Bring the Excitement of the Stadium Directly Into Your Home With Samsung’s Lifestyle Projector The Premiere
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By Samsung Newsroom
Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home — no ticket required. Building on the exclusive livestream of SMTOWN LIVE 2025 in L.A., Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly concert broadcasts from popular SM artists to Samsung TVs and compatible Samsung devices through its subscription-free service.
The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets.
A Monthly K-Pop Stage, Built for Fans
To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home.
With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home.
Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream, so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room.
The Best Seat Is at Home
Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content — from dramas, thrillers and romance to crime series, music programming and live event experiences.
The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favorite SM performances from home, at no additional cost.
Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, subscription-free, and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor and Family Hub lineups. This includes the new 2026 TV series announced earlier this year at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro and more.
More information on Samsung TV Plus is available at samsungtvplus.com.
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By Samsung Newsroom
Samsung Electronics today announced an exclusive global partnership with the world’s leading guitar brand, Fender, to bring the world’s first TV edition of Fender Play to Samsung TVs in 2026.1
“With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together.”
Players can choose an education path for four different instruments: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on‑demand courses by skill level, each with a wide range of step‑by‑step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage.
Samsung debuted a live preview of the experience at CES 2026, with on-screen demos that showcased the immersive learning experience. With 20 consecutive years of leading the global TV market, Samsung delivers the picture, sound and reliability that keep new players engaged as they build skills.
“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”
The app will be released in the first half of 2026. For more information, visit www.samsung.com.
About Fender Musical Instruments Corporation
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC) — whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® — follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2026, Fender celebrates 80 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea. ︎ View the full article
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By Samsung Newsroom
The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution — building on two decades as the world’s No. 1 TV brand. The space was divided into art, gaming and entertainment sections, anchored by the world’s first 130-inch Micro RGB TV and the Vision AI Companion.
Samsung Newsroom stepped inside the exhibition to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences.
▲ Samsung has been the world’s No. 1 TV brand for the past 20 years.
Micro RGB 130”: CES Innovation Awards 2026 Best of Innovation Winner
The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its color reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors.
As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honor.
▲ Micro RGB 130” ▲ The Micro RGB 130” TV uses RGB color LEDs smaller than 100 micrometers as its backlight to deliver exceptional picture quality and color. ▲ Video explaining how micro RGB LEDs work Beyond the technology, the Micro RGB 130” TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings.
The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes.
▲ Video introducing the Micro RGB 130″
Vision AI Companion: From Convenience to Comfort In Everyday Life
▲ Vision AI Companion demonstration “Which team do you think will win today’s soccer match?”
“Can you tell me the recipe for the food on screen?”
The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.
▲ A recipe recommendation via Vision AI Companion
Art TVs: Bringing Art Gallery Experiences Into the Home
The Frame and The Frame Pro
Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in Wireless One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide.
Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.
▲ The Frame 98” and The Frame Pro 85”
OLED S95H
The newly released OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.
▲ OLED S95H Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.
▲ Art TVs created an immersive chamber where visitors could become part of the piece.
6K Gaming: Immersion on Another Level
Odyssey 3D Monitor
The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”
▲ Odyssey 3D 32” ▲ Jerry Ruiz “I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.”
Personalized Entertainment: Tailored to Individual Lifestyles
Tizen
The new Tizen operating system enables personalized recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.
▲ Tizen delivers personalized entertainment experiences. Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode.
Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.
Big Screen, Glare-Free Immersion
The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.
▲ Light reflections are visible on the left display but minimized on the right with Glare Free technology.
Portable Screens: Made for Life on the Move
The Freestyle+
One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go.
Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.
▲ The Freestyle+ ▲ AI OptiScreen delivers clear viewing on virtually any surface. In addition, 3D Auto Keystone delivers an optimized, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.
▲ 3D Auto Keystone creates a near-rectangular image even when projected onto a three-sided corner.
Audio Innovation: Sound for Every Space
Music Studio Series and Q-Symphony
Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honor.
▲ Music Studio series
Q Series All-in-One Soundbar
Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.
▲ Q Series All-in-One Soundbar installation options
Sound Tower
The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colors and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.
▲ Sound Tower
Next-Generation Technology: Innovation Beyond the Screen
Micro LED 140″
▲ Micro LED 140″ Using microscopic chips that independently render color, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.
▲ Micro LED technology delivers strikingly realistic visuals.
