Quantcast
Jump to content

Samsung Digital Signage: the Story So Far


STF News
 Share

Recommended Posts

The evolution of digital signage – a type of display technology that’s used to deliver key information in an intuitive manner – has been remarkable. Today, digital signage enriches our daily lives with eye-catching content in all kinds of spaces, including plazas, shopping malls, cafes and more.

 

Digital_Signage_main1.jpg

 

By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe.

 

In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage.

 

 

Digital Signage’s Expanding Role and Growing Market

Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent1 market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market.

 

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

 

 

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space.

 

Digital_Signage_main2.jpg

Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

 

Digital_Signage_main3.jpg

Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

 

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage.

 

Digital_Signage_main4.jpg

 

Digital_Signage_main5.jpg

The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits.

 

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

 

Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

 

Digital_Signage_main6.jpg

Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

 

Digital_Signage_main7.jpg

A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights.

 

 

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

 

Digital_Signage_main8.gif

 

Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

 

It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight.

 

Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations.

 

In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue.

 

Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become.

 

Digital_Signage_main9.jpg

(Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan.

 

Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays.

 

Digital_Signage_main10.jpg

 

The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen.

 

 

Leading a New Era of Digital Signage Innovation

Digital_Signage_main11.jpg

 

Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time.

 

Digital_Signage_main12.jpg

“Escape Pod” by Jonathan Monaghan. Powered by Niio.Art

 

Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art.

 

Digital_Signage_main13.jpg

 

The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more.

 

If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses.

 

Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage.

 

 

1 2021 2Q Omdia Market; excludes commercial TV sales

View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
 Share

  • Similar Topics

    • By STF News
      Our smartphones are gateways to a world of limitless experiences. However, because there are no limits, parents should be careful about protecting their kids from content that could be harmful, and need to prevent them from accessing important files. These are just a few of the concerns that tend to prevent parents from allowing their kids to use smart devices.
       
      If you’re a parent in need of a ‘fence’ that allows kids to access the limitless digital world in a safe manner, Samsung Kids could be just what you’ve been looking for. Samsung Kids is a home launcher made just for kids that prevents them from being exposed to external services and fills their smartphone with family-friendly apps that entertain and encourage them to learn. Read on to find out how Samsung Kids’ latest update with One UI 4 adds even more safety and variety to features that families rely on every day.
       
       
      How Samsung Kids Evolved To Offer More Convenience and Fun
      The platform we now know as Samsung Kids was originally introduced in 2014 as Kids Mode. Created to enable kids to use smartphones more safely, Kids Mode featured settings that made it easy for parents to ensure that their kids only had access to apps provided by the Kids Mode service, along with any others that parents had allowed. It also offered kids their first taste of the Galaxy ecosystem with the design that catered to their preferences and featured unique and friendly characters.
       
      Since then, Kids Mode has continued to evolve. A diverse collection of content was added for each age group and category to ensure that kids would continue to have fun and learn with their smartphones.
       
      When Kids Mode eventually became Samsung Kids, it became even more convenient and offered a greater variety of content. Now users can activate Samsung Kids with just a single tap in the Quick Panel – no download required. They can also instantly turn the feature on or off when unlocking their phone. There’s no need to set up a dedicated password, and the feature offers a detailed view of usage patterns. Samsung has also enriched the service with more types of content through collaboration with partner companies. You can learn more about these and other enhancements that offer kids a richer smartphone experience and take the stress out of choosing content for your child in the video below.
       
       
       
      Key Update ①: Adjusting Background Colors and Apps Based on Age Groups

       
      Samsung Kids is mainly intended to be used by kids between the ages of three and eight. Now, with the update, there are options to change the background’s color and the apps displayed on screen so that more age groups can utilize the service. To better cater to their child’s needs, parents can delete default apps and populate the home screen with the content from the Recommended Content page and apps that they have downloaded and allowed.
       
      Useful default apps for younger kids include Bobby’s Canvas (a drawing app), My Magic Voice (a voice modifier) and Lisa’s Music Band (a musical app). Parents also have the option to hide certain apps and content if they wish.
       
