By STF News
The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.
Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.
“The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”
The Freestyle is gaining attention for its host of innovative features. These include the facts that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.
The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.
1 Samsung is not liable for the use of third-party external batteries.
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2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color AccuracyBy STF News
Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.
The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE
The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL
Samsung’s 2022 Lifestyle TVs1 were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.
Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface Discomfort Glare, which determines whether a TV screen is too bright Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room
These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone
Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).
These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.
“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”
1 Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.
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By STF News
Our smartphones are gateways to a world of limitless experiences. However, because there are no limits, parents should be careful about protecting their kids from content that could be harmful, and need to prevent them from accessing important files. These are just a few of the concerns that tend to prevent parents from allowing their kids to use smart devices.
If you’re a parent in need of a ‘fence’ that allows kids to access the limitless digital world in a safe manner, Samsung Kids could be just what you’ve been looking for. Samsung Kids is a home launcher made just for kids that prevents them from being exposed to external services and fills their smartphone with family-friendly apps that entertain and encourage them to learn. Read on to find out how Samsung Kids’ latest update with One UI 4 adds even more safety and variety to features that families rely on every day.
How Samsung Kids Evolved To Offer More Convenience and Fun
The platform we now know as Samsung Kids was originally introduced in 2014 as Kids Mode. Created to enable kids to use smartphones more safely, Kids Mode featured settings that made it easy for parents to ensure that their kids only had access to apps provided by the Kids Mode service, along with any others that parents had allowed. It also offered kids their first taste of the Galaxy ecosystem with the design that catered to their preferences and featured unique and friendly characters.
Since then, Kids Mode has continued to evolve. A diverse collection of content was added for each age group and category to ensure that kids would continue to have fun and learn with their smartphones.
When Kids Mode eventually became Samsung Kids, it became even more convenient and offered a greater variety of content. Now users can activate Samsung Kids with just a single tap in the Quick Panel – no download required. They can also instantly turn the feature on or off when unlocking their phone. There’s no need to set up a dedicated password, and the feature offers a detailed view of usage patterns. Samsung has also enriched the service with more types of content through collaboration with partner companies. You can learn more about these and other enhancements that offer kids a richer smartphone experience and take the stress out of choosing content for your child in the video below.
Key Update ①: Adjusting Background Colors and Apps Based on Age Groups
Samsung Kids is mainly intended to be used by kids between the ages of three and eight. Now, with the update, there are options to change the background’s color and the apps displayed on screen so that more age groups can utilize the service. To better cater to their child’s needs, parents can delete default apps and populate the home screen with the content from the Recommended Content page and apps that they have downloaded and allowed.
Useful default apps for younger kids include Bobby’s Canvas (a drawing app), My Magic Voice (a voice modifier) and Lisa’s Music Band (a musical app). Parents also have the option to hide certain apps and content if they wish.
Kids who are eight years old and older may benefit more from content that’s a little more challenging. Examples include apps like Crocro’s Adventure, which allows kids to practice logical thinking through block coding, My Browser, which features English news articles, and Pettson’s Inventions, which is listed under partner apps. Users also have the option to change the background color to suit their preferences. In addition, by early next year, kids who use the home launcher will be able to decorate their home screen with their own drawings.
Key Update ②: Stronger Parental Controls for Monitoring Activity and Setting Weekly Goals
Every parent wants to know which apps their kids use most and what kinds of apps they prefer. Samsung Kids’ updated parental control feature not only provides detailed insights on kids’ mobile activities for the day, but the last month as well. Apps are listed based on frequency of use, making it easier to monitor screen time for each one.
Healthy smartphone usage habits are created when goals are established and adhered to. Having a record of your child’s smartphone activities is helpful for setting up weekly usage goals. Depending on their circumstances, users can establish a same screen time goal to be followed every day, or they can also set up different goals for each day of the week.
Key Update ③: Recommended Content Page Now Includes AR Features and Partner Apps
Samsung Kids not only provides features for basic activities like taking photos and drawing, but also includes a wide range of content developed through collaboration with partners. If you swipe right on the home screen, you’ll find various new apps that cater to kids’ preferences, which can easily be dragged and added to the home screen.
Apps that make use of AR (augmented reality) are also introduced with the update. For example, My AR Theater and My Art Studio allow kids to craft their own special stories with Crocro and his friends in augmented reality. They can save their stories as videos, and can take pictures and decorate them with AR stickers made from their own drawings. These features empower kids to unleash their imagination and develop their creativity. Kids can also enjoy a wide variety of fun activities with partner apps like LEGO DUPLO World, Disney Coloring and Toca Boca’s newest apps.
Key Update ④: Promoting Healthy Mobile Habits by Offering Kids Insights Into Their Smartphone Use
Samsung Kids continues to evolve to make it easier for young users to enjoy more fun and educational content. Beginning with One UI 4, Crocro’s Little Friends will welcome kids on the Welcome Board, and their greetings and interactions will differ depending on the situation and as more character actions are added.1 The newly added partners’ content app card, meanwhile, groups recommended apps together based on category, making it more convenient for users to find apps that they might like.
Cards designed to help users monitor their activity and screen time have also been added. This was done under the assumption that kids, like their parents, would also be curious about their smartphone activity. Now, kids can monitor their activities and screen time together with their parents, or set up their own smartphone usage plan to further develop their autonomy.
