[Interview] Mulga X Samsung Art Store Partnership Brings Unlimited Potential to Artists of the Digital EraBy STF News
Samsung Art Store is the epitome of the digital-physical blend, taking over today’s art experiences. It allows widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world through The Frame’s immaculate digital display. Since its launch in 2017, Samsung Art Store allows extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes.
Mulga is the embodiment of the cool “art dude” persona. The Sydney-based Australian artist is a freelance illustrator, published author and muralist, whose style is vibrant, intricate and just fun. With a career beginning in finance, he transitioned to making a living through art when he decided he wanted to do something he was truly passionate about.
Now, Mulga makes a living doing what he loves. His art is inspired by animals, summer and the ocean, which is brought to life through Samsung’s Art Store. Samsung Newsroom sat down with Mulga to hear more about his artistic process and how he sees digital transformation affecting the art world.
Q: Your work is described by others as intricate, vibrant and unique. In your own words, how would you describe your art style?
I’d say it has a lot of summer vibes and humor to it. It also has real Australian vibes. There are always the black lines and details with an element of fun that tie it all together. You could say that it is art that brings a smile to your face and makes you feel good.
Q: You’ve worked on a variety of projects — collaborations with big brands, murals, smaller original paintings and snowboards. What has been one of your recent favorites?
Last month, I painted a 100-meter-long mural on the beach at Port Macquarie, and that was an awesome one to do. I love the beach, summer and surfing; so, it was the perfect location. At one stage, the waves were washing up against the wall while I was painting, and I had to time it with the tides. This made it a bit more exciting.
Q: How did you start working with Samsung and the Art Store? What excites you the most about this partnership?
I’ve worked with Samsung on a bunch of different campaigns over the years, usually creating art using Samsung products. One time, I even created over 19 mobile phone wallpapers. Samsung is a great partner to work with because they have cool products and do a lot of collaborations with creatives.
I got involved with the Art Store when The Frame was first launched. Samsung licensed one of my gorilla artworks to display on the TVs and to use for printed ads. I painted live at the launch in Sydney and worked a big mural in Melbourne promoting The Frame.
Having my work in the Art Store means that people all around the world are discovering my art. Once someone has seen my piece in the Art Store, they are more likely to find my website, in search for the original painting that they have displayed on their TV. Also, there are royalties based on how long my art is on display on all the TVs around the world.
Q: Much of your work is done in a real, physical way — painting. How do you find your paintings translate to digital display on The Frame? Do you have plans to work with other mediums in the future?
It works great. I scan all my artworks into a high-resolution digital format for The Frame, and it looks close to a real-life painting. While I have no plans to change the way I paint, I would love to turn my paintings into 3D works of art — really big public ones — in the future.
Q: How has your own artwork evolved as technology advanced? Are there any notable changes to your work that were deeply impacted by innovations in technology?
With the rise in blockchain technology and the new thing of being able to ‘own’ digital art now via NFTs, digital art is really having its heyday. As an artist, it is a great thing. I’ve been creating digital art a lot more and particularly when working on my own NFT collection “MulgaKongz.” By creating art on a tablet, I can work anywhere — at the beach, on a boat or in a motor vehicle. It’s very convenient.
In terms of displaying the artwork, digital displays like The Frame provide colors that are super vibrant with all the details on full display. The colors can sometimes even be more vibrant than the real-life paintings so that they appear supercharged. A lot of the times when the artworks are displayed on The Frame, they are larger than the real-life version, and a lot of the details are more noticeable too, which can be more impactful than the real-life smaller versions.
Q: What three pieces of yours would you recommend for users to display on The Frame?
It really comes down to personal preference, but I can tell you that last month, my most popular artwork in the Art Store was the Clifford King of the Point. It’s a painting of a big, bearded dude, standing with his surfboard on my local beach, and he is surrounded by goofy looking seagulls. It’s summery, fun and colorful.
▲ Clifford King of the Point (2020)
The second most viewed artwork of mine last month was a colorful collage style artwork titled Under the Sea. It features coral, fish with moustaches, bearded pineapples and octopus tentacles. I originally drew this artwork for a chain of Poke Bowl restaurants in my hometown of Sydney.
▲ Under the Sea (2018)
Another one of my favorite artworks in the Art Store is titled Cactus Brothers. It’s a painting of two cactus characters wearing sombreros under a starry night sky. They are in the desert surrounded by cacti and palm trees, and an oasis style lake is in the background. It was an artwork, which I was commissioned to paint for a cactus-loving collector of my art.
