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Samsung Digital Signage: the Story So Far


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The evolution of digital signage – a type of display technology that’s used to deliver key information in an intuitive manner – has been remarkable. Today, digital signage enriches our daily lives with eye-catching content in all kinds of spaces, including plazas, shopping malls, cafes and more.

 

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By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe.

 

In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage.

 

 

Digital Signage’s Expanding Role and Growing Market

Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent1 market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market.

 

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

 

 

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space.

 

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Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

 

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Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

 

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage.

 

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The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits.

 

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

 

Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

 

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Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

 

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A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights.

 

 

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

 

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Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

 

It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight.

 

Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations.

 

In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue.

 

Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become.

 

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(Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan.

 

Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays.

 

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The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen.

 

 

Leading a New Era of Digital Signage Innovation

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Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time.

 

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“Escape Pod” by Jonathan Monaghan. Powered by Niio.Art

 

Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art.

 

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The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more.

 

If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses.

 

Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage.

 

 

1 2021 2Q Omdia Market; excludes commercial TV sales

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      ▲ The River / 20220107 (2022)
       
       
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      ▲ The Redbud / 20140518 (2014)
       
       
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      ▲ Untitled “River” (2013)
       
       
      Q: Which of your works would you recommend to consumers to display on The Frame?
       
      First, I would recommend the Untitled “Diagonal” (2015), which is a fallen tree captured in foggy woods. I had taken numerous photographs of this scene between 2014 and 2017 until the dead tree fell. There is something about this photograph that works particularly well on The Frame. It appears almost three-dimensional. You can read more about this series here.
       
      ▲ Untitled “Diagonal” (2015)
       
      The Lumberland (2015) looks absolutely unbelievable on The Frame and is the first photograph I ever made in my Lumberland series. The series Lumberland is a time-based project documenting a black walnut tree throughout the seasons. I have taken more than 70 photographs of this landscape over the past eight years.
       
      ▲ Lumberland / 20150923 (2015)
       
      My Untitled “Path” (2018) also looks fantastic on The Frame because of its mystery. It is a surreal landscape of a branch wrapped in LED lights set next to a seemingly endless stone wall. This is from a series of works where I insert electronic elements into the landscape.
       
      ▲ Untitled “Path” (2018)
       
      To discover more of Noah Kalina’s artwork, head to the Samsung Art Store in The Frame.
      View the full article
    • By Samsung Newsroom
      Integrated Systems Europe (ISE), the largest AV systems integration show in the world, returned to Barcelona for 2023. The conference drew a lot of attention as it showcased innovations from top industry companies, including Samsung Electronics. As a leader in the signage industry, Samsung showed off its latest advancements in signage technology, built to attract the attention of viewers with crisp and easy-to-use display solutions.
       
      In case you missed the event, take a look at some of the highlights from Samsung’s showcase at ISE 2023 below.
       
      ▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona.
       
      ▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona.
       
      The guiding principle for Samsung this year was “Everyday Sustainability.” Through its new AV products and solutions, Samsung hopes to highlight sustainability across the entire product lifecycle, including sourcing, production, distribution, using and recycling.
       
      ▲ Visitors learned about Samsung’s eco-conscious efforts across all five stages of the product lifecycle.
       
      ▲ The theme of “Everyday Sustainability” showcased at Samsung’s booth attracted the attention of visitors from all over the world.
       
       
      Redefining Hybrid Work and Learning
      The “Samsung Kiosk” Windows version (Model Name: KMC-W) allows businesses and retailers to optimize the customer experience with expanded support for Windows 10 IoT Enterprise OS. With its enhanced capabilities and all-in-one functionality, the Samsung Kiosk won an ‘ISE Best of Show’ by AV Technology. While exploring the booth, one manager from the retail industry said the Kiosk “is a great solution to attract customers and create a seamless experience.”
       
      ▲ Visitors were drawn to the “Samsung Kiosk” and had the opportunity to experience the display’s usability. Samsung incorporated use of the Kiosk as part of their own booth experience at ISE.
       
      The Wall (Model Name: IWB) and The Wall All-in-One (Model Name: IAB) provide awe-inspiring, immersive screens for businesses. The Wall All-in-One was honored with the ‘ISE Best of Show’ by Installation and ‘Top New Technology (TNT) Awards’ for Video Wall Hardware showcasing its impressive and beautiful display features. While discussing The Wall, a professional from the European signage industry noted, “The photo quality is brilliant thanks to the incredibly small pixel pitch.”
       
      ▲ Visitors to the booth watched and listened intently while learning about The Wall IAB’s striking features and easy installation.
       
      The Samsung Flip Pro makes it easier than ever to collaborate with a seamless environment. Users can connect to the Flip with multiple devices at once, edit documents and share content in real time. The Flip Pro’s industry-leading features earned it three awards at ISE: ‘ISE Best of Show’ by Tech & Learning, the ‘Top New Technology (TNT) Awards’ for Interactive Whiteboards and the ‘2023 INAVATION Awards’ for Communication & Collaboration Display Product. Visitors to the booth enjoyed testing the whiteboard and expressed satisfaction with the interface’s usability.
       
      ▲ Visitors to the booth tested the Flip Pro interactive whiteboard in person and commended its intuitive user experience.
       
      ▲ A mirrored PC screen with the Flip Pro makes collaboration easier for businesses and educators, even in remote environments.
       
       
      Eco-Conscious Outdoor Signage That Shines
      The new model of the Outdoor LED Signage XHB series delivers a peak brightness of 8,000 nits and can be installed in Concave, Convex, S shape, Fascia or 90 °L type shapes. The new XHB series has also been upgraded to be more eco-conscious, with power consumption reduced by over 15% compared to the previous model. One viewer commented that the LED signage “marks a new chapter for Samsung and is one of the standout features of the booth.”
       
      ▲ Visitors to the booth, particularly those in the sports industry, marveled at the XHB series.
       
      ▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation.
       
      ▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation.
       
      EV charging stations are an emerging area for advertising and upselling opportunities. Samsung’s latest smart signage for outdoor EV chargers (Model Name: OH24B) offers unmatched connectivity and UL-verified visibility to display crystal clear content — leading the signage solution to win the ‘ISE Best of Show’ by AV Technology. One visitor to the booth commented on “the efficient operation and upselling opportunities” that are made possible by solutions like the OH24B.
       
      ▲ Business representatives visiting the booth were intrigued by the outdoor signage for EV chargers.
       
       
      Reducing On-Site Visits With Remote Management
      Samsung’s cloud-based MagicINFO makes ‘Remote Management’ easy. Through Remote Management function, users can monitor a number of connected signages and manage settings like volume and screen brightness, plus troubleshoot from a single online portal. This leads to fewer site visits for an efficient management of multiple signage, on top of preventing the energy wastes by easily dimming or turning off signage when they’re not needed.
       
      ▲ Remote Management makes it easy to control multiple displays at the same time from one cloud-based platform.
       
      ▲ It was an exciting year at ISE 2023, with a record number of attendees visiting the event.
      View the full article





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