      Kids who are eight years old and older may benefit more from content that’s a little more challenging. Examples include apps like Crocro’s Adventure, which allows kids to practice logical thinking through block coding, My Browser, which features English news articles, and Pettson’s Inventions, which is listed under partner apps. Users also have the option to change the background color to suit their preferences. In addition, by early next year, kids who use the home launcher will be able to decorate their home screen with their own drawings.
       
       
      Key Update ②: Stronger Parental Controls for Monitoring Activity and Setting Weekly Goals

       
      Every parent wants to know which apps their kids use most and what kinds of apps they prefer. Samsung Kids’ updated parental control feature not only provides detailed insights on kids’ mobile activities for the day, but the last month as well. Apps are listed based on frequency of use, making it easier to monitor screen time for each one.
       
      Healthy smartphone usage habits are created when goals are established and adhered to. Having a record of your child’s smartphone activities is helpful for setting up weekly usage goals. Depending on their circumstances, users can establish a same screen time goal to be followed every day, or they can also set up different goals for each day of the week.
       
       
      Key Update ③: Recommended Content Page Now Includes AR Features and Partner Apps

       
      Samsung Kids not only provides features for basic activities like taking photos and drawing, but also includes a wide range of content developed through collaboration with partners. If you swipe right on the home screen, you’ll find various new apps that cater to kids’ preferences, which can easily be dragged and added to the home screen.
       
      Apps that make use of AR (augmented reality) are also introduced with the update. For example, My AR Theater and My Art Studio allow kids to craft their own special stories with Crocro and his friends in augmented reality. They can save their stories as videos, and can take pictures and decorate them with AR stickers made from their own drawings. These features empower kids to unleash their imagination and develop their creativity. Kids can also enjoy a wide variety of fun activities with partner apps like LEGO DUPLO World, Disney Coloring and Toca Boca’s newest apps.
       
       
      Key Update ④: Promoting Healthy Mobile Habits by Offering Kids Insights Into Their Smartphone Use

       
      Samsung Kids continues to evolve to make it easier for young users to enjoy more fun and educational content. Beginning with One UI 4, Crocro’s Little Friends will welcome kids on the Welcome Board, and their greetings and interactions will differ depending on the situation and as more character actions are added.1 The newly added partners’ content app card, meanwhile, groups recommended apps together based on category, making it more convenient for users to find apps that they might like.
       
      Cards designed to help users monitor their activity and screen time have also been added. This was done under the assumption that kids, like their parents, would also be curious about their smartphone activity. Now, kids can monitor their activities and screen time together with their parents, or set up their own smartphone usage plan to further develop their autonomy.
       
       
      Key Update ⑤: Introducing New and Even Friendlier ‘Little Friends’

       
      With the update, Crocro and his ‘Little Friends’ – Samsung Kids’ group of charming and unique characters – have become even friendlier, and now include characters from both the land and the sea. You can meet all six characters in the video below, including new additions like Leo the seal, who likes to collect things from the ocean, and Finn the intelligent dolphin.
       
       
      With limited opportunities to enjoy the outdoors these days, kids have been using mobile devices more frequently. In light of this trend, it has become even more important for kids to develop good mobile habits and utilize fun and educational content. Going forward, Samsung plans to make Samsung Kids even more enjoyable, and a safer ‘fence’ for the digital world that considers both parents and kids.
       
      “We want Samsung Kids to be a partner as well as a friend to both kids and their parents. We’ll devote more efforts to making sure that users see more of Crocro and his Little Friends, more often,” said Jong-in Lee, Samsung Kids service PO (Project Owner) in Samsung Electronics’ Mobile Communications Business.
       
       
      1 Welcome Board functions may differ depending on the version of the operating system
      View the full article
    • By Autoguy
      Has anyone used digital butler on samsung tvs? I just nticed this on my TV and see my other samsung tv but not sure what its for. I think its more to comtrol samsung smart things. From rteh website:
      The SmartThings app on your 2021 Samsung TV, allows you to discover, connect, view, and control your smart devices right from your TV's screen. Just use your TV's remote to select your desired devices, and they will activate automatically, even if they're located in another room. This includes older devices that use infrared remote controls. You won’t need to get up from the sofa if you want to turn on a lamp, start your robot vacuum, or play some music through your TV with Music Wall.
       