▲ Cactus Brothers (2021)
To see more of Mulga’s artwork, head to the Samsung Art Store in The Frame.
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By STF News
Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.
During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.
“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”
Connecting Platforms and Devices With Calm Technology
Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.
The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.
Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.
As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix1 is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.
Personalized Services for Better Experiences
In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs2 and mobile devices — reached 100% growth in viewership,3 and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.
After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.
Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.
Your Galaxy, Your Way With One UI 5
By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.4
Future-Forward Investment and Research
Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.
The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.
Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.
1 Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.
2 Samsung TV Plus is available for selected Samsung Smart TVs only.
3 Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021
4 Available on Galaxy Watch4 series and Galaxy Watch5 series.
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[Interview] Art in the Age of Digital Display: Alberto Montt Discusses the Power of Digital Art and Samsung Art StoreBy STF News
Since its launch in 2017, Samsung Art Store allows for extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes.
Traversing both the impenetrable jungle of the Ecuadorian Amazon to the bustling city of Santiago de Chile, Alberto Montt’s work, which reflects his experience and emotions as gleaned from everyday life, has been featured on Samsung Electronics’ Art Store since 2019, gaining him popularity from fans around the world.
Montt is known in particular for his experimental approach to art, which combines different elements to create a new way for people to enjoy his work. With the rising popularity of digital art forms and new mediums, Samsung Newsroom sat down with Montt to discuss his work and the meaning of digital art.
▲ Alberto Montt
Q: Can you please introduce yourself?
I am a Latin American storyteller. Illustration is my second language. I have about 30 published books, and I do standup performances that mix elements of spoken and graphic language. I am inspired by everyday life and emotional memory, which allows me to relate to the day to day.
Q: Your pieces are known to present cultural and contradictive statements through youthful illustrations. Where does your inspiration for this come from?
Art should force you to think and to question your position in this world. When art does not challenge you, it is pure decoration.
Q: As a storyteller and an illustrator, you utilize digital art as a means to interact with your audience. What can you say about its growing popularity and what are some of the benefits it brings to the art community?
It features multiple mediums, which comes with its advantages and disadvantages. Digital art is a tremendously complex tool that allows communication to be explored from virtually an infinite number of possibilities.
Q: How has your own artwork evolved as digital art and as technology has advanced? Are there any notable changes in your life that were deeply impacted by innovations in technology?
The biggest impact technology has had on my life was allowing me to move around the world while working. These days, I am able to take my workshop and my studio with me wherever I go.
▲ Alberto Montt during his standup performance
Q: Let’s talk about your partnership with Samsung Art Store. What type of role do you think it plays in the evolving, digital art world?
Being part of the Art Store has allowed me to reach a diverse and global audience in a way that no other platform I know can offer. Being able to exhibit digital art with the value it deserves is an achievement that only technology has allowed. With my own Art Store on The Frame, the images I see change very often, and my whole space is consequently altered and delineated by that randomness and diversity.
Q: Are there any advantages of displaying art on screens such as The Frame?
Absolutely. The range of colors and lighting of the screen completely modify the relationship between the viewer and the work. For me, it has been very exciting to plan the works that will enter the Art Store from that perspective. I would love to see how they are observed and “lived” within people’s everyday spaces.
Q: Can you introduce three of your favorite pieces on the Art Store?
Tigre is a visual exercise that takes me back to my childhood. I grew up in the Ecuadorian jungle and although there are no tigers, the idea of the foliage and the innumerable colors and shades of green moves me deeply.
▲ “Tigre”, Alberto Montt
Laberinto is another one of my favorites. It’s a work that seeks, from graphic simplicity, to represent the complexity of human relationships.
▲ “Laberinto”, Alberto Montt
Beso is an illustration that is part of a book published in Colombia that discusses curiosity and emotional awakening. This is the picture I like the most from that book, perhaps because it also has that vegetal exuberance.
▲ “Beso”, Alberto Montt
Q: Finally, where do you see the future of digital art headed?
For me, art is a game that is constantly changing. That reinvention excites me. It is that surprise that keeps me alive.
To see more of Montt’s latest art pieces, including Beso, head to the Art Store on Samsung’s The Frame.
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[Interview] Creativity in the Digital Age: How Melanie Mikecz and The Frame Inspire Artists and Enthusiasts of All AgesBy STF News
The Art Store of Samsung Electronics’ The Frame is the epitome of the digital-physical blend taking over today’s art experiences, allowing widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by harnessing The Frame’s immaculate digital display to emulate the experience of a physical exhibition.