Key Update ⑤: Introducing New and Even Friendlier ‘Little Friends’
With the update, Crocro and his ‘Little Friends’ – Samsung Kids’ group of charming and unique characters – have become even friendlier, and now include characters from both the land and the sea. You can meet all six characters in the video below, including new additions like Leo the seal, who likes to collect things from the ocean, and Finn the intelligent dolphin.
With limited opportunities to enjoy the outdoors these days, kids have been using mobile devices more frequently. In light of this trend, it has become even more important for kids to develop good mobile habits and utilize fun and educational content. Going forward, Samsung plans to make Samsung Kids even more enjoyable, and a safer ‘fence’ for the digital world that considers both parents and kids.
“We want Samsung Kids to be a partner as well as a friend to both kids and their parents. We’ll devote more efforts to making sure that users see more of Crocro and his Little Friends, more often,” said Jong-in Lee, Samsung Kids service PO (Project Owner) in Samsung Electronics’ Mobile Communications Business.
1 Welcome Board functions may differ depending on the version of the operating system
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How Samsung Displays Realize Best-in-Class Presentation of Digital Artworks With Global Niio.Art PartnershipBy STF News
Escape Pod by Jonathan Monaghan. Powered by Niio.Art
Samsung Electronics is today announcing its partnership with Niio.Art, a US-based company that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries. This collaboration pairs Samsung’s top-tier displays with Niio.Art, the world’s leading digital art platform, and thus realizes best-in-class presentation of premium digital artworks.
Until recently, the world lacked a comprehensive solution for displaying multi-format, rights-managed digital art that was made to be viewed on a screen. Samsung’s new partnership allows users of Tizen-enabled Samsung commercial displays to subscribe to pre-curated art programs, purchase individual pieces or even upload their own art, simply by downloading the Niio.Art player app.
Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art
By engaging viewers with meaningful and eye-catching digital art, the partnership between Samsung and Niio.Art is set to inspire people in new ways. The collaboration establishes a versatile platform through which users can quickly and easily elevate the design of any space – from corporate and retail spaces to food & beverage, hospitality and healthcare providers and luxury homes.
Camouflage by Quayola. Powered by Niio.Art (top left) / Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art (top right) / Walking Seasons by Alex McLeod. Powered by Niio.Art (Bottom left) / Streams of Flowers Set No. 2 by Ronen Tanchum. Powered by Niio.Art (Bottom right)
“Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “Whether it be a corporate meeting room, hotel lobby or retail store, this partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”
Niio.Art believes that everywhere there is a screen, there is an opportunity for art to move people. The Niio.Art platform features more than 15,000 artworks by 6,000 different artists and galleries from across 82 countries. It permits artists to upload, manage and self-publish pieces of digital art that consumers can then access in their own curated discovery areas and view on anything from a 100-inch screen to a one-inch digital watch. Niio markets directly to individuals who are seeking new experiences, and businesses and municipalities who want to transform their spaces.
“There is a global explosion of interest in the power of experiencing art digitally. Niio’s partnership with Samsung will enable millions to be uplifted by the presence of our 6,000-plus artists on their stunning, high-resolution displays,” said Rob Anders, CEO of Niio. “Artists know that we are a trusted platform that represents their interests, which assures that we will always be able to connect the world to the very best creations of the artistic imagination.”
The Niio.Art Offering will be showcased on Samsung displays across global showrooms and at select exhibitions.
To learn more about the partnership between Samsung and Niio.Art, please visit: http://displaysolutions.samsung.com/partners/strategic-partners/niio.
▲ An example of the Samsung x Niio partnership in a hotel lobby (No Longer Dead by Jonathan Monaghan, Found Rock, Taliesin West #44, Float by Dev Harlan)
▲ Aucuba Expanded by Pascual Sisto. Powered by Niio.Art
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Samsung’s Latest Virtual Experience Serves Up Cutting-Edge Solutions for the Food and Beverage SectorBy STF News
Samsung Electronics has announced that registration is now open for the third installment of its Virtual Experience series, following the success of its recent broadcast-focused VX showcase. The event will highlight displays that have been designed for quick service restaurants (QSRs) and Small and Midsize Businesses (SMBs).
From fast-food outlets to cafés, Samsung, a leader in the digital signage market for over a decade, will take its audience on a virtual tour of a QSR or SMB environment to demonstrate how its portfolio of displays enables businesses to realize their vision.
At the center of the SMB experience, visitors will learn how Samsung’s cutting-edge self-ordering kiosk can revolutionize the shopping experience for customers and storeowners alike. The company’s business TV optimizes engagement as it sits behind the counter, displaying the latest promotions and sales offers.
The QSR experience will take the audience on a journey through a typical quick service restaurant, putting a spotlight on Samsung’s Crystal UHD, Outdoor LED and Business TV units. The video wall and window display provide an exceptional customer experience, allowing customers to easily access the menu. Samsung’s showcase will also highlight screens for outdoor use, which can be utilized for curbside pickup and drive-thru restaurants. The Full Outdoor Signage ensures clear and bright messages, regardless of environmental conditions.
Samsung’s full line-up will be on display throughout the virtual showcase, and will be supported by customer success stories that prove the efficiency of its products and solutions. Visitors will hear internationally recognized QSRs and successful SMBs discuss topics including implementing Samsung’s portfolio, and how a seamless, efficient experience can be provided to customers.
To join the experience and learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your business, please visit: https://displaysolutions.samsung.com/showcase/virtual-experience/samsung-vx-2021/qsr-smb.
(Clockwise from top left) A QSR drive-thru, displays for ordering and payment in a QSR, promotional displays in a QSR and a QSR patio area
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