How Samsung Displays Realize Best-in-Class Presentation of Digital Artworks With Global Niio.Art Partnership
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By Samsung Newsroom
Samsung Electronics is hosting its Australian Tech Summit 2026 in Sydney on May 14 and 15, offering media and industry professionals a deep dive into its latest AI-powered TV and an early look at its Odyssey gaming monitors ahead of their global rollout.
The event features hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences and display performance across Samsung’s Micro RGB, OLED and gaming displays.
The technologies showcased at the summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.1
▲ Media and industry professionals experience Samsung’s 2026 AI display innovations firsthand.
Micro RGB for Premium Home Viewing
A key focus of the event is Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and R85H models. Designed for premium home viewing, the lineup delivers precise color, deep contrast and an immersive picture quality.
▲ Samsung demonstrates the 75-inch Micro RGB TV (R95H) during a side-by-side picture quality comparison. Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich color, sharp contrast and refined local dimming — to more home environments.
Powered by the Micro RGB AI Engine Pro, Samsung’s latest Micro RGB TVs optimize color and contrast in real time for lifelike detail. The lineup also achieves 100% of the BT.2020 color range and includes certified Glare Free technology to reduce reflections for a clearer viewing experience. Features such as Micro RGB Precision Color 100 and Vision AI Companion (VAC) further enhance picture quality and personalized viewing.
OLED Innovation Powered by AI
Samsung’s 2026 OLED lineup combines cinematic picture quality, refined design and intelligent features to elevate the viewing experience. Leading the lineup is the 77-inch S95H, which delivers brighter OLED performance, advanced HDR processing and a premium design that stands out even when the screen is off.
VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.
AI Upscaling Pro improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro optimizes picture and sound for live sports and AI Sound Controller Pro gives viewers greater control over dialogue, background music, crowd noise and commentary.
HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture. Combined with certified Glare Free technology that minimizes reflections, the S95H maintains exceptional contrast and sharpness, even in bright spaces.
The S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store allow the TV to function as both a screen and a piece of home décor.
▲ Samsung presents its latest OLED innovations, including improvements in brightness, HDR performance and AI-based features.
Odyssey Gaming Monitors for Speed and Immersion
Samsung is expanding its Odyssey lineup with gaming monitors ranging from glasses-free 3D immersion to ultra-fast OLED performance and sharp 6K resolution.
▲ Samsung showcases its latest gaming monitor lineup — including OLED and 6K models. Leading the lineup is the 27-inch Odyssey 3D (G90XF model), featuring Eye Tracking and View Mapping technology for natural, glasses-free 3D immersion. With a 165Hz refresh rate and 1ms GtG2 response time, it delivers smooth, responsive gameplay.
Also on display is the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor offering a native 165Hz refresh rate, Dual Mode support up to 330Hz in 3K and VESA-certified DisplayPort 2.1 connectivity.
Samsung’s OLED gaming monitor lineup further expands performance with the 32-inch Odyssey OLED G8 (G80SH model), delivering 4K QD-OLED visuals at 240Hz. Samsung OLED Safeguard+ technology also helps maintain long-lasting picture quality.
▲ Andrew Sohn, Senior Engineer, Samsung Electronics, presents the Odyssey OLED G8 monitor, giving attendees the opportunity to experience its advanced display performance.
Shaping the Next Era of Screens
“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”
With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalized than ever.
Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. ︎ Gray-to-Gray. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics is hosting its 2026 European Tech Seminar in Frankfurt, Germany, from April 15–16, offering media and industry professionals an early, hands-on look at its latest AI-powered TV, display and audio innovations ahead of their global rollout.
Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.
Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.
▲ Sangmin Lee from Samsung’s Picture Quality Solution Lab introduces the enhanced brightness of the new OLED and its reduced power consumption.
Making the Screen More Helpful With Vision AI Companion
At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.
▲ Steffen Greb from Samsung’s ECSO demonstrates the Art mode and explains the Vision AI Companion. Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.
Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.
Advancing Picture Innovation Across Premium Displays
Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.
▲ Olivia Lee from Samsung’s Picture Quality Solution Lab showcases Samsung’s latest Micro RGB technology. Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.
▲ Youngju Oh from Samsung’s Picture Quality Solution Lab introduces a new color evaluation method with the emergence of BT.2020 for 100% Wide Color Gamut Display. Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.
To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.
Extending Performance Across Gaming Displays and Lifestyle Audio
Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.
In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.
▲ Jin Yoo from Samsung Research America Audio Lab showcases the new Wi-Fi speaker, Music Studio 5. Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.
Expanding AI Across the Entire Screen Experience
“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”
Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.
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By Samsung Newsroom
Samsung Electronics today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion delivers a more natural and conversational interaction as it integrates Samsung’s most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualized answers to any question.
With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalized recommendations, smarter multi-device interactions and intuitive support for your daily life.
