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By STF News
The Art Store of Samsung Electronics’ The Frame is the epitome of the digital-physical blend taking over today’s art experiences, allowing widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by harnessing The Frame’s immaculate digital display to emulate the experience of a physical exhibition.
Melanie Mikecz, a mixed-media artist and illustrator based in San Francisco, U.S., is taking these experiences to new heights with her combinations of naturally-occurring patterns with hyperbolic expressions to masterfully blend the worlds of painting and graphic design for art fans of all ages.
In order to learn more about how technology is helping Mikecz create art that inspires artists and enthusiasts alike, Samsung Newsroom sat down with her to learn more about her creative journey.
▲ Melanie Mikecz
Q: You specialize in a digital mixed media style that charms children and adults alike. What inspires your work?
I have a background in both painting and graphic design. I found that combining painted elements and new technology gives me the most artistic freedom. I am not limited by the constraints of traditional media, but at the same time, my work has more texture and depth than digital media alone.
I have always been inspired by naturally-occurring patterns and vibrant color palettes. However, I do always like to add a twist to my work. Whether that is by exaggerating the color or by creating an imperfect pattern. Now that I have children, I am also influenced by their interests and aesthetics.
Q: Was your original intention when creating art to appeal to all ages? Or has that been a natural, organic reaction to your work?
I don’t know that I consciously sought to create art for all ages. Rather I enjoyed making art that was vibrant and a little funky. I’ve always liked drawing animals and creatures, so that tends to appeal to children. My more abstract work is geared more towards adults. However, I think there is a lot of crossover between the two styles.
My Art Store collection for The Frame has bright palettes and imaginative creatures that charm children. At the same time, I think many adults will enjoy adding some color and energy to their living spaces through my work.
Q: What do you think of the Art Store as a piece of technology to include within the households of children?
I would imagine that the Art Store positively affects children’s development as it introduces them to a rotating gallery of art. By periodically swapping out the art on The Frame, children are presented with a variety of artists, styles and subjects. I think this can both inspire children’s own creativity and start bigger conversations.
Q: As you said, your illustrations are known for their vibrant color expression. How does The Frame display that aspect of your art?
The Frame displays color better than traditional print media, so my artwork is much more vibrant on its screen than on paper or canvas. The texture of my work also comes through nicely on The Frame. Furthermore, its function as a digital display allows for my work to get in front of a wider audience.
Q: What made you decide to work with digital art platforms, such as Etsy and The Frame’s Art Store?
I have been marketing my work on Etsy for years since it is a great way to sell my art directly to the consumer. When I first heard about The Frame, I thought it was such an innovative concept. So, when Etsy and Samsung approached me to share my work this way, I was eager to get involved.
Q: What has been your favorite piece of your own to be displayed on The Frame? Why?
My piece Enchanted Sea is one of my favorites because it bridges the gap between abstract art and illustration. The cool color palette of this piece has a modern, beachy vibe.
▲ “Enchanted Sea”, Melanie Mikecz
Q: How does showcasing your work on a digital platform like the Art Store mutually benefit art enthusiasts and consumers alike?
First of all, using The Frame to display art when not watching television is so much nicer than simply having an empty black box on the wall. I also think that it is super fun to be able to swap out the art being displayed depending on your current mood, the season, your vibe or another reason. For example, my piece Sea Turtle Swim might be displayed during warm weather or when you are dreaming of a beach vacation.
▲ “Sea Turtle Swim”, Melanie Mikecz
However, my piece called Mountain Adventure by the Sea might be more fittingly displayed during winter.
▲ “Mountain Adventure by the Sea”, Melanie Mikecz
This collaboration with Samsung and the Art Store is also the first time that I have worked with a partner to display my work only digitally. I appreciate the time taken to curate the collections on the Art Store and how diligently credit is given to the artist. The way art is carefully selected and displayed means that the Art Store has the sophistication of a museum collection.
Q: Ultimately, where do you see the future of art exhibition headed?
In the future, protecting the artist’s intellectual property will continue to be a focus. I also envision that we will see smaller displays much like The Frame all throughout the home, as well as more prominent digital-based displays in the broader world as digital art exhibitions become more popular.
To see more of Mikecz’s art pieces, including Enchanted Sea, be sure to head to the Art Store on Samsung’s The Frame.
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By STF News
△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics
Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.
I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.
It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.
Redefining Learning and Collaboration in a New Era
One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.
Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.
Reconnecting Through New Outdoor Experiences
As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.
LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.
Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.
Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology
Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.
Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.
These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience.
In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology.
Reimagining the Role of Digital Signage
As an industry leader in the global signage market for the past 13 consecutive years,1 we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation.
Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.
In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.
The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.
I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.
1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)
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By STF News
From May 10 to May 13, 2022, Samsung welcomed audiovisual industry professionals from around the world back to Integrated Systems Europe (ISE) to showcase its latest visual display innovations and sustainability achievements. Samsung highlighted its diverse lineup of commercial display technologies and solutions as part of its Business Reimagined concept, presenting signage technology and cloud-based management designed for hybrid scenarios. Check out the photos below for a peek at the next generation of signage technology from Samsung.
▲ (Clockwise) The ISE 2022 Samsung Booth at a glance
▲ Samsung’s ISE 2022 booth unveiled the latest lineup of state-of-the-art display technologies. The booth played host to a steady stream of visitors interested in Samsung’s diverse lineup of commercial display technologies.
