By STF News
Going beyond the conventional idea of what a TV is, Samsung’s leading range of lifestyle TVs are true pieces of interior décor that allow users to express themselves in their own spaces. Whether you’re looking for a TV that can double as an art frame, a screen to display portrait as well as landscape-oriented content on, or a TV whose design speaks for itself, there’s something for everyone in the range.
In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries from all over the globe to hear what exactly it is that makes a Samsung TV their choice. Take a look at some of the reasons they gave below.
Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors
“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”
Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?
A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.
Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?
A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.
Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel
“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”
Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?
A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.
Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?
A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.
Q: Lola – what is your favorite thing about The Serif?
A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.
Kyal & Kara, Australian Renovators Who Like to Think Outside the Box
“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”
Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?
A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.
Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?
A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.
Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?
A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.
Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.
Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style
“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”
Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?
A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!
Q: What about The Frame? What do you like most about it?
A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.
Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior
“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”
Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?
A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.
On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.
Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?
A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.
For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.
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By STF News
▲ (From left) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, the lifestyle TV product planners at Samsung Electronics’ Visual Display Business
The characteristics of TVs are continuing to evolve in line with the latest trends and lifestyle patterns. Against this backdrop, the role of the television has expanded. Whereas it used to simply be a device for delivering entertainment, the TV has now become a central component of users’ interior design schemes.
To keep up with emerging trends, Samsung Electronics has continued to think outside the box as it explores new possibilities for TVs. Since 2015, the company has been continuously pushing the envelope to develop new looks and features on its televisions, and ensure that consumers can fit their TV to their lifestyle. So, how did Samsung come up with its lifestyle TV line, and what kind of consumer experience is it aiming to provide? To find out, Samsung Newsroom met with the company’s lifestyle TV product planners, who have contributed to solutions ranging from The Serif to The Terrace.
Lifestyle TVs: Becoming More Than Just a Fixture of the Living Room
Vivid picture and a sense of immersion are two fundamental elements that a television must provide, with a well designed product capable of delivering both. Nowadays, lifestyles are shifting, and viewing has moved out of the living room, with people preferring to consume their content in whichever room they are in at the time.
“Our goal was to allow consumers to have a range of different screens for the various spaces in their house,” said group leader Kang-il Chung. “This would allow them to enjoy whatever content they wanted, wherever they were, based on Samsung’s ‘Screens Everywhere’ philosophy.” Chung’s work involves analyzing tech trends and usage patterns, which allowed him to start determining which new features users want from their television.
“In order to establish concepts for new TV products and functions, we look at things like how televisions are being used, interior decoration trends and the overall cultural and lifestyle preferences of our users,” explained product planner Kyuseong Lee. During the planning stage, the product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to make it easier for the user to comprehend both the product’s story and the distinct experience it offers. Added Lee, “Rather than simply adding lots of different functions, we work to clearly define the main concept of the product, then make it different. In this way, we look to realize all aspects of the core experience to perfection.”
The Serif and The Frame: Bringing Classy Décor to Your Other Rooms
Since the time of its invention, the television has been considered a staple of the living room. But now, with a growing number of users also putting TVs in rooms like their bedrooms and studies, this is changing. In line with this trend, Samsung has expanded what it deems the ‘TV space’ from the living room to a range of other rooms. Along with this, the company has started to develop televisions that not only suit the interior aesthetics of those other rooms, but include features that match the needs and lifestyles of the people using the rooms.
In September of 2015, Samsung introduced its first lifestyle TV, The Serif, which was designed to contribute to users’ interior design schemes. The Serif’s iconic I-shaped design was created by the internationally renowned Bouroullec Brothers, and is an ideal choice for those who want an aesthetically pleasing television that goes well in any space. “We pursued a meaningful design that emphasized people and space, and tried to get away from the usual ‘TV look’,” said Chung. “A lot of consumers claim that The Serif looks more like a lifestyle product than a TV.”