“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”
Conversational and Visual Intelligence
What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agent by simply pressing the AI button on your remote control.
Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.
Vision AI Companion enables users to ask their Samsung TV about anything that’s on the screen, such as film details, the name of a piece of artwork or travel destination recommendations. Getting answers from an AI companion has never been more visualized and comprehensive. Contextualized answers to all your questions with related video/image options to choose from makes your discovery richer and more immersive than any other AI assistant.
Vision AI Companion not only responds but also understands context and follow-up interactions, displaying all relevant information directly on the screen. Content and information spanning movies, dramas, art, food, sports and travel are presented in conversational form, creating a more fluid and natural interaction with the TV.
Vision AI Companion integrates Samsung’s key AI innovations into one experience, making them easier than ever for consumers to access:
Live Translate provides real-time translation for conversations and on-screen dialogue. Generative Wallpaper offers dynamic visuals customized to the user’s preferences. AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro automatically adjust picture and sound to optimize the viewing environment across content sources. AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimization Copilot by Microsoft and Perplexity, available as standalone AI agent apps, enable task support and productivity directly from the TV to extend Vision AI Companion’s functionality.
By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences.
From Concept to Reality
The concept of Samsung’s Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung’s long-term commitment to consumers, offering seven years of free software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox.
With the launch of Vision AI Companion, those ideas now take shape with a new level of personalization, device integration and user support. Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow. To learn more, visit www.samsung.com
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By Samsung Newsroom
Samsung Electronics today announced its latest Smart Monitor lineup, featuring the flagship Smart Monitor M9 (M90SF model) alongside the updated Smart Monitor M8 (M80F model) and M7 (M70F model). With the introduction of QD-OLED technology to the M9 and advanced AI features across the lineup, the new offerings provide a more personalized and connected screen for work and entertainment.
“The Smart Monitor series continues to evolve based on how people work, watch and play,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With the introduction of QD-OLED and AI-powered enhancements, the M9 delivers a more responsive and refined screen experience — all within a single, versatile display.”
Smart Monitor M9: OLED Picture, Intelligent Performance
The Smart Monitor M9 introduces QD-OLED technology to the Smart Monitor lineup for the first time. Its 32-inch 4K QD-OLED panel delivers deep contrast and vibrant color, offering a more immersive visual experience across productivity, streaming and gaming. Samsung OLED Safeguard+ helps maintain screen integrity over time with a proprietary cooling system designed to reduce the risk of burn-in. The M9 also features a Glare-Free display to minimize reflections and ensure consistent visibility and comfort — even in bright lighting conditions.
The M9 is powered by AI Picture Optimizer, 4K AI Upscaling Pro and Active Voice Amplifier (AVA) Pro, which work together to enhance picture and sound quality in real time based on content and surroundings. Whether users are watching, creating or multitasking, the display adapts automatically to deliver optimized performance.
The M9 also serves as a smart entertainment hub with access to popular streaming apps, Samsung TV Plus and Samsung Gaming Hub — which enables cloud-based gaming without a connected console or PC. With a 165Hz refresh rate, a 0.03ms response time and NVIDIA G-SYNC compatibility, the M9 supports smooth, fast-moving visuals ideal for high-performance use.
The M9 also features a slim metal design that blends premium aesthetics with functional form, creating a modern look that complements any workspace.
Recognizing its precise and reliable color performance, the Smart Monitor M9 has achieved Pantone Validated certification. This certification assures users that the M9 has passed the rigorous standards of testing and can replicate over 2,100 colors and more than 110 SkinTone shades from Pantone’s library. Paired with its brilliant QD-OLED display, the monitor ensures visuals appear just as content creators intended, providing confidence and clarity for any application.
Smart Monitor M8 and M7: Versatile Displays With AI Functionality and Enhanced Connectivity
The new Smart Monitor M8 and Smart Monitor M7 extend Samsung’s smart monitor experience to a broader audience, offering 32-inch 4K UHD screens with vibrant picture quality and built-in AI features. Equipped with Samsung’s advanced VA panel technology, both models deliver sharp detail and rich contrast, making them ideal for everyday productivity, streaming and much more.
Both displays support AI-powered discovery tools, including Click to Search.1 These features help users explore content, retrieve information and engage with their screen more intuitively, while Tizen OS Home personalizes recommendations and makes it easier to access frequently used services and inputs.
Designed for flexibility, all three models integrate with SmartThings, support Multi Control between Samsung devices and offer Multi View for side-by-side working or entertainment. With Microsoft 365 access, users can create and edit documents directly from the monitor without a PC, making the lineup a practical solution for modern work setups.
Ongoing Support and Availability
The Smart Monitor M9, M8 and M7 are available in 32-inch screen sizes and will begin rolling out to markets worldwide starting this month.2
To ensure long-term usability and support, Samsung offers up to seven years of One UI Tizen upgrades for the Smart Monitor lineup, allowing users to continue benefiting from the latest features and services over time.3
For more information about Samsung’s Smart Monitor lineup, please visit www.samsung.com/.
