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By Samsung Newsroom
At first glance, Sun Yitian’s paintings can feel bright, crisp and almost disarmingly familiar. But beneath their polished surfaces is something more elusive — a tension between innocence and artifice, nostalgia and unease. That quality has made her one of the most closely watched voices in contemporary painting today.
▲ Artist Sun is known for her work that reframes mass-produced objects. Credit:© Andrea Rossetti. Following Art Basel Hong Kong 2026, Sun’s “Ken” (2023) is exclusively featured in the new Art Basel Hong Kong 2026 Collection on Samsung Art TVs.1
To mark the occasion, Samsung Newsroom spoke with Sun about her artistic philosophy, her visual language and what inspired this collaboration with Samsung Art Store.
▲ “Ken” (2023) reflects Sun’s distinctive approach to culture. Credit: Sun‘s Studio and BANK.
Painting the Familiar Anew
Q. “Ken” (2023) is featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What’s the meaning behind this work?
My earlier iterations of “Ken” were all relatively small. This version is the first time I’ve painted him at a large scale — three meters across. I wanted the male figure in the painting to become the object of the gaze.
Barbie’s boyfriend feels very characteristic of our current moment. He has had all roughness and resistance removed. He is handsome, healthy and radiant. But he is empty. Inside, he is just plastic. He exists only as Barbie’s counterpart. I did not want to paint him as a toy, but as a living, beautiful head. When pilgrimage is stripped of traditional faith, it begins to reflect a problem of modernity.
“They were my companions in childhood, and they also carry the imprint of the time we live in.”
Q. Many of your paintings begin with familiar objects, toys or images from everyday life. What draws you to those subjects, and what do they allow you to explore as an artist?
I grew up in China in the 1990s, so I — and most people my age — did not have siblings. It was also a period of rapid economic change, shaped by reform and greater openness to global trade. My hometown, Wenzhou, is known for manufacturing.
As a child, I often visited local factories owned by friends’ families. The assembly lines and showrooms were filled with toys, eyeglasses and such goods ready for export to markets around the world. At home, I spent a lot of time alone with my dolls while my parents were away.
Later, when I was in college, I visited the city of Yiwu, known for its wholesale markets. I was struck by these small everyday objects — their shapes, materials, colors and textures all seemed to carry the atmosphere of a particular era. That experience led me to begin my “Man-Made Objects” series.
In the modern world, objects have become increasingly short-lived. I feel attached to these fleeting things made on assembly lines. They were my companions in childhood, and they also carry the imprint of the time we live in.
Q. What does painting allow you to do with these familiar objects that another medium might not?
Much like the subjects of my work, paint itself is also a material object. In a sense, I use one object — paint — to represent another object through realism. What matters to me is the painting’s physical presence. That is the key difference between a painting and an image of a painting on a screen: the painting exists physically as a real, tangible object.
I care deeply about the concept of painterliness, but I do not want my brushwork to be too expressive or too obvious. I do not want the texture to call attention to itself on the surface. I prefer to let it emerge quietly, in hidden and subtle places.
Where Nostalgia Meets the Present
“As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools.”
Q. What first drew you to painting as your way of seeing and interpreting the world?
I studied at an art school in Beijing, but painting had already been part of my life since childhood. Over time, through constant practice and repetition, I gradually developed my own artistic language.
When I was little, I loved Shogo Hirata’s fairy tale books and would constantly copy the characters. I was also obsessed with “Sailor Moon” and drew its characters over and over again. I still remember one moment in kindergarten when I drew a princess for my classmates and cut small slits into her dress with scissors. When I held it up to the sunlight, the light came through and made the dress seem as if it were glowing. Everyone was delighted. I think that may have been the moment I realized how interesting drawing could be — and that I wanted to keep doing it.
Q. Your paintings are incredibly precise, but they also leave room for ambiguity and feeling. How do you think about that balance as you work?
Only when the choice of object, the coolness of the brushwork and the objectivity of the viewpoint are pushed to a very high degree of precision can ambiguity and emotion rise within the painting. Otherwise, it would simply be a depiction of an object, without meaning.
▲ “Ken” displayed on The Frame Pro as a part of the Art Basel Hong Kong 2026 Collection on Samsung Art Store.
Q. How have you seen technology shape the way art is made, shared and experienced today — and where do you think that relationship is headed?
New technologies are constantly reshaping the way art is made today. As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools. That does not necessarily mean bringing them directly into my paintings. Rather, they push me to reflect on what painting means at this moment — what I should paint next, and how I should paint it.
From the Fair to Everyday Life
Q. Samsung Art Store creates a different context for discovering and experiencing art at home. How do you think your work resonates differently on displays than it does in a gallery or museum?
