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[Interview] Whanki Museum X The Frame Art Store – A Partnership That Brings Us Into the Artistic World of Abstract Master KIM Whanki


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Samsung’s The Frame Art Store not only offers customization to fit any home décor and stunning QLED picture quality, but also transforms the user’s display into a window to the world. In October, the Art Store is introducing its partnership with Whanki Museum and the collection of world-renowned artist Kim Whanki.

 

As a pioneer of Korean abstract painting, Kim Whanki created his unique and characteristic art with refined, formative expression that is based on Korean lyricism. He was recognized for his artworks in centers for modern art that include Paris and New York.

 

Samsung Electronics has been partnering with Whanki Museum since 2018 to introduce a range of Kim Whanki’s artworks to global customers and provide easier access to Korean modern art.

 

Samsung Newsroom reached out to Whanki Museum curator Min-A Sung to talk about how art can serve as a medium for both communication and empathy.

 

 

Fostering Artistic Energy and ‘Art For All’

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▲ Exterior view of Whanki Museum

 

Whanki Museum, established in 1992, creates a variety of artistic and cultural content through the research, exhibition and publication of the work of contemporary artists. The museum also provides educational programs and seeks to embody the philosophy of ‘Art for All’ by running a range of programs that expose disadvantaged groups to art and culture. “Whanki Museum will become an open venue for facilitating communication and building empathy based on artistic energy,” says the museum representative. “The partnership with The Frame Art Store provides increased opportunities for us to share our culture and art.”

 

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▲ Inside Whanki Museum

 

 

How Samsung Communicates With Global Consumers Through The Frame Art Store

The museum representative also mentions that the ways people consume art are changing. “Art now influences our day-to-day lives,” they say. “In order to keep up with these shifts, we need to introduce new ways for people to experience art, and try to partner with experts to combine art and IT technology.”

 

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Morning Star, 1964

 

The representative adds that they have high hopes for the collaboration between the museum and Samsung. “Vivid color and contrast, which deliver a refined sense of rhythm, are key aspects of Kim’s artistic style,” they say. “The Frame’s QLED 4K display is the perfect medium for his work to be showcased to viewers around the world.”

 

With Quantum Dot technology that allows more than a billion colors to be displayed at 100% color volume, The Frame allows artistic intent to come through vividly on a bright screen with accurate color reproduction.

 

 

Master KIM Whanki’s Artistic Vision Realized on The Frame

Whanki Museum has introduced ten of Kim’s major works to The Frame Art Store since 2018. This has allowed users to enjoy major works such as Deer and Eternity Song, as well as a variety of pieces that were not easily accessible to the public before.

 

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12-V-70 #172, 1970

 

In addition to displaying Kim’s artworks, The Frame Art Store also provides background information on the pieces. “The curatorial department has created descriptions for each artwork to provide resources that deliver a range of perspectives and introduce Kim’s artistic vision to more people,” relates the representative. “We hope the detailed explanations provided by Whanki Museum will help users experience the pieces in vivid and stunning quality, just as though they were viewing them in a gallery.”

 

The Frame Art Store offers a comprehensive, ever-expanding collection of artworks to satisfy customers’ needs and match any environment or atmosphere. Its catalog now includes around 1,500 artworks from a range of periods and styles that were sourced from 40 famous museums and galleries and are displayed in exceptional 4K resolution.

 

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    • By STF News
      The Art Store of Samsung Electronics’ The Frame is the epitome of the digital-physical blend taking over today’s art experiences, allowing widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by harnessing The Frame’s immaculate digital display to emulate the experience of a physical exhibition.
       
      Melanie Mikecz, a mixed-media artist and illustrator based in San Francisco, U.S., is taking these experiences to new heights with her combinations of naturally-occurring patterns with hyperbolic expressions to masterfully blend the worlds of painting and graphic design for art fans of all ages.
       
      In order to learn more about how technology is helping Mikecz create art that inspires artists and enthusiasts alike, Samsung Newsroom sat down with her to learn more about her creative journey.
       