1 Feature available in certain regions and models only.
2 Availability of models may vary by market.
3 Free One UI Tizen upgrades are available for Smart Monitors models released in 2023 and onward.
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By Samsung Newsroom
Samsung Electronics, the world’s leading TV manufacturer for 19 consecutive years, is kicking off the 2025 Tech Seminars in Frankfurt, Germany, from March 18–19, giving media and industry professionals an exclusive first look at its most advanced AI-powered TV and audio innovations before they hit the market.
Now in its 14th year, the seminar provides field experts with hands-on experiences of Samsung’s latest TV lineup ahead of its official release. This year, the seminar will be showcasing technologies related to AI-powered picture quality, immersive sound, and next-generation viewing experiences.
Revolutionizing the Screen Experience With AI
Samsung’s 2025 TVs will feature powerful AI-driven features designed to enhance the user experience. At the heart of this innovation is Vision AI, an advanced platform that personalizes and simplifies the way users interact with their screens. Features such as Click to Search allows viewers to instantly access relevant information about on-screen content, while Live Translate provides real-time audio translations for seamless global viewing. Quick Remote transforms a smartphone into a control hub, offering a more intuitive and connected experience.
Samsung has also introduced a seamless multi-device experience, enabling effortless content sharing and control across Samsung devices. Features like Storage Share, which allows easy file transfers between Galaxy devices and TVs, and Multi Control, which lets users operate multiple Samsung devices with a single keyboard and mouse, create a more connected and streamlined ecosystem.
Next-Generation OLED & Neo QLED Picture Quality
Samsung’s 2025 OLED TVs introduce Glare Free 2.0, minimizing reflections for a crystal-clear and immersive experience. Powered by the NQ4 AI Gen3 Processor and 128 neural networks, AI Upscaling sharpens details with remarkable precision, while OLED HDR technology boosts brightness and contrast.
The 2025 Neo QLED 4K lineup features advanced local dimming for deeper blacks and enhanced HDR accuracy. AI Motion Enhancer, previously exclusive to 8K models, is now available in 4K TVs, delivering ultra-smooth visuals ideal for sports and action-packed content.
Expanding the Lifestyle TV Portfolio
Samsung’s Lifestyle TV lineup continues to push boundaries of design and innovation, blending cutting-edge technology with personalized home aesthetics.
The Frame Pro redefines both entertainment and home décor, now featuring Mini-LED Local Dimming for enhanced brightness and lifelike picture quality. With access to over 3,000 digital artworks via Samsung Art Store, users can instantly transform their TV into a stunning personal gallery. The addition of Wi-Fi 7 ensures seamless installation, reducing cable clutter for a cleaner, more sophisticated setup.
Meanwhile, The Premiere 5 offers a compact yet powerful projection experience with touch interaction, making it ideal for gaming, education, and immersive home entertainment. Designed for versatility, it delivers immersive visuals in a range of environments, from classrooms to home theaters and much more.
Introducing the Next Era of Immersive Sound
Samsung is redefining audio innovation with Eclipsa Audio, the industry’s first IAMF 3D sound technology developed in collaboration with Google. This advanced system optimizes spatial sound by analyzing environmental reflections, delivering a deeply immersive surround sound experience.
At the 2025 Tech Seminar, attendees will be among the first to experience Eclipsa Audio firsthand and see its seamless integration with Samsung’s latest soundbars for a next-level home theater experience.
“At Samsung, we’re committed to making all the devices you use smarter and more connected,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “Whether it’s using Vision AI to automatically optimize your TV settings or AI-powered services to make activities such as search or home management simpler, we’re showing how technology can feel more personal and tangible than ever before.”
Following the Frankfurt event, Samsung will bring the Tech Seminar series to key regions including Southeast Asia and Latin America, providing more industry professionals with exclusive hands-on previews of its AI-powered display and audio innovations ahead of their market launch.
▲ Kevin Cha from Samsung’s Picture Quality Solution Lab explains how Glare Free 2.0 technology and OLED HDR technology enhance viewing comfort.
▲ Haylie Jung from Samsung’s Picture Quality Solution Lab highlights advanced local dimming and AI-powered enhancements in the 2025 Neo QLED 4K, featuring the NQ4 AI Gen3 Processor.
▲ Steffen Greb from Samsung’s ECSO demonstrates Vision AI and seamless multi-device connectivity across Samsung products.
▲ Deokhwan Kim from Samsung’s Picture Quality Solution Lab demonstrates The Premiere 5’s touch capabilities.
▲ Hyungwoo Kim from Samsung’s Sound Device Lab showcases Eclipsa Audio, Samsung’s 3D audio technology, allowing users to enjoy immersive three-dimensional sound experience.
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