The product planning team’s ongoing efforts to develop new models that blend well with their surrounding environments also contributed to the development of The Frame. Looking like a modern picture frame, this television can be matched to any home décor style and features an ‘Art Mode’ that allows viewers to enjoy artistic masterpieces from the comfort of their homes. The TV’s sensors are also capable of automatically detecting illumination intensity and movement. “Samsung is collaborating with world-renowned curators, renowned art galleries, museums and artists to deliver a broad collection of art through the Art Store,” related Sunwoo Kim. “We will keep working hard to ensure that we are able to display an increasingly broad range of great artworks in stunning resolution.”
Thinking Outside the Box: The Sero for Millennials
And Samsung’s ‘think outside the box’ development philosophy goes beyond considerations of space and expands to form. Whereas a typical television has a horizontal, 16:9-aspect-ratio screen, modern viewers’ increasing use of mobile devices means that watching content on vertical screens is becoming more and more common. The Millennial generation’s tendency to watch things on their smartphones, in particular, has contributed to the increased prominence of vertically displayed content. Thus, The Sero was developed as an answer to the question, ‘what if we could make the TV screen rotatable so that it could better match the lifestyles of Millennial users?’
The Sero is the result of this bold idea. “Developing the Sero with a rotating screen was a long and challenging journey, as it was like we were exploring unchartered territory,” said the product planners. The team had to consider a broad range of factors, such as whether the user would rotate the screen manually or whether it would rotate automatically. The project brought many different teams together as they set out to create a whole new consumer experience, with their efforts eventually culminating in ‘The Sero’. “We are witnessing an increasing amount of consumption of vertical, short-form content on social networking sites,” remarked Chung. “And The Sero allows viewers to use screen mirroring to watch this content in a full screen, immersive format.”
Expanding to Other Spaces: The Premiere and The Terrace
Over time, the focus of Samsung’s Lifestyle TVs has shifted again. Due to the pandemic, many people prefer watching movies at home to going to the theater these days. The Premiere is specifically designed for those who want to create a theater-like environment in their homes. This easy-to-install model boasts a large, theater-like screen with very sharp picture quality. “With The Premiere, you can enjoy your favorite content on an ultra-large screen from the comfort of your home,” related Kim. “With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.”
In the current climate, more people are also making use of private outdoor spaces such as balconies. In line with such consumer lifestyle changes, Samsung has introduced its first outdoor TV model, The Terrace. With superior water and dust resistance, The Terrace delivers an outstanding viewing experience regardless of rain, heat or other adverse weather events. Said Lee, “Going forward, the outdoor TV market is expected to grow exponentially. The Terrace provides an optimal outdoor viewing experience, delivering exceptionally vivid and detailed images in both the sunlight and the shade.”
As our TVs become increasingly important parts of our lives, some argue that the evolution of the product is nearing its conclusion. But Chung thinks differently, claiming that, “There is still an unending range of possibilities for what our televisions might become in the future.” He expressed hope that himself and his team will be able to keep introducing new and varied lifestyle TV models to keep providing fresh experiences to consumers.
Samsung’s lifestyle TV product planners believe that TVs need to keep evolving in order to keep up with continuously changing lifestyles. “We want to develop TVs that people want to own, and that they’ll want to show off,” Kim stressed. “Our dream is to build a so-called ‘lifestyle universe’ where each space is equipped with a lifestyle TV that suits the function of the space.”
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Bring the Excitement of the Stadium Directly Into Your Home With Samsung’s Lifestyle Projector The PremiereBy STF News
Home entertainment has taken on a whole new meaning in recent years. Sports broadcast networks, streaming services and social media have transformed the way people produce and consume all types of sports news and content. This shift has driven demand for the large screen entertainment experiences found on premium TVs and projectors as users seek out high-quality at-home viewing experiences to match the energy of live events or movie theatres.
As sports leagues and experiences start to return to pre-pandemic operation, consumers now have the option to watch their favorite team from home without missing a beat of the action.
The key to bringing this stadium experience to life at home is with an ultra-large, high quality screen, and Samsung’s The Premiere1 is a lifestyle projector that offers the dramatic picture quality and immersive surround sound able to provide the feeling of being right there in the stands yourself.
A 130-inch Ultra-Large Screen Is Your Gateway to the Stadium
The Premiere can create a screen far bigger than the average TV using any blank surface in a matter of minutes. Unlike traditional projectors that require three to four meters of distance from a wall for optimal picture quality, The Premiere can be placed almost anywhere and deliver a screen size of up to 130 inches, even when placed just 23.8cm away from the wall.
