventional digital signage, which helps reduce costs.
Equipped with QHD (2,560 x 1,440) resolution, it leverages Samsung’s advanced color imaging algorithm to optimize color accuracy and readability. This optimization softens the edges of the image while creating smoother and more vibrant colors for an eye-catching display resembling traditional paper posters and retail promotional stands. For businesses, Color E-Paper enables a seamless transition from printed materials to enhanced digital displays.
Slim, Lightweight and Easy To Deploy
Weighing only 2.5kg3 and measuring 17.9mm thick, the display has a paper-thin design that allows for versatile placement on walls, tables and ceilings using the hanging accessories that come with it.4 With 13.9mm bezels on all sides, the display provides high usability in both landscape and portrait modes, while its VESA5 mount compatibility further expands installation options and enhances convenience for businesses. With two USB-C ports, Wi-Fi and Bluetooth connectivity and 8GB of onboard storage, the display offers seamless integration for businesses to manage their content with ease.
Smart Content Management for Businesses
Available on Android and iOS mobile devices,6 the dedicated Samsung E-Paper app allows users easy control to directly create content, schedule display times and set up content on Color E-Paper devices. Additionally, the Samsung VXT7 (Visual eXperience Transformation) platform — which provides real-time remote control and intuitive content management of devices and effortless content creation — is now compatible with Color E-Paper. This allows for centralized device management and smooth integration with existing supported signage products. Samsung VXT also includes a feature uniquely tailored for Color E-Paper to optimize content visibility and a preview function to ensure colors are accurate before deployment.
For enterprises, Samsung VXT also supports real-time monitoring8 and centralized device management, streamlining content deployment across multiple locations. Powered by Samsung Tizen 8.0, businesses can integrate the display seamlessly into existing systems via Tizen Enterprise APIs.
Additionally, as part of Samsung’s broader commitment to sustainability, the Color E-Paper features a cover made from 55% recycled plastic material and comes in fully paper-based packaging — reflecting the brand’s efforts to reduce environmental impact.
Continued Leadership in the Global Digital Signage Market
Samsung has reaffirmed its position as the world’s leading digital signage manufacturer, holding the top spot for the 16th consecutive year since first reaching number one in 2009.9
In 2024, Samsung achieved a record market share of 34.6% in global digital signage sales by volume.10
For more information about Samsung Color E-Paper, please visit www.samsung.com/business.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, an average power below 0.005W is indicated as 0.00W.
2 The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.
3 Color E-Paper weight of 2.5kg measured with battery included.
4 The EMDX series’ packaging includes rear holders (2) and hanging brackets (2).
5 Video Electronics Standards Association.
6 Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.
7 Samsung VXT must be purchased separately.
8 Network connection required.
9 Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
10 Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
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