When my work is shown in a more private and intimate setting through a digital screen, it can take on a different feeling from the original painting. That shift is interesting to me because it allows people to encounter the work in everyday life, in a more personal way. On displays like The Frame, viewers can spend time with an image in their own space and notice details they might experience differently in a gallery or museum. At the same time, the original painting still has its own physical presence, so I hope people remain curious to see both. Right now, “Ken” is on view at the Long Museum in Shanghai.
▲ Users can explore a wide range of artworks in 4K quality on Samsung Art TVs. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB.
Q. What interested you in partnering with Samsung Art Store to bring your art into the home, and what do you hope viewers take away from that experience?
I just hope my friends turn on their Samsung TV, see my giant “Ken” and get a little surprise!
Samsung Electronics serves as the official display partner of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.
Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎ View the full article
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By Samsung Newsroom
At Integrated Systems Europe (ISE) 2026, Europe’s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors’ attention. Just 52 mm thick, the display shows objects rotating 360 degrees as if floating in midair — without 3D glasses.
Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.
Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.
▲ Spatial Signage
Redefining the 3D Visual Experience
As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”
“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”
▲ Sun discusses how Spatial Signage brings immersive 3D experiences to life. Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”
Inside the Technology Behind Spatial Signage
At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”
▲ Principle of 3D plate technology “Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”
Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.
▲ Lee highlights Samsung’s innovative technology behind the ultra-large, 85-inch 3D display. “If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.
Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”
▲ Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials. The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”
▲ (From left) Chang-Kun Lee and Eun Vit Chung
Crafting Depth Through Design
With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”
As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”
▲ Chung explains how Spatial Signage reflects Samsung’s design expertise, from 3D plate image design to lighting and perspective. However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”
New Opportunities for B2B Displays
Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.
▲ Samsung VXT lets users create signage-ready videos. “Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”
AI Studio,1 an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.
“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”
▲ Spatial Signage unlocks versatile, innovative display experiences. Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.
Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees. ︎ View the full article
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By Samsung Newsroom
From March 25 to 29, Samsung brought its vision of art at home to Art Basel Hong Kong 2026, where 240 leading galleries from 41 countries and territories gathered for one of the art world’s premier events. At a special booth, Samsung displayed how 2026 Samsung Art TVs bring every artwork to life with breathtaking detail.
▲ Visitors enter Samsung Art Lounge at Art Basel Hong Kong 2026, where large-scale digital artworks introduce an immersive vision of art in everyday life. As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.
A New Home for World-Class Art
Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.
▲ “Crossing Time, Crossing Space” unfolds through Samsung’s partnership with the National Museum of Korea. Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.
▲ At the center of Samsung Art Lounge, the 130-inch Micro RGB turns digital art into an architectural focal point. Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.
▲ From left to right: Samsung OLED, Micro RGB and The Frame Pro shape the presentation at Samsung Art Lounge. Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.
Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.
▲ Featured works from the curated Art Basel Hong Kong 2026 collection for Samsung Art TV were on display at the Samsung Art TV Lounge. ▲ Visitors engaged with artworks displayed across the exhibition including Samsung Art TVs. Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.
▲ Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display Business and Art Basel CEO Noah Horowitz at Samsung Art Lounge
An Evening of Art, Style and Discovery
Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.
From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.
▲ Attendees took part in hands-on creative activities inspired by the artworks on display. ▲ Small-group dinner conversations brought art, technology and personal discovery together. Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.
▲ Hong addresses guests at the event
Art Basel, Beyond the Fair
Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.
▲ Samsung Art Store brings highlights from Art Basel Hong Kong to Samsung Art TV screens worldwide. Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.
Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED, Samsung Art Store lets viewers experience highlights from the fair wherever they are.
▲ The Art Basel: Hong Kong Collection features 25 works from 20 artists across eight galleries. View the full article
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By Samsung Newsroom
▲ Visitors from around the world enter the exhibition. The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.
Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.
AI Gallery Zone: An Artistic Welcome to AI Living
prev next The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”
Entertainment Companion Zone: Every Moment of Sight and Sound
▲ View of the Entertainment Companion zone ▲ Micro RGB 130” The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.
▲ Vision AI demonstration Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.
▲ Music Studio series ▲ Sound Tower Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.
▲ Crowds gather in the gaming area. ▲ Odyssey 3D 32” ▲ Transparent Micro LED ▲ Spatial Signage The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.
Home Companion Zone: Less Housework, More Everyday Freedom
▲ View of the Home Companion zone The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.
▲ AI home appliance demonstration At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.
▲ Bespoke AI Refrigerator Family Hub The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.
▲ North America kitchen package A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.
▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.
Care Companion Zone: A Safer, Healthier Everyday Life
▲ View of the Care Companion zone In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.
▲ Galaxy Z TriFold The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.
▲ Sleep environment demonstration Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.
▲ The Family Care section ▲ (From left) Jonathan Harvey and Maxence Fleury “What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”
▲ Lucy Hedges “Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”
As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.