The projector does not require a complicated installation process either, as users need to simply plug in The Premiere’s power cable and connect to a wireless network – with no need to worry about calculating the ideal distance from the wall or sort out hanging the projector from the ceiling. It also features a compact design so that users can move and rearrange the projector on their own with ease.
Dynamic 4K Resolution for Full Immersion During the Big Game
Conventional projectors typically offer resoundingly average color vibrancy and picture quality, so in order to create an entirely new projector experience, Samsung incorporated its industry-leading TV technologies into The Premiere so that users can enjoy dynamic, 4K resolution on a bigger screen.
By using unique and cutting-edge triple laser technology, The Premiere delivers rich and vibrant picture quality. This laser-enabled model recreates colors more accurately, produces less heat and offers longer lifespan, all of which provides users with a premium product that offers optimal viewing experiences. Whether you are streaming the latest 4K sports documentary or your favorite live sports event, The Premiere provides immersive, ultra-large screen entertainment experiences at high resolution with crystal-clear clarity.
Stunning Picture Quality, No Matter the Time of Day
The media quality of a projector is affected by ambient lighting more than conventional TV screens, meaning that it is important that a projector is able to produce bright images so that you never miss a single critical moment in the game.
As the world’s first HDR10+ projector, The Premiere offers a maximum brightness of 2,800 ANSI lumens2 – a brightness level equivalent to 2,800 candles. Users can enjoy cinema-level picture quality even in the middle of the day with sunlight shining directly into the room you are watching in, meaning that you can watch your favorite games regardless of the surrounding ambient light conditions. The Premiere also delivers a 2,000,000:1 contrast ratio, meaning that the projector is able to express all the subtle contrasts and detailing in darker images.
An Immersive, All-in-One Speaker for That Live Stadium Experience
In order to get the real stadium experience at home, powerful sound is key. Hearing fans cheering and the commentators roaring along with the action is all part of the enjoyment of any match.
The Premiere produces three-dimensional, captivating sound without any extra speakers required thanks to the robust sound system built into its compact design. The projector is equipped with powerful 4.2 channel 40W built-in speakers that project sound with significant height and width in order to convey every bit of even the most action-packed audio. The projector also features Samsung’s proprietary Acoustic Beam technology to maximize sound from all angles, emitting sound from 44 holes placed on both sides of the projector so that everyone, regardless of where they are sitting in the room, can be engaged and entertained.
Staying Entertained and Connected With Smart TV Features
Just like Samsung’s leading Smart TVs, The Premiere offers users smart features and access to major sports streaming platforms3 including Amazon Prime and Samsung TV Plus, and music streaming services where popular sports podcasts can be found including Apple Music and Spotify.
While you watch the game, you can pull up a commentary video on YouTube and enjoy the two media side by side, or call a friend on Google Duo and watch the game together. The Premiere also supports the ‘Tap View’4 feature to mirror the content playing on your smartphone to your projector; by simply gently tapping the side of The Premiere with your device, you can easily cast pictures or videos from your smartphone straight onto the bigger screen.
1 Model featured in this article is The Premiere LSTP9.
2 ANSI Lumen: The level of brightness based on the American National Standards Institute (ANSI)’s standard for expressing the brightness of a projector. 1 ANSI lumen is equivalent to the brightness of one candle.
3 Availability of services may vary by region and each OTT service or platform is available after subscription. The Premiere must be connected to the internet in order to access these services.
4 Tap view service only works with Samsung Galaxy smartphones running Android 8.1 and above, when both the mobile screen and The Premiere are turned on.
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Refresh for Success: Improve Your Process to Keep Designs Fresh with Tan Nguyen from butterfly-effected, GmbHBy STF News
Spring is here and it’s a good time to clean house in your digital world. From your design process to Galaxy Store presence, it’s important to think about changes that could make things more efficient. To help you get started, members of the Samsung Developers community have been sharing advice on how they’ve successfully refined their processes and their Galaxy Store presence.