    • By Gerald Griffith
      The USB warning code comes up when the TV is turned on and it will not change modes to anything. You cannot get into settings, absolutely anything. The TV will not move. We tried all the suggestions online, unplugging for one minute unplugging for 30 seconds doing the reset button, at least five hours on the phone with different people from Best Buy and Samsung. No help. Very frustrating.
    • By STF News
      Escape Pod by Jonathan Monaghan. Powered by Niio.Art
       
      Samsung Electronics is today announcing its partnership with Niio.Art, a US-based company that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries. This collaboration pairs Samsung’s top-tier displays with Niio.Art, the world’s leading digital art platform, and thus realizes best-in-class presentation of premium digital artworks.
       
      Until recently, the world lacked a comprehensive solution for displaying multi-format, rights-managed digital art that was made to be viewed on a screen. Samsung’s new partnership allows users of Tizen-enabled Samsung commercial displays to subscribe to pre-curated art programs, purchase individual pieces or even upload their own art, simply by downloading the Niio.Art player app.
       
      Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art
       
      By engaging viewers with meaningful and eye-catching digital art, the partnership between Samsung and Niio.Art is set to inspire people in new ways. The collaboration establishes a versatile platform through which users can quickly and easily elevate the design of any space – from corporate and retail spaces to food & beverage, hospitality and healthcare providers and luxury homes.
       
      Camouflage by Quayola. Powered by Niio.Art (top left) / Cezanne Unfixed by Joe Hamilton. Powered by Niio.Art (top right) / Walking Seasons by Alex McLeod. Powered by Niio.Art (Bottom left) / Streams of Flowers Set No. 2 by Ronen Tanchum. Powered by Niio.Art (Bottom right)
       
      “Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “Whether it be a corporate meeting room, hotel lobby or retail store, this partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”
       
      Niio.Art believes that everywhere there is a screen, there is an opportunity for art to move people. The Niio.Art platform features more than 15,000 artworks by 6,000 different artists and galleries from across 82 countries. It permits artists to upload, manage and self-publish pieces of digital art that consumers can then access in their own curated discovery areas and view on anything from a 100-inch screen to a one-inch digital watch. Niio markets directly to individuals who are seeking new experiences, and businesses and municipalities who want to transform their spaces.
       
      “There is a global explosion of interest in the power of experiencing art digitally. Niio’s partnership with Samsung will enable millions to be uplifted by the presence of our 6,000-plus artists on their stunning, high-resolution displays,” said Rob Anders, CEO of Niio. “Artists know that we are a trusted platform that represents their interests, which assures that we will always be able to connect the world to the very best creations of the artistic imagination.”
       
      The Niio.Art Offering will be showcased on Samsung displays across global showrooms and at select exhibitions.
       
      To learn more about the partnership between Samsung and Niio.Art, please visit: http://displaysolutions.samsung.com/partners/strategic-partners/niio.
       
      ▲ An example of the Samsung x Niio partnership in a hotel lobby (No Longer Dead by Jonathan Monaghan, Found Rock, Taliesin West #44, Float by Dev Harlan)
       
      ▲ Aucuba Expanded by Pascual Sisto. Powered by Niio.Art
      View the full article
    • By STF News
      Imagine a moment of complete calm in the heart of the city that never sleeps. On July 27, tourists and urbanites alike were treated to such a scene when Samsung Electronics, in partnership with Seoul-based design company d’strict, unveiled its Waterfall-NYC (2021) art installation in New York City’s Times Square.
       
      Pairing Samsung’s world-leading display technology with d’strict’s innovative space-based user experiences, Waterfall-NYC (2021) transports onlookers to a digital ocean with hyper-realistic waves and cascading waterfalls over 100 meters tall.
       
      Made possible thanks to Samsung Smart LED Signage, the installation at One Times Square is comprised of four vertical screens that measure more than 1,081 square meters (11,639 square feet) when combined.
       
      The cascading water takes full advantage of the signage’s vertical structure, delivering an immersive and compelling visual experience. Images are displayed at the industry’s highest peak brightness, 9,000 nits, ensuring that the artwork remains vivid even in direct sunlight.
       
      Check out the video and photos below to see the installation for yourself.
       
       

      View the full article
×
×
  • Create New...