AI Beauty Mirror
▲ AI Beauty Mirror In the next area, visitors entered a space modeled after a powder room where a circular mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signaled Samsung’s technology expansion into the beauty space.
The hybrid design combines a polarized mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals.
▲ The AI Beauty Mirror provides personalized suggestions through detailed skin analysis.
Audio-Visual Design Blends Sound With Form
A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualizer — resembling an LP floating in midair — while a built-in premium sound system ensured audio quality remained uncompromised.
▲ A floating LP-inspired visual audio device
Spatial Signage
Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimeters thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralized remote management of both content and hardware.
With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays.
▲ The Transparent Micro LED features high transparency and clarity. ▲ Spatial Signage The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life. Samsung aims to bring greater comfort and enjoyment to everyday life.
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By Samsung Newsroom
Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available exclusively on Samsung Art Store.
“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”
The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.
Highlights include:
Olinda Silvano, “Energía de la visión de Ayahuasca” (2022) The Pérez Bros., “Victoria Park” (2025) George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019) Jennifer Rubell, “40 Hearts” (2018) Aycoobo, “Luna Ilena” (2024) This is the fifth Art Basel digital art collection featured on Samsung Art Store. As part of Samsung’s longstanding partnership with the show, each collection aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 TV lineup.
“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”
Samsung has led the global TV market for 19 consecutive years,1 delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.
For more information, visit www.samsung.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital initiatives including Zero 10 the Art Basel App and through programs such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.
Source: Omdia, Feb-2025 (Results are not an endorsement of Samsung). ︎ View the full article
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By Samsung Newsroom
RM of 21st century pop icons BTS premiered a new global digital feature as part of its ongoing collaboration with Samsung Electronics and his continuing role as global ambassador for Samsung Art TVs. The short film, released during the week of Art Basel Paris (Oct. 24-26), offers an intimate look at RM’s personal connection to art and shows how Samsung Art TVs bring museum-quality visuals into everyday spaces.
Building on his conversations from Art Basel in Basel 2025, where Samsung served as the Official Art TV Partner, RM shares how art can bring joy and meaning into daily life. The short film highlights how he curates artworks that reflect emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring’s “Dancing Dog,” and introducing autumnal selections such as Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon,” which evoke the serenity and lyricism of the fall landscape.
▲ RM of BTS shares a selection of artworks to enjoy during the fall in a new short film. You can find it on his Instagram @rkive. “Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” said RM. “It’s exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity into my space—and I hope everyone will be inspired to explore art in theirs, too.”
Samsung’s Art TV lineup combines advanced display innovation with aesthetic design to bring each work to life in true-to-artist detail. The Frame’s matte display minimizes glare to replicate the texture of real canvas, while Neo QLEDs deliver stunning contrast, depth and color through Quantum Dot and Mini LED technology, capturing every nuance of brushstroke and light.
▲ Lee Shinja’s “Spirit of Mountain” displayed on 2025 Samsung The Frame Pro Through Samsung Art Store,1 available on The Frame and other Art TV models, users can access a growing collection of over 4,000 artworks from world-renowned museums, galleries and artists. With intuitive curation features, they can easily transform their homes into personal galleries and experience art in new ways.
“Samsung Art TVs make it possible for anyone to live with art and be inspired by it every day,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “RM’s continued ambassadorship reflects our shared belief that art becomes most meaningful when it’s part of everyday life.”
▲ Natasha Durley’s “Super Moon” displayed on 2025 Samsung The Frame Pro Through this collaboration, Samsung continues to expand how people experience both art and technology at home — building on its legacy as the world’s leading TV brand for 19 consecutive years2 and reaffirming its commitment to making culture more accessible through innovation.
To learn more, visit www.samsung.com.
▲ Keith Haring’s “Dancing Dog” displayed on 2025 Samsung Neo QLED 8K. All Keith Haring works © Keith Haring Foundation. Licensed by Artestar About RM of BTS
RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer, and the leader of 21st century pop icons BTS. His discography includes solo mixtapes RM (March 2015) and mono. (October 2018), as well as solo albums Indigo (December 2022) and Right Place, Wrong Person (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia, and more. On May 24, 2024, RM released his critically-acclaimed second solo album Right Place, Wrong Person.
Samsung Art Store is an art subscription service available on Samsung Art TVs, including MICRO LED, Micro RGB, The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 80 partners and 4,000 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day. ︎ Omdia, Feb-2025. (Results are not an endorsement of Samsung) ︎ View the full article
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