Melanie Mikecz, a mixed-media artist and illustrator based in San Francisco, U.S., is taking these experiences to new heights with her combinations of naturally-occurring patterns with hyperbolic expressions to masterfully blend the worlds of painting and graphic design for art fans of all ages.
In order to learn more about how technology is helping Mikecz create art that inspires artists and enthusiasts alike, Samsung Newsroom sat down with her to learn more about her creative journey.
▲ Melanie Mikecz
Q: You specialize in a digital mixed media style that charms children and adults alike. What inspires your work?
I have a background in both painting and graphic design. I found that combining painted elements and new technology gives me the most artistic freedom. I am not limited by the constraints of traditional media, but at the same time, my work has more texture and depth than digital media alone.
I have always been inspired by naturally-occurring patterns and vibrant color palettes. However, I do always like to add a twist to my work. Whether that is by exaggerating the color or by creating an imperfect pattern. Now that I have children, I am also influenced by their interests and aesthetics.
Q: Was your original intention when creating art to appeal to all ages? Or has that been a natural, organic reaction to your work?
I don’t know that I consciously sought to create art for all ages. Rather I enjoyed making art that was vibrant and a little funky. I’ve always liked drawing animals and creatures, so that tends to appeal to children. My more abstract work is geared more towards adults. However, I think there is a lot of crossover between the two styles.
My Art Store collection for The Frame has bright palettes and imaginative creatures that charm children. At the same time, I think many adults will enjoy adding some color and energy to their living spaces through my work.
Q: What do you think of the Art Store as a piece of technology to include within the households of children?
I would imagine that the Art Store positively affects children’s development as it introduces them to a rotating gallery of art. By periodically swapping out the art on The Frame, children are presented with a variety of artists, styles and subjects. I think this can both inspire children’s own creativity and start bigger conversations.
Q: As you said, your illustrations are known for their vibrant color expression. How does The Frame display that aspect of your art?
The Frame displays color better than traditional print media, so my artwork is much more vibrant on its screen than on paper or canvas. The texture of my work also comes through nicely on The Frame. Furthermore, its function as a digital display allows for my work to get in front of a wider audience.
Q: What made you decide to work with digital art platforms, such as Etsy and The Frame’s Art Store?
I have been marketing my work on Etsy for years since it is a great way to sell my art directly to the consumer. When I first heard about The Frame, I thought it was such an innovative concept. So, when Etsy and Samsung approached me to share my work this way, I was eager to get involved.
Q: What has been your favorite piece of your own to be displayed on The Frame? Why?
My piece Enchanted Sea is one of my favorites because it bridges the gap between abstract art and illustration. The cool color palette of this piece has a modern, beachy vibe.
▲ “Enchanted Sea”, Melanie Mikecz
Q: How does showcasing your work on a digital platform like the Art Store mutually benefit art enthusiasts and consumers alike?
First of all, using The Frame to display art when not watching television is so much nicer than simply having an empty black box on the wall. I also think that it is super fun to be able to swap out the art being displayed depending on your current mood, the season, your vibe or another reason. For example, my piece Sea Turtle Swim might be displayed during warm weather or when you are dreaming of a beach vacation.
▲ “Sea Turtle Swim”, Melanie Mikecz
However, my piece called Mountain Adventure by the Sea might be more fittingly displayed during winter.
▲ “Mountain Adventure by the Sea”, Melanie Mikecz
This collaboration with Samsung and the Art Store is also the first time that I have worked with a partner to display my work only digitally. I appreciate the time taken to curate the collections on the Art Store and how diligently credit is given to the artist. The way art is carefully selected and displayed means that the Art Store has the sophistication of a museum collection.
Q: Ultimately, where do you see the future of art exhibition headed?
In the future, protecting the artist’s intellectual property will continue to be a focus. I also envision that we will see smaller displays much like The Frame all throughout the home, as well as more prominent digital-based displays in the broader world as digital art exhibitions become more popular.
To see more of Mikecz’s art pieces, including Enchanted Sea, be sure to head to the Art Store on Samsung’s The Frame.
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By STF News
△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics
Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.
I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.
It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.
Redefining Learning and Collaboration in a New Era
One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.
Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.
Reconnecting Through New Outdoor Experiences
As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.
LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.
Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.
Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology
Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.
Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.
These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience.
In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology.
Reimagining the Role of Digital Signage
As an industry leader in the global signage market for the past 13 consecutive years,1 we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation.
Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.
In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.
The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.
I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.
1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)
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