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By Samsung Newsroom
Monitor size can help boost productivity. A right-sized display supports multitasking, improves readability and immersion and ultimately enhances efficiency.
Samsung Electronics has expanded its ViewFinity S8 (S80UD model) lineup with the first-ever 37-inch1 model, setting a new benchmark for a monitor designed for the work environment. Joining the existing 32- and 43-inch options as a new middle-size offering, the new display offers outstanding readability, an optimal viewing distance and a comfortable field of view. Samsung Newsroom takes a closer look at ViewFinity S8, showcasing the advantages of its latest form factor firsthand.
▲ ViewFinity S8, the world’s first 37-inch monitor
Bigger Screen, Greater Efficiency and Usability
ViewFinity S8 features a 37-inch (92.7-centimeter) display with a work-friendly 16:9 aspect ratio. Compared to the 32-inch model, the screen’s additional five inches provide more workspace while maintaining UHD resolution in sharp detail.
The larger screen brings text readability to a whole new level. Even with the same display settings, text appears larger than on a 32-inch display, making details stand out and information easier to grasp at a glance. When standing, presenting or sharing the screen with teammates, ViewFinity S8 delivers the big-screen experience designed for collaboration.
Built with user comfort in mind, the monitor has been certified by TÜV Rheinland as an Ergonomic Workspace Display. This recognizes its design that reduces visual fatigue during tasks like text editing or documentation and enhances task immersion, thereby improving work efficiency. Its Intelligent Eye Care feature is also TÜV-certified, with an eye saver mode that minimizes blue light and flicker, which further reduces eye strain.2
▲ (From left) A comparison of the 37-inch ViewFinity S8 and the 32-inch ViewFinity S8 shows improved readability at the same display settings. The 37-inch monitor has been certified by TÜV Rheinland as an Ergonomic Workspace Display.
Detail-oriented tasks like video editing demand precision and space — and the 37-inch display delivers on both. Its size makes it easier to spot subtle details, enhancing the depth and polish of each project. At the same time, the broader workspace allows users to keep multiple source videos and folders open side by side, streamlining their creative work.
▲ (From left) A comparison of the 37-inch ViewFinity S8 and the 32-inch ViewFinity S8 highlights finer detail during video editing.
Built for Multitasking
The 37-inch ViewFinity S8 is an ideal choice for multitaskers. Its expansive screen accommodates multiple windows that can be displayed at once, allowing users to stay focused without constant switching. Because the display does the work of two monitors, it also eliminates the need for a dual setup, creating a cleaner and more streamlined workspace.
Connecting multiple devices is effortless with the display. A built-in keyboard, video and mouse (KVM) switch lets users control two devices simultaneously with a single set of peripherals, while picture-by-picture (PBP) and picture-in-picture (PIP) features enhance multitasking capabilities.
▲ (From left) ViewFinity S8 in PBP mode and PIP mode
In PBP mode, users can connect a laptop and a smartphone to use each side of the monitor as a separate display. For example, users can keep a reference video open on the laptop while editing on ViewFinity S8 and browsing related articles. Switching inputs is simple with the built-in KVM switch, allowing everything to be managed from one place.
The monitor also comes equipped with a USB-C port and a built-in LAN port. Offering 90W charging, simultaneous data transfer and Ethernet connectivity, it supports a more efficient and flexible workspace.
▲ (From left) Rear left and bottom port connections of the ViewFinity S8.
Ready To Work in Seconds
Getting started with the 37-inch ViewFinity S8 takes no time at all.
▲ From box to desk, ViewFinity S8 is built for hassle-free setup.
With the Easy Setup Stand, the display can be assembled and installed in about 10 seconds, even by users with little experience — with no additional tools or screws required. Simply attach the stand to the base, twist it 90 degrees to lock and slide it into the back of the monitor.
▲ Assembly takes only about 10 seconds with the Easy Setup Stand.
Thanks to its ergonomic design, ViewFinity S8 features a height-adjustable stand (HAS) with tilt and swivel functions — allowing users to set the angle and view that best fit their work environment.
▲ ViewFinity S8 offers a user-friendly experience.
With the introduction of the 37-inch ViewFinity S8, Samsung is once again reshaping the monitor market. Beyond screen size, the ViewFinity series continues to redefine the workplace with new user experiences that enhance productivity and efficiency.
Samsung Electronics also expanded the 37-inch monitor category into the gaming market, unveiling the new Odyssey G7 (G75F) at Gamescom 2025 — the world’s largest gaming event. The 37-inch Odyssey G7 combines 1000R curvature with 4K UHD resolution, a 165Hz refresh rate and 1ms (GTG) response time to deliver an immersive large-screen gaming experience.
By shaping the market across both work and play, Samsung is setting the standard for more convenient, versatile and impactful user experiences.
1 Measured diagonally
2 Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
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