      ▲ Melanie Mikecz
       
       
      Q: You specialize in a digital mixed media style that charms children and adults alike. What inspires your work?
       
      I have a background in both painting and graphic design. I found that combining painted elements and new technology gives me the most artistic freedom. I am not limited by the constraints of traditional media, but at the same time, my work has more texture and depth than digital media alone.
       
      I have always been inspired by naturally-occurring patterns and vibrant color palettes. However, I do always like to add a twist to my work. Whether that is by exaggerating the color or by creating an imperfect pattern. Now that I have children, I am also influenced by their interests and aesthetics.
       
       
      Q: Was your original intention when creating art to appeal to all ages? Or has that been a natural, organic reaction to your work?
       
      I don’t know that I consciously sought to create art for all ages. Rather I enjoyed making art that was vibrant and a little funky. I’ve always liked drawing animals and creatures, so that tends to appeal to children. My more abstract work is geared more towards adults. However, I think there is a lot of crossover between the two styles.
       
      My Art Store collection for The Frame has bright palettes and imaginative creatures that charm children. At the same time, I think many adults will enjoy adding some color and energy to their living spaces through my work.
       
       
      Q: What do you think of the Art Store as a piece of technology to include within the households of children? 
       
      I would imagine that the Art Store positively affects children’s development as it introduces them to a rotating gallery of art. By periodically swapping out the art on The Frame, children are presented with a variety of artists, styles and subjects. I think this can both inspire children’s own creativity and start bigger conversations.
       
       
      Q: As you said, your illustrations are known for their vibrant color expression. How does The Frame display that aspect of your art?
       
      The Frame displays color better than traditional print media, so my artwork is much more vibrant on its screen than on paper or canvas. The texture of my work also comes through nicely on The Frame. Furthermore, its function as a digital display allows for my work to get in front of a wider audience.
       
       
      Q: What made you decide to work with digital art platforms, such as Etsy and The Frame’s Art Store?
       
      I have been marketing my work on Etsy for years since it is a great way to sell my art directly to the consumer. When I first heard about The Frame, I thought it was such an innovative concept. So, when Etsy and Samsung approached me to share my work this way, I was eager to get involved.
       
       
      Q: What has been your favorite piece of your own to be displayed on The Frame? Why?
       
      My piece Enchanted Sea is one of my favorites because it bridges the gap between abstract art and illustration. The cool color palette of this piece has a modern, beachy vibe.
       
      ▲ “Enchanted Sea”, Melanie Mikecz
       
       
      Q: How does showcasing your work on a digital platform like the Art Store mutually benefit art enthusiasts and consumers alike?
       
      First of all, using The Frame to display art when not watching television is so much nicer than simply having an empty black box on the wall. I also think that it is super fun to be able to swap out the art being displayed depending on your current mood, the season, your vibe or another reason. For example, my piece Sea Turtle Swim might be displayed during warm weather or when you are dreaming of a beach vacation.
       
      ▲ “Sea Turtle Swim”, Melanie Mikecz
       
      However, my piece called Mountain Adventure by the Sea might be more fittingly displayed during winter.
       
      ▲ “Mountain Adventure by the Sea”, Melanie Mikecz
       
      This collaboration with Samsung and the Art Store is also the first time that I have worked with a partner to display my work only digitally. I appreciate the time taken to curate the collections on the Art Store and how diligently credit is given to the artist. The way art is carefully selected and displayed means that the Art Store has the sophistication of a museum collection.
       
       
      Q: Ultimately, where do you see the future of art exhibition headed?
       
      In the future, protecting the artist’s intellectual property will continue to be a focus. I also envision that we will see smaller displays much like The Frame all throughout the home, as well as more prominent digital-based displays in the broader world as digital art exhibitions become more popular.
       
      To see more of Mikecz’s art pieces, including Enchanted Sea, be sure to head to the Art Store on Samsung’s The Frame.
      View the full article





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