How Samsung Displays Realize Best-in-Class Presentation of Digital Artworks With Global Niio.Art Partnership
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By Samsung Newsroom
Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA).
The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment.
“We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.”
The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. 360-degree video shooting is also possible thanks to the main screen, ceiling and Plug Wall.
The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design. The screen enhances visual expression with vivid colors, HDR10, HDR10+ and cinema LED picture quality and details. The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97 and 59.94Hz, for seamless video sync.
The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.
About CJ ENM
CJ ENM is a leading entertainment company originated from Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top-notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet ASIAN MUSIC AWARDS (MAMA), the world’s No.1 K-pop music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com.
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By Samsung Newsroom
▲ Still Life #1 (Desert Oasis) (2018)
Versatility is one of the greatest strengths of Samsung’s award-winning lifestyle TV, The Frame. Not only does it offer customization to fit any home décor and stunning QLED picture quality, but the Art Store also transforms the user’s display into a window to the world. With over 1,500 pieces to choose from, including world-renowned artworks like Vincent Van Gogh’s ‘Starry Night’ and partnerships with Magnum Photos, Etsy and a host of museums, the Art Store lets consumers embark on a premium virtual travel experience from the comfort of their home.
With July bearing the curation theme of ‘Summer Vibes’, Samsung Newsroom is introducing photographer Dean West, who travels across continents to take pictures that capture things like the intensity of the desert heat, the refreshing first step into a luxury pool and the feeling of the sun on a tropical beach. West strives to give viewers an escape from reality with his art, and always finds himself coming back to landscapes that are warm and bright – or, as he describes them, “the places you’d rather be.”
With West’s work perfectly encapsulating the theme of ‘Summer Vibes’, Newsroom spoke to the photographer about some of his top picks from the Art Store and why The Frame is the ideal platform for displaying his work.
▲ Pink Dreams #1, Miami Shores (2020)
Showcasing Carefully Crafted Scenes With Quantum Dot Technology
Vibrant colors are a key aspect of West’s artfully orchestrated scenes. “When photographing a scene, I always try to capture the essence or the feeling of a place,” says West. “Color is one way of communicating that. For example, when capturing my pool scenes, the feeling I’m going for is that moment when you first take off your sunglasses – when the sun bounces off the walls into the glistening pool. A colorful array of swimsuits and sunscreen-soaked skin are made visible, and color plays a beautiful role in capturing that essence.”
▲ St Pete Beach (2016)
The Frame’s QLED 4K picture quality offers the perfect medium for West’s work to be showcased to thousands across the globe. Quantum Dot technology allows more than a billion colors to be displayed at 100% color volume, allowing West’s artistic intent to shine through on a bright screen with vivid and accurate color reproduction. The cutting-edge display technology analyzes every piece of each image and adjusts the contrast to give it an enhanced sense of depth and color for a stunning result every time.
“The technology used provides such a harmonious viewing experience that it has to be seen to be believed,” relates West. “The display’s ability to reproduce color and light is so good that photographers and viewers from around the world can’t help but express their admiration. On top of this, The Frame gives users from all corners of the globe quality access to works that they may otherwise never have seen. This alone is something I truly respect.”
West describes ‘art’ as a series of complex images that blend into a single idea. He adds, “Understanding light is at the heart of creating imagery that are vivid and bright. Any person can put themselves in the right place at the right time and capture something beautiful, but learning to blend complex images takes years to master. The keys are to be curious, do your research and make the time to create.”
▲ Eagle Rock Office, Los Angeles (2019)
How Technology Is Making the Art World More Accessible
Technology plays a key role in expanding access to art. It provides a multitude of platforms on which work can be displayed and accessed by a broad range of users on different devices. And The Frame is one of those devices. “We’ve already seen how wonderfully the worlds of art and tech are merging,” West remarks. “Artists have always used the best tools available to them at the time, and they will continue to do so as technology advances.”
The Art Store provides access to an expansive library of artworks to appeal to every taste, mood or setting. This ever-growing collection features pieces from a wide range of eras, as well as contributions from 47 global partners and 626 artists so far.
Fifteen of Dean’s pieces are available today for display on the Art Store and The Frame.
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