We continue our series with Tan Nguyen from butterfly-effected, GmbH. A themes and watch faces designer, butterfly-effected has a long history with Samsung, having provided content for our first mobile content store, the Samsung Funclub. Read on to learn about Tan’s process for quality control that allows him to grow, while keeping their designs fresh.
How did you get into designing themes and watch faces?
Since 2006, we’ve been working with Samsung in different areas. For the UEFA Euro 2016 Football Championship, Samsung planned a promotion and asked us if we could create some themes for them. We were amazed at the number of downloads and created more. After seeing amazing results again, we continued designing more. That´s basically how everything started.
Has your design approach evolved over time?
Our process begins with collecting ideas, sketching and then selecting the best ones for production. Then we do extensive Q&A on the design and the technical part (e.g. are the colors visible in all combinations?). If everything passes, we send them to our partners for their approval before we upload them to the store.
In the past, we spent a lot of time on the technical part, because everything was new. Now we have more experience and the tools have matured, so we can focus more on the creative part and design. The Samsung Galaxy Themes Studio editor has an integrated visibility check that is a helpful tool when finalizing designs.
Geometric Perspective by butterfly-effected, GmbH
Do you have a system in place to organize your designs and the way you present them?
We created our own system to keep track of all the designs, designers, tasks, sales and revenue share for our brands. In addition to Galaxy Store, we use social media, mainly Facebook, to present new products to customers and fans.
How often do you revisit your old designs and update them?
We take the most downloaded designs (even the free ones) and update them on a regular basis. Time is allocated for that, and we update as many as possible without affecting the production of new themes. Some themes have more sales after the update, others do not. But in general, there is an increase, so it makes sense to revisit older designs — especially since products without an update tend to experience a drop in sales.
Black Fiber by butterfly-effected, GmbH
When new platforms are released, do you check to make sure all designs are working?
When a new platform is released, there are usually many different firmware versions. This can make the creation and the Q&A process quite complex if the tester’s firmware, Remote Test Lab (RTL) and our phones show different things.
We always prioritize checking on products with higher downloads. We use RTL when new issues arise (e.g. color combinations) that we can´t reproduce or fix in Galaxy Themes Studio.
What advice would you give a designer about organizing and maintaining their work?
Backup all source files and keep a file with all the layers. Also, it is helpful to use version control software to not lose track of supported devices and firmware.
Thanks to Tan for sharing helpful advice on improving the Q&A process and prioritizing updates to keep designs fresh. You can connect with Tan and butterfly-effected, GmbH on their Facebook Themes Page and Facebook Watch Faces Page. You can also check out butterfly-effected’s full collection of designs in Galaxy Store.
We hope this post helps you start your spring refresh for success. Remember, making Galaxy Store updates is key to keeping your seller account active. You need two activities every three months that trigger an app review by the seller portal team. An activity takes many forms, and can be anything from uploading a new app, to updating a current app, or changing the description or adding/updating photos. However, changing the price of an app does not count.
Stay tuned next week for the final installment in our ‘Refresh for Success’ series and follow us on Twitter at @samsung_dev for our latest updates.
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Samsung Electronics Debuts 2021 Neo QLED, MICRO LED and Lifestyle TV Lines, Highlighting Commitment to Sustainable and Accessible FutureBy STF News
Samsung Electronics unveiled today its 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TV displays during its first-ever virtual First Look event ahead of CES 2021. The new line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television in consumer homes.
“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”
A Sustainable and Accessible Future for All
Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:
Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line. Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.1 By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste. Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.2 To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.3
Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.
Neo QLED Takes a Quantum Leap in TV Display Technology
Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.
Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.
Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.
Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.
Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience. With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay. With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus. PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.
Opening a New Era of Breathtaking Picture Quality and Design With MICRO LED
In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large next-generation screen.
Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breathtaking picture quality.
Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.
Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.
Enhancing the Award-Winning Lifestyle TV Portfolio
Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.
The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner4 compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.
With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.
With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace and The Premiere immediately upgrade the décor of any home.
For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.
1 Based on internal research.
2 Based on internal research. Results may vary upon usage circumstances.
3 Based on internal research.
4 46% slimmer than the previous models.
* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.
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