By STF News
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The Galaxy S22 series has been a bittersweet success for Samsung. The phone brought back the Note series as the Galaxy S22 Ultra, and the entire S22 line saw great sales initially. But soon after launch, buyers discovered the Exynos 2200 versions of the phone came with performance throttling and benchmark cheating. The Galaxy S23 will be spared such shame next year, with Samsung reportedly using just one chip: Qualcomm’s Snapdragon 8 Gen 2.
The Galaxy S22 throttling issue turned into quite a scandal in Samsung’s home country. The Exynos 2200 was hardly the success that Samsung wanted it to be. The throttling helped Samsung reduce overheating and preserve battery life. But it also meant the Galaxy S22 wouldn’t perform like a true flagship.
Samsung had to apologize to shareholders and customers and faced lawsuits and investigations in Korea. Furthermore, the company had to dispel accusations that it had cut corners designing the Galaxy S22. And it pledged to create a high-end chip to power flagship phones in the future.
That won’t be the Exynos 2300, if the following claims pan out. Ming-Chi Kuo believes the Galaxy S23 series will only use Qualcomm’s next-gen chip.
Galaxy S23 to run on the Snapdragon 8 Gen 2 chip
Kuo is an insider known for his accurate Apple-centric leaks. He usually details the iPhone and other unreleased devices. But he recently addressed the Galaxy S23 series, releasing a few predictions on Twitter.
According to him, Qualcomm will be the sole processor supplier for the Galaxy S23 series after accounting for 70% of Galaxy S22 chip shipments. Kuo says the SM8550 will be Qualcomm’s next chip, built on TSMC 4nm process. The insider doesn’t mention the name of the processor. But we’re probably looking at the Snapdragon 8 Gen 2.
Kuo said the Exynos 2300 “can’t compete” with the SM8550. Therefore, The Galaxy S23 will get the Snapdragon 8 Gen 2 chip.
Moreover, the leaker said that the new Qualcomm chip has “obvious advantages” over its Snapdragon 8 Gen 1 predecessors regarding computing power and efficiency.
Galaxy Z Fold 4 to have a similar fate
A different insider recently described a similar strategy for the Galaxy Fold 4 and Flip 4 foldables coming in the second half of the year. Samsung will only use the newer Snapdragon 8 Plus Gen 1 chip in those devices. That means buyers will not risk running into the Exynos 2200 version of the two foldables this year.
Qualcomm’s new Snapdragon 8 chip variation will power other 2022 Android flagships in the coming months. The Plus variant should be more powerful and efficient than the regular model.
That said, it’s too early to tell what the Snapdragon 8 Gen 2 will bring to the table. Qualcomm will unveil the new chip closer to the end of the year. As for the Galaxy S23 series, we don’t expect Samsung to unveil the phones until the first months of 2023.
The post Galaxy S23 might dump Exynos for Qualcomm chips next year appeared first on BGR.
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Samsung Electronics Launches #YouMake Campaign, Putting Customization and Connectivity in Everyday LivesBy STF News
Samsung Electronics today unveiled the #YouMake campaign, a global marketing platform that allows consumers to take the lead with device customization.
It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings1 IoT solutions.
To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung Smart Monitor M8. The website also offers Samsung.com-exclusive colors for the Smart Monitor M8 and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.
“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”
The #YouMake campaign will roll out across eight countries2 by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.
1 While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.
2 The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.
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[Interview] The Frame Art Store Offers a 5,000-Year History of Korean Art Through Partnership With the Leeum Museum of ArtBy STF News
Since it opened in 2004, the Leeum Museum of Art has earned a reputation as a cultural space where traditional, modern and international artworks that span a range of eras and styles are brought together. After the pandemic required it to close for nineteen months, the renovated museum has now reopened with new exhibits that include advanced technological displays which provide enhanced viewing of its expansive collection.
As technology continues to enter the art world in ways that haven’t been seen before, the display and creation of digital art are becoming increasingly common. Amid this climate, Samsung Electronics has partnered with the Leeum Museum of Art to promote the convergence of art and technology and allow people to experience 5,000 years of history with a curated collection in the Art Store on The Frame.
Samsung Newsroom reached out to Kwang-bae Lee, a curator at the Leeum Museum of Art, to get the inside scoop on the museum’s reopening, its collections and its collaboration with Samsung.
Transcending Time and Space With Artworks That Span Eras and Styles
▲ Exterior view of the Leeum Museum of Art
The Samsung Foundation of Culture established the Leeum Museum of Art in Hannam-dong, Seoul, Korea in 2004 in order to preserve its cultural assets and share them with the public. It was designed by acclaimed architects, Mario Botta, Jean Nouvel and Rem Koolhaas, and is highly regarded for its architectural value and harmonious design which blends with nature. With its unfailing dedication to holding exhibitions and showcasing its expansive collection, the museum now has one of the most broadly representative and varied collections in South Korea. Today, the Leeum is known as an open museum where various artistic styles, from traditional Korean art to vibrant and modern contemporary pieces from both Korea and abroad, can coexist. The museum has also been utilizing digital technology in its exhibits for the past ten years with this technology allowing, old artworks to be displayed in new and exciting ways. In this way, the Leeum seeks to head toward the future while not forgetting about the past. The museum is currently using a variety of state-of-the-art devices for both exhibition and education purposes.
▲ The interior of the Leeum Museum of Art
During the renovation period, the Leeum launched new permanent exhibits featuring both traditional and modern artworks. It also revived a special exhibition entitled “Human, 7 questions”, which is designed to offer visitors a chance to reflect on humanity as the source of art and contemplate the meaning of human existence during times of crisis. It has also installed a massive Media Wall in its lobby, allowing users to appreciate the artwork of Jennifer Steinkamp upon entering the museum.
“Following the Leeum’s reopening, people seem to be paying special attention to the new collections and special exhibitions we have opened,” said Lee. “I am excited to have visitors come in and see the new and improved space for themselves as they enjoy the full experience the renovated museum offers.”
Samsung and Leeum Usher in a New Era of Digital Art
The partnership between Samsung Electronics and the Leeum is also playing an important role in the ongoing unification of art and technology. Thanks to the fact that works curated by the museum are included on The Frame, users can now view them not just outside of the museum, but across the world. As Korean culture continues to grow more popular and expand into new countries, the introduction of this collection on the Art Store opens new opportunities for users around the world to experience the beauty of Korean traditional art.
▲ Lidded Bowl (National Treasure), 11th-12th century (Goryeo Dynasty)
Curators spent a great amount of time and effort selecting a collection that shines a light on the artistry and aesthetic of Korean art for display on The Frame. Because of this, viewers can now enjoy beautiful patterns on metal, subtly colored pottery and vibrant paintings from the comfort of their homes.
“Technology allows visitors to appreciate finer details in an artwork – whether it is a picture, a text, or a voice – that they may not have noticed before,” Lee said. “As technologies continue developing, our appreciation and understanding of art will expand beyond what we could ever have imagined.”
▲ Daoist Immortals, Kim Hong Do, 1776 (Joseon Dynasty)
Samsung Electronics and Leeum have been cooperating on using technology to promote art since the museum opened in 2004. Beyond digital art displays, this partnership has also demonstrated how digital archives can play an important role in preserving historical legacies.
“In this era, when we have access to abundance of masterpieces, the best of art and technology have to come together to complement one another,” Lee commented. “We hope our collaboration with Samsung will eventually come to be regarded as a masterpiece in and of itself.”
The collection of artworks curated by the Leeum is available in the Art Store on The Frame today.
Check out some of the Leeum’s top picks for The Frame below.
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