▲ Before entering the booth, guests were treated to the latest model of The Wall from Samsung. The guests were offered with the immersive experience this technology offers in person.
The Wall: Packed With Unparalleled Visual Innovations
The crown jewel of Samsung’s display was The Wall, the 2022 model of which was unveiled at ISE (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large-screen format with purer black levels and improved gradients. The resolution is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes each second of content and instantly optimizes picture quality while removing noise.
▲ Samsung’s 2022 model of The Wall (Model name: IWB) at ISE 2022
▲ ISE attendees getting a glimpse of Samsung’s The Wall (Model name: IWA)
Outdoor Signage Optimized for Future Stores
Samsung continues to innovate in outdoor signage, covering verticals from QSR to electric vehicle (EV) charging. With its durable and high-performing hardware, Samsung’s latest 2022 outdoor line-up (OHA series) can excel in a variety of weather conditions and environments through certified IP56-rated protection. Equipped with the MagicINFO cloud-based management solution, operators can manage their displays backed by Samsung Knox, a trusted security platform that further enhances security as well as convenience.
▲ Samsung Electronics’ Outdoor signage displayed on an EV charging station. In addition to charging statistics, customers can check various types of information such as traffic conditions and maps.
▲ Samsung’s mart Outdoor signage for drive-through enables customers to check menu items and make payments with ease.
Empowering Seamless Collaboration in the Hybrid Classroom With Flip Pro
Delivering innovative solutions for the new era of the meeting room or classroom with hybridity at its core, Samsung unveiled the new Samsung Flip Pro (WMB), which features Smart View+, enabling operators to cast up to six participants’ screens no matter what operating system they use. With the improved UX, the new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.
▲ ISE attendees exploring the Smart View+ feature, which can cast up to six device screens from users.
▲ Samsung Flip Pro’s specialized features are designed to accommodate any learning or meeting scenario.
▲ Samsung Flip Pro’s multi-touch features allow the simultaneous collaboration of up to 20 people. Attendees take notes on the Flip Pro to test its touch screen capabilities.
▲ Attendees take notes on the Flip Pro connected with The Wall All-in-One (Model name: IAB) to test its touch screen capabilities.
▲ The new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.
Enabling Faster and Safer Orders and Payments
The Samsung Kiosk is another future-ready solution — one that is proving increasingly useful in an era of contactless customer interactions. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces.
▲ The Samsung Kiosk offers an all-in-one solution for navigating menus, selecting items and making payments. It can be conveniently installed in any store.
▲ ISE attendees exploring the Samsung Kiosk
Neo QLED 8K Signage Delivers a Realistic Visual Experience at Luxury Stores
Samsung also showcased the Neo QLED 8K, delivering a more meticulous and captivating viewing experience. This enhanced sense of reality ensures content has a deeper impact on the viewer, leaving them struck by the fidelity of the display while accurately and memorably representing a brand’s image. It is a perfect product for use in stores that want to showcase luxury items designed to captivate customers with their quality and detail, such as high-end jewelry stores.
▲ Neo QLED 8K delivers the realistic visual experience customers expect.
▲ Neo QLED 8K features darker blacks and brighter whites, captivating passing visitors.
Efforts Towards a Sustainable Future
Samsung also highlighted its progress in sustainability as part of its Together for Tomorrow vision. The company showcased efforts to reduce its environmental impact in the production of new products, including increasing the use of recycled materials and improving the efficiency of energy consumption in its lineup. Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust for its signage and monitor products.
▲ Samsung showcased efforts to reduce its environmental impact in the production of new products as part of its Together for Tomorrow vision.
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By STF News
Samsung Electronics announced that the company has implemented new environmentally sustainable processes and initiatives, including low-impact product manufacturing practices and resource acquisition. These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
As part of Samsung’s “Together for Tomorrow” vision, the company has applied recycled materials in its select monitor and digital signage products to minimize resource waste. Samsung is now using more recycled materials in its monitor and digital signage products, including the rear cover of its monitors and digital signage to increase resource circularity and reduce greenhouse gas emissions.
Digital signage solutions including the 2022 Smart Signage also received certified energy efficiency grades that rise to new industry standards. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021.
To improve both resource and energy efficiency, Samsung is using a SoC (System on Chip) solution that, when applied to the monitors and signage, allows content to be displayed without any additional devices, saving both waste and energy. Plus, Samsung has extended its product lifespan with enhanced durability to further minimize waste.
In recognition of its efforts for product efficiency, Samsung has earned an ENERGY STAR certification,1 in addition to an EPEAT (Electronic Product Environmental Assessment Tool) certification for its energy efficiency improvements and recycled plastic use in its 2022 Smart Signage lineup (QHB, QMB, QBB).
Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust, for its LCD Signage lineup (LH55QHB), LED signage (LH012IWA) and Business Monitor (LS34A65). In addition, Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the 2022 high resolution monitor S8 to reduce marine waste.
In recognition of its global 2022 sustainability initiative, which strives to incorporate environmental sustainability into everything it does, Samsung has been announced as the winner of ‘Sustainability Innovation of the Year’ at the AV News Awards on May 10.
“We are committed to ensuring everyday sustainability throughout our signage portfolio and playing a major role in reimagining a better planet,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.”
The Samsung booth at 2022 Integrated Systems Europe is located at Gran Via, Hall 3, 3F600, in Barcelona from May 10-14, 2022. For more information about Samsung’s latest display technology, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/ise-2022.
1 ENERGY STAR certification applicable only to U.S. market
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